VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

Marc Eric Wallner ✌️

Recogni

Senior Director Marketing & Branding

metahead

metahead is the world’s first enterprise-grade, Git-based metarepo.

Powered by a fast, deterministic, bi-directional git filtering algorithm, metahead helps dev teams engineer and scale software faster and more flexibly than ever before by creating a single-source-of-truth repository.

- No more disconnected code. 
- No more manual code synchronization.  
- No more downstream code breaks. 
  
Designed to combine the best of monorepos and multirepos, metahead empowers organizations to build software sustainably, at scale, and with high velocity.

Co-Founder

Studio Wallner

In a world where facts alone don't matter, it's the narratives that shape our perception. A good narrative drives growth. It makes all the difference between success or downfall, no matter if you are a startup or established company. 

Hi, I am Marc. Since 2020, I work with top decision-makers from B2B SMEs to find their narrative and align everything with this narrative.

Selected clients: esr_labs (acquired by Accenture), QAware, Hyperbowl, mantro, philoneos, treetrust, doctra, neograph, xelper.

Founder

mantro GmbH

Hired to lead all marketing and communication activities in the mantro ecosystem and a member of the commercial senior leadership team with the mandate to take an important step forward in the brand’s journey as we supercharge the Erfindergeist of German companies.

Chief Marketing Officer // mantro group

mantro product studio GmbH

As a marketing and narrative advisor to the senior leadership team of mps, mantro’s flagship studio for company and digital product building, I advised and directed the management team to tell their company’s narrative and story and help the marketing and branding team to establish their own brand in a crowded marketplace. 

- Lead brand strategy, brand development, and all communication in the account-based marketing 
- Advised various mantro product studio clients in matters of branding, marketing, and communication
- Spearheaded the development of  an award-winning brand identity (German Design Award, German Brand Award)
- Developed award-winning brand identities for mantro product studio client TreeTrust

Fractional Chief Marketing Officer

Kape Skateboards

As interim CMO and creative director, I led all marketing and branding activities in its early stages.

- Developed the kape strategic narrative and aligned all marketing activities along the narrative
- Responsible for the relaunch of the entire corporate identity across all channels (web, print, social)
- Created the go to market strategy for the grassroots product launch in Europe

Interim Chief Marketing Officer

ESR Labs GmbH

As Head of Business Development and Marketing at esr_labs, one of the world’s leading embedded software companies, I was responsible for building a world-class developer/employer brand, growing existing business, and identifying new revenue streams. 

Reporting directly to the CEO and CTO of esr_labs to take esr_labs from a German embedded software company to a world-class software company, home to some of the best developers.

- Led the organizational shift from traditional marketing to narrative brand planning
- Spearheaded all creative development, brand plan, and media strategy for esr labs and its initiatives such as esrlabs.ai
- Pioneered the introduction of video marketing (YouTube Tech Video Style) to explain esr_labs’s products and services to audiences, resulting in a 70% increase in win rate
- Owned the exploration of various verticals to bring esr_labs’ capabilities to new markets
- Managed start-up collaborations and investments

Head of Marketing and New Business Development

noclip.gg

I started this non-profit initiative to help parents explore the world of videogames. I held talks and workshops for parents to learn about the vast world of video games. I helped parents to understand both the potential of video games and how to successfully introduce videogames into their kids’ lives.

Netbeast

As business and marketing advisory I worked directly with the founding team to shape both narrative and marketing strategy. 

- Helped transition netbeast from a development platform for IoT devices to a smartphone app:

- Lead marketing and narrative strategy
- Advised on stakeholder communication

Business and Marketing Advisor

Parkpocket GmbH

As Head of Product at Parkpocket, a leading big data company for parking data, I was responsible for the integrity, quality, and enrichment of all parking data.

Head of Product

My name is Marc. 

I am a B2B marketer with a default to strategic narratives. 

My work tells the story of innovation and growth in high-tech B2B industries. 

———————————

Bonus information 🔮

Amateur photographer and filmmaker; gaming enthusiast; old-skool skateboarder, what-ifer; jack-of-all-trades and master of some. 

To know more about what makes me tick – read my personal user manual in the featured section.

¯\_(ツ)_/¯

taplio

The Battle

Olena Ivashchenko

Marc Eric Wallner ✌️

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