tulkit. inc

Founder

Founder @ FLYER-ONE *

Nestor Valles

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

The Focus Solutions

As Founder & CEO of The Focus Solutions, 

I help coaches, consultants, and business owners build profitable LinkedIn brands through strategic LinkedIn management, personal branding, and content that converts. 

My approach blends data-driven frameworks with tailored LinkedIn Growth strategies to increase visibility, establish authority, and attract high-ticket clients.

Core Services:
•	LinkedIn Profile Optimization – Transforming profiles into lead-generating assets.
•	Personal Branding Strategy – Positioning clients as trusted industry authorities.
•	Content Strategy & Ghostwriting – High-impact, scroll-stopping content.
•	Lead Generation Campaigns – Proven methods to drive inbound high-ticket leads.
•	Digital Marketing & Brand Consulting – Scalable growth systems.

Key Achievements:
•	Increased client LinkedIn engagement by 5x in 90 days.
•	Designed LinkedIn Growth strategies that improved visibility & search rankings.
•	Launched lead-gen campaigns for Personal Branding delivering a consistent pipeline of high-value inquiries.

Founder & CEO | LinkedIn Growth Strategist & Personal Branding Expert The Focus Solutions 

•	Designed and executed ROI dedicated social media marketing campaigns aligned with business objectives.

•	Specialized in lead generation, audience growth, and brand visibility.

•	Consistently boosted client engagement, Brand awareness, and conversions through data-backed campaigns.

Social Media Marketing Specialist

Jasmine Events

•	Managed paid and organic strategies, expanding reach to 8M+ followers across major platforms.

•	Did Omni channel Marketing, published 35+ weekly posts across multiple channels, increasing brand visibility.

•	Delivered 5K new leads by targeting content to different sales funnel stages.

•	Ran Instagram influencer campaigns with 22% ROI per $1 spent.

Digital Marketing Manager

World Wear

•	Developed and implemented marketing plans that increased brand awareness, traffic, and sales.

•	Tracked and analyzed marketing campaign performance using Google Analytics, LinkedIn Analytics, Meta Business Suite, SEMrush, and other data-driven marketing tools to optimize ROI and engagement.

•	Communicated brand vision to stakeholders, driving consistent market growth.

Marketing Manager

Focus Enterprises LTD

•	Expanded social following from 500 to 30K+ across major platforms.

•	Created a Facebook customer inquiry hub with 1-day response times.

•	Monitored engagement metrics and optimized SEO-friendly content for greater reach.

Assistant Media Planner

Allied Schools

Class Teacher

Habib Metropolitan Bank (Subsidiary of AG Zurich)

Marketing Intern

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

If you are here, it means LinkedIn isn’t working for you.

You’re posting, engaging, maybe even trying different hacks but nothing sticks. 

No new leads. 
No relevant engagement. 
No clients.

Maybe you’re a:
•	Business owner who wants to be seen as an industry thought leader.
•	SaaS founder looking for more qualified buyers.
•	Coach craving consistent sign-ups for your program.
•	LinkedIn ghostwriter who can’t seem to crack content that converts.

And it’s exhausting, isn’t it? 

You watch others grow, wondering why your profile isn’t pulling in the opportunities you deserve. 

You’ve tried the tips you’ve watched the gurus yet the needle hasn’t moved.

Here’s the truth:

Your audience is scrolling past you not because you’re not good enough, but because your positioning, messaging, and content aren’t working together to grab the right attention.

What you really want is simple:
•	A profile that commands authority from the first glance.
•	Content that actually speaks to your ideal client.
•	A strategy that generates warm, ready-to-buy leads on autopilot.
•	A personal brand that makes 6 figures a month feel like the baseline, not the dream.

That’s where I come in.

12 months ago, I was exactly where you are overwhelmed, second-guessing, and unsure what actually works on LinkedIn. 

