Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

💤 got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism over a 4-month period, helping them craft a strategic narrative, ideate and create a wide variety of content, and refine their content engine (Alice de Courcy, their CMO, wrote a book and talked about me in it, FTW)

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🐐 after a 3-month break and passing on a few companies, I was convinced by Emir Atli to join HockeyStack as their first full-time marketer in March 2023, and it's been the perfect place for me to learn, experiment, and make an impact

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk about HockeyStack, The Flow, marketing, design, consultation, video games, or space. ✌🏼

Obaid Durrani

Founder & Creative Director

Helping B2B SaaS companies increase ARR through strategic media engines

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 10+ websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 30 animated explainer videos, and closed $1M in sales along the way

💤 COVID hit, the world changed, so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began focusing on learning B2B GTM 

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote two books and talked about me in them, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🚀 after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that drove millions in pipeline and resulted in the company growing from 0 to 7 figures by December 2023

✈️ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

🏔 after taking some time off and settling down in Colorado, I joined Clay to help build out their influencer marketing program

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. ✌🏼

Creator Advisor

Cognism on Easy Mode.

"IF I WAS THE HEAD OF MARKETING AT A $70M+ ARR COMPANY, HERE'S-"

but you're not

are you?

so i dont wanna hear it

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

🛑 I help commercial roofing owners book qualified meetings with property managers and building owners.

If buyers can’t see proof fast, they don’t call.

We build a simple system to put your proof in front of the right titles.

The result: more roof walks and better bid opportunities.

What we do:

➤ Manage your LinkedIn profile + content (so you don’t look generic)
➤ LinkedIn ads (targeted to the people who approve work)
➤ Google + AI visibility (so you show up where buyers research)

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿
U.S. commercial roofers doing $1.5M to $10M+ who want steadier deal flow.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀
13+ years in contractor marketing. Google Partner. 40+ commercial roofing companies served.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
Profile cleanup, proof-driven content, ad targeting, and simple reporting you can understand.

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲
Based in Pennsylvania. I work with commercial contractors and keep marketing simple and measurable.

𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹
Book a call and I’ll show you what I’d fix first: calendly.com/kodaaugust

Koda August

Commercial roofing owners,

There was a shift in 2008 that buried a lot of roofers.

We’re watching the next one happen right now.

Back then, Google decided who got the first call.
Today, it’s ChatGPT, Google Gemini, Perplexity, Claude.

Property managers aren’t browsing anymore.
They’re asking one question and getting a short list.

1 to 3 names.
Then the roof walk gets booked.

In 2008, the winners were the roofers who showed up on page one.
In 2026, it’ll be the roofers AI can understand and trust.

This shift won’t feel loud.
It’ll feel quiet… until bids stop coming in.

The companies that adapt early won’t just survive it.
They’ll own the next decade of attention.

#CommercialRoofing #AEO
#KodaGrowsRoofers

I help commercial roofing companies show up in ChatGPT and stay top-of-mind on LinkedIn.

Commercial roofing owners,

In 2026, I’m offering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 + 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗼𝗼𝗳𝗲𝗿𝘀.

Over the last 5 years, I’ve built 𝟮𝟯,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and booked 𝟱𝟬𝟬+ 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 using LinkedIn.

Now I’m helping other roofers do it faster.

Here’s what we handle for you:

𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
When a property manager clicks your profile, they immediately see:
• What systems you install
• Where you work
• Why you’re a safe pick

𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀
Clean connection requests.
No pitching. No spam.
Just the right people seeing your name every week.

𝟯. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲
Proof posts. Risk posts. Process posts.
The kind of content that builds trust before the first call.

𝟰. 𝗜𝗻𝗯𝗼𝘅 𝘀𝘂𝗽𝗽𝗼𝗿𝘁
When property managers reply, we move the conversation toward a roof walk.

If you want LinkedIn to start producing real conversations with property managers, this is the system.

Book time here: calendly.com/kodaaugust

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Property managers don’t want a proposal first.
They want certainty first.

And in 2026, that “certainty” is getting built before they ever call you.

Inside ChatGPT.
Inside Google AI.

They ask things like:
Who is reliable for EPDM repairs
Who documents work well for ownership groups
Who won’t create tenant headaches

Then AI gives a short list.

If your company is not clear online, you do not make the list.
No list. No call. No proposal.

That’s why “showing up in ChatGPT” matters.

It is not about traffic.
It is about being the name AI feels confident recommending.

Property managers want certainty.
AI only repeats what it can clearly understand.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Big milestone for us.

PR Newswire just featured Lauer Media Company for our work in Answer Engine Optimization.

Why that matters for roofers.

Google used to send people to 10 links.
Now AI gives a short answer and a short list.

AEO is how you become one of the names AI recommends.

Search is shifting fast.
Property managers ask AI direct questions.
AI repeats what it can understand and trust.

What we’re building for commercial roofers:
• Proof pages that answer real owner questions
• Schema so AI reads your site right
• FAQ pages that match how people search
• Tracking so you can see the lift

Best line from the release:
Search is moving from being found to being chosen as the answer.

If you want to be one of the first names AI says, that’s our work.

#CommercialRoofing #AEO
#KodaGrowsRoofers

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The Battle

Obaid Durrani

Koda August

Followers

Posts

Engagements

Likes

Performance ScoreObaid Durrani's LinkedIn Performance

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The Battle

Obaid Durrani

Koda August

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Obaid Durrani's LinkedIn Performance

Performance ScoreKoda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreObaid Durrani's LinkedIn Performance