unmtchd.

unmtchd. is the IP engine of culture. 
we help creators and founders turn their ideas into structured IP, brand ecosystems, and scalable assets that grow with them, not just because of them.

through strategy, community, and education, we empower the next generation of entrepreneurs to stop chasing visibility, and start building ownership.

unmtchd. is more than a platform... 
it’s a blueprint for brand equity, creative control, and long-term impact.

→ our collective is a membership for those building brand universes, not just businesses.
→ our frameworks turn story into strategy and content into IP.
→ our belief? IP ownership is the new influence.

if you're building something bold, join the waitlist: www.theunmtchd.com

Founder & CEO

Cupsly

Brand Architect & Advisor

The Unmtchd. Podcast

Founder and Host

PUMA Group

Marketing Director Accessories & Licensing

Teamhead BU Marketing Accessories & Licensing

Teamhead Licensing (Motorsport & PUMA Brand Licensing)

Senior Licensing Manager

Manager Sports Licensing

GRUPO CORTEFIEL

International Marketing Manager Springfield 

Viacom

Category Manager Softlines 

Warner Bros. Entertainment

Retail & Licensing Manager 

NEOMEDIA

Senior Account Executive 

The Walt Disney Company

RETAIL SALES & MARKETING

IP is the new influence. 

After two decades inside entertainment, fashion, and sports - Disney, Puma, Warner - I saw the future of brand-building shifting.

It’s not about chasing followers. 
It’s about owning your story.

Owning your method.
Owning your IP.

So I founded unmtchd. as a future-facing IP engine helping creators and founders turn their ideas into brand equity, structured ecosystems, and legacy businesses.

Through education, frameworks, AI tools, and growth strategy, we give individuals the power to create brands that scale like universes- across products, content, licensing, and culture.

I work with visionary entrepreneurs, creators, and brand leaders who want more than just a logo - they want impact, clarity, and legacy.

This isn’t branding as usual.
This is creative infrastructure.
This is ownership as a growth model.

The future?
Ecosystems of IP, products and platforms that outlive algorithms. A system that grows without you having to be the driving force behind every post, that allows you to build not just a drop, but a legacy.

This is the IP ownership movement.
You in?



💬


Work with us.
Book a workshop.
Join the Unmtchd. community.

Learn more here: www.theunmtchd.com
Speaking & Media Inquiries: hello@theunmtchd.com

______

I use my other channels to inspire and motivate. Follow me 😉

Instagram: www.instagram.com/oanaoleonte
YouTube: www.youtube.com/@oanaoleonte

Oana Leonte 💬

MTV is shutting down this month.
Warner Bros is being acquired by Netflix.

And suddenly, half of my entire career timeline feels like a case study in how fast culture rewrites itself.

I worked for Warner Bros and MTV in the years when these brands were still defining global youth culture.

MTV launched in 1981 with a provocation:
“Video Killed the Radio Star.”

It wasn’t just a song,  it was a warning.
A signal that technology would always reshape attention faster than anyone expected.

Four decades later, the pattern repeats.

Only now the headline looks different:

“Streaming Killed the Cinema Star.”

Because when Netflix acquires Warner Bros, it’s not just a business move.

It’s the collapse of one era and the birth of a new one, the shift from studio power to platform power.

Attention has always chosen the next winner.

The difference today is this: 
Consumers rewrite the rules in real time.

They don’t wait for premieres.
They don’t wait for channels.
They don’t wait for gatekeepers.

They choose what feels relevant, immediate, and personal.

That’s the evolution of time, and of preference.

Technology compresses both.
Culture accelerates both.

Brands either adapt to that compression, or they get archived with the logos we grew up with.

Working inside Warner Bros and MTV taught me this early:

no brand is too big to be disrupted,
and no brand is too small to become the next cultural force.

The question for every founder and creator today isn’t “How do I get attention?”

It’s:
How do I build something that survives the next shift in attention?”

What do you think the next “video killed the radio star” moment will be?

Oana  Leonte 

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. → In this era, IP is the new influence.

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I am so f--king tired of the podcasts, panels, and posts saying:
“People don’t burn out because of hard work.”

This is the most entitled take in the industry, and I’m soooo done with it.

Because the only people who say this are the ones with:
assistants, teams, nannies, trainers, chefs, co-founders, editors,
and the privilege to “work hard” inside a fully supported life.

Try building a business alone.
Try raising kids and running a company.
Try starting from zero in a new country.
Try carrying financial pressure, family pressure, cultural pressure —
and then tell me it’s “not the hard work” that burns you out.

It is the WORK.

But it’s also the weight.
The invisible labor.
The missing resources.
The emotional load.

The pressure to keep showing up because your livelihood depends on it.

Burnout happens when the output required to survive
outpaces the support available to sustain you.

