I connect Brands, Software Houses & Ecommerce Vendors | Community Builder & International Expansion Specialist within E-commerce| Content Specialist| Podcast Host | LinkedIn Creator| Go To Market| Check My Bio 4+

I work at the intersection of international commerce, governance, and ecosystem strategy.

For more than 15 years, I have operated across Europe, Latin America, The Middle East working with companies expanding across markets, building go-to-market strategies, structuring partnerships, and navigating growth in complex, multi-country environments. 

My work has consistently focused on one question: how organisations scale internationally without losing clarity, credibility, or trust.

I am based in Denmark and work globally with founders, executives, board members, and investors involved in growth, transformation, and market entry.

I am the Founder of EVOLVE, a private platform connecting board members, senior advisors, and fractional leaders to growth companies in commerce. EVOLVE operates across 48+ markets and is designed for senior professionals who increasingly work through advisory roles, board positions, fractional leadership, and selective operating mandates.

EVOLVE is built for depth.It prioritises trust, continuity, and long-term relationships at the governance and decision-making level.

I work best with senior leaders, PE-backed and growth-stage companies, family offices, and investors focused on international expansion, partnerships, ecosystem strategy, and long-term positioning.

If that is your context, we should talk.


Keywords

Board members

Senior advisors

Fractional leadership

Growth companies

Private platform

International expansion

Governance

PE-backed

Family offices

Ecosystem strategy

Carlos Monteiro

Co-Founder & CEO re:nable | Entrepreneur | Generative AI for ecommerce

Core Expertise & Industry Focus
- Enterprise Sales Leadership: 20+ years of experience selling complex, global B2B solutions within automotive, telco, SaaS, IoT, and martech, including multiple 7–9 figure deals.

- Martech & E-commerce Strategy: 7+ years of deep, hands-on experience in retail marketing automation, performance marketing, and GenAI applications tailored for large e-commerce brands.

- Strategic Positioning & Messaging: Proven ability to define and deploy clear positioning strategies across product, marketing, and sales for scale-ups and enterprise GTM success.

- Social Selling at Scale: Early adopter and long-term practitioner of the MegaDeals-based social selling model, coaching teams and executing multi-region programs over 6+ years.

- Entrepreneurial Execution: Serial entrepreneur with 3 successful ventures, including a patented IoT lock acquired by Assa Abloy. Expertise in funding, growth, team building, and exits.

Professional Background Summary

With over 25 years of international experience in enterprise sales, digital innovation, and scaling tech businesses, I bring a rare combination of strategic thinking and hands-on operational execution. My career spans key global roles in automotive (Volvo Cars), IT services (EDS/HP), SaaS, and e-commerce. I'm equally at home advising scale-ups or driving 8-figure enterprise deals.

As CEO and co-founder of Appello, I built a globally scaled GPS navigation platform, winning +25 operator deals (Telia, Telenor, TIM, Airtel, MTN, etc.) and global OEM partnerships with Sony Ericsson and LG, reaching 60 million users in 100+ markets.

At Invencon, I scaled a consulting business from 0 to 22 consultants and 25 MSEK in TO, and served as an advisor to startups. 

As co-founder of Zipplify, I developed a patented self-storage IoT lock, which was acquired by Assa Abloy in 2022 and successfully launched 2024.

Most recently, I served as Founder and CEO of Renable, a GenAI-based martech platform used by leading retailers like NetOnNet, Webhallen, Kjell, and Byggmax. I built custom AI models, managed GTM, fundraising, and drove commercial growth across channels (Google, Meta, TikTok, etc).

Deeply fluent in the modern marketing & sales tech stack: CRM, email automation, AI-enabled prospecting, and pipeline planning. I understand attribution models, paid media efficiency, and how to scale digital content across the funnel.

Above all, I thrive where strategy meets execution — whether it's GTM design, founder-led sales, or aligning product, sales, and marketing around clear positioning and modern tools.

taplio

The Battle

Carlos Monteiro

Leif Sundström

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