SEO content strategist and writer💡 | Maximising inbound traffic for SaaS and SMEs 🚀 | Head Honcho at Sentient Creative

Break through the noise with content that connects with your audience. 

With around a decade of experience across the B2B SaaS, Proptech, and Cybersecurity sectors, I’ve learned that high-growth companies don't need more content... They need a repeatable engine that turns organic search into qualified pipeline.

As a content manager, I bridge the gap between creative storytelling and data-driven SEO. Whether I’m scaling a startup toward unicorn status or rejuvenating the organic presence of an established brand, my focus is always on the bottom line: How does this content connect you better to your audience and drive MQLs?

Some highlights:

Doubled organic traffic within 6 months at ScreenCloud by auditing legacy content and implementing a high-intent keyword strategy.

Built and executed content roadmaps that fuelled a 400% uptick in organic rankings for key competitive terms.

Rejuvenated brand presence on Reddit, resulting in a +100% increase in organic engagement and follower growth.

Translated complex technical concepts in industries such as Cybersecurity and Proptech into high-converting copy that resonates with C-suite stakeholders and end-users alike.

How I Can Help Your Team:

Content Operations: Building the workflows, AI integrations, and editorial calendars that allow small teams to produce elite-level output.

SEO Strategy: Technical and on-page SEO that goes beyond keywords to focus on user intent and topical authority.

Brand Voice: Developing a distinct, authoritative voice that cuts through the AI-generated clutter of 2026.

Stakeholder Management: Aligning content goals with Product, Sales, and Growth teams to ensure every asset serves a purpose.

I am currently looking for my next challenge in Content Leadership (Head of Content / Content Director) where I can own the strategy and scale a high-performing content department.

Let’s connect or reach out directly.

Oliver O.

Francesco Baldini

With Direction

I help brands to generate leads and sales through SEO.

Traffic isn’t always the most important metric, and results depend on your specific business.

I support you in making your website sound, and develop a content strategy able to generate leads or sales with SEO. Changes I suggest can help you to boost your actual financial results.

Whilst SEO is a pretty technical heavy process, I focus on the business results you are looking for.

Book a call today https://tidycal.com/francesco/discovery-call or reach out hello@withdirection.com

Founder & Freelance SEO Consultant 

Francesco Baldini SEO Consultant

I make sure I know my clients in depth, this allows me make sure every recommendation is relevant on their specific business.
I have worked with B2B and B2C businesses in e-commerce, content publications, SaaS, retail and drove sales and relevant leads.
I drove results by starting out new websites and double digits improvement in terms of sales, leads and traffic YoY.

Services I can provide:
• SEO Audit (technical and content)
• Technical SEO
• Keyword and competitor research
• Content strategy
• Ongoing consulting
• Coaching
• White-label service for agencies

Freelance SEO Consultant

Javelin Dublin

Organic search manager for multiple brands.
Worked to drive leads and sales in multiple B2B and B2C for SaaS, Retail, e-commerce, custom products makers.
Achieved up to 90% organic conversions and 150% organic users and increase.

SEO Specialist

FunkedUp

Responsible for the website online marketing activities of funkedup.com

Senior member of the Digital Marketing team. Recruited to implement the change of the eCommerce website and strategy from day one.
Support the management to organise the team members activities.

In charge to carry out the SEO migration with two different Content Management Systems and domain names.
On-page SEO technical and content, and off-page optimisation and Link building activities.

Project manage with 3rd parties web development agencies to make the new Magento website go live at its best.
Identify and manage issues and snags affecting the customer experience and conversions, online infrastructure, hosting and support.

Planning, implementing and driving digital and eCommerce strategy, with the support of in-house team members and 3rd party consultants and agencies, to increase the sales performance with all the relevant marketing and promotional campaigns.
Grow the conversion rate and average order value and maintain and monitor KPIs.

SEO / Ecommerce Manager (Contract)

Zerogrey

Responsible for the online marketing activities of many brands managed by Zerogrey LTD.

My main duties:
Strategic development of the digital marketing plan for the brand clients (SEO, PPC, Affiliate marketing, Email and Social marketing, UX, CRO).

Development and implementation of each activity with the digital marketing team.

Coordinating and prioritising the activities of brand clients and various departments (Customer Care, Merchandising, Logistics, IT, Web design, Graphics, Sales Analysis).

Liaise with external agencies, partners and suppliers.

Weekly and monthly reporting to the management and clients' marketing teams, CEOs and CMOs.

Leading of the marketing team.

Digital Marketing Team Leader

Betakrea

Social Media strategies, SEM and PPC (Adwords, Facebook), SEO (web sites optimisation), Landing Pages copy, campaign optimisation, multi channel eCommerce strategies.

Digital Marketing Consultant

Linux Certification Institute

LPI Test Administrator with VUE certification.

Pearson VUE Test Administrator:

I created the LiCI school's website and I helped in setting up the school.

Web developer

Fondazione Sistema Toscana

Trainer at "Digital media and marketing 2.0 revolution" class.
Topic was “Web marketing e advertising (SEO/SEM)” and “Corporate blogging”.

Lecturer

Agenzia Multimediale Italiana (AMI)

Web planner

Probe International

During my stay in Toronto (Canada) I worked as web administrator fo  Probeinternational.org (and all its sub-domains) website, runned by Drupal, managing content from different people and SEO.

Web administrator

Freelance SEO Consultant | Scale Lead Generation Through SEO

I help brands to generate leads through SEO and content.

Traffic isn’t always the most important metric.

A few examples of work I delivered:
✔️ $1,700 to $30,000+ per month revenue 
https://lnkd.in/g5-gARW9

✔️ 99.9% pages removed, 100%+ organic sales, 160% organic users
https://lnkd.in/gc-8JK6s

✔️ 650%+ uplift in organic traffic in 7 months (& growing)
https://lnkd.in/g7dn_hit

✔️ From 1,000 to 6,500+ organic users per month (500% growth)
https://lnkd.in/gmN6cwdv

✔️ A technical change that generated 1,000s new users per month
https://lnkd.in/gvYMM37t

✔️ A 20-page website that competes against $60M+ company
https://lnkd.in/ga8s9-bR


Are you struggling to acquire new leads through site?

Get in touch > https://tidycal.com/francesco/discovery-call

Can anyone suggest a Google Ads freelance specialised in contractors?

Ideally someone with experience in the UK with low budget campaigns.


I've a personal project I need to get out of the ground.

ps: please don't suggest yourself :)

Freelance SEO Consultant | Partner for Growing Ecom & SaaS Businesses | Scaled SMBs 1,400% MRR in under 12 months

taplio

The Battle

Oliver O.

Francesco Baldini

Followers

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Performance ScoreFrancesco Baldini's LinkedIn Performance

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taplio

The Battle

Oliver O.

Francesco Baldini

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francesco Baldini's LinkedIn Performance

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Performance ScoreFrancesco Baldini's LinkedIn Performance