And pretending otherwise only gaslights the people actually carrying the load.

If we really want to help people, let’s stop glorifying “more”.
And please, please, please... stop copy pasting these posts on the internet.

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. | ex Disney, PUMA, Warner Bros. | On a mission to build unmatched brands: distinct by design, scalable by IP, and made to lead culture.

Content vs IP 🤔  What’s the difference??

Every brand or founder I work with faces the same challenge:
they have a business, but they want to scale.

And almost every time, they think the answer is:
“we just need more content.”

But the content isn’t the issue.
The consistency isn’t the issue.
Even the creativity isn’t the issue.

The lack of IP is.

There’s no core message.
No signature system.
No world the audience can grow inside.

That’s where most people get stuck,
they mix up two completely different things:

→ Content
→ IP

And when you confuse them… you end up optimizing for visibility instead of value.

⚡️ Content is the moment.
🏛️ IP is the meaning.

⚡️ Content gets seen.
🏛️ IP gets remembered.

⚡️ Content is fast.
🏛️ IP is foundational.

⚡️ Content shows up on feeds.
🏛️ IP shows up in decisions.

⚡️ Content attracts.
🏛️ IP compounds.

Content helps you be seen.
IP helps you scale and build legacy.

And to be clear — you do need content.
But know that content is distribution for whatever the IP is.

Wissenspuls-Impetus 

I am the founder of Wissenspuls-Impetus, dedicated to empowering individuals and organizations to reach their full potential. I specialize in creating workshop concepts, developing educational programs, providing individual coaching, delivering impactful speeches, and mentoring the new generation in building successful businesses.
At Wissenspuls-Impetus, I design interactive workshops that enhance team dynamics, foster creativity, and provide practical solutions for companies. I also develop tailored educational programs for profit and nonprofit industries, driving growth and innovation. As a coach, I empower individuals to overcome challenges and achieve personal and professional goals. Additionally, I deliver inspiring speeches at events and act as a mentor to help aspiring entrepreneurs thrive. 
Check out my projects and clients here: www.wissenspuls.de

Lecturer, Trainer, Coach, Keynote Speaker, Mentor 

Baden-Württemberg Stiftung GGmbH

The Online Academy of the Baden-Württemberg-STIPENDIUM is a voluntary offer to all scholarship holders and friends of the Baden-Württemberg-STIPENDIUM. It’s a virtual place, where you can learn, strengthen and develop new skills by attending workshops. Apart from that, you will be able to share your own knowledge and experiences with other scholarship holders and alumni. This means that, on the Online Academy’s digital platform, you can attend and give courses covering a variety of disciplines and themes.

By means of the Online Academy, the Baden-Württemberg Stiftung wants to contribute to strengthen the community of scholarship holders and alumni of the Baden-Württemberg-STIPENDIUM and enable more international cooperation and understanding. For a better future for all of us!

Co-Founder and Co-Leader of the Online Academy of the Baden-Württemberg Stiftung GGmbH

Talent im Land

The scholarship program "Talent im Land" supports talented students from Baden-Württemberg who face hurdles due to their social background on their path to obtaining their high school diploma or vocational qualification. Financial support, a accompanying seminar program, and individual counseling assist these young individuals in developing their talents and taking control of their future.

To advocate for equal educational opportunities for gifted students, "Talent im Land" was initiated in 2003 by the Robert Bosch Foundation and the Baden-Württemberg Foundation. Both foundations support the scholarship recipients jointly until 2022. Since 2019, the Baden-Württemberg Foundation and the Josef Wund Foundation have taken over the program, which is represented by the personal development of over 750 alumni as a testament to its success.

Academy Leader Talent im Land 

ÖkoMedia GmbH

Koordination und Organisation des Schulprojektes EDe – der Energie-Detektiv, im Rahmen der Bildung für nachhaltige Entwicklung, im Auftrag des Ministeriums für Umwelt, Klima und Energiewirtschaft Baden-Württemberg

-        Programmgestaltung, Leitung von Schulungen und Kooperation mit Gemeinden und Kommunen bei dem außerschulischen Bildungsprojekt „SommerferienExpress“2010, 2011und 2012 für die Nahverkehrsgesellschaft Baden-Württemberg mbH

-        Organisation und Koordination der Schulaktion „3 Löwen Cup“, bei der jährlich über 10.000 Schülerinnen und Schüler aus Baden-Württemberg teilnehmen, im Auftrag der Nahverkehrsgesellschaft Baden-Württemberg mbH

-        Programmleitung bei der „3-Löwen-Cup“Landesfinale am Schlossplatz 2012

PR Referent

DFT Marketing 

Project Development Manager

Working Student

I help overachievers smash annual goals in 12 weeks through my HAPPY-X method (high-energy execution, aligned deep work, and relentless accountability)

HI! I'm Erika, a certified trainer, lecturer, and coach. I specialize in empowering leaders to bridge the gap between where they are and where they want to be. With over 17 years of experience, I've guided more than 15,000 individuals in transformative workshops and coaching sessions. My unwavering belief in the power of scientifically proven tools and dedicated support has consistently turned ambitious goals into reality for my clients. Connect with me today and take the first step toward your own success story.

