Niharikaa Kaur Sodhi

DM me with GROW to build your personal brand.

A writer with over 3 million views/ month. :) An educator who has taught live over 150 people from 30+ countries, and has 12,000+ customers.

✉️ hi [at] niharikasodhi [dot] com

Coming to the 'story'...

I'm a writer. And with that, I also became an educator and entrepreneur.

I side hustled for 10 months in 2020 because something was missing. 

I refuse to believe you shouldn't be kicked to go to work when you wake up. I refuse to believe that you need to reach a certain 'level' to do high-impact work. Labels and designations aren’t exciting either. 

And I strongly believe that there's enough wealth we can all create if we play by the mindset of abundance and not scarcity.

We have a duty to be of service to other people. And we only have one chance at life to tap into our potential and unleash it.

So I quit my job in 2021 to write full time.

That led to:

• becoming a 22x top writer on Medium
• creating digital products 
• having a cohort-based course that's educated 100+ people across 30+ countries 
• getting accepted to LinkedIn Creator Accelerator Program 

As a writer, my purpose is to leave everyone healthier and happier. 

As an educator and entrepreneur, I want to help other creators level up their game and solve their problems.

I'm passionate about healthy living, reading, and mindfulness. I've also travelled to 24 countries and still have fear of flying.

I run two newsletters. Join thousands of people ⬇️
• On my life and self-improvement: https://niharikasodhi.substack.com/
• Side Hustle Saturdays: https://niharikaasodhi96.kit.com/profile


➡️ Collaborations:
Transparent pricing on https://www.passionfroot.me/nks

Twitter: @NiharikaSodhi

🚨PS: I have 25,000+ connection requests. If it's urgent, please send me an inmail. :)

Founder

I help writers become more consistent with my cohort-based programme that takes place 4 times a year.

Being a working woman versus a working MOM is a world of a difference… 

I now understand why my mom worked part time. 

I now understand why many women in my family are homemakers. 

Because 

➡️ It’s a 24h job to raise a kid. 

➡️ That + other housework = 2 jobs. 

➡️ The above + professional work = 3 jobs. 

While I’m slowly transitioning to get back to my work with a 2.5 month old 👶🏻, I’m grateful that I’ve built a business that doesn’t require over 3 hours a day of my time. 

This took years to build but is paying me back when I need it the most. 

But if I didn’t have this… I don’t know how I would’ve done it.

So this Women’s Day 🩷, I want to give a shoutout to all mothers. You’re not seen, your work may feel invisible, and maybe that invisibility is way too normalised to appreciate. 

(All this - whether you’re ‘working’ or not) 

But I see you, feel you, and I can’t believe I’ve never appreciated the multiple roles a mother juggles. 
 
Happy Women’s Day 🫶🏼

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8 years ago this day, I traveled solo for the first time. 

As a disclaimer, 
- I’m introverted, and 
- I don’t make friends easily

Honestly, I was SO anxious.

I zipped my passport and phone in my jacket at night and hugged them under the blanket before I slept. 

The first night, I didn’t sleep at all and imagined the worst possible scenarios that could happen to me. My hostel dorm had 32 people and my bed was right next to the door, so there was that noise too. 

The next day, I stepped out of my comfort zone to have some small talks over breakfast. 

In the evening, I hung out with hostel mates from around the world. 

I realised I enjoy sightseeing alone, especially in museums. I didn’t even imagine I’d be somebody who enjoys museums!

But I also enjoyed hanging out with people and listen to their stories. There’s something different about being in a room full of people from around the world, and that ‘different’ is what makes it amazing. 

This was the first time I spent time with myself and my thoughts in a place I don’t know at all.

The next two nights, I slept like a baby. 

Who knew, it’d lead me to travel solo nine more times. But that’s a story for another time. :) 

Stepping out of your comfort zone can unleash a whole new path for you. Try it?

#travel #summit21 #sprinterstribe

For 4.5 years, I’ve helped parents from 37+ countries to write online consistently. 
All this without being a parent myself. 

The good part? That stuff worked for them because the systems of writing and consistency I teach were tailored well around them. 

The challenge?

I’m in their boat now. 

So here’s how I’m writing with a newborn 👶🏻 - most of the time, when she’s on my tummy sleeping 🤣

Turns out, it’s not just me 😅

Another mum of a newborn DMed me saying she’s doing her client work during tummy time too. 

(I feel less alone and weird lol) 

➡️ One thing that stays constant is that it’s MUCH easier to show up for ANYTHING, when you enjoy it. 

