VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

INNOCEAN Europe

Senior Project Manager Brand Experience

Lexus

Created complex large-scale brand and product experiences for various Lexus target audiences including customers, dealers, journalists, employees, etc.

Brand Experience Project Manager || Leading Specialist

InfraOne

Led various brand related projects and initiatives including event sponsorships, new brand design and identity development, premium POSm collection development and production, etc.

Brand Manager

Kia Worldwide

Run CSR program from strategy to project execution. Organized special sponsorships, charity events, driving safety program, etc.
Managed various events for dealers, employees and worked on number of initiatives for end customers.
Supervised marketing actions in 7 CIS countries.

Special Projects Manager Brand Communications || Senior Specialist

Instructed dealer network (180+ entities) on both daily marketing activities and strategic matters.
Arranged dealers activities on sport sponsorship (FIFA, UEFA), car launch events and further actions, special events and programs creating guidelines, tracking progress, etc.

Dealer Marketing || Senior Specialist

MAN Truck & Bus SE

Steered media relations. Acted as a spokesperson for the region on both product and corporate matters.
Produced product multimedia content for a range of channels.
Collected and prepared analytics of brand media presence.
Administered budget for the area of responsibility.

Public Relations and Communications || Marketing Specialist

Organized main events such as customers driving events, dealer conferences, tours to international trade fairs (IAA, Busworld, Bauma) for dealers, customers and journalists, press events, etc.
Managed the respective budget.

Event Manager || Marketing Specialist

Acted as team member at events and various marketing projects.
Provided POSm, merchandise, printed matter for both daily use and large-scale projects.
Supported dealers on CI and marketing operations.

Marketing Operations || Marketing Specialist

Brand experience and events project manager with 10 years in international brands. Proven track record with a wide range of events from conferences and exhibitions to awarding ceremonies and press events organized both in the country of origin and Europe.
Able to act either flexible or firm depending on circumstances, strictly oriented on KPIs achievement, deadlines and ready to take responsibility for outcome. Eager to reach the required results keeping good relations with the network, influence with no stress.
Twice awarded as Best Employee of Marketing Department by 2 different employers.

taplio

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Olena Ivashchenko

Lena Pruss

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