Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

Octavia Drexler 🔮

With a background in journalism, I craft compelling content, shape brand strategies, and ensure every message resonates with the right audience. My portfolio primarily features HR Tech, MarTech and SaaS companies including YAROOMS, MarineTraffic, Termly, IMA Group, Toggl, and MarkUp.io. I’ve also partnered with marketing agencies such as Creativcy, Minuttia, THINKINK, and Stile di Bologna.

Freelance Writer & Editor

I coordinated the content creation process, guiding and briefing both freelance and in-house writers to ensure consistency in objectives, tone, and key messages. I collaborated closely with designers on advertising campaigns and their associated landing pages, and worked with social media managers to create effective copy for social media.

Collinson

As part of the Travel Experiences team, I was responsible for various B2C and B2B2C components of the marketing and communications strategy. I developed consumer communication journeys, created promotional materials, and produced content for the Priority Pass blog, newsletter, and social media.

Membership Marketing Executive

Coussins Associates

My first role after completing my Master’s degree involved a combination of customer relationship management, content creation, and strategic planning. I also supported research projects and handled the logistics for film shoots.

Marketing Executive

SAGE Publications

Created and assisted in the execution of email marketing campaigns. After six months I was appointed Global Marketing and Communications Lead for a key product, liaising with other global departments, and advising on content, strategy, and target audiences.

Marketing and Communications Assistant

Authoright

Worked on author campaigns, designed marketing materials and press releases, monitored opportunities for authors, and developed and maintained a publicity calendar.

Marketing and PR Intern

Little, Brown Book Group

Assisted with copywriting, manuscript proofreading, and content management system support.

Marketing Intern

Schön! Magazine

Wrote and published interviews and feature articles for the magazine’s then 2.9 million monthly readers.

Editorial Intern

HarperCollins Publishers

Assisted the Head of Events in planning book marketing campaigns and creating social media content.

Work Experience

a451 Digital Marketing

Familiarised myself with SEO, Google Analytics, and Adwords, and created content for client websites.

Hi, I'm Anca – nice to meet you! With a background in journalism, I craft compelling content, shape brand strategies, and ensure every message resonates with the right audience. 

I hold an NCTJ-accredited BA (Hons) in Journalism & Media Studies and an MA in Marketing, both from the University of Portsmouth. My portfolio primarily features HR Tech, MarTech and SaaS companies including YAROOMS, MarineTraffic, Termly, IMA Group, Toggl, and MarkUp.io. I’ve also partnered with marketing agencies such as Creativcy, Minuttia, THINKINK, and Stile di Bologna. 

Beyond client work, I’ve self-published two fiction books and write a newsletter about creative work at ancaffeinated.substack.com. Feel free to connect with me, I’m always happy to hear about a new project ☕️

taplio

The Battle

Octavia Drexler 🔮

Anca Dunavete

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?