Without any outcome attached. 

For the sheer joy of the process alone. 

It’s why I’m able to workout. 
It’s why I’m eating healthy food. 
It’s why I write even though I don’t have to. 

And it’s why I continue chickening out of social gatherings 😁

19 days, 7 cities, 6 countries, 21 years old.

This day eight years ago, I travelled solo.

Coming from a place where girls don't venture out alone, leave aside going to a different city or country, I took a leap of faith.

Of course, my socially awkward self was super nervous. I *still* have a hard time talking in social situations and meeting new people.

In this picture, I'm in front of Brandenburg Gate in Berlin, Germany.

I arrived in Berlin and a few minutes into walking from my train station to my hostel; I had a racist encounter. Two women looked at me, passed a remark, and spat on the road. 

Then they giggled and carried on. I was so scared! I wanted to cancel everything and go back.

But this was my *only* racist experience in 19 days.

On my first day, I was starving and entered the first cafe I saw. The owner didn't know English and I didn't know German. I somehow communicated 'cheese sandwich' and later got to know cards weren't accepted.

That man waited for 45m for me to find an ATM and get back to him. Not sure how he knew I'd return.

People told me not to ask the locals to click photos, as they can be rude. They not only clicked my pictures, but a couple even walked me to my destination when I couldn't comprehend Google Maps.

Here's what I learnt:

"Look at the world with a blank slate and let experiences fill in the colour. Let go of your preconceived notions."

None of the generalisations I was told were true. More on this in the coming days. :)

____

For the next few days, I'll share my five most transformative experiences from this trip.

This is part 1/5. 

PS - cities visited are Berlin, Prague, Budapest, Vienna, Salzburg, Bratislava, Ljubljana.

#travel #lifelessons #sprinterstribe

Being a solopreneur looks ‘unproductive’ from outside. Trust me. 

On random weekdays, I
- meet mom for lunch
- head out for coffee date with the husband
- stay back with my grandma coz we can't get enough of gossip

When I do this, my total time worked is sometimes just... 2 hours!

Unproductive, right? 

I used to think so too in my beginning days and feel like I’m not doing enough and I’ll lose the race. 

Until I realised:

• this isn’t a race, and that’s why I quit one race. 

• I need to stop measuring work in hours and measure business impact. 

• the point of quitting my job at 25 was to be happy and make time for things that matter. Family is priority one. 

Gotta stop feeling guilty because I doubt at 60 I’ll think of “I wish I worked on that article”.  

It’s easy to slip into feeling you’re not doing enough. But the best thing about solopreneurship has been

• owning the finite - my time 
• an ease of just… being 
• more mental peace 
• more family time
• doing what I love 
• better health 

Happy Tuesday, and I hope you achieve all that you’re striving for. In that process, don’t forget to monitor how you speak to yourself and be kind. 

Easy to preach kindness, difficult to give it to yourself. :) It’s time you do that.

This one experience challenged me on an emotional, physical, and mental level, even though I’ve done plenty of ‘inner work’.

Pregnancy!

💪🏼Physical level:

- My body was changing drastically, and I had days when I’d cry because I couldn’t recognise it.
- Tiredness has a whole different meaning.
- My acne reappeared after years and didn’t go for months.

🧠Mental:

I felt depths of sadness I never thought an optimistic and aware person like me had the ability to feel.

💫Spiritual

- I was negative, hopeless, and upset. 
- I became pessimistic instead of my naturally optimistic self


I guess life has a way of putting you through things so you can come back stronger. 
So during my time off during my maternity leave, I hope I do too. 

With newer realisations, goals, and more.

Your content is flopping because the algorithm isn’t ‘picking it up’? Join the club 👀

I’m seeing a lot of discourse on people blaming the algo for their content not growing. 
Yet their most recent post is a platitude 🤨 

So if you’ve been posting consistently but your content still isn’t getting you reach or conversions… 

You might be missing the #1 thing that matters: 

Proof > Theory

I was on the same bandwagon when I started writing online. My content didn’t grow for months.

But then I cracked the code and well… The results are in front of you. 

Tomorrow, I’m decoding why your content might not be landing and how to fix it without posting more or reinventing yourself.

This issue of Side Hustle Saturdays includes:

 ➡️ the real reason your posts feel forgettable
 ➡️ the #1 writing mistake every creator makes
 ➡️ how to build visibility without trying to “sound smart”
 ➡️ the system that makes consistency easy

If you’re creating but not growing, this will help you see what to change.

