Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

Your team is using ChatGPT for basic tasks, but you're stuck between "we should scale this" and "we have no idea how." After 11 AI implementations since 2020, I help companies bridge that exact gap.

Most businesses I work with are in the same place: they've proven AI can add value through small experiments, but they're overwhelmed by tool choices, can't measure ROI properly, and don't know how to integrate AI into their actual business processes without creating bigger problems.

Sound familiar? You're not alone. 80% of companies remain trapped in experimentation mode despite knowing AI is strategically important.

I specialize in taking companies from "AI experiments" to "AI that runs our business"—specifically for customer service operations.

My focus areas:
- Customer service chatbots that actually handle real inquiries (not just basic FAQs)
- Email automation that maintains your brand voice and handles complex requests
- Virtual assistants that integrate with your existing systems
- AI governance frameworks that prevent security disasters and compliance issues

My process starts with an AI Readiness Audit because I've learned that most implementation failures happen when companies skip the foundation work. We assess your current capabilities, identify your highest-impact opportunities, and build a realistic roadmap that fits your budget and timeline.

Why this matters: Instead of adding another AI tool to your stack that doesn't integrate with anything else, you get a strategic approach that solves real business problems and actually improves your operations.

If your company is ready to move beyond ChatGPT experiments but you're not sure what makes sense for your specific situation, let's have a conversation about your challenges.

The AI Readiness Audit typically uncovers 2-3 high-value opportunities that can demonstrate clear ROI within 90 days.

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The Battle

Oleg Krasikov

Joshua Stalder

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