Gaetano Nino DiNardi 🇺🇦

Marketing Advice

I’ve helped 50+ B2B SaaS companies with growth marketing 🔥

Need help? 🤔 Join the waitlist: https://marketingadvice.io/work-with-me/
Follow me ➡️ Substack: https://marketingadvice.substack.com/about

Principle Consultant

Semrush

Working on a special project for Third Door Media digital properties.

Technical SEO

Limble CMMS

Growth Advisor

Jellyfish

HockeyStack

Demandbase

ConductorOne

Teramind

UserGems 💎

Kustomer

Growth Advisor 🚀

I’ve been in B2B marketing for 10+ years now, and I have helped over 50 SaaS companies with growth and demand generation. None of them were easy assignments—no layups, and no cushy strategic roles. I’ve battled in some of the most competitive trenches out there. 

I'm talking about categories like identity theft, business VoIP, employee monitoring, insider threat detection, LMS software, CX platforms, AI GTM software, engineering efficiency tools, etc. 

Maybe I just enjoy being the underdog? Who knows, but I have learned how to thrive in tough environments. 

If you want to work with a scrappy hustler who knows how to get sh*t done, that's me. 

I specialize in AI search and Google Ads for B2B SaaS. 
Need help? Join the waitlist: https://marketingadvice.io/work-with-me/

Just wanna follow along for the ride? 
Subscribe to my substack: https://marketingadvice.substack.com/about

Gaetano Nino DiNardi

My client was pressing me about "not showing up in ChatGPT searches." 

My first thought was to dismiss it as not enough entity co-occurrence, lack of digital footprint, etc. (And that part was true). 

But as I drilled down and got more long long-tail, something wasn't adding up. 

So I checked their robots.txt and KA-BOOM💥

Their developers quietly implemented a disallow GPTBot without telling anyone. 

It ultimately falls on me for not checking this sooner, but friendly reminder... check your damn robots.txt

Ramli John

Author of Product-Led Onboarding (+30K copies sold) | First Round Fast Track Mentor | Content Director at Appcues.

⭐️ Follow me for helpful tips to onboard, delight, and keep your customers coming back to your product.
📔 Author of Amazon #1 bestselling book "Product-Led Onboarding." 👉 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com: "Product-Led Onboarding is 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." 


⚡️ I use my multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR. 

Often, that means designing and implementing experiments to increase activation rate (trial-to-paid or free-to-paid conversions), decrease churn rate, or increase average revenue per user (ARPU)

If you asked my friends and colleagues how they would describe me, they'd say I'm resourceful, proactive, and entrepreneurial

►► CONTACT INFO
▷ Send a connection request
▷ Write me a note at ramli [at] ramlijohn.com

Founder

A weekly show and newsletter for marketers looking to level up their marketing and career. I interview world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things:  (1) a marketing power-up,  (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level.

Ramli "RJ" John

After 6 months of planning, I'm excited to launch Product Leaders Lab (a private community for senior product leaders) with 22 founding members. 🎉

And honestly? I'm a bit emotional about it.

16 months ago, I left my full-time role to build Delight Path.

Year 1 was depth: Working 1:1 with product teams at companies like Zapier, TeamViewer, and Cisco.

Year 2 is about reach: Building something that serves product leaders at scale without losing the intimacy that makes it valuable.

Product Leaders Lab is that bet.

It's 22 product leaders (more than 50% women, which I'm especially proud of 🔥) from companies like:

→ Adobe (Deepti Pradeep, Sr. Director of PM, Growth)
→ S&P Global (Vrushali Patil, Director of Product)
→ 7shifts (Brent Beatty, VP Product)
→ Zynga (Stephen Levy, Director of Product)
→ Voxpopme (Betsy Shaak, VP Product)
→ Userflow (Christine Itwaru, VP Product)
→ Picsart (Tom Howes, Product Director)
→ Close (Lauren Schuman, VP of Product Growth)
→ And 14 other incredible product leaders

Average product experience: 13 years
Median company size: 201 employees 
Geographic spread: 60% US, 27% Europe, 13% Canada

What They Told Me:

Greg Leach (Sr. Director at 7Shifts):
"I don't want to go to an event of 200 people. I want to be in a room with 10 people where you can go deep. The magic is when you know the community well enough to know who to sit people beside."

