Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

💤 got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism over a 4-month period, helping them craft a strategic narrative, ideate and create a wide variety of content, and refine their content engine (Alice de Courcy, their CMO, wrote a book and talked about me in it, FTW)

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🐐 after a 3-month break and passing on a few companies, I was convinced by Emir Atli to join HockeyStack as their first full-time marketer in March 2023, and it's been the perfect place for me to learn, experiment, and make an impact

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk about HockeyStack, The Flow, marketing, design, consultation, video games, or space. ✌🏼

Obaid Durrani

Founder & Creative Director

Helping B2B SaaS companies increase ARR through strategic media engines

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 10+ websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 30 animated explainer videos, and closed $1M in sales along the way

💤 COVID hit, the world changed, so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began focusing on learning B2B GTM 

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote two books and talked about me in them, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🚀 after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that drove millions in pipeline and resulted in the company growing from 0 to 7 figures by December 2023

✈️ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

🏔 after taking some time off and settling down in Colorado, I joined Clay to help build out their influencer marketing program

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. ✌🏼

Creator Advisor

Cognism on Easy Mode.

"IF I WAS THE HEAD OF MARKETING AT A $70M+ ARR COMPANY, HERE'S-"

but you're not

are you?

so i dont wanna hear it

Salesbricks

Creative Producer

Head of Content

I'm Not Selling You Anything

The only podcast in B2B tech that isn’t boring. 

Previous guests: Mark Cranney, Adam Aarons, Mark Roberge, Udi Ledergor, the list goes on.

Producer

Sendspark

Content Advisor

Head of Growth

LitLingo Technologies

Business Development

Dell Technologies

Technical Sales Representative

Citi Habitats

Sales

Douglas Elliman Real Estate

2022 FORBES Person of the Year | 1985 Baby of the Year

👋 Welcome. I help startups like Salesbricks 🧱, Butterdocs 🧈, and Sendspark ✨ build their brand with content that cuts through the noise. I provide marketing strategies that make an impact, with a focus on video content. I bring hands-on experience from platforms like LinkedIn and TikTok to help you tell your story, loud and clear.

🎙️ I also produce and host a podcast called I’m Not Selling You Anything where I get to interview interesting leaders in B2B tech. You should give it a listen 🎧 

Don't be shy, let me know how I can help! 

Achievements (not all of them):

⭐️ - Grandma’s favorite (#1 out of 5)
📲 - Haven't lost a phone in almost 8 years now
🥈 - Runner-up in the 2007 Mr. University pageant (I should have won)
🪦 - Haven’t died

Brian Montoya 👾

taplio

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Obaid Durrani

Brian Montoya 👾

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taplio

The Battle

Obaid Durrani

Brian Montoya 👾

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Obaid Durrani's LinkedIn Performance

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