Gaetano Nino DiNardi 🇺🇦

Marketing Advice

I’ve helped 50+ B2B SaaS companies with growth marketing 🔥

Need help? 🤔 Join the waitlist: https://marketingadvice.io/work-with-me/
Follow me ➡️ Substack: https://marketingadvice.substack.com/about

Principle Consultant

Semrush

Working on a special project for Third Door Media digital properties.

Technical SEO

Limble CMMS

Growth Advisor

Jellyfish

HockeyStack

Demandbase

ConductorOne

Teramind

UserGems 💎

Kustomer

Growth Advisor 🚀

I’ve been in B2B marketing for 10+ years now, and I have helped over 50 SaaS companies with growth and demand generation. None of them were easy assignments—no layups, and no cushy strategic roles. I’ve battled in some of the most competitive trenches out there. 

I'm talking about categories like identity theft, business VoIP, employee monitoring, insider threat detection, LMS software, CX platforms, AI GTM software, engineering efficiency tools, etc. 

Maybe I just enjoy being the underdog? Who knows, but I have learned how to thrive in tough environments. 

If you want to work with a scrappy hustler who knows how to get sh*t done, that's me. 

I specialize in AI search and Google Ads for B2B SaaS. 
Need help? Join the waitlist: https://marketingadvice.io/work-with-me/

Just wanna follow along for the ride? 
Subscribe to my substack: https://marketingadvice.substack.com/about

Gaetano Nino DiNardi

Engineering Industries eXcellence

Leading the global Marketing team at IndX, helping industrial companies stop talking about digital transformation and actually implement it successfully.

Marketing Director

Salad

Solo marketer leading Marketing for SaladCloud, an AI GPU Cloud provider. 
- Launched SaladCloud to market (7-digit ARR in 1 year). 
- Led Digital, Content, Performance and Product marketing functions

Head of Marketing

Tonkean

Led Tonkean's product marketing around the repositioning into legal & HR tech. 
Led persona development, messaging & positioning. 
Created new sales story/narrative/deck for the different verticals.
Plus all other things that come with being a Marketer at a startup.

Senior Manager, Product Marketing

Appian Corporation

Lead the Developer Marketing team with a grand goal: 4x the number of Appian developers in the community in 1 year. 
- Led community growth fro 40k to 125k in six months by leading a revamp of target personas, messaging and changing organic/paid strategy from B2B to B2C/B2D
- Introduced influencer marketing, new paid channels, acquisition-focused content and user journey stories that helped accelerate the community growth. 

Lead product marketing functions to introduce 4 new product releases every year
- Revamped release process from one webinar for customers to addressing customers, prospects & partners with targeted messaging, new channels (email, blog, social) and release themes
- Introduced new touchpoints with the product release collateral and reengaged ~10k customers/prospects

The George Washington University School of Business

Advisory Council Member - Digital Marketing Executive Program

Siemens Digital Industries Software

Great marketing starts with a great story. 
Every day, I work with our customers, product managers, industry managers, marketing colleagues and more importantly, Simcenter STAR-CCM+, to create engaging stories that convey the benefits of the Simcenter portfolio and the Digital Twin. 
Part CFD engineer and part marketer, I am responsible for Product, Content and Customer Marketing for Simcenter STAR-CCM+. 
-       Orchestrate strategy and execution of 3 annual product releases
-       Design and execute product excitement campaign
-       Lead new marketing initiatives around cloud/SaaS adoption, free online trials, virtual reality and SMBs.

•	Responsible for Simcenter STAR-CCM+ technical & product marketing to support industry vertical GTM campaigns driving double digit revenue growth from $75M USD in 2010 to $280M USD in 2020
•	Started a COVID taskforce in Apr 2020 leading research/collaboration on virus transmission modeling with customers from Aerospace, Automotive and Building industries. Delivered over $1M USD in revenue pipeline and the largest industry webinar to-date (Siemens Airbus webinar)
•	Delivered the most successful global technology launch & adoption in product history as the marketing lead for STAR-CCM+ Virtual Reality with product demos, training and evangelism
•	Helped Aerospace & Defense sector to 30% growth as Marketing Manager in FY19-20 through successful account-based marketing (ABM) working with business development
•	Orchestrated marketing partnerships with over 30 customers in FY20 delivering 20 video and 10 written customer testimonials, an increase of 900%
•	Growth hacker and lead blogger managing social media & PR strategy to increase product social following with creative, newsworthy content around current events (Ex: Super Bowl 2019 content generating 150,000+ views and 1000+ followers)
•	Published more than 60 articles with customers & 50 product collateral