Fast forward to today: I have scaled my following past 10K+, built my own business from scratch, and helped 30+ clients grow, monetize, and dominate LinkedIn.

Here’s how I’ll get you there:
•	Profile audit & revamp that makes people stop scrolling.
•	Laser-focused content strategy built around your audience’s pain points.
•	Outbound & inbound lead frameworks that convert without sounding salesy.
•	Engagement systems that win attention every single time.

The results?
•	Client accounts grown from 0 → 10K followers in <6 months.
•	1M+ organic impressions generated for client brands.
•	Consistent 4+ inbound leads per month without paid ads.

Your move:
A) Keep guessing, posting randomly, and hoping for a break.
B) Hand it over to someone who’s done it repeatedly and get a LinkedIn presence that drives leads while you sleep.

If it’s B, 

DM me “I’m ready” or book a call through my Featured Section. 

Let’s turn your LinkedIn into your most profitable business asset.
 
Talk soon

I started my business with a baby on my lap and doubt in my chest.

Some nights, the only light in the room came from my laptop screen.

I typed between feedings.

Whispered affirmations between tears.

And wondered if anyone could build something beautiful while feeling this uncertain.

Everyone online looked so sure the strategies, the teams, the confidence.

Meanwhile, I was just trying to keep a tiny human alive and a dream from fading.

It took me five months to realize it wasn’t my offers that were unclear.

It was my voice.

I had built a brand that looked polished but didn’t sound like me anymore.

So I stripped it back.

I rewrote every line of my website in my own tone honest, imperfect, real.

I stopped trying to sound “professional” and started sounding like myself.

That’s when everything changed.

The right people found me.

The work began to flow again.

And that quiet little business grew into a brand people trusted before they even booked a call.

Now, there’s a team of twelve.

Three little faces watching what I build.

And a brand that finally feels like home.

That’s the real win.

Not the followers.

Not the reach.

But the freedom to show up fully as a founder, a mother,
 and a woman whose story became her strategy. 

💛 Drop a heart below to join my community of women building brands that feel like home.

Helping You turn LinkedIn burnout into In-demand Brand Authority | LinkedIn Growth & Personal Branding Strategist | Profile Optimization & Lead Generation Expert | CEO @ Focus Solutions

Sheza Yazdani sitting in her home workspace with her three children — laptop open, warm light, gentle smiles. A moment that captures the balance of motherhood and entrepreneurship, and the story behind building a brand that feels like home.”

I didn’t start as a successful entrepreneur.

I started as a mom with a job exhausted, overthinking, and wondering if I could ever build something of my own.

I would come home after work, make dinner, tuck my kids in, and then when the world got quiet open my laptop.

Not to scroll.

To build.

Most nights, it was just me, a half-cold coffee, and a head full of ideas that no one knew about yet.

No fancy office.

No team.

No plan just belief.

I wasn’t chasing success.

I was chasing clarity.

Because between motherhood and meetings, I learned this you don’t find balance you build rhythm.

And rhythm builds resilience.

Years later, that same mom who was googling “how to start a business” at midnight now helps coaches, consultants, and business owners find their own rhythm through positioning and personal brand strategy.

Because I know what it’s like to build when you’re tired.

To keep showing up when no one’s clapping yet.

To wonder if it’s ever going to work.

Here’s what I have learned:

You don’t need more confidence.
You need more clarity.

Confidence grows when your message finally sounds like you.

So if you’re building something between school runs, coffee breaks, and late nights don’t rush it.

You’re not behind.

You’re becoming.

And if you’re ready to bring that same quiet persistence into your business to stop guessing your message and start building a brand that finally feels aligned

I’m opening two private 1:1 strategy spots this month.

These are for coaches, consultants, and founders who are done blending in and ready to create positioning that feels personal, powerful, and profitable.

Drop “POSITIONING” in the comments or DM me.

I’ll personally review your last 5 posts and show you exactly where your clarity breaks and how to fix it.

Because confidence fades.
 
But clarity compounds.

