unmtchd.

unmtchd. is the IP engine of culture. 
we help creators and founders turn their ideas into structured IP, brand ecosystems, and scalable assets that grow with them, not just because of them.

through strategy, community, and education, we empower the next generation of entrepreneurs to stop chasing visibility, and start building ownership.

unmtchd. is more than a platform... 
it’s a blueprint for brand equity, creative control, and long-term impact.

→ our collective is a membership for those building brand universes, not just businesses.
→ our frameworks turn story into strategy and content into IP.
→ our belief? IP ownership is the new influence.

if you're building something bold, join the waitlist: www.theunmtchd.com

Founder & CEO

Cupsly

Brand Architect & Advisor

The Unmtchd. Podcast

Founder and Host

PUMA Group

Marketing Director Accessories & Licensing

Teamhead BU Marketing Accessories & Licensing

Teamhead Licensing (Motorsport & PUMA Brand Licensing)

Senior Licensing Manager

Manager Sports Licensing

GRUPO CORTEFIEL

International Marketing Manager Springfield 

Viacom

Category Manager Softlines 

Warner Bros. Entertainment

Retail & Licensing Manager 

NEOMEDIA

Senior Account Executive 

The Walt Disney Company

RETAIL SALES & MARKETING

IP is the new influence. 

After two decades inside entertainment, fashion, and sports - Disney, Puma, Warner - I saw the future of brand-building shifting.

It’s not about chasing followers. 
It’s about owning your story.

Owning your method.
Owning your IP.

So I founded unmtchd. as a future-facing IP engine helping creators and founders turn their ideas into brand equity, structured ecosystems, and legacy businesses.

Through education, frameworks, AI tools, and growth strategy, we give individuals the power to create brands that scale like universes- across products, content, licensing, and culture.

I work with visionary entrepreneurs, creators, and brand leaders who want more than just a logo - they want impact, clarity, and legacy.

This isn’t branding as usual.
This is creative infrastructure.
This is ownership as a growth model.

The future?
Ecosystems of IP, products and platforms that outlive algorithms. A system that grows without you having to be the driving force behind every post, that allows you to build not just a drop, but a legacy.

This is the IP ownership movement.
You in?



💬


Work with us.
Book a workshop.
Join the Unmtchd. community.

Learn more here: www.theunmtchd.com
Speaking & Media Inquiries: hello@theunmtchd.com

______

I use my other channels to inspire and motivate. Follow me 😉

Instagram: www.instagram.com/oanaoleonte
YouTube: www.youtube.com/@oanaoleonte

Oana Leonte 💬

MTV is shutting down this month.
Warner Bros is being acquired by Netflix.

And suddenly, half of my entire career timeline feels like a case study in how fast culture rewrites itself.

I worked for Warner Bros and MTV in the years when these brands were still defining global youth culture.

MTV launched in 1981 with a provocation:
“Video Killed the Radio Star.”

It wasn’t just a song,  it was a warning.
A signal that technology would always reshape attention faster than anyone expected.

Four decades later, the pattern repeats.

Only now the headline looks different:

“Streaming Killed the Cinema Star.”

Because when Netflix acquires Warner Bros, it’s not just a business move.

It’s the collapse of one era and the birth of a new one, the shift from studio power to platform power.

Attention has always chosen the next winner.

The difference today is this: 
Consumers rewrite the rules in real time.

They don’t wait for premieres.
They don’t wait for channels.
They don’t wait for gatekeepers.

They choose what feels relevant, immediate, and personal.

That’s the evolution of time, and of preference.

Technology compresses both.
Culture accelerates both.

Brands either adapt to that compression, or they get archived with the logos we grew up with.

Working inside Warner Bros and MTV taught me this early:

no brand is too big to be disrupted,
and no brand is too small to become the next cultural force.

The question for every founder and creator today isn’t “How do I get attention?”

It’s:
How do I build something that survives the next shift in attention?”

What do you think the next “video killed the radio star” moment will be?

Oana  Leonte 

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. → In this era, IP is the new influence.

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I am so f--king tired of the podcasts, panels, and posts saying:
“People don’t burn out because of hard work.”

This is the most entitled take in the industry, and I’m soooo done with it.

Because the only people who say this are the ones with:
assistants, teams, nannies, trainers, chefs, co-founders, editors,
and the privilege to “work hard” inside a fully supported life.

Try building a business alone.
Try raising kids and running a company.
Try starting from zero in a new country.
Try carrying financial pressure, family pressure, cultural pressure —
and then tell me it’s “not the hard work” that burns you out.

It is the WORK.

But it’s also the weight.
The invisible labor.
The missing resources.
The emotional load.

The pressure to keep showing up because your livelihood depends on it.

