Gaetano Nino DiNardi 🇺🇦

Marketing Advice

I’ve helped 50+ B2B SaaS companies with growth marketing 🔥

Need help? 🤔 Join the waitlist: https://marketingadvice.io/work-with-me/
Follow me ➡️ Substack: https://marketingadvice.substack.com/about

Principle Consultant

Semrush

Working on a special project for Third Door Media digital properties.

Technical SEO

Limble CMMS

Growth Advisor

Jellyfish

HockeyStack

Demandbase

ConductorOne

Teramind

UserGems 💎

Kustomer

Growth Advisor 🚀

I’ve been in B2B marketing for 10+ years now, and I have helped over 50 SaaS companies with growth and demand generation. None of them were easy assignments—no layups, and no cushy strategic roles. I’ve battled in some of the most competitive trenches out there. 

I'm talking about categories like identity theft, business VoIP, employee monitoring, insider threat detection, LMS software, CX platforms, AI GTM software, engineering efficiency tools, etc. 

Maybe I just enjoy being the underdog? Who knows, but I have learned how to thrive in tough environments. 

If you want to work with a scrappy hustler who knows how to get sh*t done, that's me. 

I specialize in AI search and Google Ads for B2B SaaS. 
Need help? Join the waitlist: https://marketingadvice.io/work-with-me/

Just wanna follow along for the ride? 
Subscribe to my substack: https://marketingadvice.substack.com/about

Gaetano Nino DiNardi

Unmuted

At Unmuted, we help B2B SaaS organisations with complex sales cycles and high ACVs grow faster with our growth process and proven playbooks. Together with a team of experts we combine all the modern B2B marketing skills and package it in our service. We call it: The Growth Program.

Find out more on our website ➡️ www.unmuted.com

Founder & CEO

SAN | Stichting Adverteerdersjury Nederland

Jury Member - New Kids on the Block

FONK magazine

Jury Member - Coolest Dutch Brands 

Nyenrode Business Universiteit

At Nyenrode I share insights on how startups grow fast, what techniques they use and how we used Growth Hacking to innovate at MisterGreen. 

I’m involved in the executive Masterclass Customer Centric Innovation as a guest speaker.

Guest Lecturer

ShopPop

ShopPop, formerly known as I AM POP, is the all-in-one chat marketing platform for e-commerce businesses. With this software, webshops can increase revenue, recover abandoned carts, opt-in people to receive sale alerts, provide live support and much more. All of this happens on Messenger, Whatsapp and Instagram, with 5X better performance than email.

Responsibilities

· Overall commercial strategy
· Developing the self-serve growth system
· Product-growth experimentation
· Product roadmap prioritization
· Demand generation and conversion
· Analytics, metrics and reporting
· Overseeing content and SEO (DR 9 to 40)
· Marketing and sales automation (Hubspot)
· Branding

Achievements

· Built the marketing team: content, performance, design, engineering
· Created a high-converting growth system from the ground up
· Repositioned the company from focusing on the music industry to e-commerce merchants
· Established an agency partner program 
· Grew users by 275% and MRR by 205%

Head of Growth Marketing

SpinAwards

Jury Member 2018 - Digital Campaign
Jury Member 2019 - Digital Campaign

Jury Member - Digital Campaign

Shopping Awards

Jury Member 2018 - Consumer Electronics & Telecom
Jury Member 2019 - Personal & Financial services

Jury Member - Multiple

MisterGreen Electric Lease

After working at MisterGreen for a couple of years, I initiated a digital transformation. The goal? Shifting from a traditional sales organization to a fully automated, self serve leasing platform. Grew the (growth/tech) team from 1 to 10 people and managed to achieve €150k MRR within 150 days after the launch. 

Launched several platform features. One that still makes me proud today is the world's first webshop for leasing second hand Tesla's. The platform has a unique checkout which allows you to select and buy a leasing contract for a Tesla completely online within 5 minutes from the smartphone in your hand. No paperwork. 

Team:

* CTO
* Senior Backend Developer
* Junior Backend Developer
* Senior Frontend Developer
* UX/UI Designer
* Product Owner
* 2X Growth Hacker
* 2x Data Science

Nominated by Accenture for their Innovation Awards 2018, category Mobility & Climate

Head of Growth & Product | Member Leadership Team

Responsible for all online marketing activities, experimentation, business development and marketing automation.

* Online Marketing (SEO, SEA, Content)
* Marketing Automation
* Email Marketing
* Marketing Metrics
* Growth Marketing
* Designing & Implementing Data-Driven Experiments
* Funnel Marketing (AARRR)
* Webinar Marketing
* Customer Journey Mapping
* Social Media Marketing
* Lean Marketing
* Business Development
* Product Owner

Growth Marketer

As an Accountmanager I consulted Dutch companies about leasing EV's. I had the pleasure of working with some of the best performing Dutch companies and its owners/employees. I gained a lot of experience in working with entrepreneurs, directors, senior managers etc.