Follow me Sheza Yazdani and repost it to help others win.

A warm, minimalist digital graphic featuring Sheza Yazdani, seated confidently at a modern workspace with a soft orange-and-black gradient background — her brand colors. The headline reads: “I didn’t start as a successful entrepreneur.” Below it, a subtle caption says: “From late nights and cold coffee to helping founders and coaches build clarity that compounds.”

No one warns founders about the hidden tax of success.

It’s not burnout.

It’s not hustle.

It’s erasure.

You build.

You hire.

You delegate.

And slowly, your voice disappears from the company you created.

You become the operator.

The brand grows but you fade.

That’s when the quiet decay begins 👇

→ Media doesn’t know who to quote.
→ Investors forget what you stand for.
→ Prospects meet your team but never remember you.
→ Competitors get tagged more not because they’re better, but because they’re visible.

I have seen it happen to founders who’ve already won.
 
Their biggest risk isn’t failure.

It’s invisibility.

And invisibility doesn’t crash in it creeps in:

When your ideas stay unpublished, your story hides inside a forgotten bio,
 and your voice becomes a bullet point in someone else’s deck.

Most “personal branding” advice won’t fix this.

Because you don’t need followers.

You need presence.

Presence that compounds.

Presence that shapes conversations.

Presence that makes people say,

“That’s the person defining this category.”

That’s what I help founders build not fame, but authority that outlives the algorithm.

P.S. I have only one strategy opening this month for founders ready to reclaim their voice and scale their presence not just their business.

DM me “PRESENCE” to start.

A minimalist, high-contrast digital graphic in orange and black (Sheza Yazdani’s brand colors) with bold typography that reads:
“No one warns founders about the hidden tax of success. It’s not burnout. It’s not hustle. It’s erasure.”

In the image, subtle visual elements—like a fading silhouette or dissolving text—symbolize the gradual disappearance of a founder’s presence as their company scales. The background carries a soft gradient from deep black to vibrant orange, representing transformation and visibility returning through clarity and personal authority.

If you sell tasks, you get treated like a task.

Sell the outcome.

The way you describe your work is the way people decide what you’re worth.

That’s the line that changed everything for me.

Because for years, I said

 “I write content.”

And every call sounded the same.

“What’s your rate?”

“How many posts a week?”

“Can you help with captions?”

Those questions weren’t wrong.

They were just a mirror of how I positioned myself.

Then I changed one sentence.

“I turn founder insights into high-trust, lead-generating content systems.”

Same service.

New story.

Different price point.

That single shift repositioned me from “content support” → to “strategic partner.”

Because founders don’t buy posts.

They buy positioning.
They buy pipeline.
They buy trust.

If you sound like labor, you’ll attract managers.

If you sound like leverage, you’ll attract founders.

Here’s how I help clients make that leap:

1️⃣ Audit every line that makes you sound replaceable.
2️⃣ Rewrite it in the language of results.
3️⃣ Lead with transformation, not tasks.

That’s how you build a personal brand that sells on autopilot.

I have built my business on this reframe.

Now, I teach founders how to do the same so they stop chasing clients and start attracting deals.

If you’re ready to reframe how the market sees you,
DM me REFRAME.

I’ll send the exact template I use to turn “I do X” into “I drive Y.”

LinkedIn quote graphic with text: “If you sell tasks, you get treated like a task. Sell the outcome.”
The image conveys a message about brand positioning, personal branding, and client perception—showing how language shifts can increase authority and lead generation for founders and creators. Motivational quote image that reads: “If you sell tasks, you get treated like a task. Sell the outcome. The way you describe your work is the way people value it.”
The clean layout and bold typography reflect confidence and clarity—reminding founders that how they frame their expertise determines how the market sees them

Every founder I have coached says the same thing:

“I’ll build my brand once things slow down.”

But the ones who win?

They build while they’re busy.

Because your name is your deal flow.