Burnout happens when the output required to survive
outpaces the support available to sustain you.

And pretending otherwise only gaslights the people actually carrying the load.

If we really want to help people, let’s stop glorifying “more”.
And please, please, please... stop copy pasting these posts on the internet.

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. | ex Disney, PUMA, Warner Bros. | On a mission to build unmatched brands: distinct by design, scalable by IP, and made to lead culture.

Content vs IP 🤔  What’s the difference??

Every brand or founder I work with faces the same challenge:
they have a business, but they want to scale.

And almost every time, they think the answer is:
“we just need more content.”

But the content isn’t the issue.
The consistency isn’t the issue.
Even the creativity isn’t the issue.

The lack of IP is.

There’s no core message.
No signature system.
No world the audience can grow inside.

That’s where most people get stuck,
they mix up two completely different things:

→ Content
→ IP

And when you confuse them… you end up optimizing for visibility instead of value.

⚡️ Content is the moment.
🏛️ IP is the meaning.

⚡️ Content gets seen.
🏛️ IP gets remembered.

⚡️ Content is fast.
🏛️ IP is foundational.

⚡️ Content shows up on feeds.
🏛️ IP shows up in decisions.

⚡️ Content attracts.
🏛️ IP compounds.

Content helps you be seen.
IP helps you scale and build legacy.

And to be clear — you do need content.
But know that content is distribution for whatever the IP is.

Jyoti Motwani

Founder of JM Marketing Services | Driving 7+ Daily Sales & Brand Recognition with High-ROI Marketing Strategies | B2C Marketing Consultant and Strategist

Your LinkedIn Profile Is Your 24/7 Sales Machine, If You Use It Right
Most CEOs & Coaches waste time on LinkedIn with boring profiles, weak content, and zero strategy.

That’s why they struggle to attract high-ticket clients and stay invisible instead of influential.

Here’s How I Fix That:
🔥 Turn your LinkedIn into a 24/7 client magnet, so leads come to you.
🔥Position you as the go-to authority in your industry.
🔥 Create content that drives engagement & inbound leads.
🔥Optimize your profile so LinkedIn works for you, on autopilot.

Who I Work With
✅ CEOs scaling to 6 & 7 figures who need LinkedIn to drive revenue.
✅ Coaches who want premium clients effortlessly.
✅ Founders who want to dominate their niche & become thought leaders.

Why Work With Me?
I don’t do cookie-cutter strategies that waste time.
I build custom LinkedIn systems that turn your profile into a revenue-generating asset.

And guess what? It works. Here’s proof:

💬 Client Wins:
✨ “Jyoti flipped my entire LinkedIn game 180°. From content to sales strategies, she helped me unlock my full potential!”
✨ “In 15 years of running my business, I’ve never worked with someone who makes things so seamless. The results were outstanding.”

The Real Question:
How many opportunities are you leaving on the table while you wait?

Not sure which package is right for you? DM me ‘GROWTH’ & I’ll guide you

OR

Book a 15-minute call from my Featured Section
Let’s turn LinkedIn into your most powerful business tool.

Marketing Expert

As a Marketing Specialist and Content Creator, I craft compelling campaigns that captivate audiences and drive tangible results. I believe in the power of creative storytelling to engage, inspire, and convert prospects into loyal customers.

With a wealth of experience in the industry, I have successfully supported numerous clients in achieving their growth objectives. I am dedicated to staying ahead of the curve by continuously adapting to the evolving marketing landscape and leveraging the latest tools and techniques.

If you're looking for a strategic partner to take your marketing efforts to the next level, I'm here to help. Let's connect and explore how we can collaborate to achieve remarkable success for your business.

You know what's funny?
Everyone's out here posting "3 tips to grow on LinkedIn."
And I'm about to do the same thing, except 
I'm not going to lie to you and pretend these are "tips."


These are the 3 content types that have made me money. 
Real money. Not just engagement. Not just likes.


Actual DMs that turned into calls that turned into contracts.
So if you're tired of posting into the void, here we go.


Content Type #1: The Confession Post
Not the "I woke up at 5 AM and crushed it" confession.
The "I absolutely screwed this up" confession.


Last month I posted about losing a client because I overpromised.
Know what happened?

Two new clients DM'd me saying they respected the honesty.
People are BORED of your highlight part of your life & business.

They want to see the bloopers because that's where trust gets built.
Post your L's. 
You'll be surprised who shows up.



Content Type #2: The "Wait, What?" Post

This is where you say something that makes people stop scrolling and go "hold on."

Like: "Posting every day is actually killing your engagement."
Or: "Your 10K followers are worthless if none of them have money."

Controversial + TRUTH

These posts get shared because people either violently agree or violently disagree.

Either way, your name is spreading.



