VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

INSCYD

Short: Google Analytics for Athlete Performance.

Full: INSCYD is a Physiological Performance Analysis Software that provides a 360-degree metabolic profile of athletes for human performance labs, coaches, and federations without the need to invest in costly devices. This enables tailored training programs based on the individual physiology of each athlete. 

Our mission is to empower users with science-driven performance insights, leading to better decision-making and improved outcomes.

Trusted by elite teams, universities, and federations such as the German Swimming Federation, USA Triathlon Federation, Belgian Cycling Federation, Pro Cycling - Alpecin–Deceuninck, Canyon SRAM, French National Institute of Sport and Performance, University of Barcelona INEFC, and other.

Senior Growth Product Marketing Manager

Louder Hub

- Built and Managed a cross-functional team, setting individual KPIs and enhancing team performance to achieve objectives ahead of the forecast.
- Led the launch of new products from 0 to 1, guiding product requirements and marketing roadmap based on customer development insights.
- Developed go-to-market strategies encompassing value proposition, messaging, customer journey, and communication strategy.
- Conducted in-depth product and marketing data analysis, optimizing campaign performance and reducing overall company expenses.
- Introduced customer loyalty programs and led strategic partnerships, expanding offerings to new segments.
- Led offline events from concept and contractor communication through project documentation.

Product Marketing Manager

Infomir

- Conducted market research and competitor analysis to develop ICPs and positioning and messaging strategies.
- Developed and Executed global go-to-market strategies and launches.
- Established and led a Voice of the Customer program, delivering insights that guided the product team and validated new market opportunities.

Louder.me

- Developed and managed an omnichannel marketing strategy, significantly increasing web customers, mobile app users, and user-generated content.
- Conducted market research, competitive intelligence, and customer development programs, validating product-market fit and generating demand during the MVP ideation stage, which guided the product team and roadmap.
- Managed an internal team and agency to craft compelling inbound and paid strategies aligned with our value and messaging strategy, achieving a substantial increase in search traffic and building a large global community of Facebook fans.
- Developed and executed an App Store Optimization strategy for both Apple and Google platforms, effectively reducing mobile app user acquisition costs.
- Collaborated with the product team, providing product and marketing analytics to influence product improvements and new feature releases, enhancing user engagement through gamification.
- Promoted major offline events, launching the Louder.me stage at Ukrainian festivals with a significant number of attendees.

Digital Marketing Manager

Whooshi

- Spearheaded the development of an App Store Optimization plan for a mobile app launch.
- Integrated mobile analytics tools and tracking systems to monitor app and marketing performance, and user behavior.

Fractional Mobile Growth Marketer

Growth & Product Marketing Manager @ INSCYD | Empowering Athletes with Data-Driven Insights | B2B SaaS

Growth Product Marketing Manager with over 8 years of experience in B2B SaaS.

My proficiency lies in developing and executing global go-to-market strategies that drive product adoption and revenue growth. I excel in market research and competitor intelligence to craft positioning and messaging strategies that resonate with a targeted audience.

My experience includes enabling sales teams and buyers with impactful assets and market insights across different buyer stages to increase win rates. I have successfully launched multiple products and led marketing teams, developing multi-channel demand-generation campaigns.

I leverage digital analytics and automation to optimize strategies. My collaborative approach ensures cross-functional alignment to achieve strategic goals, always keeping the customer in mind.

I believe in the power of continuous learning and skill improvement, echoing my favorite quote from Buzz Lightyear, 'To infinity and beyond!' I actively enhance my skills and knowledge to stay at the forefront of my field.

My passion for product marketing, growth, and product development drives me to build products and strategies that provide value to my professional skills, business, and hopefully to the world. Therefore, I'm sharing my personal learnings and failures to help others succeed and avoid the same mistakes.

I share my POV, which might not always be 100% right, but what is? At least I won't forget what I've learned through publishing my journey. If someone else benefits from my experiences, I've achieved my goal.

In addition to my professional expertise, I'm a musician-songwriter with two metal bands: Between Two Oceans and Mu2Moon. Check them out on Spotify and let me know what you think. This part of me helps me blow off some steam and helps me think outside the box. 

Let's Connect and Grow!

taplio

The Battle

Olena Ivashchenko

Igor Makarov

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