And if you’re not showing up online someone else is taking your space.

Here’s how my founders build a personal brand that drives leads and trust in just 17 minutes a day.

Minutes 1–3: Capture the gold.

Something you said in a meeting, pitch, or Slack?
Drop it into a note titled “Content Gold.”
You’re not creating you’re documenting.

Minutes 4–9: Write one insight.

Hook → Story → Lesson.
Use ChatGPT to tidy tone, not replace your voice.

Minutes 10–15: Engage with intent.

Comment on 3 ICP posts.
Reply to comments on your last post.
DM one person you actually want to work with.

Minutes 16–17: Schedule tomorrow’s 17.

Consistency compounds faster than creativity.

Last quarter, 11 founders used this framework.

All saw inbound leads within 30 days.

No ads. No funnels. Just rhythm.

If you’re done waiting for time, comment “17”. I’ll send you the exact workflow I use with clients.

Because in 2025, you don’t build your brand after success.

You build it to get there.

Remember: LinkedIn now reads alt text for semantic context, so a strong alt text helps it understand your post’s theme and surface it to the right audience (founders, CEOs, startup operators).

Alt text (use this for your GIF or image):

Text on image reads: “Every founder says they’ll build their brand once things slow down. The ones who win build while they’re busy.” Visual shows bold typography on dark gradient background with soft motion, reflecting urgency and focus. Theme: personal branding, deal flow, founder visibility, consistency, and time management.

She had been posting for 6 months.

Smart content. 

Consistent cadence.

Nothing wrong except nothing happened.

She messaged me,

“It’s like I’m speaking into a pillow. People see me but no one feels me.”

That’s when I told her the truth:

You’re not being ignored.
 
You’re being absorbed.

Every week, thousands of “good” creators get absorbed into the feed.

Their work looks right.

It just doesn’t stick.

Because people don’t follow what’s right they follow what’s recognizable.

And that’s where positioning lives.

Here’s the framework I used to rebuild her brand

THE POSITIONING PYRAMID

Belief: The one sentence that defines your worldview.
Proof: The data, stories, and results that make it real.
Behavior: The tone and consistency that make it unmistakable.

When these three align, you stop competing for attention and start commanding it.

6 weeks later, her engagement didn’t explode.

Her clarity did.

Her audience started quoting her lines back to her.

That’s when you know you have crossed from content to conviction.

So, ask yourself:

Would your audience recognize your belief if your name was missing?

If not, you don’t have a visibility problem.

You have a positioning problem.

I have opened 2 private client spots for next month.
 
If you are done being forgettable and ready to build a brand people can’t scroll past.
DM me “Pyramid.”
#Positioning #LinkedInStrategy #AuthorityBuilding #BrandPsychology #ShezaYazdani

A minimalist 2D graphic of a beige pyramid titled “Most creators build this upside down.”
The pyramid has three stacked layers labeled from top to bottom:
– Belief (What you stand for)
– Emotion (What people feel)
– Action (What you do)
Muted neutral tones and clean typography create an elegant, professional feel. The design illustrates that clarity is built from action upward, but true authority flows from belief down — encouraging creators to realign their message for coherence and impact.

Your LinkedIn posts aren’t underperforming because of the algorithm.

They are underperforming because of confusion.

You are trying to speak to founders.

CEOs.

Coaches and Consultants.

And maybe your old boss who still checks your posts once a month.

So your voice becomes 
Safe.
Broad.
Forgettable.

After ghostwriting 1,000+ posts for founders and CEOs, here’s the truth:

Most people don’t understand context collapse.

Your audience isn’t one group.

It’s a mix of people with different priorities, fears, and goals.

When you try to speak to everyone, you connect with no one deeply enough to matter. Example:

You write: “Here’s how I grew my business.”

Your audience hears:

Founders: “Not relevant to me.”
CEOs: “Doesn’t apply to teams.”
Coaches: “How’s this going to help me get clients?”