Content Type #3: The Receipts Post

Show the proof.
Screenshots of client results. Before/after metrics. 
The actual DM where someone said yes.

Not "my client made 6 figures" (boring, vague, sounds fake).
More like "my client went from 20 likes per post to 150+ and closed a $15K deal in Week 3."


Specifics sell. Generics don't.


But, sorry to break this to you AGAIN!!!
None of these work if your profile is a mess.

Because the post gets attention.
But your profile closes the deal.


So you can write the best content in the world, but if someone clicks your profile and can't figure out what you do in 5 seconds?

You just lost them.

Fix the profile first. 
Then worry about going viral.



P.S.-  If you're done guessing what works and ready to build content that actually converts, book it.
Link's hanging out in my Featured section. One spot. 
First come, First served. 😏

The LinkedIn Expert Behind 6 & 7-Figure CEOs & Coaches | Turn LinkedIn into a 24/7 Lead Magnet | $10K+ Client Growth Strategies

Living out of a suitcase taught me more than any business book.🫠



For the past 7 years, my life has basically been
Dubai → Oman → Bali → Delhi→ Abu Dhabi → Dubai again.


One suitcase. One laptop. 
And somehow… a whole career built in between airport coffees.


And honestly

These months of being EVERYWHERE and NOWHERE taught me more about work, growth, and discipline than any marketing book ever could.



Because when you’re living out of a suitcase
→ You learn to work with clarity and try to avoid clutter.


When everything you own fits in 23kg, your mind becomes lighter too.


My best strategies, my sharpest content ideas, my cleanest systems…
all came from hotel desks and Airbnb floors.


→ You learn how to create stability inside yourself.

Constant flights teach you how to stay grounded without needing “perfect routines.”

Clients don’t pause because you’re jet-lagged (LOL)

so you learn to deliver regardless.


→ You learn what really matters in your work.
It’s the skill.

It’s the eye for detail.

It’s understanding humans, markets, positioning. even when your WiFi is… questionable. 😭


→ You learn how to run a brand that works anywhere.

Most people don’t realise this, but the LinkedIn systems I build?

They were designed because of this lifestyle.
Everything is structured, lean, predictable,

so my clients get results whether I’m in Dubai or at some random airport charging point.


And that is what living out of a suitcase teaches you

Freedom feels earned when your work is strong enough to follow you anywhere.


I wouldn’t trade it.



🔥BTW…
If you’re building a personal brand or business and want the kind of visibility that works even when life gets but  you don't want your business to get impacted.

Here’s a quick 15-min LinkedIn Introductory call link 
https://lnkd.in/dHWCyNUm

Tap it if you want direction for your LinkedIn Success
Ignore it if you're still figuring things out.
Either way, I’ll be here sharing the playbook. 🤍

LinkedIn on Fridays is basically everyone pretending to work while secretly hoping no one books a meeting.
Be honest, you felt that. 😭

I'm sick of seeing your morning routine posts.


I don't care that you woke up at 5 AM.
I don't care about your lemon water.


I don't care about your 10-minute meditation, your gratitude journal, or the fact that you "crushed a workout" before your first meeting.


COOL STORY!!


But did you make money today?

Did you close a client?

Did you have a single conversation that moved your business forward?

Or did you just take a selfie with your green smoothie and call it "personal branding"?



I've been doing this for 2 years now.

I've worked with 45+ founders, coaches, and CEOs.

And you know what the ones making 6 figures from LinkedIn have in common?


They don't post about their f***ing morning routine.


They post about

→ The client they just closed
→ The mistake they made that cost them $10K
→ The exact strategy they used to go from 0 leads to 15 calls a month
→ The uncomfortable truth their audience needs to hear


They talk about RESULTS.
Not rituals.


Let me be brutally honest with you!!

Your ideal client doesn't care how you start your day.

They CARE if you can solve their problem.
They CARE if you've done it before.
They CARE if you understand what keeps them up at night.


Your 5 AM wake-up call? Irrelevant.
Your business results at 5 PM? That's what sells.
I tested this myself.



Are you BUILDING a brand or a lifestyle blog?

Are you POSITIONING yourself as an expert or an influencer?

Are you here to INSPIRE people or get them to pay you?

Because inspiration is free.
Transformation costs money.


And if you want people to PAY YOU, you better start talking about the transformation you deliver, not the transformation you're going through.


Wake up at 5 AM if you want.
But post about what happened at 5 PM.


That's what converts.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

The LinkedIn algorithm changed AGAIN.
But I don’t care, and neither should you.


You know what's hilarious?
Every time LinkedIn sneezes, the whole platform panics like their reach just got repossessed.


“OMG the algorithm changed!! My content is doomed!!”
 Relax.

 Your content wasn’t doing great before either.