Join 14,000+ readers 👇🏻

https://lnkd.in/gy6UnjRQ

Side Hustle Saturdays just turned 200 weeks old 🎉 And I’m celebrating:

 💫 5 years of side-hustling
 💫 4 years of solopreneurship
 💫 zero planning, just a whole lot of showing up

In case you don’t already know, it’s my weekly newsletter.

People marvel at the end result:

- the 3-hour workdays
- the time/location freedom 
- the “wow, you’re so lucky” comments

But I know what it actually took was:

- Being questioned, misunderstood… constantly
- Making sacrifices no one claps for
- Doing the inner work most people avoid

Side hustling isn't cute 🙄 

It teaches you who you are, what you can handle, and what you’re capable of becoming… 

In ways a job, a degree, or a networking group never could.

It’s growth in its rawest form.

This week’s issue is special to me.

I’m sharing 20 hard truths about side hustling 💪🏼

What I wish someone had told me when I was starting out. These will make your journey easier if you accept them.

Join 14,000+ readers here 👉🏻 https://lnkd.in/gy6UnjRQ

🥂 Here’s to the next 100 issues… and to you building something that’s 100% yours.

When I'd tell my family that I don't enjoy my work and am not satisfied with the money, they'd say - "it's how the first few years are. You'll get there."

Call millennials and Gen-Z impatient but time's moving too damn fast, especially with technology and not all of us want to work till eternity. 

"Earn with your mind, not with your time." - Naval Ravikant

Yes, humility is important. Gratitude is even more essential; it's what makes every day a blessing.

But dissatisfaction is important too. Because when you know what you're not ok with, you work to bridge the gap between your dream and reality. 

For me, this was the following exactly in this order:
• starting a side hustle
• quitting my job
• working under 4h a day
• teaching
• creating digital products

For you, it will be different. But the first step is being aware.

I'll end with one last quote,

“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” ― Nelson Mandela

Back in 2020, my dream was to make $1,300/month.

I was publishing a few articles a month, making $100–$300 from random gigs.

It wasn’t a lot, but enough to stay excited. 

But one day I asked myself: 

What if I actually go all in?

5 months later, my side hustle income crossed $3,000/month 🤯

That was 5x my monthly corporate salary!!!

That number changed my mindset about money and how the world + creator economy works.

- It gave me options
- It gave me confidence
- It gave me the freedom to quit my job

Many people underestimate how life-changing your first $1,000 outside your 9–5 really is.

Tomorrow, I’m sending out the 199th issue of Side Hustle Saturdays – a free newsletter where I share the cheat codes I wish I had when I started building my side hustle. 

💥 This one’s got the top 5 steps to making your first $1000 outside your full-time job. 

Sounds like something you’d love? 

Join 14,000+ readers 👉🏻 https://lnkd.in/gy6UnjRQ

As a woman, being a solopreneur is the most empowering move I’ve made for myself. I’ll show you how, and I’m certain you’ll be able to resonate:

💍Being married as a financially independent woman in the South Asian society is a power move.

🤝🏼As a couple, things get a lot easier when you’re both earning well. We travelled ~15 countries in the first 2 years.

🙈I’m one of those people whose partner is their favourite human. Because I work fewer hours and WFH, I prioritise my time with him when he’s home. No meeting can come between us having chai and gossiping.

👩‍👧‍👧I hang out with my mom on weekdays over lunch most of the time. Because who wants to deal with weekend parking and rush.

🥰 I’ve realised that unlimited family time adds a lot of value to my life - nothing I can buy can make me feel the way I feel with my loved ones.

🧘🏻‍♀️Most importantly - I have time for myself. 

_

As women, we juggle multiple responsibilities. And solopreneurship makes it easier for me to do it all and stay sane.

It’s also because as a person, I prefer a life that isn’t rushed.

You could be different, and that’s okay.

The entire point of life is to discover your inner weird streak and create a life nourish it.

Your personal brand stands out by doing the easy stuff, but you're probably too busy trying way too hard!

Okay, here's what I do:

• 98% YouTube videos are made without make-up
• No professional lighting or camera for videos
• All photos are unedited

With my LinkedIn and newsletter writing,

• I don't stress about the likes
• I write about what I think adds value
• I don't shy away from my quirks/ weirdness

I've realised that it's easier to be me and say: "I'm lazy, so I can only work for 3-4 hours. I dislike networking events and social stuff."