That’s context collapse in action and it’s silently killing your conversions.

Here’s how to fix it 👇

1️⃣ Choose your audience.
 Pick one: founders, coaches, or CEOs. Not all three.
2️⃣ Call out their problem in the first line.
 → “Why founders struggle to create engaging LinkedIn content.”
3️⃣ Speak their language.
 → Founders care about scale.
 → Coaches care about connection.
 → CEOs care about performance.

Your content should feel like a 1:1 conversation, not a speech to a crowd.

Fix this, and people won’t just stop scrolling they’ll start DMing.

Now for the real talk 👇

If your posts aren’t landing, it’s not the algorithm it’s your positioning.

You can’t fix unclear positioning by posting more.

You fix it by aligning your message so deeply that it stops feeling like marketing and starts sounding like you.

I am opening just two 1:1 strategy spots this month for founders, CEOs, or coaches who want to master that alignment before Q1 noise peaks.

Because next year, the feed gets louder.

And the ones who have refined their positioning by then will win the attention everyone else is fighting for.

Drop “POSITIONING” below or DM me to claim one of the two.

No templates.
No guessing.
Just clarity that compounds.
#LinkedInStrategy #Positioning #AuthorityBuilding #ContentPsychology #Socialsheza

A professional digital portrait of a woman sitting confidently at a desk, smiling warmly. The background features a vibrant gradient of orange and black — the brand’s signature colors — symbolizing energy, clarity, and authority. The subject wears a dark blazer and white shirt, representing professionalism and strategic poise. The overall composition conveys confidence, sophistication, and a modern personal brand aesthetic.

By 2026, LinkedIn won’t reward creators who post the most.

It’ll reward the ones who are remembered the most.

The algorithm is evolving from content distribution → to authority detection.

And that changes everything about how you build a personal brand.

Here’s what’s already happening and what’s next:

1. Relevance will outrank reach.

 LinkedIn is training its system to recognize topic consistency.
 If your content bounces between trends, you’ll lose algorithmic trust.
 The future belongs to experts who own one lane and go deep in it.

2. Engagement will shift from reactions → to retention.

 It won’t matter how many people like your post.
 It’ll matter how long they stay, comment, and come back to your page.
 Create ideas people want to revisit, not just react to.

3. Carousels and long-form will compound visibility.

Posts that educate, not entertain, will age better.
The algorithm will favor content with “repeat value” the kind people save, reference, and share in DMs.

4. Identity will matter more than hashtags.

LinkedIn is mapping topic clusters by people not keywords.
That means your bio, headline, and content need to signal expertise the same way your posts do.
Your positioning will literally train the feed to understand you.

5. The human signal will rise again.

Automation and templated content are flooding feeds.

The next advantage? Voice.

Original thinking, data-backed opinions, and personality-led storytelling will get a visibility boost  because AI can’t mimic context or credibility.

So how do you future proof your brand before 2026?

→ Pick your category and make it unmistakable.
→ Build signature ideas terms, phrases, or frameworks the market associates with you.
→ Treat your LinkedIn page like a knowledge hub, not a feed.
→ Create evergreen assets carousels, frameworks, long posts that stay relevant beyond the week you publish them.

This isn’t a platform shift.

It’s a credibility shift.

The next wave of growth on LinkedIn won’t come from who posts loudest
 but from who builds the clearest reputation.

Save this post.

Because when the algorithm catches up to the experts, you’ll already be positioned as one.

#LinkedInStrategy #PersonalBranding #SocialSheza #AuthorityMarketing #Positioning #FutureofWork

A minimalist digital graphic with a white background and bold black text that reads: “LinkedIn 2026: The Algorithm Will Reward Authority, Not Activity.” Below it, in smaller italic text, it says: “You need to build to be remembered.” The design uses a subtle teal accent on the word “Authority” and has a clean, professional layout that emphasizes clarity and focus.

Ever feel like your work is exceptional

but somehow, it doesn’t stick?