The algorithm didn’t kill your content.
Your content killed your content.


Let me explain before you throw your tea!

Reason #1: You’re Optimizing for Views, Not Value
People keep asking me:
 “Jyoti, how do I get more impressions?”
Wrong question.

 Try:
 “How do I get people to stop scrolling and actually care?”
The algorithm follows humans. Not the other way around.


Reason #2: Your Post Has No Spine
Most posts on here read like
A diary entry
A school essay
 Pick a lane. 
And preferably one that doesn't bore people into another tab.


If your content doesn’t make someone think, laugh, react, DM you, save it, or stalk your profile…
Congratulations.
You just fed the algorithm a salad with no dressing.


Reason #3: Your Profile Is the Real Algorithm
I’ll say this again slowly
Your profile decides whether you get clients.
Your content just gets you seen.


So if your views dropped by 30%, but the right 10 people clicked your profile?
You still WON.


And if 10,000 people saw your post but none of them knew what you did?
You still LOST!!



SO, I don’t care.
 I don't adjust.
 I don't “crack the system.”

 I just do three things consistently
// Say something worth stopping for
// Back it with proof
// Make it stupidly easy for people to work with me

The algorithm can shape-shift every week.
Your results don’t.


P.S. It's time to say HIII to Dubai again this DECEMBER!!! 🔥🤍

We need to retire this ONE bad LinkedIn habit.



Posting your content and vanishing like a ghost. 💀


I see it every single day.
Someone drops a post.
Gets 5 comments.
And… nothing.

No replies.
No engagement back.
Just radio silence.


Then they DM me 3 weeks later asking, "Why isn't LinkedIn working for me?"


Bro???


You're treating LinkedIn like a billboard when it's actually a networking event.


You wouldn't walk into a room, shout your opinion, and leave without talking to anyone, WOULD YOU?


Yet that's EXACTLY what 90% of people do here.

What I learned after managing my own profile + 45+ clients' profiles over 2 years

The post isn't the product.
The CONVERSATION is.


I tested this with a client last month.
She was posting 4x a week.
Good content.
10/10 hooks.
But ZERO replies to her comments.


Her engagement- Flatlined at 20-30 likes max.


I told her: "For the next 2 weeks, let's reply to EVERY single comment within the first hour. Not with 'thanks', with real responses that ask questions or add value."


Week 1: Her engagement jumped to 80+ likes per post.
Week 2: She booked 3 warm calls.
Week 3: Closed her first $4Kclient from LinkedIn.


LinkedIn rewards conversations, not broadcasts.


When you reply thoughtfully, you're doing 3 things
→ Signaling to the algorithm that your post is worth pushing (more reach)

→ Building real relationships with people who might become clients, referrals, or collaborators

→ Showing up as someone who actually CARES, not just someone chasing vanity metrics


And the crazy part?

Most of your competitors won't do this.
They're too busy "staying consistent" with posting.


Which means if YOU show up in the comments like you mean it?
You win by default.



So tell me💁‍♀️
What's the longest you've gone without replying to your own comments? 
(And no, "I was busy" doesn't count 😏)


♻ Repost this if someone on your feed needs to hear it.

If I could tell my 20-year-old self one thing…
It would be this



Nothing is permanent.
Not the people.
Not the wins.
Not the “perfect” plan you thought would last forever.


When you’re younger, you hold on to everything
The clients
The money
The momentum,

Even the version of you that once worked.


But as you grow, you realise letting go is part of growing up.
You lose the past personalities
You lose a few clients.
You change directions.
You outgrow people.


You rebuild
Again and Again.


And every time you think “this is the end,” life quietly proves it’s just a redirection.


If I look back, every phase I once feared losing became the reason for the next, better one.


Either it was moving to Dubai
Or leaving my data science career and getting into Marketing.

Or saying an absolute NO to being average and letting anyone decide my future.


_________________________________________________

If you’re a coach, founder, or consultant who’s done with chasing cold leads and actually want to turn DMs into business,
maybe it’s time we had a quick intro call. 👀


Link’s waiting in the Featured section.
(And yeah, that’s where the good stuff happens 😏)

I haven't worked a 'normal' job in 7 years.
And honestly?I don't miss the stability.
I miss the free coffee though. That was nice.



My last job was as a digital marketing manager in Dubai. Good company. Great culture. 
Stable paycheck hitting my account on the 1st of every month like clockwork.


But I felt like I was living someone else's life.
Not because the job sucked. It didn't.

But I grew up watching my father and uncles build businesses. 
Real ones. Messy ones. 

The kind where you're solving problems at 2 AM because no one else will.

And somewhere in my bones, I knew I had to do that too.
So I left.


