VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

AppSpector

Head of Marketing

Growth Marketer

Київстар

Product Marketing Manager (Growth team)

SolarGaps - Solar Panel Window Blinds

Head Of Marketing

- Managed the marketing and developers team. Successfully implemented Agile in the messy startup environment 
- Developed a Go-to-Market strategy. Launched in 5 European countries and North America 
Improved UX based on collected analytics data: conversion to lead increased from 2% to 4%
- Designed and scaled the paid ad program by leveraging a combination of channels and tactics which led to obtaining quality leads for $5

Product Marketing Manager

Bellfor.info

- Managed ad campaigns and SEO optimization
- Developed a coherent marketing strategy form acquisition stage to retention and referral that led to a 20% increase in revenue
- UX optimization led to a 30% increase in site conversion
- SMM activities, E-mail marketing

Senior Marketing Manager

LetyShops

Running ad campaigns in Google Ads, Yandex, Facebook, Instagram, VKontakte, MyTarget.
Media buying and testing various traffic sources to determine Product Channel Fit

Digital Marketing Manager

Hotels24.ua

PPC specialist / SEO specialist

Crypto enthusiast. 
Hands-on approach to marketing, product, and growth.

I have a great deal of experience in start-ups and expertise in crypto, telecom, fintech, solar technologies, hardware, e-commerce

taplio

The Battle

Olena Ivashchenko

Ivan Pronchenkov

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