That’s not a visibility problem.

It’s a positioning problem.

You’re not missing content.

You’re missing coherence.

When every post sounds like a different person, your audience feels the dissonance before they can explain it.

They can’t place you.

And when they can’t place you, they can’t choose you.

Here’s how to fix that 👇

1️⃣ Align your layers
Rational: what you do.
Emotional: what people feel.
Philosophical: what you believe.
When all three align, your presence becomes your message.

2️⃣Choose one sentence that defines you.
If someone repeated it tomorrow would it sound like you?

3️⃣ Protect your tone.
Positioning isn’t just clarity. It’s consistency under pressure.

Most people try to explain their value.

The ones who stand out embody it.

Follow me Sheza Yazdani
#Positioning #BrandStrategy #AuthorityBuilding #LinkedInStrategy

Minimalist graphic with a clean, off-white background.
Centered black serif text reads: “Positioning isn’t self-promotion. It’s self-definition.”
The design feels calm, elegant, and intentional — reflecting the idea that true brand authority comes from coherence and restraint rather than noise.

Everyone’s trying to close faster.

But the ones who win?

They slow down.

The fastest way to close a client on LinkedIn is to stop trying to close one.

Because clients don’t buy from pressure.

They buy from proof.

12 months.
47 comments.
0 DMs.

That’s what it took to turn a simple connection into a paying client and it was worth every day.

I met Scott Skibell a year ago.

For months, we just showed up for each other.

Likes. Comments. Genuine interest.

No pitch-slapping.
No templates.
No “quick follow-up.”
Just presence.

Fast forward → that quiet consistency became business.

Not because I said the perfect thing.

But because I said it often enough to be remembered.

When he came to me, he wasn’t short on skill  he was short on signal.

Here’s what we changed 👇
Positioning: crystal clear offer, instantly understood.
Audience: defined who it was for (and who it wasn’t).
Content: built authority through consistency, not complexity.
Outreach: replaced volume with intentional conversations.

Now, his profile doesn’t say he’s credible it shows it.

His content doesn’t chase attention it commands it.

And his brand no longer whispers. It speaks.

The truth?
 Not every deal happens in a DM.
 Not every client signs after one post.
 But the trust you build slowly is the leverage that compounds quietly.

If you’ve been posting but not converting, it’s not your algorithm it’s your alignment.

Your voice, your offer, and your audience are out of sync.

And that’s the real reason your message feels invisible.

I’m opening just two private strategy spots this month for leaders who are done sounding “professional” and ready to sound powerful.

Drop “POSITIONING” below or DM me, and I’ll personally review your last 5 posts to show you where your brand clarity breaks and how to fix it.

Because growth isn’t louder. It’s sharper.
#Positioning #LinkedInStrategy #AuthorityBuilding #BrandClarity #ShezaYazdani

You Don’t Close Clients. You Earn Them

By the time you’ve explained what you do.

Someone else already owns the category.

And they’re getting the inbound leads you deserve.

Not because they’re better but because they sound clearer.

Most founders and coaches don’t lose because of lack of skill.

They lose because of indistinction.

They sound like everyone else and the market rewards the ones who sound different.

This quarter, we helped three service brands reposition and each tripled their inbound leads in under 60 days.

Because people don’t buy services.

 They buy specificity.
→ From “Marketing Consultant” → Revenue Retention Partner
→ From “Career Coach” → Transition Architect
→ From “Brand Designer” → Category Creator for Agencies

Same offers.

Same audience.

Different language.

Why it worked:
Clarity commands attention.

But category ownership commands demand.

Most people try to be found.

Leaders make themselves unmissable.

If your profile’s getting views but no DMs, it’s not a visibility problem it’s a positioning one.