When I was 16, I had an app idea, zero funding, and literally two figures in my bank account.
(Yes, two. Not even three. Let that sink in.)

I didn't ask my father for money because this wasn't about the app.
so yeah, from childhood I knew I wanted to build something of my own!! 


And while building my marketing business was also to prove myself I could build something without a safety net.

Plot twist: I've had months where I made $0.

Months where my friends were buying cars and I was refreshing my bank app hoping a payment would clear.

There were nights I thought, "Maybe I should just get a job again."
But I couldn't.

Not because I can't. I absolutely can.
But because the idea of going back felt like giving up on myself.


Fast forward to now.
I work with lending businesses. Real estate firms. Recruitment companies. Investors. Fitness experts. CEOs building empires.

I help them turn their LinkedIn profiles into revenue machines.

And I do it from wherever I want. Dubai. Bali. Oman. 
My parents' house in India.
Because LinkedIn gave me what a job never could.

CONTROL.


You trade certainty for possibility.
You trade weekends off for working at 11 PM because inspiration hit.
You trade "safe" for "I built this myself."
And some days it's terrifying.
But most days? It's worth it.

Because I'm not building someone else's dream anymore.
I'm building mine.


And if you're sitting in a job right now thinking, "There has to be more than this"…
You're probably right.


But don't quit tomorrow. That's not what I'm saying.
Build first. Then leave.


Use LinkedIn to build your name, your network, your options.
So when you're ready to walk, you're not walking into uncertainty.

You're walking into something you already started building.
That's the move.


P.S. If you're ready to use LinkedIn as your safety net while you figure out your next move, book the call.
It's sitting in my Featured section. One spot. Don't sleep on it. 😏

If your Monday feels confusing already, just log into LinkedIn.
You'll see "New week, new goals 💪"
Posted by someone who's had the same goals since 2022.


"Consistency is key"
From someone who posts once a month when they remember their password.


"Rise and grind ☕"
By someone who's been "grinding" for 3 years with zero clients to show for it. 😭


Bro. Nobody needs this. We need actual see through of your business.


LinkedIn has become a recycling center for motivational quotes and copy-pasted wisdom.

Everyone's posting.

Nobody's saying anything.

And then they DM me asking, "Why isn't my content converting?"


Because you're not creating content.
You're creating noise.


There's a difference between SHOWING UP and actually SHOWING VALUE.


Showing up = posting "Happy Monday" with a stock photo.

Showing value = 
Sharing what you actually learned this week, 
The client call that went wrong, 
The strategy that finally worked, 
The mistake that cost you money.


Real content makes people stop and think.
Recycled content makes people scroll faster.



If I can predict your post before I even read it, you've already lost me.



Meanwhile, the people actually winning on LinkedIn,

They're posting about their real experiences. 
Their messy Mondays. 
Their failed launches.
Their uncomfortable opinions.


Because that's what CONNECTS!

Not your copy-pasted "new week, new mindset" BS.
So if you're reading this and thinking, "Damn, that's me"…
Good. Now you know.

Stop recycling. Start creating.



P.S. - If you're tired of recycled content and ready to build a LinkedIn strategy that actually works, book the call from my Featured section.
Let's turn your Mondays into LinkedIn Growth + Money days. 🔥

15 things I quietly do behind the scenes to manage clients across 5 time zones, without losing my mind.



15. I start working 2–3 hours before my clients even wake up.
Those early hours, no pings, no Slack, no noise, are when I write the heaviest content, review strategy, and clear my head. 

Eat the frog first. It buys me calm for the next 14 hours.


14. Every single client hears from me at least once a day.
Even if it’s a 2-line update, they always know what’s moving.
Silence kills trust.


13. Timelines are sacred.
I over-communicate when we’re ahead, and I over-communicate when there’s a risk.
Either way, they never guess where things stand.


12. Engagement is a non-negotiable task, not an afterthought.
I block time for it the way others block meetings.
Comments → DMs → positioning.


11. Weekly systems check.
I zoom out, review campaigns, funnels, and messaging.
Fix small cracks before they become reputation leaks.


10. I reinvest.
Coaches, programs, tools. Every month. Not optional.
What I know directly compounds into my clients’ results.


9. No copy-paste solutions. 
Every hook, every CTA, every DM script comes from context, not templates. and I learn those every single day


8. My phone stays off for the first 2 hours.
If I don’t control the morning, I lose the day.


7. I spend 90+ minutes daily putting myself in front of the right audience.


6. I document small wins.
They add up into case studies that build authority without bragging.


5. I test privately.
By the time something touches a client’s account, I already know it works.


4. I choose clients I’d proudly vouch for.
Wrong fits = wrong energy.


3. I treat every line I write as a trust-builder.
Every. Single. One.


2. I don’t chase vanity metrics. I chase outcomes, and that's why clients sign me up for not 1 month but for a year at least.


