sequens.ai

Sequens.ai stands out by not just automating content creation but ensuring each piece passes through a meticulous review process by B2B marketing experts. 

This dual focus ensures our clients receive SEO-optimized, engaging content that speaks directly to their target audience. 

Specializing in streamlining the content creation for B2B markets, our platform simplifies collaboration and project management through an intuitive system, allowing businesses to publish confidently and consistently with the best AI-tool such as OpenAI, Claude 3 and even Midjourney.

✅ Try it yourself, we provide free blogs and linkedin posts : https://app.sequens.ai/welcome

CEO & Cofounder

datakudo

Datakudo is the perfect balance between a complex algorithm and ultra-qualified marketing experts.
This leads to a powerful and intuitive tool to identify competitors investments and drive the most accurate marketing decisions.

CEO & Cofounder at datakudo.com

ECS (European Communication School)

Training Master's students in Webmarketing and specifically in SEA (Search Engine Advertising)

Speaker - Webmarketing

CSML

Built by @Clevy, CSML is an open-source language helping anyone to create amazing chatbots in a matter of minutes.
As CMO: 
> Launching all relevant marketing channels to scale the product
> Inbound and outbound acquisition
> Developing CSML internationally

Head Of Marketing @Clevy

Clevy.io

Clevy is a Saas platform allowing companies to easily create and monitor chatbots. We launched CSML, an open-source language allowing anyone to create easily amazing chatbots.

As CMO: 
> Team management and Agile Method implementation
> BtoB inbound and outbound marketing : Content, SEO, SEA, SEM, Scrapping,...
> BtoC marketing launching CSML, the new open-source chatbot language
> Internal process optimization (Sales dashboards, clients deck automation,…)
> SEA campaigns management

Head Of Marketing

Google Partners

As an Agency Development Manager: 
> Helping 250 digital agencies in sales and marketing strategy
> Strategy, management and optimization of +30 BtoC accounts per month
> Create, develop and optimize SEA Campaigns.
> SDR recruitment and management
> In-house training, process and data automation
> Organize events in France,  ex. : "Sales best practice", "Strategy Campaign Development", "Attribution", ...
> G-trainer Youtube : In-house product referent

Agency Development Manager

Follomie

Follomie.fr is a 360° agency helping small and medium Business to develop their digital strategies in a complex eco-system. 
Actions : 
> Prospection / acquisition of new business
> Project management and website development
> SEO and SEA campaigns creation and optimisations
> Sales and graphic designers management

CEO & Founder

WE ARE CREATIFS

WE ARE CREATIFS is a digital agency for SMBs.
Actions: 
> Prospection and acquisition of new business (BtoC and BtoB)
> Business plan development to raise funds
> Project management and website development
> SEA campaigns creation and optimization

Cofounder

ESM Consulting

Survey development for Medium-Sized Enterprise

CEO @Sequens (Building in public) - Generate Marketing Content at Scale for B2B Marketers thanks to AI and Human

Digital marketer for the past ten years, I love solving problems using technologies. 
And that's what we do at Datakudo.com! We use content listening to help companies and people understand their competitive environment in one click, to keep one step ahead of any competitors.

Test it for free: app.datakudo.com/welcome

Let's talk: octave@datakudo.com

Octave Laurentin

Build Your Marketing

As a Part-Time CMO and entrepreneur, I share my experience in business creation and development with the founders of startups. I leverage growth marketing to develop the usage and revenue of startups as they accelerate.

I accompany startups in various sectors (marketing software, fintech, edtech, travel) at the time of their acceleration by providing them with an organized marketing development plan for their business.

Based on the analysis of existing and data, I gather the teams behind a growth plan activating the value proposition, product-market fit, growth marketing, branding, content marketing & SEO levers. I use data, past actions and knowledge of the teams to define this marketing development plan.

I ensure the implementation of a tracking plan for the actions put in place, to measure the success of the tactics deployed.

All of these actions help develop brand awareness and bring qualified sales prospects to the sales teams.

Part-Time CMO | Growth Marketing | Entrepreneur

Hocoia

Hocoia is the answer to medical deserts. Created by doctors, for doctors, Hocoia provides practical solutions to enable teleconsultation in the most remote locations, providing secure, high-quality access to healthcare for all. Specially developed by Hocoia, the medicobus enables access to generalist or specialist consultations with the support of medical staff on hand.

