Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

Octavia Drexler 🔮

Decathlon 

Social Media and Influencer Leader 

Instagram

Leading creative strategy for Tier 1 celebrities like Kriti Sanon, Farhan Akhtar, etc
Collaborating with partnership and media teams to drive reels’ content strategy and scale production
Leading the trend and culture conversation case studies in India
Leading @Creators and @Instagram workstream in India
Liased with partnership and brand teams for Safety and Wellness Campaign by Instagram to spread awareness regarding Instagram’s safety tools

Content Specialist at Instagram 

OnePlus

Led social media strategy, brand strategy, email marketing and UI writing for all product categories of OnePlus
Led influencer strategy and campaigns for all product launches in OnePlus
Launched OnePlus’ first exclusive Member Program - Red Cable Club and acquired 1M+ members in less than 3 months
Led content strategy for OnePlus Nord and launched OnePlus Nord’s IG Handle which gathered 100K followers in 3 days
Designed campaigns for OnePlus TV which resulted in it being the best-selling TV for two sales cycles
Designed integrated marketing campaigns and strategies to increase OnePlus’ Instagram followers from 1.9 to 3.3M in a year
Led OnePlus’ Twitter strategy and tone of voice which resulted in it being one of the top ten most engaging brands on Twitter
Designed and executed the Stop at Nothing campaign, featuring Kalki Koechlin, which gained 15M+ engagement
Designed and executed Set Your Music Free Influencer Campaign for OnePlus Buds Z. The campaign achieved 12M+ engagement.

Content Specialist

Schbang 

*Led strategy for the digital launch of Xiaomi's retail brand - Mi Home. Executed Instagram strategy that garnered 100K followers within 2 months on Instagram.
*Led social media and brand strategy for Brigade Group and Orion Mall
*Launched the digital presence of BodyCraft Salon
*Led and executed Cultfit's marquee campaign - #MyFitStart. The campaign gathered the highest engagement for the brand in that year. 
Led content strategy, social media, ad shoots and video production for the brand Homelane
Led Amazon Fashion's first 360 campaign - #FreshitUp. The campaign helped the brand in clocking the highest sales for the year.

Creative Strategist

Intex Technologies (India) Ltd.

Led copywriting, social and content strategy, email campaigns, UI writing for Intex and all its sub brands.

Senior Copywriter

Bottleopeners

Managed copywriting, social media strategy and client servicing for Relaxo, Spark and Central Park

Trainee Copywriter

anhad edutrain

Digital Content Manager

Content Manager and Social media Marketing

Respect Women

Content writer

WahwahIndia

Youthpia

Content writer intern

As a Social Media and Influencer Leader at Decathlon, I leverage my 8+ years of experience in content marketing and strategy to create engaging and impactful campaigns for the world's largest sporting goods retailer. I work with a team of passionate and creative professionals who share my vision of inspiring people to stay active and healthy through sports.

My content expertise spans across various platforms and formats, including Facebook, Instagram, Twitter, Reels, Stories, and Blogs. I have successfully led influencer strategy and campaigns for several product launches and events, collaborating with partnership and media teams to reach and connect with millions of customers and fans. Some of my notable achievements include launching Decathlon's first exclusive fitness community, increasing Instagram followers by 50% in six months, and generating over 10 million views for Reels content. I also have a strong background in web content management, email marketing, and UI writing, having worked as a Content Specialist for Instagram and OnePlus in the past. I am always eager to learn new skills and explore new opportunities to grow and innovate in the content space.

taplio

The Battle

Octavia Drexler 🔮

Anubha Gautam

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