Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

5+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
7+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
0175 9415382

Olena Ivashchenko

Stealth  Startup 

Operational Strategy Development: Designing and implementing efficient operational strategies to streamline product development and launch processes.

Process Optimization: Identifying and optimizing key operational processes to enhance productivity and reduce time-to-market.

Cross-Functional Coordination: Ensuring seamless collaboration between product management, development, marketing, and other teams to achieve product goals.

Metrics and Performance Tracking: Establishing key performance indicators (KPIs) and tracking product performance to inform decision-making and improve operational efficiency.

Resource Management: Overseeing resource allocation and management to ensure that product teams have the necessary tools and support to succeed.

Risk Management: Identifying potential risks in product operations and developing strategies to mitigate them.

Process Documentation: Creating and maintaining detailed documentation of operational processes and workflows to ensure consistency and knowledge sharing.

Stakeholder Communication: Facilitating communication between stakeholders, including executives, team members, and external partners, to ensure alignment on product objectives and progress.

Project Management: Leading and managing product-related projects, including timelines, deliverables, and budgets, to ensure successful execution.

Product Operations Consultant 

People of Growth

Client Strategy Development: Collaborating with clients to develop tailored go-to-market strategies that align with their business goals and target markets.

Market Entry and Expansion: Advising clients on how to enter new markets or expand within existing ones, including market analysis, competitive positioning, and localization strategies.

Customer Journey Mapping: Helping clients understand their customers’ journey from awareness to purchase and beyond, and optimizing marketing strategies to enhance this journey.

Brand Development and Messaging: Assisting clients in building and refining their brand identity and messaging to resonate with their target audience.

Marketing Plan Execution: Overseeing the implementation of marketing plans, including campaign management, content creation, and channel strategy.

Performance Metrics and ROI Analysis: Evaluating the effectiveness of marketing initiatives for clients and providing insights on how to improve ROI and achieve their goals.

Training and Workshops: Conducting training sessions and workshops for clients to improve their internal marketing capabilities and knowledge.

Strategic Recommendations: Offering strategic recommendations based on market trends, competitive landscape, and performance data to drive client success.

Product Marketing Manager

Vndit.io

Conducted Market Research: Identifying customer needs and market trends to inform product development and marketing strategies.

Defined Target Audience: Developing buyer personas to clearly understand and target the product’s ideal customers.

Developed Product Positioning and Messaging: Creating compelling product positioning and messaging that sets the product apart from competitors.

Creating Go-to-Market Strategy: Formulating a comprehensive go-to-market strategy and launch plan to effectively introduce the product to the market.

Developed Marketing Materials: Producing essential marketing assets such as sales collateral, presentations, and product demos to support promotional efforts.

Cross-Functional Team Collaboration: Coordinating with product development, sales, and marketing teams to ensure successful product launches and effective ongoing marketing campaigns.

UBIAI

- Conducted Conversion Rate Optimization Teardown and Analysis
- Provided Possible Recommendations To Fix The Freemium Model
- Provided Strategic Recommendations To Engage Prospects After a Free Trial or Demo
- Provided Onboarding Email Sequence And Templates To Onboard Trial Users and Help Them Reach the “Aha” Moment
- Provided Churn Prevention Email Sequence And Templates
- Provided  Product Adoption Email Sequence And Templates
- Provided Strategic Recommendations On The Homepage Content And Outline 
- Provided Actionable Tactics to Increase Product Demo Requests

Product Marketing Consultant

Cloudvisor

- Created and maintained a comprehensive marketing plan that will increaseCloudvisor's revenue and profit.
- Determined the focus areas for the growth marketing experiments needed to drive acquisition, retention, and loyalty of customers.
- Managed the testing process by employing internal and external resources and working hands-on if the situation required it.
- Analyzed the data and provided insights on how to amend the strategy in order to increase conversions.
- Worked cross-functionally with sales, operations, and customer service to deliver the perceived added value of Cloudvisor.
- Prepared and presented recommendations, reports, and findings from experimental data all the way up to the executive level.