Investor

Orseo

♻️🤝👩‍⚕️

Orseo is a platform that puts companies in touch with general service providers committed to sustainability.

The company offers specialized service providers committed to reducing their environmental impact and improving working conditions. More than 20 professions are available on the platform: cleaning, moving, construction, electricity, plumbing, coffee machines, fruit baskets, concierge services, security guards...

The startup specializes in the assessment, identification and development of CSR approaches for general service providers for all types of companies. CSR managers, office managers and purchasing managers benefit from service providers selected and evaluated according to specially created grids and aligned with current regulatory criteria.

Orseo also assists companies with impact measurement, CSR consulting and CSRD reporting for suppliers and service providers.

Part time CMO

Dataiads

🛒📲💸

Dataïads is the new adtech nugget. The startup offers a platform to boost the conversion of paid campaigns on media platforms such as Google Shopping, Meta, Pinterest or TikTok.

The scale-up accelerates e-commerce brand campaigns through product catalog enhancement, high-performance landing pages and enriched product recommendations, powered by AI.

With almost 40 employees, the start-up is accelerating rapidly in a fast-growing market.

I'm helping the founders to structure the marketing activities and to present the offer more clearly to prospects and customers. I improve the product marketing to whose primary objective is to support the business development teams (BDR & account executive) in France, Italy and Spain. 

I lead the marketing team on a daily basis in lead generation actions, content marketing strategy, content distribution, PR and communication actions, client & prospects nurturing, supporting sales teams with quality content for the target: use cases, customer testimonials, guides, e-books, blog articles, rate cards.

Fractional CMO

Reech.com

💄📱🌎

Reech is a leading agency and SaaS tool in the influencer marketing market.

Reech Agency creates custom influencer campaigns for brands and communication agencies.

Reech Influence Cloud is a self-service technology available to brands. It enables brands to identify, evaluate according to over 200 data points, ensure the veracity of their audience, get in touch, contract and measure influencer campaigns launched with influencers on social networks such as Instagram, Facebook, TikTok, YouTube...

As Part-time CMO, I support Reech in their business development strategy for agency and technology, in France and internationally.

With the aim of modernizing communications, I'm updating the scale-up's existing graphic charter in line with the “corporate” target.

With a complete overhaul of the content strategy, I define and develop the implementation of snacking and premium content to develop inbound leads. I ensure the organic and paid distribution of content. 

I manage the 2024 Annual Study project on the French influencer market, involving 1,200 content creators. With extensive media coverage and the organization of a presentation during a physical event with customers, prospects, journalists and partners, this study is a benchmark in the market.

I develop inbound leads and support the sales prospecting teams (BDRs) with sector-specific premium content (beauty, lifestyle, automotive, food, sport...).

Texageres

Texageres is an innovative training and development agency for the world's leading retail brands.

With over 14 years' experience in training, the Texageres teams support the biggest brands in their managerial transformation, in training apprentices in work-study programmes, in learning the skills of excellence, in defining and applying an ideal customer experience. The learning experience brings together all the disruptive methodologies, organisation and content proposed by the teams around Christophe Flous, the agency's founder.

The agency works with some of the biggest brands in the world: Hermès, Gucci, Nespresso, Maisons du Monde, Five Guys, Costa Coffee, La Redoute, Swatch, Hema, Etam, Make Up For Ever, Picard, Bouygues Telecom and Boulanger.

The agency publishes the innovative Craneur solution, a community and gamified training platform based 100% on video.

Chief Marketing Officer

EFAP - École des nouveaux métiers de la communication

🧑‍🏫🎙️👩‍🎓

Annual speaker on a weekly start-up project workshop for the CMS International MBA - MBA SPECIALIZED in Communication & Strategic Marketing.

EFAP has been a leading marketing and communications school since 1961, with locations in France, New York and Shanghai.

I create, organize and run a course in English for two groups of students over two semesters. I ask them to work in small groups and develop a start-up idea, up to the point of being able to launch the company at the end of the year.

Ideation, business plan, MVP development, testing the MVP with the final target, business plan development, marketing activations: the students present their plan at mid-course and a final deck at the end of the year.