Lilach Yaniv (VP Product at SkillOnNet):
"I truly believe that a group of great minds thinking together is far more powerful than one."

Biljana Pecelj (Principal PM, Ledgy):
"My current role is fully remote, which at times can feel isolating, hence looking for a bit of a community."

That's what we're building.

The Product Leaders Lab is not a course. Not a conference.

It's a trusted circle of senior product leaders:
→ Peer Pods (5-6 peers, monthly conversations)
→ Co-Lab Roundtable Sessions (real-time problem-solving together)
→ Team Workshops (tactical AI workshops where members can invite their whole team)
→ Always-on community hub

To the 22 Founding Members:

Thank you for betting on this with me.
Thank you for your honesty in the application.
Thank you for showing up at the Welcome Party last week and bringing the energy.

You're not just members; you're co-creators of what this becomes.

Special shoutout to the full founding cohort: Francesca Negri Smedberg, Rafiq Sheikh, Megan Stewart, Jaclyn Mothupi, Warren Dombowsky, Dave Masters, Emily Edwards, Joseph King, Chris Downey, Orna Albus, C. Todd Lombardo, Tom Howes, Lilach Yaniv, Biljana Pecelj, Deepti Pradeep, Stephen Levy, Greg Leach, Betsy Shaak, Vrushali Patil, Brent Beatty, and Christine Itwaru.

You're the foundation of something bigger than all of us. Let's build something special together.

PS. Interested in joining? Sorry, it's closed until March 2026. Stay tuned!

Building a community for product leaders (VP and Director-level). Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

If I could grab coffee with my 21-year-old self, I'd give him 3 networking tips that took me 19 years to figure out.

Last week, I met someone new to the industry. They made every mistake I made early on.

Here's what I wish someone had told me:

1. Give more than you take.

Early in your career, you don't have much to give. What you CAN give:
→ A genuine thank you
→ Updates on how their advice helped you
→ Buying coffee when you can afford it

As you gain influence, you can give more. Just this week, someone I barely know sent me a Starbucks gift card out of nowhere. Didn't ask. They just wanted to say thanks for advice I gave months ago.

That's what happens when you give first.

2. Go beyond work topics.

Most people treat networking as transactions. It's short-term gains, immediate asks.

But real relationships are built on more than work:
→ Ask about their hobbies
→ Remember their kids' names
→ Check in about that marathon they mentioned

When I ask someone, "How's Cam doing?" and they're surprised I remembered their son's name? That's not a networking tactic. That's being a decent human who actually listens.

3. Turn online into offline when you can

If someone's in your city, make time to meet.
→ Not a 30-minute "networking coffee."
→ An actual hangout  for breakfast, a walk, whatever feels natural

Five years ago, Kirsty McConnell just started at Chameleon. She helped promote my first book, Product-Led Onboarding, when almost nobody knew who I was. Last week, she flew from Barcelona to Toronto. We met, not for networking but as friends.

We talked about marathon training, family adventures, and life moves. The professional stuff came up, but it was secondary.

That shift from transaction to friendship? That's when your "networking" becomes more about relationship-building.

Networking is simple: be genuinely helpful, stay in touch, and show up when you can.

If you're ever in Toronto, let me know. There are some great coffee spots I'd love to show you.

What's one networking lesson you wish you'd learned earlier?

—

PS. 🔖 Bookmark this for when you're wondering how to build real relationships, not just collect connections.

PPS. I'm building a private community space for 25 experienced product leaders (VPs, Directors, and Heads of Product) to connect about life and the latest hot topic... AI in product. It's called the Product Leaders Lab. If that's you, I'd love to connect.

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

99% of podcasts are hour-long interviews with one guest. I'm launching a new show in 2026 that's WAY different...