Growth Marketing Specialist 

Attention Fox

- Built  and managed a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Created, managed, and executed multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email campaigns, and similar to drive customer acquisition
- Optimize marketing automation and lead generation and  nurturing processes through email, content, and social channels
- Conducted customer, competitor, and product research
- Created monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
- Actively proposed new and improved growth marketing campaign ideas

Purple Technology

- Responsible for 50+ email campaigns a month that reached 10,000+ contacts.
- Managed a healthy database by constantly keeping an eye on the bounce and unsubscribe rates along with other good case practices.
- Refined the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN-SPAM and GDPR were integrated.
- Created effective email marketing campaigns that garnered excellent open and click-through rates (over 30% open and over 3% click)
- Drove email marketing and website re-marketing that increased email subscriber's list through multiple platforms (Desktop and Mobile).
- Created and managed automated email workflows to ensure spot-on email deliverability while maximizing ROI invested.

Email Marketing Specialist

OKTIUM

- Using a variety of tools to extract and analyze data generated by online user activity.
- Reporting the findings with data visualizations that are easy to understand.
- Communicating insights and providing solutions that have demonstrable results.
- Working with web development and marketing teams to implement the solutions.
- Staying up to date with the latest trends in online marketing and design.
- Working with the Digital Marketing Manager to refine social media strategy and best practices.

Digital Marketer - App and Web Traffic & Data Analyst

Néopolis Corp

- Leading and coordinating campaigns from initial stages through to delivery
- Monitoring current traffic processes and inputting ideas on how to improve current practices where required
- Analyzing campaigns to report on visitor data and user experience
- Managing campaign resources and updating key stakeholders on requirements and supply
- Working across multiple projects and ensuring all parties are informed of progress and problems
- Developing keyword portfolios for different campaigns
- Assisting in the process of building websites by providing help in the content creation process
- Observing  the audience behavior on different channels and trying to come up with new ideas to acquire new user and retain old ones
- Day-to-day related tasks (Managing daily schedules, Analyzing campaign data, Reporting on project status, workloads and accounts, Research and Development...)

Digital Marketer -  Web Traffic Manager

Product Marketing Manager @ Vndit.io 🏆 Certified Product Marketer PMMC™ 💡 Developing Market Insights, Driving Product Positioning, Messaging and Go-to-Market Strategy - Driving Growth and Competitive Advantage.

A strategic product marketing specialist with a deep blend of go-to-market (GTM) expertise and operational rigor, known for bringing products to market efficiently while establishing a unique competitive edge. You specialize in data-driven market insights, customer-centric positioning, and aligning cross-functional stakeholders to drive impactful launches. With a proven ability to create high-value frameworks and tools, you empower teams to position, message, and launch products effectively. Your blend of GTM strategy and operational execution makes you a valuable asset to startups and growing companies seeking sustainable growth and differentiation.

Versatile Product Marketing Expert with GTM Focus
Dual expertise in product marketing and operations is a rare asset, especially in GTM strategy and post-launch optimization. The certification as a Product Marketing Alliance Scholar (PMMC®) further supports your structured approach to market research, journey mapping, and competitive analysis.

Customer-Centric Market Research & Insights
Experienced in market research, competitive intelligence, and customer segmentation enables precise targeting and strong product-market fit. Excelling at developing buyer personas, ensuring that products align closely with user needs and trends.

Stakeholder Communication and Alignment
Skilled at managing cross-functional teams and maintaining alignment across departments, a crucial asset for startups that need seamless, agile coordination to stay competitive.

Product Positioning Frameworks with Practical Impact
Developed effective positioning frameworks at organizations like People of Growth and Vndit, crafting templates for persona-based and industry-specific positioning that enhance resonance in competitive markets.

Proven Product Launch Execution
Experience with end-to-end product launches, including collateral creation and GTM planning, shows the capability to build launch momentum and differentiate products in the market.

Operational Excellence in Product Development
A background in process optimization and project management, exemplified by a role as a Product Operations Consultant at a Stealth Startup, reduces time-to-market and improves productivity for efficient product delivery.

Industry-Recognized Publications & Tools
Authored impactful industry tools, such as the "Feature Contextualization Template" and "Product Differentiation Identification Template," establishing expertise and thought leadership in product marketing frameworks.

taplio

The Battle

Olena Ivashchenko

Ala Eddine Abid - PMMC™ - ICYB® - SFC®

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