Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

Octavia Drexler 🔮

Quarry

•	Champion the delivery of strategically sound, resonant and differentiated content and visual experiences that support our B2B tech clients’ demand gen goals
•	Manage, coach and review content throughout the project lifecycle, fostering creative excellence and exercising quality control 
•	Contribute to project scoping and estimating efforts to ensure teams are set up for success with appropriate creative strategies, inputs, timelines and budgets
•	Collaborate with Executive Leadership to foster increasingly effective and profitable client/agency relationships and business opportunities

Clients include: Windstream Enterprise, Icertis, Graebel, FIS, Bitrise, Axonify, SheerID, RICOH Software

Creative Director and Content Team Lead

•	Provided creative leadership to a kick-ass team of Content Experience Creators, delivering timely, thorough, accurate review of concepts, copy and design experiences 
•	Collaborated with Strategists, Buyer Engagement, Visual Experience Designers and Client Results in conceiving, developing and designing compelling and effective experiences
•	Built and managed creative presentations on behalf of the team
•	Collaborated with other team leads in developing improvements to process efficiency

Clients include: Windstream Enterprise, Graebel, Chevron Lubricants, Kijiji for Business, Optiv, Fairstone Financial (formerly CitiFinancial)

Associate Creative Director and Content Team Lead

• Imagined, articulate and execute integrated marketing campaigns for clients in professional services, animal health, transportation, agriculture and high-tech industries
• Crafted persuasive copy for content marketing, demand gen and brand-building purposes 
• Delivered original, top-quality creative on time, on budget on strategy
• Championed proper application of brand standards, legal, trademarking, tone and style

Clients include: Syngenta, Windstream Enterprise, Oracle, American Century Investments (ACI), Elanco Animal Health, Purolator

Senior Content Experience Creator

Content Experience Creator/Proofreader

University of Waterloo

• Provided timely grading and clear, constructive feedback online
• Improved understanding of core concepts and materials to drive workplace readiness
• Ensured resonance, effectiveness and consistency of communications

Teaching Assistant, Waterloo Professional Development

Teaching Assistant, Intro to Academic Writing

Brand storyteller. Creative content creator. Kind human.

Things I love:
- Big ideas rooted in insight
- Resonant copy experiences
- 90's karaoke

Current client roster:
- Graebel
- Epiroc
- FIS
- eBay Motors

#creative #creativedirection #advertising #copywriting #contentstrategy #content #contentmarketing

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Octavia Drexler 🔮

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