Than to portray myself as someone who wakes up at 5am and is crazy productive.

My journey of solopreneurship is a consequence of self-awareness.

And while the internet lures you with vanity metrics to chase, I recommend you start and lead by looking within :)


PS: Here's a YT thumbnail photo from the front camera!

My grandfather always topped his studies. In fact, excellent is an understatement and he truly enjoyed learning. He wanted to join the army, but his father passed away when he was 17.

Being the eldest of six siblings, his only choice was to take care of his family and work at the farm.

So what did he do in the coming decades? 

Devoured himself in books. Today, he has sacks filled with books. Ask him about any war and empire with names and dates, and he knows it all.

I wasn’t a history buff, but my dad had the gene, thanks to his father.

19 days, 7 cities, 6 countries, 21 years old - I did this solo trip eight years ago at this time.

One day, I casually called my father while walking by the Berlin Wall (picture below) and told him I’m taking a stroll.

“Do you understand that there’s so much history beneath your feet? People have died crossing where you’re standing and fearlessly walking right now.”

That sent chills down my spine.

Standing at a place where the ground has experienced so much darkness, and now light.

For the coming days, I made sure to research deeper about everywhere I go so I can take a moment to visualise the past and compare it to the present.

This experience to date has put me in a habit of zooming out and living a holistic life instead of a tunnel vision of 'my' life, 'my' stuff, and 'my' world.

Don't forget to appreciate how easy your life is as compared to your ancestors instead of cribbing about things.

Don't forget that you're a part of something bigger than yourself, and everything is connected.

Don't forget to send your prayers to the world instead of asking for what you want.

_____

For the next few days, I'll share my five most transformative experiences from this trip.

This is part 2/5.

Linking part 1 in the comments.

PS - cities visited are Berlin, Prague, Budapest, Vienna, Salzburg, Bratislava, Ljubljana.

#travel #experience

Were you always average growing up? Were you low on confidence? Did you always feel like you weren't good enough? ME TOO :)

- Average marks
- No sports
- Overweight until 18 
- Lots of acne till 2023
- Too tall that makes me stand out
- Got laid-off from my first job (low self-worth got lower)

I see a huge opportunity in this.

I've also noticed that the high performers in school and university don't always end up achieving life outside of it.

Maybe it's the pressure because they're only used to winning?

I don't know.

But people like you and me have a huge advantage because:

- Nobody expects from us. Including us, lol.

This is AWESOME because we don't function with results attached to things. We focus on the process and enjoy the process because we're not used to 'winning' at everything growing up.

When you focus on the process, outcomes follow.

But when you focus on outcomes, you'll always be unhappy.

I love this line from the Bollywood movie, 3 idiots:

"Chase excellence and success will chase you."

Noy being used to success helps us with that.

So don't let your past define your future. I dropped 25kgs 10 years ago and I still need to work hard every single day with my exercise and eating habits because of my genes. I still workout 6x a week and eat healthy everyday.

But this journey has taught me the importance of patience, hard work, and delayed gratification. 

Traits that I'm using across areas of life.

All the best!

One of my friends is 26 and is working hard to climb up the ladders in one of the best firms in the world. 
 
If you know about the top consulting firms that pay a bomb and make you slog for it, you know the place I'm talking about. 
 
He sleeps 5-6 hours a day so he can squeeze in a workout. 
 
He says most of his leaders look older than they are because of receding hairlines and a belly. They don't have the time to work out and the long hours screw up healthy eating habits too. 
 
So he sleeps less, squeezes in a workout, has quit alcohol and eats healthily because he doesn't want to be unfit. 
 
My conversation with him reminded me of my ex-boss. 
 
She worked 14 hours a day and all weekends. She also had kids. And her boss worked 12-16 hours + weekends. 
 
Motivation for me to get a promotion? Looking at them, zero. 
 
"It's also our collective delusion that overwork and burnout are the prices we must pay in order to succeed." — Arianna Huffington

We have more people playing the victim mindset. They lose out on all opportunities, and might never know it.

There’s too much of:
- The world is unfair
- One is meant to struggle
- Blaming environment and circumstances
- Money is evil (while they secretly desire money)

A mind like this will…

Stay where it is.

What makes it worse is social media. It’s constantly making you feel ‘less’.

It’s so hard to feel good about anything when it ultimately isn’t ‘good enough’ because what someone else has is better.

The good thing about your beautiful mind? 
You can require it just as well.