DM me the word CATEGORY I’ll send you the 3-step system we use to make service brands impossible to ignore.
#Positioning #PersonalBranding #Ghostwriting #SocialSheza

A minimalist white graphic with bold black and teal text. The title reads, “People don’t buy services. They buy specificity.” Below, two columns compare generic roles on the left — “Marketing Consultant,” “Career Coach,” “Brand Designer” — with more distinctive, niche titles on the right — “Revenue Retention Partner,” “Transition Architect,” and “Category Creator for Agencies.” At the bottom, a caption says, “Same offer. Different demand

I build brands across 3 industries

Real estate, wellness, and sales.

Each industry has its own rules.

But there’s ONE psychological principle that always works.

👇 Let me show you:

No matter your niche, your audience needs emotional safety before they take action.

Not information.
Not motivation.
But psychological safety.

It’s the sense that:
✅ “I belong here.”
✅ “This person gets me.”
✅ “I won’t regret trusting them.”

When people feel safe, they:
→ Read longer
→ Engage deeper
→ Reach out faster

Here’s how I apply this across industries:
📍 Real Estate: I lean into certainty and authority
→ “The 3-step method my clients use to close without chasing.”
📍 Wellness: I lean into empathy and transformation
→ “This founder went from burnout to booked out. Here’s how.”
📍 Sales: I lean into social proof and trust
→ “$100K in inbound leads from 5 posts. Here’s the breakdown.”

Same principle.
Different execution.
Based on psychology, not trends.

The truth is:
People don’t buy your product.

They buy how safe they feel trusting you.

P.S. Which industry are you in? I’ll reply with how to apply this 👇

I have only one strategy opening left this month for founders ready to reclaim their voice and scale their presence not just their business.

DM me “PRESENCE” to start.

hree industries — real estate, wellness, and sales — all powered by one principle: psychological safety. When people feel safe, they trust, engage, and buy.”

If you’re using a carousel, each slide could have its own micro alt text for accessibility and SEO:

Slide 1: “The one psychological principle that works in every industry.”

Slide 2: “People act when they feel emotionally safe — not just informed or motivated.”

Slide 3: “Real Estate = certainty. Wellness = empathy. Sales = trust.”

Slide 4: “Different execution, same psychology.”

Slide 5: “People don’t buy products — they buy safety.”

Most people think personal branding means posting selfies and quotes.

That’s exactly why no one buys from them.

Visibility isn’t your problem.

Positioning is.

When founders and coaches come to me, they usually have plenty of content but it’s not converting.

They’re known but not known for the right thing.

The fix isn’t more posts.

It’s clarity.

We repositioned one client from “business coach” → “lead conversion strategist for service brands.”

Her inbound leads tripled in 6 weeks.

Same content.

Same audience.

No ads.

No funnels.

Just sharper positioning + consistent storytelling.

Here’s the simple test I give every client:

Ask yourself what do people instantly associate with your name?

If the answer isn’t crystal clear, that’s your bottleneck.

Because personal branding isn’t about being seen.

It’s about being remembered for the right reason.

If you’re great at what you do but feel invisible online, DM me the word FOCUS.

I’ll send you the 3-step framework I use to turn quiet profiles into inbound machines.

#PersonalBranding #Positioning #InboundLeads #TheFocusSolutions

A minimalist white graphic split into two columns. The left column, titled “What most people show online,” lists icons for selfies, quotes, and engagement emojis. The right column, titled “What builds brands that sell,” lists icons for positioning statements, customer results, and frameworks. At the bottom, bold text reads: “VISIBILITY ≠ POSITIONING.”

Being credible doesn’t guarantee demand.

Because if your message isn’t distinct, the market won’t remember why you matter.

That’s where most experts get stuck.

Known for their work, but not known for something that converts.

That’s exactly where Amy was when she came to me.

25+ years of experience.

A Ph.D. in leadership.

A profile that looked impressive but didn’t convert.

She wasn’t invisible.
She was indistinct.

Her posts were getting seen.
But not remembered.
 
And every lead still came from a referral.
→ Her brand was respected.
→ Her growth was unpredictable.

