Marketing in messengers @ Chatfuel

I'm passionate about building products that solve real problems for real people, especially small businesses that power the everyday economy.

At Chatfuel, I lead product efforts to support service-based SMBs - salons, clinics, fitness studios, and beyond - helping them grow through automation, AI, and intuitive tools. We've built a mobile-first, end-to-end platform that streamlines everything from lead generation and booking to re-engagement and customer retention, all inside WhatsApp and Instagram DMs.

Our mission is to give 100M+ social-first service businesses the kind of operating system that Shopify gave to e-commerce: one that’s simple, powerful, and built for how they actually work today.

Previously, I’ve helped grow B2B and edtech products from the ground up to strong ARR, and driven improvements in monetization and retention at scale.

If you’re working on tools for service SMBs, AI adoption, or product-led growth, let’s connect!

Oleg Krasikov

Jira is becoming the fax machine of software development.

Here's what's happening at our company right now:

→ Our onboarding flow is 100% vibe coded
→ Most of our Coworker features are built with vibe code
→ We're shipping to production through AI agents

And when you work this way, Jira starts to feel absurd.

You spend more time filling out mandatory fields than it takes to actually ship the feature. The ticket has less context than a single prompt to an AI agent. The workflow was designed for a world where shipping took weeks, not minutes.

Creating a Jira ticket for something an AI agent can build and deploy in one session is like filing a travel request to walk across the hallway.

I think we're about to see a massive shift in dev tooling. The tools we rely on today like project management, ticketing, sprint planning were built for human-only teams moving at human speed.

AI agents don't need sprint ceremonies. They need context.

The next generation of dev tools won't ask you to fill out 15 fields. They'll understand what needs to be built and help you ship it.

Who else is feeling this friction?

CPO @ Chatfuel | Leading product for the AI-powered OS transforming service SMBs | Automate sales, booking & retention

We just shipped a small feature that makes a big difference. We taught Coworker how to handle backend errors.

In complex B2B SaaS products, dead ends are everywhere:
- Unsupported formats
- Broken integrations
- Invalid enums
- Unexpected data from third-party APIs

And when that happens, users get stuck. But not anymore.

Now, when Coworker hits a backend error, it:
1. Tries to automatically fix the issue
2. If it can’t, clearly explains what’s wrong
3. Suggests exactly how to resolve it

Real example 👇
- It fetched a pizza catalog
- Prices were in RUB
- Our enum doesn’t support that currency
- It attempted to resolve it automatically
- When that wasn’t possible, it suggested updating all prices to USD or MXN (since my account is set from Mexico country code) and even used the current live exchange rate from the Internet to guide the conversion.

No silent failures.
No “something went wrong.”
Just clear diagnosis + actionable next steps backed by real-world data.

Edge cases kill most complex systems. Chatfuel handles them before they become problems.

The Sher Agency

- Developed and executed a content marketing strategy for a healthcare company,
 resulting in a 35% increase in website traffic and a 20% increase in lead generation.
- Led website content strategy and copywriting for H2O Float Studio, which led to a
 40% increase in website traffic.
 - Led website content strategy and copywriting for Med School HQ, resulting in a 50%
 increase in website traffic and a 30% rise in consultation sign-ups.
 - Full copy revamp for NPTA Canada, leading to a 44% increase in website traffic and a
 25% increase in client leads.

Copywriter

Kristi Jane Inc.

- Crafted over 220 compelling articles for multiple top 100-ranked legal firms.
- Successfully increased organic traffic by 35-50% and conversion rates by 20% across multiple clients' websites.
- Drove 80% of client pages to secure the top 15 Google ranking.
- Performed market research on industry trends, and ensured alignment with brand messaging and strategy to drive organic growth and audience engagement.