So more of:
- There’s enough for everyone to succeed
- Money is GOOD, you deserve it
- Action towards ideas
- Taking responsibility

Rewire your mind to change your inner universe, and you’ll see your other universe flourish.

This costs and $0 makes you better than others:

• reading
• kindness
• no drama
• working out
• self-awareness
• accepting you're wrong
• choosing relationships > ego

You don’t need more exposure, money, or connections. Back in 2020, I had none of those going for me.

No mentor. No plan. No audience.

And honestly… no idea what I was doing.

But, while everyone else waited for the ‘right time’, I posted my first Medium article and prayed someone would read it. 

(8 people did, and I was thrilled!)

I wasn’t the most talented or the most confident. But I thought,

“I’ll start now, and figure it out later.”

That one sentence carried me from cheating on my 9–5 → to quitting → to growing a ~250k online audience → to launching digital products + courses to 16,000+ people across the 🌍

Resourcefulness built my entire career.

Tomorrow, I share why this is the skill that makes you unstoppable in 2026… and how to:

 ➡️ build it even if you feel like you’re starting from zero
 ➡️ start before you feel ready
 ➡️ stop crumbling when things go wrong
 ➡️ make resourcefulness your advantage over everyone

If you’re done overthinking and just want to move, this one’s for you.

Join 14,000+ readers here 👉🏻 https://lnkd.in/gy6UnjRQ

Make peace with this to avoid disappointment:

• Nobody cares about you
• Not everything is about you
• Your past doesn't define your future

Once you detach from being the centre of your universe, you'll come close to what truly matters.

Come closer to
• Finding why you're here
• Doing your crazy dance moves
• Defeating societal notions and following your zing

As a new mom, I can’t imagine my ex-boss’ lifestyle that involved working 14 hours a day + weekends sometimes.

When I was in a corporate, I saw my leaders working 12-14 hour shifts frequently. Their lives were hectic and stressful.

As a 24-year-old, I wanted to grow to
• get a promotion
• get a 'managing' role
• get paid super well (duh)

But I also saw that this would come with
• lots of responsibility
• increase in workload + stress
• working weekends is becoming normal

It's one reason I wanted to get away from this black hole.

As a 29yo new mum, I’m glad I side-hustled at 24 and quit my job at 25.

This quote fits in beautifully with what I witnessed:

"By working faithfully 8 hours a day, you may eventually get to be the boss and work 12 hours a day." - Robert Frost

The point isn't whether to work for 4h or 12h, it's doing what works the best for you, your health, your family, and sanity. 

One template doesn't fit all - some people thrive with 10-hour days, I personally don’t and have accepted it + created a life around my being instead of the other way round.

Hello, Connections,

Thank you for visiting my profile.

With over 5 years of industrial experience as a microbiologist and more than 13 years of consulting expertise in Product and System Management Standard certification, I have honed my skills in implementation, documentation, and training for organizations at all levels.

However, my life took a beautiful turn when I embraced motherhood, just like many others.

It ignited a deep passion for storytelling, leading me to launch my own podcast called @Story Tales. 

Through this endeavor, I have discovered a new identity for my voice and an immense love for captivating narratives. 

Today, I am a multitasking professional who excels in various aspects of content creation, including content writing, social media management, translation, dubbing, podcast production and distribution, voice-overs, and more.

Storytelling has not only brought joy and fulfillment to my life but has also taught me the art of engaging and meaningful communication.

My journey has been marked by creating award-winning podcasts that resonate with listeners, fostering brand credibility, and establishing personal authority. 🚀

As a full-time mother and an enthusiastic Solopreneur, I cherish my dual role. 

I am blessed with two beautiful daughters who not only bring joy but also appreciate and respect my dedication to my profession. I am a storyteller who can write, tell, and understand your story. 

I have the ability to craft compelling narratives, convey them with passion and authenticity, and empathize with the experiences of others.

If you need captivating stories or assistance in any of the mentioned areas, I am here to bring your ideas to life. Now I am official podcaster for all kinds of podcast. 

In my role as the host of ADFAR Tech Venture, I have produced and distributed compelling content for the IT tech and solution provider industry. 

My passion for podcasting has led me to become a sought-after Podcast Coach and Consultant.

Currently, I am actively managing very good assignments in storytelling, content creation, brand management, and podcasting with reputable organizations. 

If you are looking for someone to bring your stories to life, build your brand's identity, or create impactful podcast content, I am here to collaborate and make it happen. 

Let's connect and explore the possibilities!