There are now hundreds of thousands of business podcasts on Spotify. Most follow the same format: interview an expert, hear their best practices.

In 2026, that just won't stand out anymore (unless you're Joe Rogan or Mel Robbins).

So I've been workshopping a new format for the last year.

It's called the Product Leaders Lab. Here's how it works:

→ One impossible scenario per episode
→ Three veteran VPs or Directors who've lived it
→ Three completely different approaches
→ Documentary-style editing (20-25 min, not 60+ min rambling)

Here's an example episode called "The AI Ambush."

Your CEO just announced an AI pivot. Didn't tell you first. The product team is panicking. Board meeting in 48 hours.

What do you do?

I'll show you what 3 different VPs actually did:
1. The Collaborator (went straight to CEO)
2. The Protector (shielded the team first)
3. The Pragmatist (scenario-planned with everyone)

It's like a lab experiment. Same crisis. Three paths. Three outcomes. None is perfect.

At the end, you decide: What would you do in their shoes?

The first 10-episode season drops late Q1 2026 with Mariana Danylak (Director of PM, Growth at Slack), Betsy Shaak (VP of Product at Voxpopme), Netali Jakubovitz (VP of Product at Maze), Partho Ghosh (VP of Product at Uberall), and more sharing their toughest decisions.

—

Now I need your help with three things:

(1) Which podcast artwork from the image resonates most?
Vote with an A, B, C, or D in the comments.

(2) Know a VP/Director/Head of Product who wants to be a guest on the show?
Tag them. I'm looking for leaders who aren't afraid to share their experience.

(3) I'm looking for 3 Founding Partners in 2026.

This isn't just a podcast. It's the Product Leaders Lab—a year-long content and community platform including:
→ AI Product Leaders Summit 2026
→ State of AI Product Leaders Report
→ Quarterly community programming

I'm offering Founding Partner spots with category exclusivity:

Product Analytics: Amplitude, Mixpanel, UXCam
Behavioral Data: LogRocket, PostHog, Fullstory
Qualitative Research: Maze, Lyssna, UserTesting
Customer Feedback: Canny, Productboard, Aha!

If your product serves VPs of Product and you want to co-create something different in 2026, I'd love an intro. I can send you the program overview.

—

PS. What impossible scenario would you want to see 3 VPs tackle?

PPS. Bookmark this for when you're debating what podcast format will actually stand out in 2026. Future you will thank me for trying something different. I'm happy to share 5 other podcast concepts I had before landing on this one.

Most B2B websites look the same. Blue gradients. Stock photos. "Enterprise-grade AI solutions." But PostHog's site is different...

Their team page? Trading cards. Click on someone, and you get their bio plus "Do you like pineapple on pizza?"

Their mascot (a hedgehog) shows up everywhere, from blog posts, team cards, and even their docs.

It feels like the early internet. Playful. Human. Weird in the best way.

Here's what PostHog gets right about B2B websites:

1. Personality beats polish
→ Most B2B sites optimize for "professional" and end up boring
→ PostHog chose memorable over safe
Result: I'm writing about them on a Monday morning.

2. Make your team real people
→ Not just headshots and titles
→ Show what makes them human (even polarizing pizza opinions)
Builds trust faster than any "about us" page

3. Own your weirdness
→ B2B doesn't mean bland
→ Your mascot can be everywhere if you commit to it
Consistency in personality = brand recognition

The lesson here: Your website doesn't have to look like everyone else's just because you're B2B.

It takes people willing to be different. And a team that trusts the process enough to put pineapple pizza preferences on the company site.

Shoutout to the team there (🦔 james hawkins, Joe Martin, and everyone!)

What's the most memorable B2B website you've visited recently?

—

PS. Not a sponsored post. Just a fun Monday find that reminded me boring isn't a B2B requirement.

PPS. Bookmark this for when your team says, "We need to look more professional" during your next website redesign. I'm sure that's in the 2026 strategy plan for many CEOs. 😜

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The Battle

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