1. Conviction.
If I don’t believe in what I’m building for them, neither will they.

That’s how credibility compounds.
By habits no one claps for.

I UNFOLLOWED 2,847 people last month.
No, I didn't have a breakdown.



I had a breakthrough.

Because my LinkedIn feed looked like a bad reality TV show mixed with a motivational poster factory.
You know what I'm talking about.


Coffee lover ☕" 💀
"Rise and grind 🔥" 💀
"10 habits of successful people 🧵" 💀
"Tag someone who needs to see this "💀
"CEO of ABC Corp | Helping businesses grow | Father | Fitness enthusiast | 💀


Bro. I don't care about your coffee.

So I went on a massive unfollow spree.

AND
My feed actually became... useful?


I started seeing posts from people who
→ Share real strategies, not recycled quotes
→ Talk about their failures, not just their wins
→ Post once a week with substance instead of daily fluff
→ Actually run businesses instead of just talking about running businesses

My engagement went UP.
My content got BETTER.


Because I was consuming quality, not quantity.

And the best part was- 
My clients started noticing the same pattern.

The more they curated their feed, the sharper their own content became.

Because garbage in = garbage out. HAHA


So here's my new rule 🫠

//-If I scroll past your post 5 times in a row without stopping, you're gone.
//-If your headline is longer than my attention span, you're gone.
//-If I can't tell what you actually DO after visiting your profile, you're gone.


Harsh? MAYBE!

But my feed is prime real estate.

And I'm not letting random motivational quote accounts squat there rent-free.


So, What's the most annoying type of LinkedIn post you wish would just... disappear? 👇
(I'll start: "Agree? 🤔" posts with zero actual content)😂😂😂

This ONE sentence has booked me more calls than any CTA I've ever written.



Want to know the dumbest thing that works?
One sentence in my DMs.

Just six words that people can't help but respond to.


And I'm about to give it to you for free because, honestly, most of you still won't use it. 👀


"If this sounds like you, let's talk."

Wait, that's it?
YUP.


Last month alone: 8 calls booked.
From DMs. From post comments.
 From people I've never even spoken to before.


And 9 out of 10 times, they reply:
"Yeah, I'm free Thursday at 3."
No "let me think about it."
No "send me more info."


Just immediate action.


Because what nobody tells you about selling on LinkedIn.

People are TIRED of being marketed to.

They're tired💀

 "Click my link"              
agh!


 "Book a slot NOW"           
aghh!


"Limited spots available" (that magically never run out)           
aghhh!


"Comment YES and I'll send you the details" aghhhhhh!!!           
NOO!


They want a normal conversation.

So when I reach out, I'm not "prospecting."


We reach out to exactly the person who we KNOW will benefit from our work.


Even with clients, we prepare a list of high-potential prospects and then do our DM magic.


The kind that sounds effortless. 
The kind where THEY feel like they need US, not the other way around.


And then I say something that sounds like a friend, not a marketer:
"If this sounds like you, let's talk."


Just an open door.


So if you're struggling with your CTAs, try this.
Stop asking people to "take action."
Start inviting them to a conversation.


Because the goal is to get the right people to raise their hand and say, 
"Yeah, I need help with this."


And once they do?
That's when the real work begins.




P.S. If you're reading this and thinking, "I need help with my content strategy and positioning," well... we should probably talk.☺️


ONE December LinkedIn slot open. Book it from my Featured section before someone else does. 😏

The EXACT post-writing framework we use that builds authority, gets clients, and breaks LinkedIn jail.



I'm going to piss off every LinkedIn coach by sharing this for free.


The exact framework we use to write posts that actually convert.

One that gets you CONVERSIONS!

As in: DMs → Calls → Money.
Most "experts" gatekeep this and sell it as a $10K course.


I'm giving it to you right now.
I'm not generous.
But because 90% of you won't actually use it anyway. 🤷‍♀️
So let's go.


PART 1: The Hook
First line either makes them angry or curious.
That's it. Two emotions. Pick one.


Bad hook: "Here are 5 tips for better content."
Good hook: "Your content strategy is trash. Let me fix it."
If I scroll past your first line, you lose!



PART 2: The Setup
Now paint their problem so clearly they think you've been reading their diary.

"You post 4 times a week. Get 30 likes. Zero DMs. Zero clients. 
And you're wondering if LinkedIn even works."

This is where they stop and go, "Wait, how does she know?"


PART 3: The Story

Give them a real example.
Yours. A client's. Someone who had this exact problem.


PART 4: The Fix
What changed? What's the one thing that flipped everything?
Keep it stupid simple.


