VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

Nataliia Yelenevych 🇺🇦

IT Product Management Course Mentor

TheWays helps people overcome their professional challenges faster and more efficiently.

Co-Founder & CPO

Podcast Host у "Кейс TheWays"

UA Product Managers Research

🇺🇦 UA Product Managers Research is the biggest and the most detailed research about IT Product Managers in Ukraine.

I'm an ideator and one of two leaders of this research. Together with the group of volunteers, we created an awesome knowledge base for the product managers market.

It consists of two parts:

1. Survey results (388 respondents who work as Product Managers)
2. Information about recruiting & development of Product Managers in Ukrainian IT Companies. This part is based on 20+ interviews with founders and top managers of 10 Ukrainian IT companies (MacPaw, Readdle, Parimatch Tech, Prom.ua, Epicentr Marketplace, Tonti Laguna Mobile (Netpeak Group), LUN, Reface, SoftServe, BetterMe)

You can find a lot of insights within 216 pages of the report about Product Managers and their job:
– salaries
– experience and skills
– challenges
– goals and tasks
– favorite resources for learning (books, blogs, newsletters, etc.)
– processes of recruiting, onboarding, and development at 10 IT companies
– corporate culture at 10 IT companies
and many more.

🚀 You can download the report here (in Ukrainian): https://www.improveproduct.com/pdm-research/2021

Stay tuned!

Creator

Web Academy

SemanticForce

SemanticForce develops social listening tools for PR and marketing specialists (B2B).

Main achievements:
- 2 product launches from scratch;
- the launches of a few new features in the existing product.

Main responsibilities:
- formulating vision and strategy for a new product;
- roadmapping;
- marketing funnel analysis and optimization for existing products;
- backlog management;
- day-to-day communication with devs, support & sales teams, designers, analysts;
- creation and updating of tech specifications.

Product manager

Luckchemy ltd

Luckchemy is a startup developing blockchain based games. Conducted an ICO.

Main achievements:
- community growth from 0 to 50K;
- coverage in 25+ blockchain media sources including CCN, Cointelegraph;
- creation of Bounty and Airdrop programs which led to tens of thousands of likes/shares/comments about Luckchemy in social media and forums;
- creation of a detailed concept & game development documents for a blockchain based game.

Main responsibilities:
- creation of tech specifications;
- analyzing competitive product offerings in the marketplace;
- roadmap creation;
- demonstrating product features, defining and prioritizing tasks for the team;
- coordination of PR, marketing and support external teams;
- creation of content for ICO (Landing, newsletter, Bounty program, printed materials for conferences, Luckchemy accounts in Facebook, Telegram, Reddit, LinkedIn, Instagram, Twitter, Bitcointalk);
- writing specifications for designers.

Junior Product Manager

MAMA marketing

I worked within an internal startup of MAMA marketing, which develops a web-tool for analysis and changing online informational field.

Main achievements:
- 5 micro-services launches including one based on machine learning (sentiment analysis);
- creation and leading R&D team (10-15 people in the office and up to 150 people remotely.

Main responsibilities:
- writing tech specifications;
- defining and prioritizing tasks for the team (math & developers);
- competitive analysis;
- R&D (topics: machine learning - NLP; Facebook news feed).

Junior Product Manager & Head of R&D department

MAMA marketing helps businesses and individuals reduce reputational risks online.

Main achievements:
- creation of all print materials for the sales team of development (building) company from scratch;
- informational coverage of World Championships For Space Models 2016 through media & influencers.

Main responsibilities:
- writing sales letters, press and post releases, articles for blogs / online media / social networks;
- landing pages prototyping;
- copywriting for websites;
- content analysis of websites and pages in social networks.

Content Manager / Copywriter

ISKRA Marketing Group

- Identification of customer needs, conduct of negotiations and customer support; 
- maintenance of accounts in social networks; 
- the settlement of disputes; 
- project management within the company.

Account Manager

Political Party

- Formation of сontent plans for public pages in Facebook during The President Election Campaign; 
- the creation of content for public pages in FB; 
- maintenance and moderation of these public pages and official pages of the Candidate.

taplio

The Battle

Olena Ivashchenko

Nataliia Yelenevych 🇺🇦

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