Erika Magyarosi

When a project starts stalling, I don’t push harder.
I pause smarter.

Old me would have added more pressure.
Worked later. Tried harder.
Because that’s what “driven” people do, right?

But now I know better: when momentum drops, force doesn’t fix it.
Awareness does.

So instead of pushing through, I stop for a moment and look at what’s really slowing me down.
And almost always, it’s one of these three things:

1.     Chasing perfection – progress beats polish.
2.    Waiting for motivation – I schedule it instead.
3.    Saying yes to everything – that one’s a killer.

Each pause helps me reset my energy, my focus, and my boundaries.
Because sometimes, the smartest way forward is to stop for a second and look up.

If that last one — saying no — hits home, I’ve got something that might help:
my free guide "How to Say No" includes seven simple ways to set boundaries without guilt. (You can get it here: https://lnkd.in/gCm4jcwK)

What’s one thing you stop doing when you feel stuck?

Sometimes, one sentence can start a chain reaction.

Last week, over coffee, a friend told me she’d stopped working out.
“Every night I just collapse on the sofa,” she said.

I was surprised and replied, “Really? That doesn’t sound like you.
You’re such a sporty person.”
We both laughed and moved on to other things.

I didn’t think about it again. Until yesterday, when she sent me a photo of herself on her home trainer.
The message said:
“Back on track. Thanks for reminding me I’m a sportsperson. One week back at it, and I feel incredible. So many new ideas flowing again.”

That message touched me.
Because two things became clear at once.

First, a tiny shift can set big things in motion.
She didn’t just regain energy; she regained creativity.
Her action inspired me to write this post, and maybe, in some way, it’ll inspire someone else.
That’s the domino effect of doing something good:
one small move creates quiet ripples you might never see.

Second, we often underestimate the power of what we say.
I didn’t tell her to go back to the gym.
I simply reflected a version of her she had forgotten for a while.
And that mirror helped her step back into it.
The same can happen the other way around.
A careless comment — “You’re not really the type to…” — can shrink someone without us even noticing.

Our words define. They shape identity.
They can hold someone back or help them rise.

That’s why awareness matters.
Especially when someone is vulnerable or full of enthusiasm.
Because when we see their spark and reflect it back
— instead of dimming it — good things multiply.

Whose spark could you reflect back to them today?
And if it’s your own spark that needs re-igniting: where do you want to get back on track?

Everyone talks about motivation.
But no one talks about what happens when it runs out.

A few weeks ago, one of my clients hit that wall.
The one where motivation disappears, and everything suddenly feels heavier.

She came to our session frustrated.
“I started strong,” she said, “but now I’m exhausted. I can’t keep the momentum.”

We all know that point.
It’s the moment when the brain confuses fatigue with failure.
When you start to think you’ve lost discipline, but what you’ve really lost is structure.

So we didn’t talk about motivation.
We talked about systems.
Because motivation is emotional. Systems are reliable.

Within a week, she was back in flow: clearer, faster, calmer.
She didn’t suddenly feel inspired again. But she started working with a rhythm that supported her instead of draining her.

And that rhythm isn’t coincidence.
It’s part of a framework I teach called the HAPPY-X Strategy:
the backbone of my 12-week program Mission Impossible.

It works because it’s built on how the brain actually sustains progress:

H – High-Energy Execution
We start with quick wins. Completing small, meaningful actions releases dopamine and clears mental clutter.

A – Aligned Deep Work
Two focused hours on high-impact work outperform a day of distractions. It’s not more effort, it’s better alignment.

P – Purposeful Strategy
Clear direction reduces decision fatigue. We plan deliberately, not reactively.

P – Power Reflection
The brain learns through feedback. Daily reflection rewires progress into confidence.

Y – „You-First“-Mindset
No sustainable success without self-priority. Energy is a resource, not a reward.

X – The X-Factor: Accountability & Momentum
We don’t grow alone. Community keeps energy high and goals visible. Weekly check-ins and community support are the secret weapons for staying on track, even when things get tough.

That’s the real reason Mission Impossible works, and why anyone can apply the same principles.

Success doesn’t come from pushing harder.
It comes from designing a system that keeps you moving. Even when you don’t feel like it.


What’s one habit or system that helps you keep going when motivation fades?

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Erika Magyarosi

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The Battle

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Erika Magyarosi

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Posts

Engagements

Likes

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