Contract to services companies to plan and execute commercial strategy - leveraging the latest tech and AI (All DM's confidential).

Commercial strategy focuses on inflating company earnings valuation via a combination of product, marketing, sales, and distribution initiatives - a mix of core business strategy and functional execution. 

Senior executives often lack access to independent (conflict-free) advice to help optimize the ~7%+ of gross rev they allocate to S&M (or 'growth') each year. This high-risk expenditure often comes with low independent oversight and governance. 

Instead of spending more, changing platforms or vendors, often quicker gains can be had by...

- adding proper strategy into BAU operations 
- better measurement systems
- enhancing internal capability
- direct incentive structures

Engagements typically start with advisory, audits, reviews, workshops, or simple execution oversight. Then custom project work where needed. Once the earnings engine is humming, I then move back into an advisory role.

I've helped hundreds of firms in over 50 sectors, across 4 continents over 17 years.  Professional services, to product, e-com, B2B, B2C and SaaS. From women's luxury apparel, to industrial manufacturing, fine art, plastic surgery, fintech, proptech, education, real estate and more. 

I suit private businesses ($10-200m ARR), PE and forward-thinking corporate brands. Usually reporting directly to the owner, board, C-suite or department heads.

Titles vary from, strategy consultant to fractional CMO, CRO to CGO, CCO, advisor, NED etc. 

In between engagements I work on AI tech of my own. 

You might see me occasionally speak at conferences like WMF or SXSW. Or stumble across articles I've written, heard me on podcasts, seen one of my viral memes on Twitter or completed one of my courses. If you have - cheers!

I also produce a podcast/show called Champagne Strategy which explores all the areas I encounter professionally, featuring world-class practitioners from all around the world. 

DM me to discuss consulting/advisory work, fractional roles and speaking opportunities.

If budgets are tight - follow the link in my bio for pro-bono resources which include:
- the Champagne Strategy podcast
- Hybrency YouTube channel
- A Dose of John *LinkedIn) & Hybrency (Substack) newsletters
- Twitter/X memes
- Brandingmag article series
- Vexpower brand tracking course

TL:DR I enjoy solving difficult business problems for those in need, because everyone wins

John James

I’m a results driven digitally savvy outsourced Chief Marketing Officer. Able to balance the demands of data lead companies with creative brand building. Risk taking. Insights beat ego.

Core areas of expertise are:
* Digital Marketing Strategy: how to structure your activities to accelerate your digitally lead growth

* Data Driven Marketing: understanding how to measure the range of marketing activities across areas such as attribution, LTV, brand, acquisition cost, user experience, and more.

* Online customer experience: how to create and measure an experience which makes your customers happy and grows your business. A/B testing and CRO is a part of this, but the biggest wins are often in your strategy. 

* Team structure: how to structure your marketing team in a growing company

* Driving innovation across all areas of marketing. AI, personalisation, data driven branding, and enterprise attribution.

* Brand strategy: growing the brand using evidence-based techniques, while using commercially sound methods to measure them

* Customer acquisition: across all digital channels (search, display, CRM/email, social, influencers, content, apps, etc), as well as PR, outdoor, and more

* Customer retention: creating a compelling customer experience through CX/UX practices, A/B testing, and CRM retention techniques

* Managing marketing strategically through local and international rapid growth

* Speaking and training 


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