During this period I was responsible for:

* Sales New Business (100+ Companies)
* Account Management (100+ Companies)
* Sales Funnel Optimization
* Sales Metrics
* Business Partners (Tesla, Nissan, BMW, Volkswagen)
* Side Projects (Sales Automation, Customer Journey Mapping, Sales Intelligence)

Accountmanager

During this internship I supported the sales team as a sales advisor to new customers. Besides my role as sales advisor I assisted the marketingmanager in daily activities. As a graduate I conducted a research in order to write my thesis about international expansion.

Internship Sales Advisor

Nederland TentamenHULP.nl

Writing and executing a marketing communication plan to promote brand awareness and sales.

Internship Marketing Management

The way people discover and purchase B2B products and services has fundamentally changed over the past 5 years. 

Before, companies could simply trade their knowledge for contact information in order to generate leads for sales. Although this approach worked quite well for some time, we believe it's time to adapt and embrace a new way.

People discover business products and services through social media, in communities, through their network, on chat apps or by listening to podcasts. Just to name a few ways.

While the evidence of this shift is becoming increasingly more clear, companies are struggling to embrace a new approach that capitalises on this new reality. 

At Unmuted, we help B2B SaaS organisations with complex sales cycles and high ACVs go-to-market successfully. 

Together with a team of top talent we combine all the modern B2B marketing skills and package it in our service, which we call The Growth Program.

Find out more on our website ➡️ www.unmuted.com

--

Former Head of Growth Marketing at ShopPop, a self-serve B2B SaaS platform helping merchants generate more revenue through messaging apps. Before that I led growth at MisterGreen, a Tesla-leasing company. Increased annual revenue by 297%. Grew the company from selling 100 to 1.000 electric car leasing contracts per year.

🔸Won a SAN Accent for best new agency of the year
🔸Featured by TechCrunch, De Ondernemer, Emerce, NU.nl
🔸Nominated as Top Marketing Talent by Adformatie
🔸Named top 100 Marketer of The Netherlands by Adformatie
🔸3X Jury at Dutch business award shows

Max van den Ingh

Feeling grateful to bring together such an amazing group of B2B marketing experts.

We had a great time hosting Tas Bober and Connor Lewis at our office in Amsterdam this week. 

Both are absolutely killing it in their field, and they shared everything they know with us in two 30-minute keynotes.

And let me tell you:

People were on the edge of their seats. Taking pictures. Asking for slides. And still talking over pizza about what they learned.

Both Tas and Connor aren’t regular event speakers. For Connor, it was actually his first time (10/10)!

But they both crushed it, going deep, sharing real substance, and walking us through every step of their process.

Which works perfectly with a curious crowd of B2B marketers.

Now my social battery’s officially empty. 

Time to recharge, and then start planning the next edition.

Stay tuned. It’s gonna be big.

--

Shoutout to our team for making it all happen. From promo, to preparing the event space and creating content. And lastly, shoutout to Aaron and Nash for joining us all the way from the US.

Founder & CEO @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

Tas Bober and Connor Lewis at Unmuted Meets

Another incredibly talented person joined our team last month!

Meet: María del Mar Cáceres Arroyo 👋

Or simply "Mar," as she likes to be called.

After spending four years running paid media at a Parisian B2B SaaS company (Qomon), she has joined Unmuted as a Demand Marketing Manager.

I have always believed that hiring people who are genuinely passionate about SaaS and B2B marketing early in their careers pays off in the long run.

It all starts with mindset and curiosity 🧐

What stood out to me from the start was Mar’s understanding of paid media channels. And in particular the creative ad types she was running for a complex software product.

Together with Jasper Hissink, she’ll be supporting our clients with advertising campaigns and bringing our demand marketing playbooks to life.

Please, give her a warm welcome 🙌

Mar joins Unmuted as Demand Marketing Manager

The moment is finally here...

After almost five years in business,

I have just responded to a cold email.

No clue what will happen next.

But I'm so excited.

Stay tuned.

--

RIP to the gazillion cold emails that didn't get the job done (not)

Our team is our product.

We can only deliver a high-quality agency service through our people.

Yes, they use AI.

But it's still people who make most choices and run the show.

As the founder and CEO it's my job to develop our vision.

And I keep asking myself:

"Where is marketing going next?"

Having a clear view on that helps us stay relevant, and helps our team stay ahead of the curve.

So they can deliver a stellar service to our clients.

Who pay our bills.

One way I’ve found to achieve this is through Unmuted Meets.

For outsiders, it might look like just another meetup.

But for our team, it’s a full week of learning and inspiration.

The speakers we invite typically spend several days at our office.

To hang out, create content and share their learnings.

I believe this is 10x more valuable than any online course.

Our team gets firsthand insights and experiences:

✓ Stories to tell to their clients
✓ New ways to think about their work
✓ Connections with leading experts

All in all, a week packed with lots of personal development.

I’m super excited that it’s 'that week' again.

--

If you want to make learning a priority too, join us this Thursday. Meet the experts, meet our team, and enjoy good pizza and drinks. Shoutout to our sponsor Storylane 🔥

taplio

The Battle

Gaetano Nino DiNardi

Max van den Ingh

Followers

Posts

Engagements

Likes

Performance ScoreMax van den Ingh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gaetano Nino DiNardi

Max van den Ingh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Max van den Ingh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMax van den Ingh's LinkedIn Performance