Marketing in messengers @ Chatfuel

I'm passionate about building products that solve real problems for real people, especially small businesses that power the everyday economy.

At Chatfuel, I lead product efforts to support service-based SMBs - salons, clinics, fitness studios, and beyond - helping them grow through automation, AI, and intuitive tools. We've built a mobile-first, end-to-end platform that streamlines everything from lead generation and booking to re-engagement and customer retention, all inside WhatsApp and Instagram DMs.

Our mission is to give 100M+ social-first service businesses the kind of operating system that Shopify gave to e-commerce: one that’s simple, powerful, and built for how they actually work today.

Previously, I’ve helped grow B2B and edtech products from the ground up to strong ARR, and driven improvements in monetization and retention at scale.

If you’re working on tools for service SMBs, AI adoption, or product-led growth, let’s connect!

Oleg Krasikov

Jira is becoming the fax machine of software development.

Here's what's happening at our company right now:

→ Our onboarding flow is 100% vibe coded
→ Most of our Coworker features are built with vibe code
→ We're shipping to production through AI agents

And when you work this way, Jira starts to feel absurd.

You spend more time filling out mandatory fields than it takes to actually ship the feature. The ticket has less context than a single prompt to an AI agent. The workflow was designed for a world where shipping took weeks, not minutes.

Creating a Jira ticket for something an AI agent can build and deploy in one session is like filing a travel request to walk across the hallway.

I think we're about to see a massive shift in dev tooling. The tools we rely on today like project management, ticketing, sprint planning were built for human-only teams moving at human speed.

AI agents don't need sprint ceremonies. They need context.

The next generation of dev tools won't ask you to fill out 15 fields. They'll understand what needs to be built and help you ship it.

Who else is feeling this friction?

CPO @ Chatfuel | Leading product for the AI-powered OS transforming service SMBs | Automate sales, booking & retention

We just shipped a small feature that makes a big difference. We taught Coworker how to handle backend errors.

In complex B2B SaaS products, dead ends are everywhere:
- Unsupported formats
- Broken integrations
- Invalid enums
- Unexpected data from third-party APIs

And when that happens, users get stuck. But not anymore.

Now, when Coworker hits a backend error, it:
1. Tries to automatically fix the issue
2. If it can’t, clearly explains what’s wrong
3. Suggests exactly how to resolve it

Real example 👇
- It fetched a pizza catalog
- Prices were in RUB
- Our enum doesn’t support that currency
- It attempted to resolve it automatically
- When that wasn’t possible, it suggested updating all prices to USD or MXN (since my account is set from Mexico country code) and even used the current live exchange rate from the Internet to guide the conversion.

No silent failures.
No “something went wrong.”
Just clear diagnosis + actionable next steps backed by real-world data.

Edge cases kill most complex systems. Chatfuel handles them before they become problems.

Wrap E+

As the CEO of Wrap E Plus, I'm passionate about empowering organizations to achieve their educational goals through successful Erasmus+ projects. With a deep understanding of the European education landscape and a proven track record in project management, I lead a team of experts dedicated to simplifying the complexities of EU funding and ensuring impactful outcomes.

My mission is to unlock Erasmus+'s full potential for organizations like yours. We provide comprehensive support, from crafting winning grant proposals and designing engaging learning experiences to streamlining project management and delivering crystal-clear reporting.

I believe in the power of collaboration and knowledge sharing. Through our work, we strive to foster a thriving Erasmus+ community and contribute to a brighter future for education in Europe.

Let's connect and explore how Wrap E Plus can help you achieve your Erasmus+ ambitions.

Chief Executive Officer

Smart Idea

Project Manager

Compleo Health

Business Development in the Healthcare Staffing Industry

Helped private and public healthcare providers with medical staffing Business development providing recruitment for doctors and nurses for the UK and Scandinavian market.

Business Development Representative

PIA Informacijski sistemi in storitve d.o.o.

I am a Sponsored Student and an external employee. I write Projects that strengthen the company's strategy from a Marketing and Business perspective. My tasks include Market Research and Data Analysis that help with solve problems defined in the project.

Marketing & Business Research

Patiro

Sales Development with the US and European markets.

Helped pharmaceutical companies such as Takeda with clinical trial solutions Business development providing patient recruitment & retention services.

Dezide

I research industries and provide reports along with marketing suggestions for the individual industry.

Consultant

Market Analysis and industry reports. Segmentation and targeting methods.

Research Intern

I help people write impactful Erasmus+ projects with templates & frameworks | Posts & articles about the process | Wrap E+ Media & Newsletters

I'm Borut Razbornik, an Erasmus+ expert passionate about empowering educators, NGOs, and SMEs to secure funding and create impactful projects.

With a background in sales, marketing, and consulting, I bring a unique perspective to navigating the complexities of EU funding. I'm the author of "E+ Ready: Project Developer's Manual" and founder of Wrap E Plus, where we simplify the grant writing process and guide you towards success.

What I offer:

- Actionable insights: Deconstructing complex Erasmus+ guidelines into easy-to-understand steps.
- Proven strategies: Sharing tips and tricks for crafting winning grant proposals.
- Personalized support: Guiding you through the entire project lifecycle, from ideation to implementation.

My mission: To unlock the full potential of Erasmus+ for organizations like yours.

Let's connect! I'm always open to collaborating on new projects or sharing my knowledge. Feel free to reach out if you have any questions or want to explore how I can help you achieve your Erasmus+ goals.

taplio

The Battle

Oleg Krasikov

Borut Razbornik✍️

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taplio

The Battle

Oleg Krasikov

Borut Razbornik✍️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Krasikov's LinkedIn Performance

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