Lead Writer

Satvic Movement

- Conceptualized and scripted over 60 viral videos with most of them surpassing a million views each.
- Helped with content strategy for the YouTube channel, which went from 1.5 million subscribers to 6 million subscribers. 
- Helped design, gamify, and facilitate 55 online transformational health workshops ranging from 2,000 to 20,000 participants per workshop.
- Core part of Instagram marketing team creating content, captions, and reaching out to influencers to set up podcasts.
- Built the WordPress blog from scratch creating over 50 blogs.

Scriptwriter

Chatfuel

- Simplifying chatbot technology for easy access through blogs, newsletters, and social media posts. 
- Optimizing machine learning by refining chatbot scripts.
- Assisting in refining product communication at all stages of our buyers' journey.
Helping with social media strategy.
- Writing advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services.
- Researching what aspects will make products and services more appealing to customers to maximize the number of sales.

Writer

Anahatha Yogi

With over 1750 hours of training under the guidance of an accomplished yogi of the highest order,  we offer over 48 pre-designed modules to offer yoga to a range of age groups addressing their specific requirements to balance their body, mind, emotion and energy.

It is Sadhguru's vision to offer this ancient science in all its purity and make it available to every individual. And it is our blessing to offer the heart of classical Hatha Yoga in its full depth and dimension.

Hatha Yoga is about creating a body that will not be a hurdle, but a stepping stone for you to blossom into your ultimate possibility.

Classical Hatha Yoga Teacher

Levity

- Simplified AI and ML technical content to create documentation for customer troubleshooting.
- Interviewed thought leaders in the AI space to craft impactful content.
- Helped refine AI product marketing efforts and designed sales funnels.
- Worked with guest writers (many of whom have no formal training in writing) to organize and refine articles.
- Assisted with copywriting and advertising layout.
- Wrote, designed, and created eBooks, website content, blog post on AI optimization.

Technical Writer

VentureBeat

- Composed an average of 12 stories monthly for print news and an additional online edition by using research notes, assignment details and other resources, getting an average of 10,000 views per month.
- Built targeted content marketing strategies and sales funnels to increase traffic by an average of 10%–20% per month.
- Specialized copywriting for startups, MSMEs, and big businesses.
- Conducted interviews with thought leaders in the tech entrepreneurship arena.
- Highly adept with WordPress, keyword research and SEO.
- Trained and ran a team of multiple writers across the world.

Word Chefs

Providing strategic content creation solutions for your business that communicate the unique flavor of your brand to consumers, including the following services:

- Building targeted brand content strategies optimized for maximum engagement on all major social media platforms.

- Facilitating the brand storytelling process by creating informative and entertaining web copy, ad copy, blog posts, infographics, e-mails, newsletters, and video scripts.

- Proactively engaging audiences through incentivization and participation on comment forums to help build a niche community around your brand.

- Producing elaborate case studies and white papers to help you optimize content for future campaigns.

Chief Content Creator

Money Crashers

Freelance Writer

Yahoo Finance

Finance Blogger

I am a caregiver/problem solver disguised as a writer with 12+ years of experience who can customize your brand content for every stage of your buyer's journey and empower them to take the next step.

I apply marketing psychology and NLP to demystify what your customer needs and simplify communication to make them feel like a partner in every decision they make.  I'm tough on fluff and write copy that you just can't get enough of.

My clients include Google, Salesforce, Venture Beat, FOX Networks, Yahoo Finance, eBay, Social Media Today, Chatfuel, Business2Community, FileCloud, Levity AI, Kristi Jane LLC, Brew Interactive, and many others.

I believe every word should address our customers' pains, enlighten them with possible gains, and empower them to take the next step. This secret has helped me build targeted content marketing strategies and sales funnels to increase traffic by an average of 20–25% per month for multiple businesses.

Let's build content that feels like a homecoming for your audience.

taplio

The Battle

Oleg Krasikov

Prashant Bajpai

Followers

Posts

Engagements

Likes

Performance ScoreOleg Krasikov's LinkedIn Performance

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taplio

The Battle

Oleg Krasikov

Prashant Bajpai

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Krasikov's LinkedIn Performance

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Performance ScoreOleg Krasikov's LinkedIn Performance