The best projects are rewarded by participation in the EFAP Startup Contest.

In addition to preparing the course content, I work with the students in mentoring and coaching their teams in project development. I share with them my entrepreneurial experience and expertise in business creation and project management.

Professor | Startup Creation Workshops | International

World is a Village

World is a Village is the first global platform that connects families to organise cultural and language trips for children in a simple and safe way.

Together with the teams, I carry out all the online and field marketing actions to activate customers and users of the platform.

Redefinition of values, personae, branding, brand positioning and value proposition are the bases deployed with the teams. 

Launch of a complete rebranding of the World is a Village brand based on the values defined on the borders of the edtech and travel market.
Definition and deployment of a complete rebranding on Instagram and a growth plan, aimed at travelers (children aged 10 to 19).

Review of the activation scheme for B2B customers (HR directors of large groups) with a plan mixing offline and online. Implementation of digital activation and physical activation boxes (flyers, posters, personalized goodies...).

Implementation of an online acquisition plan for qualified B2B leads: qualitative outbound campaigns, landing page and paid campaigns on Facebook, LinkedIn, Google ads.  

Launch of a plan to improve onboarding and activation of B2C users (families).
Implementation of an early birds and ambassadors program integrating a sponsorship program.

Definition & management of the marketing budget.

Chief Marketing Officer - CMO

NukeSuite

NukeSuite is a powerful Social Media Software that allows global brands and agencies to carry out social operations across multiple networks, markets and accounts more effectively.

Implementation and development of product management, product marketing and growth marketing.product marketing including acquisition, conversion, retention of B2B customers on the SAAS platform.

Co-founder - VP Product & Marketing

Orange

Proposé avec le forfait bloqué pour les adolescents, Zapzone est un service de blog, chat et échanges parmi une communauté riche et interactive. Très orienté mobile (Zapzone remplace le portail Orange pour les porteurs de l'offre), Zapzone est aussi disponible sur le web.

En charge de l'animation commerciale de la plateforme avec la mise en place de partenariats d'envergure sur des sujets propres à la cible : Entertainment (Disneyland Paris), Cinéma (Studio 37), jeu-video (EA, Konami), Musique (Universal, Wagram, Sony, Warner, Virgin), Humour.

Marketing Manager - Social communities for teenagers

Part-time CMO, helping start-up to scale 💯 • Lead gen, Inbound, SEO, Branding, Copywriting • I define strategy & run daily actions

50+ startups and scaleups helped as Part-Time CMO among Dataïads, Orseo, Reech, Connecting Food, Yoonix, World is a Village, texageres, EFAP, Deux.io, La Culotte Parisienne.

I'm an entrepreneur and today I help start-up & scale-up grow.

Lead generation, branding, SEO, SEA, social media management: I understand the challenges you face as a start-up founder, because I've faced them myself. 

I like to help you meet these challenges. My approach is results-oriented. 

I'm able to implement concrete actions to help you increase your sales, develop your customer base and build a strong brand. I'm a DOER.

If you're ready to take your business to the next level, I encourage you to get in touch. 

Together we can discuss your goals, your challenges and how I can help you succeed.

*** Achievements examples ***

• SEO: 9,000 monthly UVs on a blog in 6 months
• LinkedIn profile: 150k views on a profile in 12 months (2000 followers)
• Lead gen: +28% additional revenue in one year thanks to marketing initiatives with the signing of major brands


*** My carrier path ***

Over 20 years' experience in digital marketing, sales and user experience. 

I see marketing as the provider of leads for sales teams.

Entrepreneurship, leadership, growth marketing, product management in platforms, particularly for B2B and SaaS applications.

I created the B2B application NukeSuite, a social media management platform for businesses. NukeSuite was acquired by Webedia in 2016.

Used to working in an international environment, I worked at Musiwave for 5 years as product manager for the design and launch of mobile applications for mobile phone operators and manufacturers.

I then worked as a marketing manager at Orange for 3 years on social media services, particularly for millennials.

Above all, I'm passionate about accelerating start-ups, user experience design, growth marketing and data analysis.

taplio

The Battle

Octave Laurentin

Alexandre Oudart

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