PART 5: The Proof
Numbers. Real ones.
"3 weeks later: 8 inbound DMs. 4 calls. 2 clients. ₹4.5L closed."
Specifics sell. Vague doesn't.


PART 6: The Invitation
Open the door.
"If this sounds like you, let's talk."

That's the whole CTA.

Hook = Stop them.
Setup = Show you see them.
Story = Prove you've done it.
Fix = Give them hope.
Proof = Make them believe.
Invitation = Let them decide.

One post a week with this structure will outperform 30 "motivational Monday" posts.


Used by my 45+ clients. 19 calls in a month. Clients closing $8K deals. 
Founders are getting inbound interest from investors.
This works, only if you really understand the nitty gritty of this.


P.S. - Which part do you suck at the most? Hook? Story? CTA? 🫠

(First 5 people, I'll tell you exactly what's broken. Free. Because I'm bored and feeling helpful today.)

There are weeks when I feel like my brain is empty ( TOTALLY)🥲
And that’s scary when *your entire job is to CREATE*. 💀


To come up with angles, campaigns, captions, stories- NONSTOP!

I used to guilt myself for it.

“Come on Jyoti, you *should* be more creative.”

Until I realized, creativity is NOT a trap!
It’s more like the ocean.

You can’t force the waves, you just learn when to surf them 🌊

What I started doing when burnout hits (and trust me, it hits hard in this line of work):


→ I stop trying to produce
Instead, I consume.
I scroll intentionally, studying tone, visuals, hooks, not to copy, but to refill my creative tank.


→ I change the setting.
I’ll take my laptop to a café or just walk without music. 9/10 my best ideas hit mid-espresso or mid-walk.


→ I let things breathe.
I used to overpush campaigns till I’d hate them.
Now I walk away for a day, and somehow, the next morning, it clicks.

→ I talk it out.
Half my creative blocks get solved just by ranting to a teammate.

Not brainstorming, *RANTING*. The rawness helps.


Burnout doesn’t mean you’ve LOST your spark.
It usually means your brain’s just begging for quiet.


What’s your go-to move when burnout hits? (asking for future me 😅)

I ran my entire business from a beach in Bali for 4 weeks.
And honestly, it was EVERYTHING I dreamed of.
But also nothing like what Instagram makes it look like.



I'd been in Dubai for almost 5 years. Got comfortable. 
Maybe too comfortable.


One day I woke up and thought, "When did I stop moving?"

Bali had been sitting on my vision board for months. 
So I just booked the ticket. Packed my laptop. And went.

The freedom part was absolutely incredible.🫠


But what most creators won't tell you when they post their Bali beach pics.


I worked 60-70% of that trip.
The other 30-40%, That's when I actually traveled.


Because here's the thing about running a business from ANYWHERE in the world.

Location freedom is real. But accountability doesn't take a vacation.


I still had client calls to show up for. 
Strategy sessions to deliver. DMs to reply to.


The quality of my work couldn't drop just because I was in a different timezone.

So yes, I ran my business from Bali. And it worked beautifully.


But only because I built systems on LinkedIn that let me work from anywhere without dropping the ball.


My content was running 24/7. My profile was selling while I was offline. My clients knew what to expect.


That's the part people don't show you.

The 6 AM calls because of timezone differences. 
The hostel co-working spaces. The days where you choose work over the beach because a client needs you.


But you know what? I'd do it again in a heartbeat.

Because freedom isn't about escaping your work. It's about designing work that doesn't TRAP YOU!.


And in 2026, I'm already planning my next move.
Because that's what LinkedIn gave me. A career that moves when I do.



P.S. -  I'm opening ONE slot for a 1:1 consultation this December.
If you want to build your LinkedIn the right way so it actually works for you (whether you're in an office or on a beach), ping me.

Link's in my Featured section. Only one spot. Move fast.

Here's the exact post structure that gets me paid.
And gets my clients paid too.


I've written over 695+ posts in 2 years.
Tested every hook style, every format, every "viral framework" the gurus sell.

Most of them - USELESS! aghh!!

But this one structure, It's brought me clients every single week for the past 18 months.


THE FORMULA

1. Hook (1-2 lines) Bold statement or a stat that stops the scroll.
Not "Here's what I learned about LinkedIn."
More like "I made $50K from one LinkedIn post."


2. The Setup (3-4 lines) Paint the problem or the "before" state.
Make them feel seen. Make them think, "Wait, that's literally me."


3. The Story (5-8 lines) Your experience or a client's transformation.
This is where you build trust. Show them you've been there or you've solved this exact problem before.
Keep it real. Skip the corporate speak.


4. The Lesson (4-6 lines) What you learned. What changed. 
The shift that made everything click.
This is the "aha moment" you're giving them for free.


