VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

GetResponse

Product Marketing Manager

Priority Prospect OÜ

Priority Prospect is the industry's leading cloud IP address service provider.

-> Developed and maintained consistent messaging and positioning while ensuring we speak in a similar voice across all our marketing channels.

-> Executed GTM strategies for new features launches, achieving a 65% increase in quarterly revenue through precise messaging and consistent digital marketing efforts. 

-> Owned sales enablement by writing sales playbook, case studies and product explainer videos that led to successfully reversing 50% of potential unsubscribes and rapidly converting new users into paying customers.

-> Studied and leveraged copywriting frameworks to write engaging content such as social media posts, ads, emails, video scripts and blog posts leading to an increase in brand searches.

Marketing Manager

Momentum.io

Momentum is an AI-powered sales assistant that helps maximize your deal flow without burdening your sales team. 

-> The challenge: demonstrating Momentum’s powerful product in a simple and clear way across their homepage and sales collateral without a demo.

-> The solution: collaborated in revisiting the company’s positioning and messaging to produce a revamped homepage and sales deck that drove prospects to book a second, more technical meeting.

Curious to learn more? Read the full case study in my featured posts section.

Telemach Crna Gora

Telemach Montenegro is one of the leading telecom operators in Montenegro, offering cable television and broadband internet services.

-> Organized and coordinated product launches including the product launch for the innovative TV and VOD platform, surpassing subscriber acquisition goals by 120% within the first 6 months.

-> Collaborated on positioning and messaging for all core product customer segments. Owned competitive analysis and market research. Collaborated on sales enablement content. Owned the messaging for three websites, clearly communicating our brand and product benefits.

-> Partnered with cross-functional teams in engineering, product, sales, and customer success to plan and execute GTM strategies that resulted in acquiring 6,000 new paying customers and achieving an 88% product adoption rate of new EON bundles.

-> Collaborated with creative and media-buying agencies to manage ATL, BTL and digital marketing campaigns that contributed to +7,6% YoY increase in revenue across all sales regions and a substantial surge in TV market share.

Product Marketing Manager B2B | SaaS | B2C | Growth Marketing | Foundational Product Marketing Strategy | GTM | Product Launch

Hey there, I’m Marijana 👋

I'm the kind of person who thrives on learning, especially when it involves diving headfirst into new tools and tech. 

Why do I do what I do? It's simple: I'm here to help companies, series A and growth stage, refine their product-market fit. Product (and growth) marketing is my playground, and I'm on a mission to make it as exciting as a zombie apocalypse – minus the chaos!

As a Product Marketing Manager, my journey has spanned across:

→ SaaS: automation and AI 
Revamped homepage and sales materials for a seed tech startup, driving prospects deeper into the sales funnel.

→ B2B: web hosting, telco, media and broadcast
Increased quarterly revenue by 65% through targeted messaging, engaging content and GTM strategy for a leading cloud IP service provider.

→ B2C: telecommunications, media and broadcast, e-commerce
Partnered with cross-functional teams to plan and execute GTM strategies that resulted in acquiring 6,000 new paying customers and achieving an 88% product adoption rate.

→ Agency life: telco and banking
Led social media campaign from messaging to creative assets delivery achieving 97% video completion rate and 3 awards at a prominent creative media festival.

TL;DR:
 
I will help you refine your product-market fit using the following skills set:

→ Market, competitive and customer research 
→ Target persona development 
→ Strategic messaging and positioning
→ Go-To-Market strategy and execution focused on user acquisition, activation and revenue growth
→ Sales enablement and collateral
→ Build trust and cross-functional relationships with internal stakeholders and company partners
→ Humor and wit, even when faced with tight deadlines (social proof: ask my mother)

If you're ready to amplify your product marketing, brainstorm your almost-perfect product launch strategy, or just chat about viral cat memes, I'm your go-to person! 

Send me a message, and let's connect over a virtual coffee (zombie apocalypse plan optional)☕🧟‍♂️

taplio

The Battle

Olena Ivashchenko

Marijana Vukmirovic

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