Check out my kids' storytelling podcast: Storytales https://story-tales.hubhopper.com/

For blogs and write-ups: https://medium.com/@storytales22

For all kinds of projects: https://linktr.ee/Sonal_22

Sonal Shah

Today my daughter asked me:
“If same soap cleans boys and girls…
 why do ads only show women bathing?”

Now I’m staring at my Dove bar like a philosopher.
Soap is unisex.
Marketing is not.

Maybe men don’t appear in soap ads because they take 45 seconds bath and run out like Avengers on a mission.

Maybe women show up… because ads believe only we have time to pose with foam and smile at the camera.

Kids see the joke instantly.
Adults call it “brand strategy”.

Honestly… if the world actually listened to kids,
half the ad industry would need a full rebrand, and a real bath.

She is now explaining me, product is gender-neutral right Mumma. Right? 

#curiouskidandhermumma

Sonal Snehal Shah

The Mom Who Turns Life Into Lines | Ghostwriter l Social Media Strategist / Podcast Host & Producer | Website content / SEO / Recorded 5 Podcast / with 1.5 lacs downloads / 57 countries.

My daughter found my old Nokia 3310 in a drawer today.
She tried to swipe it.
Nothing happened.
She tried again. Still nothing. Then she turned it to me with that look ,the one that says "Mumma, is this from a museum?"

I switched it on. 
It turned on in 4 seconds. Battery still had two bars. It has been sitting in that drawer for more than 15 years.
One and Five - Fifteen Years.

She was amazed. I was embarrassed. 
Not at the phone, at myself.

That Nokia survived: Every drop. Every splash. One full cycle in a collage bag with a leaking water bottle. My anger. My carelessness. Decade of pure neglect.

My current phone?
It cannot survive a day without a case, a screen protector, two prayers and a portable charger.

We upgraded the phone. 
We downgraded the durability. 
We added cameras, apps, AI, and 47 widgets... and somehow made something that shatters if you look at it wrong.

My daughter asked me "Why did they stop making this one?"

Honest answer, baby? Because a phone that never breaks... is bad for business.
She nodded like she understood.

She is Ten. She already gets capitalism better than most MBA graduates.
The phone is still working, by the way. 

She's using it as a "toy" now.
Calls it her "old phone." Carries it around like it's treasure. Maybe it is.

We spend so much time chasing the next upgrade… we forgot that some things were already perfect.
The Nokia didn't need to evolve.
We just needed to slow down enough to appreciate it.

A client asked me recently,
 “I don’t want to do SEO on my website or anywhere else.
 Can you still make me visible with your content , or make me a leader in my industry?”

I paused for a second. Then I smiled.
Because that question sums up exactly where we are right now,
standing between the old rules of visibility and the new ones being written by AI.

So I told him this:
I'm not selling SEO tricks.
I am creating and establishing a survival skill for the next era of content visibility.

The world we knew , the one where “ranking” meant success is quietly disappearing.
AI doesn’t scroll. It doesn’t click. It answers.
And in that shift, the rules have changed.
No keyword stuffing. No chasing positions.

Now it’s about how useful, trustworthy, and contextually rich your content is  to both people and machines.

Brands and People that understand this early will lead the next visibility wave.
Those that don’t will keep chasing metrics that no longer matter.

So if you’re creating today, create with clarity, not compliance.
Don’t ask, “How do I rank?”
Ask, “How do I stay visible when ranking disappears?”
That’s not a trick.
That’s a survival skill.

Yesterday, our LIC agent visited to review policies, due premiums, and suggest new plans.
We already have investments, insurance, and a carefully built financial portfolio for our family. Still, he spoke about additional schemes.
“You have two daughters,” he said gently.
“Who will take care of them when you are not around? There are plans that will support them financially for life.”

I paused. Took a deep breath.

I didn’t say anything, but the question stirred memories from my twenties.
My parents had no savings, no policies, no financial safety nets waiting for us. At that time, one person was earning and six people were dependent on that income. Saving was difficult.

So when it was time for my marriage, my brother and I had just started earning. We took responsibility ourselves and managed the wedding expenses on our own. We never felt deprived.
Because our father gave us something far more valuable than money.
He made us independent, he taught us to make decisions, and stand on our own feet. 
He taught us to build lives of choice, not dependence. And that is exactly what I want to teach my daughters.

I want to raise them so independent that they never need approval, money, or permission from anyone. I do not want to raise daughters who rely on parents, partners, or circumstances for survival.

