Contract to services companies to plan and execute commercial strategy - leveraging the latest tech and AI (All DM's confidential).

Commercial strategy focuses on inflating company earnings valuation via a combination of product, marketing, sales, and distribution initiatives - a mix of core business strategy and functional execution. 

Senior executives often lack access to independent (conflict-free) advice to help optimize the ~7%+ of gross rev they allocate to S&M (or 'growth') each year. This high-risk expenditure often comes with low independent oversight and governance. 

Instead of spending more, changing platforms or vendors, often quicker gains can be had by...

- adding proper strategy into BAU operations 
- better measurement systems
- enhancing internal capability
- direct incentive structures

Engagements typically start with advisory, audits, reviews, workshops, or simple execution oversight. Then custom project work where needed. Once the earnings engine is humming, I then move back into an advisory role.

I've helped hundreds of firms in over 50 sectors, across 4 continents over 17 years.  Professional services, to product, e-com, B2B, B2C and SaaS. From women's luxury apparel, to industrial manufacturing, fine art, plastic surgery, fintech, proptech, education, real estate and more. 

I suit private businesses ($10-200m ARR), PE and forward-thinking corporate brands. Usually reporting directly to the owner, board, C-suite or department heads.

Titles vary from, strategy consultant to fractional CMO, CRO to CGO, CCO, advisor, NED etc. 

In between engagements I work on AI tech of my own. 

You might see me occasionally speak at conferences like WMF or SXSW. Or stumble across articles I've written, heard me on podcasts, seen one of my viral memes on Twitter or completed one of my courses. If you have - cheers!

I also produce a podcast/show called Champagne Strategy which explores all the areas I encounter professionally, featuring world-class practitioners from all around the world. 

DM me to discuss consulting/advisory work, fractional roles and speaking opportunities.

If budgets are tight - follow the link in my bio for pro-bono resources which include:
- the Champagne Strategy podcast
- Hybrency YouTube channel
- A Dose of John *LinkedIn) & Hybrency (Substack) newsletters
- Twitter/X memes
- Brandingmag article series
- Vexpower brand tracking course

TL:DR I enjoy solving difficult business problems for those in need, because everyone wins

John James

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

taplio

The Battle

John James

Steph Egger

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?