Founder at Coterie | Hampton | Ex: Chief, ClassPass, Goldman Sachs

Before joining Rosedale AI, I founded Coterie, an executive and engineering talent agency rooted in the belief that the foundation of every successful company is its people. Prior to that, I led talent functions at high-growth organizations: I was Head of Global Talent Acquisition at Trust Machines (a $150M Series A company) and Head of Talent Acquisition at Chief (🦄). Over more than a decade, I’ve built engineering teams for multi-billion-dollar companies including Goldman Sachs, ClassPass, and others.

Olga Etkina

I genuinely believe that connecting good people with good people is what life is all about. Very happy this worked out. 🤍

Founder | Ex: Chief, ClassPass, Goldman Sachs

Co-Founder & CEO at Goodword | ex-Bain, Chief, LOLA

How do you find a job in 2026?

How do you find great people?

Through your network. Even the parts of it you haven't touched in 17 years.

Lindsey Lane and I went to high school together. We were two years apart, so we didn't really know each other. 

Almost 2 decades later, Lindsey sent a cold email to roles@goodword.com for a customer success role that was way below her experience level. 

She heard me speak at the Women of Customer Success summit. She wanted to be part of a mission that spoke to her.

But in a sea of resumes, I never saw it.

Then I got a text from Olga Etkina, someone I worked with at Chief in the earliest days. She said:

"Lindsey is a gem. 10/10 human and so funny. Also very, very smart."

I immediately dug up Lindsey's resume. 

Within days, we were on the phone. The next week, she was in our office.

Now Lindsey is our fractional CX advisor, helping us serve Goodword's customers and bring our vision to life.

The person I barely knew in high school. Connected through someone I worked with years ago. Now building something meaningful together.

Lindsey, almost 20 years later, I'm glad to call you a partner in this mission. Thanks for finding your warm intro.

And to everyone else: the people you knew long ago are worth reconnecting with. 

Your network is deeper than you think.

Kerry Richards Marketing

Freelance copywriting, marketing, content creation and brand strategy.

Copywriter

She's Local

Currently planning the ‘24 South Shore Conference for Women! Member of Comms committee.

Board Member

MountainOne

Developed creative marketing communications (social/email/web/SEO), managed local community engagement events, initiatives, sponsorships, and partnerships, and drafted all 2023 press releases. Launched new corporate Instagram, HootSuite social media management account, and created an annual content calendar. Managed various external stakeholders, including a creative agency, web agency and ad agency. Led the 175th Anniversary Planning Committee, participated in volunteer events, and served as co-chair of the Wellness Committee.

AVP, Marketing Communications

John Hancock

In this role, I managed 3,000+ content records in the US retirement database; this involved partnering with 50+ internal subject matter experts from product, marketing, cybersecurity, sales and compliance to create top-notch content, while adhering to corporate risk standards. Co-led as Assistant Team Manager; assigned new projects to writers in Salesforce, maintained an AP writing style guide, and peer reviewed sales proposals. Prepared competitive intelligence reports based on industry surveys. Volunteered internally as the communications lead for the Global Women’s Alliance R.I.S.E. program; participated in a hands-on design thinking methodology workshop.

RFP Content Manager

NEPC, LLC

(Senior analyst level promotion)
In this marketing role, I wore many hats; I responded to complex RFPs for investment consulting services (from large governmental and Taft-Hartley organizations), managed RFP content in the Qvidian database, led CRM email marketing campaigns (editor of a monthly newsletter), launched a new corporate social media program in collaboration with compliance, and interviewed/hired/trained/mentored junior marketing team members to expand team capacity. Also administered a biannual client survey via Qualtrics, prepared post-survey analytics reports, created custom finals presentations, and contributed to an internal employee newsletter. Assisted in HubSpot IT project.

Senior Marketing Associate

Skillsoft

In this role, I primarily assisted the Books24x7 product marketing managers; ran reports for sales team, and sent a weekly HTML e-newsletter. I also hosted ad hoc sales webinars and prepared quarterly royalty mailings.

Marketing & Production Assistant

In this role, I provided exceptional customer service, serviced the atm, and opened new bank accounts.

Branch Sales & Service Representative

University of Massachusetts Dartmouth

Recruitment Assistant

🔹Marketing communications professional with 10+ years’ experience. Has Master’s in Communications; Bachelor’s in Marketing.

🔹Currently, a freelance marketer and a nonprofit Board Member. Previously, an AVP of Marketing, RFP Content Manager, and a Sr. Marketing Associate/Analyst.

🔹Skilled at developing strategic B2B and B2C marketing communications (social/email/web), PR/storytelling, corporate communications, branding, advertising, and managing local events & partnerships.

🔹Passionate about community building, volunteerism, human rights, CSR, DEI, literacy, and health & wellness.

taplio

The Battle

Olga Etkina

Kerry Richards

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taplio

The Battle

Olga Etkina

Kerry Richards

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olga Etkina's LinkedIn Performance

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