Siemens PLM Software

- Responsible for generating technical collateral related to STAR-CCM+ software for the Siemens PLM Marketing Department; 
- Develop technical material, case studies, brochures, blogs, demo cases and validation cases showcasing benefits of STAR-CCM+, a multidisciplinary simulation tool.
- Technical liaison working with internal and external customers to produce, manage and package marketing content to demonstrate the capabilities and success of STAR-CCM+ and related tools. 
- Managed creation and delivery of booth graphics for more than 50 trade shows, leading and managing cross-functional teams.
- Published more than 30 technical articles in leading industry magazines on the benefits of simulation
- Identified, established and managed best practices in content generation and management for the technical marketing team
- Key decision maker for direction of technical marketing projects in collaboration with Global Industry Managers

Sr. Technical Marketing Engineer

CD-adapco

- Responsible for generation of technical content, case studies, validation, technical articles, presentations, demonstrations and other marketing collateral
-  Deliver compelling marketing collateral to support various industry sectors and STAR-CCM+, our flagship software
- Develop and deliver technical content in the form of demos, validation studies, case studies, brochures, technical briefs and articles.

Technical Marketing Engineer

The Ohio State University

-	Masters Thesis titled ‘CFD Simulation &amp; Analysis of Particulate Deposition  from Alternate Fuels on Gas Turbine Vanes’, as part of Turbine Heat Transfer &amp; Aerodynamics group
-	Creation and validation of an UDF(User Defined Function) for a deposition model in FLUENT 6.3.26 using C language &amp; application to GE E3 turbine vane
-	 Delivered an improved particle deposition model for application to turbine vanes with film cooling

Graduate Research Assistant

🚀 Aerospace Engineer turned Marketer👨🏾‍💻B2B Enterprises to startups ⏲️ Engineering, AI & Cloud

Facts tell. Stories sell - That's my approach to marketing. 
- Ex-Aerospace Engineer with 15 years in Marketing from Enterprises to startups. 
- 11 yrs leading Product/Content/Customer Marketing for an engineering software from $75M to $320M (and a $1B acquisition)
- 1 yr leading a developer marketing team that grew our community from 40k to 125k in six months. 
- Led Marketing for an AI GPU Cloud startup growing to 7-digit ARR in 2 years. 

Some highlights:
✅ Led a $75M ARR product (with 11% market share) to $320M ARR and a $1B acquisition (~50% market share). Plus the only marketer that stayed with the product the entire time
✅ Solo marketer for a Series A startup driving revenue to 7-digit ARR in 18 months
✅ Strategy & marketing for expansion into 6 new industries
✅ Led product launch & release marketing at Siemens DISW & Appian
✅ Championed social-media product campaigns that tied product to newsworthy events (~$2M in recognized revenue through these programs)
✅ Led a Customer Marketing program and a 20X increase in customer stories
✅ Led a Developer Marketing team with a B2C approach that increased no. of developers from 40k to 125k in 6 months (hit 200k in 1 year).
✅ Led research on COVID spread in airplanes that boosted brand recognition and led to $1M+ in revenue. 

I get my focus on data and analytics from my engineering side and the marketing creativity from my artistic side. 
My B2B marketing lives by three rules:
- Consensus kills. Creativity thrills. 
- Facts tell. Stories sell. 
- Be entertaining. Be exciting. Be educational. 
Bonus rule: 
- Marketing is not rocket science (It helps to have done actual rocket science)

Where I can help:
Brand strategy - Product marketing - Growth marketing - Content Marketing - Customer marketing - Social Media - Product Release

taplio

The Battle

Gaetano Nino DiNardi

Prashanth S Shankara

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?