I want to raise daughters who can stand strong, mentally, emotionally, physically, and financially. Not because they must. But because they can.

Not because they are alone. But because they are whole.
Security matters. Planning is wise.
But the greatest inheritance we can give our children is capability.
The ability to think, decide and earn, and if needed walk away too.

To build and to choose.

Today, my daughters are growing up in financial comfort I never knew.
But comfort is not the goal. Independence is. And that is the only empowerment I want to give them.

Let us raise girls who never have to ask for power.
Raise daughters who do not need saving, but instead build lives and futures of their own. 👩‍❤️‍👩

I was 40 minutes into a client meeting. Fully, professional mode. Laptop open. Serious face. Very important discussion about quarterly projections or revenue streams or something equally forgettable. 

Then my phone lit up. It was from my daughter's school. So with client permission, I pick up the phone. With surprise, she is my daughter only speaking in hesitant voice. 
"Mumma I forgot my Maths notebook. Today we have assignment checking"
Mumma PLEASE. I need it. Can you come to school immediately and give me?"

I said immediately: "Beta I'm in important meeting. I can't leave. You'll have to manage."

She's thinking but with fraction of second , "Mumma please do the Porter."

I blinked. "Do the Porter"?

She meant... order it. Like groceries. Like food. Like that notebook was sitting on Swiggy waiting for checkout.
"Mumma PLEASE. You order. I will collect from Porter Uncle."

She wasn't asking me to bring the notebook.
She was asking me to logistics it. And honestly? I was stunned. Offended. Proud. All at the same time.

Offended- because when did my child start treating me like a same-day delivery service?

Proud - because CLEARLY she's learned to optimize resources and delegate non-essential tasks.

Stunned - because she just invented gig economy parenting and I didn't even see it in my way of working.

I looked at my client on the screen. Looked at my phone. Looked at the notebook sitting on the dining table. Then I did what any modern mother would do. I called the Porter.

He picked up in two rings. I explained the situation. He laughed. He said "Madam no problem, I will take."

15 minutes later, msg arrived parcel received by ------:
No emotion. No gratitude. Pure transactional efficiency.
She got her notebook. I stayed in my meeting. 

Porter Uncle got 50 rupees and a reputation as the most reliable man in our building. Everybody won. Except my ego. Because my 10-year-old just taught me that motherhood today is not about being everywhere, but It's about knowing who to call when you can't be.

She didn't need me to drop everything and rush to school. She needed me to problem-solve. Honestly? She's right. 

I can't be in two places at once. But I can arrange for things to be in two places at once. That's not bad parenting. That's just... different parenting.

The kind where Porter Support Uncle is the MVP.
The kind where my daughter learns that asking for help isn't weak,  it's smart.
The kind where I stay in my meeting, she gets her notebook, and we both survive the day without a meltdown.
She's teaching me flexibility. I'm teaching her delegation.

Porter Uncle is teaching us both that community still exists... if you remember to tip well. Honestly, I don't know if this is peak modern parenting or peak modern chaos. But it worked. 

And tomorrow when she forgets her water bottle?
She'll probably ask me to "do the Dunzo."

I'm not even mad.
I'm just impressed she knows the platforms.

In a nutshell, people say:
“You do content writing.”
And I smile, no not just smile, its laugh.
Because what I really do is help ideas come alive.

Yes, I write.
Creative content, SEO content, web content.
But my work rarely stops at words.

It actually moves into:
• shaping brand voice and storytelling
• designing websites that feel intuitive and human
• managing social media with intention, not noise
• creating graphics that communicate in seconds
• crafting videos that hold attention in a distracted world

Because today, communication is not one medium. It is an ecosystem.
Words. Visuals. Movement. Silence. Timing. Emotion.
Everything must align for a message to be felt.

Over the years, I’ve realized: Creativity is not just art, but its more about your clarity in the topic, connection and the all around its, Its trust built over time. 

So whether I am writing a sentence, designing a visual, or shaping a digital presence, the intention remains the same:
Make it meaningful.
Make it human.
Make it remembered.

If your work needs clarity, cohesion, or a creative direction that truly reflects who you are, you know where to find me.

Sonal Snehal Shah

My daughter did math on me today.
Not the homework kind. The dangerous kind.

She sat there with a notebook, very serious, very focused... and started calculating my day.