She didn’t need another platform.

She needed a system that turned credibility into consistent demand.

Here’s what we built together

1. Rebuilt her LinkedIn into a 24/7 sales page

 → Refined her positioning: from Leadership Coach → Executive Transformation Strategist.
 → Rewrote her headline to focus on tangible outcomes.
 → Built a content strategy around identity, authority, and conversion.
 → Added a DM flow and CTAs that actually created conversations.

2. Designed and launched her website & sales page

 → Structured every section for one job: convert interest into action.
 → Simplified copy, re-sequenced messaging, added testimonials and CTAs.
 → Integrated her calendar and newsletter signup directly into her site.

3. Set up her podcast — “Cracking the Code”

 → Branded the series around her leadership philosophy.
 → Produced intros, outros, transcripts, and guest promo packs.
 → Distributed everywhere: Spotify, YouTube, Buzzsprout.
 → Result: her voice reached rooms her profile never could.

4. Integrated her email system with AWeber

 → Segmented by audience type (executives, HR leaders, founders).
 → Connected her podcast, site, and LinkedIn into one nurture loop.
 → Built her newsletter The Brief — a weekly note for senior leaders.

The result
→ From referrals-only → to predictable inbound.
→ LinkedIn posts now driving leads directly to calls.
→ Website acting like a silent closer.
→ Podcast expanding reach beyond her network.
→ Newsletter compounding her visibility into owned trust.

Every channel now has a role:
 LinkedIn → Awareness
 Podcast → Discovery
 Newsletter → Nurture
 Website → Conversion

She didn’t need more content.
She needed clarity and structure.

Now, she doesn’t chase visibility.
She commands it.

If you’re an expert with credibility but no predictability you don’t need more platforms.

You need a system that aligns your visibility, voice, and value.

That’s what I help my clients build from positioning → to podcast → to pipeline.

DM me SYSTEMS and I’ll share the same framework we used to turn Amy Bladen Shatto, PhD, PCC, BCC’s expertise into a scalable inbound engine.

#Positioning #PersonalBranding #Ghostwriting #SocialSheza #AuthorityMarketing #ClientCaseStudy

Amy story from Credibility to Predictability

Last month, my reach fell off a cliff

and it taught me something I didn’t expect.

Same effort.

Same quality.

Half the numbers.

And for the first time in months,
 
I started doubting the work.

The funny thing about the algorithm is it doesn’t announce when it’s about to humble you.

One week, you’re leading conversations.

The next, you’re posting into a void.

And that silence?

It’s loud.

I almost stopped.

Not forever just for “a break.”

(Which, for creators, often means quitting slowly.)

But then I remembered the people who win here aren’t the ones who never dip.

They’re the ones who outlast the dip.

Because reach can vanish overnight.

But relevance?

That’s built through repetition, resilience, and refusing to disappear when no one’s clapping.

So I went back to the basics.

Wrote about what I actually care about.

Commented with intention.

Refined my voice.

And slowly, the silence shifted.

Not because the algorithm changed but because my energy did.

If your feed feels quiet right now, don’t let the silence convince you you’re small.

This is where you get sharper, not smaller.

Keep writing.

Keep teaching.

Keep showing up when it’s inconvenient.

Because the ones who stay visible through the valley become unforgettable at the peak.

What’s your strategy for pushing through the quiet seasons?

#SocialSheza #PersonalBranding #AuthorityBuilding #LinkedInCreators #Storytelling #LinkedInAlgorithm

A clean digital design featuring the words “When the Feed Goes Quiet, Keep Building” in bold white letters. The background transitions from cool blue-gray on the left to warm orange on the right, symbolizing growth after a quiet phase. Faded social icons and engagement bars on the left subtly turn into upward arrows on the right, representing the comeback after a drop in reach.

taplio

The Battle

Nestor Valles

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance ScoreSheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nestor Valles

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSheza Yazdani's LinkedIn Performance