5. The Proof (2-3 lines) Numbers. Results. Specifics.
"Client went from 15 likes to 120+ and closed a $10K deal in Week 2."
This is what turns skeptics into believers.


6. The CTA (2-3 lines) Not "link in bio." Not "DM me for more info."
Ask a question that gets them thinking. 
Or give them one clear next step.


"What's stopping you from posting consistently?"
Or 
"If you're ready to fix this, link's in my Featured section."


THAT'S IT


I've used this exact formula to

→ Close $5K retainers from people who read one post
→ Book 3-4 calls every week without cold outreach
→ Help a client land a $30K speaking deal from his LinkedIn presence

And my clients are doing the same.

And when your post follows this flow? People don't just engage.
They DM. They book. They buy.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

I hit 45K impressions on a comment.
Didn't write a single post that day.


Just one comment that brought me 100+ likes, 15+ connection requests, and 3 DMs from people I'd never spoken to before.


Most people are grinding out posts daily while completely ignoring the goldmine sitting in other people's comment sections.


Yesterday, I saw a post from a founder talking about LinkedIn strategy.
I didn't drop a "great post 👍" or "thanks for sharing."


I ADDED a perspective.


Something I've tested with clients.

Something that disagreed (respectfully) with part of what they said.


45 seconds to write.
45K impressions by end of day.


That ONE comment did more for my visibility than my last 3 posts combined.😂


Comments aren't just engagement.

They're free real estate on someone else's audience.



When you drop a valuable comment on a post with momentum, you're putting your name in front of thousands of people who've ALREADY shown interest in that topic.


That's warm traffic.
That's YOUR ideal client scrolling and seeing your name attached to smart insights.

And if your comment hits?
They'll click your profile.
They'll connect.
They'll DM.


→ I turn on bell notifications for 10-15 high-value accounts in my niche

→ I comment within the first 30 minutes of their post going live (visibility is everything)

→ I don't agree blindly, I add a fresh angle or a counterpoint

→ I keep it under 4 lines (short, punchy, memorable)

→ I treat every comment like micro-content that positions me as the expert



That's the power of showing up in the RIGHT comment sections with the RIGHT energy.



📌 If you want to build a personal brand that attracts leads without burning out on content, let's talk.

Here's a 15-min intro call link 
https://lnkd.in/dHWCyNUm

And yeah, that's where all the good stuff happens. 😏

Yesterday my client said 8 words that reminded me why I do this every single day!!


"I wish I'd met you a year earlier." 🫠
And I'm not gonna lie.
That passed my heart!


And to be honest, It was not because I'm some LinkedIn guru sitting on a mountain of wisdom. 

LOL no way!


But because I know EXACTLY what that year looked like for him.

12 months of


→ Posting consistently (with zero strategy)

→ Hiring "experts" who gave him templates (that sounded like everyone else)

→ Spending money on courses (that taught theory, not execution)

→ Getting 15 likes per post (from the same 15 people every time)

→ Wondering why his "personal brand" wasn't bringing clients


A whole year of hustle with nothing to show for it.
and I won't lie

It wasn't his fault.☺️


He was doing what every LinkedIn coach told him to do.


Cool. But WHERE'S THE STRATEGY?


Where's the part where you figure out

→ Who you're actually talking to

→ What makes YOU different from the 500 other people saying the same thing

→ How to turn profile views into DMs and DMs into money

Nobody taught him that.
So he spent a year shouting into the void.


And when we started working together 3 months ago?

Week 1: We fixed his positioning. 
(Turns out "I help businesses grow" is a crime.)

Week 4: His engagement doubled, just because he posted BETTER not MORE!

Week 8: First inbound client. From LinkedIn. 
Without a single DESPO energy!!

Week 12: He's booking 3-4 calls a week. 
His content is pulling weight. His profile is finally working FOR him.


That's when he said it to me on our 3rd month review call.

"I wish I'd met you a year earlier."☺️
And honestly? Me too.

Because imagine what that year could've been if he'd known what actually works.


And I confessed to him -
"Better late than never. Now you know. And now you're winning."


So if YOU'RE reading this and thinking

"Damn, I've been spinning my wheels for months (or years) and getting nowhere..."

First, don't beat yourself up.

Most people teaching LinkedIn have never even closed a client from it.

They're recycling advice they read somewhere else.


Second, it's not too late.
But it IS time to stop guessing.



Stop trying every "hack" you see.
Stop believing that posting more = growing more.

taplio

The Battle

Oana Leonte 💬

Jyoti Motwani

Followers

Posts

Engagements

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Performance ScoreOana Leonte 💬's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

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taplio

The Battle

Oana Leonte 💬

Jyoti Motwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oana Leonte 💬's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOana Leonte 💬's LinkedIn Performance