Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

💤 got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism over a 4-month period, helping them craft a strategic narrative, ideate and create a wide variety of content, and refine their content engine (Alice de Courcy, their CMO, wrote a book and talked about me in it, FTW)

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🐐 after a 3-month break and passing on a few companies, I was convinced by Emir Atli to join HockeyStack as their first full-time marketer in March 2023, and it's been the perfect place for me to learn, experiment, and make an impact

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk about HockeyStack, The Flow, marketing, design, consultation, video games, or space. ✌🏼

Obaid Durrani

Founder & Creative Director

Helping B2B SaaS companies increase ARR through strategic media engines

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 10+ websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 30 animated explainer videos, and closed $1M in sales along the way

💤 COVID hit, the world changed, so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began focusing on learning B2B GTM 

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote two books and talked about me in them, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🚀 after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that drove millions in pipeline and resulted in the company growing from 0 to 7 figures by December 2023

✈️ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

🏔 after taking some time off and settling down in Colorado, I joined Clay to help build out their influencer marketing program

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. ✌🏼

Creator Advisor

Cognism on Easy Mode.

"IF I WAS THE HEAD OF MARKETING AT A $70M+ ARR COMPANY, HERE'S-"

but you're not

are you?

so i dont wanna hear it

Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Last January, I posted about how I collected social proof from 51 clients in 4 simple steps. It costs $0. I started doing this when I was an AE, but now I do it religiously as a solo business. 

Alejo P. turned the post into this cartoon carousel. 

(If his fun artwork looks familiar, it's because he created my website illustrations & the DemandJen logo cartoon 🤗 )

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The Battle

Obaid Durrani

Jen Allen-Knuth

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Performance ScoreObaid Durrani's LinkedIn Performance

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The Battle

Obaid Durrani

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Obaid Durrani's LinkedIn Performance

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Performance ScoreObaid Durrani's LinkedIn Performance