Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

💤 got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism over a 4-month period, helping them craft a strategic narrative, ideate and create a wide variety of content, and refine their content engine (Alice de Courcy, their CMO, wrote a book and talked about me in it, FTW)

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🐐 after a 3-month break and passing on a few companies, I was convinced by Emir Atli to join HockeyStack as their first full-time marketer in March 2023, and it's been the perfect place for me to learn, experiment, and make an impact

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk about HockeyStack, The Flow, marketing, design, consultation, video games, or space. ✌🏼

Obaid Durrani

Founder & Creative Director

Helping B2B SaaS companies increase ARR through strategic media engines

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 10+ websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 30 animated explainer videos, and closed $1M in sales along the way

💤 COVID hit, the world changed, so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began focusing on learning B2B GTM 

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote two books and talked about me in them, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🚀 after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that drove millions in pipeline and resulted in the company growing from 0 to 7 figures by December 2023

✈️ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

🏔 after taking some time off and settling down in Colorado, I joined Clay to help build out their influencer marketing program

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. ✌🏼

Creator Advisor

Cognism on Easy Mode.

"IF I WAS THE HEAD OF MARKETING AT A $70M+ ARR COMPANY, HERE'S-"

but you're not

are you?

so i dont wanna hear it

Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

taplio

The Battle

Obaid Durrani

Diego Oquendo

Followers

Posts

Engagements

Likes

Performance ScoreObaid Durrani's LinkedIn Performance

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taplio

The Battle

Obaid Durrani

Diego Oquendo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Obaid Durrani's LinkedIn Performance

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Performance ScoreObaid Durrani's LinkedIn Performance