"Mumma, you wake up at 5."
"Then you cook."
"Then you clean the kitchen."
"Then you do your work."
"Then you help my homework."
"Then you fold clothes. and again"
"Then you cook."
"Then you clean the kitchen."
"Then you help dada dadi for their work."
"Then you talk with everyone about their days and their work."
"Then you go to sleep at... 10?"

I nodded. She stared at her notebook like she'd discovered a glitch in the system.
Then she looked up and asked —
"Mumma... when is YOUR holiday?"

I laughed. 
The kind of laugh that's 60% exhaustion, 40% disbelief.

"Sunday, baby."
She tilted her head.

"But on Sunday you also cook. And clean. And take us to the outings. And—"
"Okay fine. Sunday is negotiable."

She didn't laugh. She looked... confused. 
Like she'd just realized the math didn't add up.

And honestly? She's right.
The math doesn't add up.

We work full-time. Two shifts together. 
Everyday is our overtime. 
No off days. 
No performance bonus for making rotis at 9 PM after a meeting that should've been an email.

My daughter is 10. She sees it.

She counted the hours. 
She saw the gap. 
She asked the question most adults have learned not to ask anymore.

"When do YOU rest, Mumma?"
I wanted to say "one day, beta, when you're older."

She closed her notebook.
Looked at me very seriously and said :"This is not fair."
No, baby. It's not.

But you noticing it? That means you won't repeat it.
And maybe that's the only math that actually matters.

#happyweeknedtoallworkingmoms

𝗠𝘆 𝗰𝗮𝗿𝗲𝗲𝗿 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗯𝗮𝗰𝘁𝗲𝗿𝗶𝗮.
𝗧𝗼𝗱𝗮𝘆 𝗜 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗶𝗱𝗲𝗮𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.

Not the career path most people plan.

My first training was in microbiology. Hours in the lab observing patterns that most people never notice.
Science teaches you something important.
Look closely. Small details explain bigger systems.

Years later my work moved into a completely different direction.

I began consulting with organizations on product and system management standards. Implementation. Documentation. Training. Helping teams build structured processes that actually work.

Working inside organizations gave me a new perspective.

Many businesses are doing incredible work.
But they struggle to explain it clearly.

The expertise exists.
The systems exist.
The impact exists.

The story is missing.

That realization changed the direction of my work.

Microbiology trained me to observe patterns.
Consulting trained me to understand systems and organizations.
Freelancing trained me to understand businesses.
Content creation trained me to translate ideas.
Social media became the place where those ideas travel.

𝗧𝗼𝗱𝗮𝘆 𝗺𝘆 𝘄𝗼𝗿𝗸 𝘀𝗶𝘁𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗶𝘀.

Understanding a founder’s vision.
Simplifying complex expertise.
Creating digital content that helps brands communicate with clarity.
Because good content is rarely about writing.
It is about understanding how people think and shaping that understanding into a story others can connect with.

Looking back, the path finally makes sense.

Science built the observer.
Consulting built the systems thinker.
Digital media brought the storyteller back in me.

And the journey continues.

“𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗷𝗼𝗯𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗼𝗿𝗸.”

I hear this often. And if LinkedIn is used only as an application portal, it can feel frustrating.

Thousands apply. Few responses arrive. Silence feels personal.
But LinkedIn was never meant to be just a job board.

𝗜𝘁 𝗶𝘀 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

It is where credibility becomes visible.
It is where trust travels across borders.
It is where thinking attracts opportunity.

𝗜 𝗵𝗮𝘃𝗲 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟱𝟬 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.
Not through cold pitching.
Not through job applications.
Through clarity, consistency, and positioning.

In full time roles, I worked within corporate structures. My work stayed inside organizations. Global exposure was shaped by hierarchy, geography, and defined roles.

LinkedIn changed that.
It allowed my voice to travel where my resume never could.

Some opportunities arrive immediately.
Some replies come after six months.
Some conversations begin long after you forgot the application.

𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶𝗮𝗹.

Today, leaders, founders, and institutions discover my work before we ever speak.

LinkedIn is not crowded. It is misunderstood.
When used intentionally, it becomes a powerful tool for building global credibility and attracting aligned opportunities.

If you want to position yourself beyond borders and be seen for the value you bring, not just the role you hold, you are using the right platform.

Connect with me. Join the conversation. I often shares how to use LinkedIn as a positioning tool in the global landscape.

LinkedIn, LinkedIn for Marketing

My drafts folder is 10x more interesting than my actual feed.

In my drafts, I’m honest. 
In my drafts, I have opinions that might annoy people. 
In my drafts, I don’t care about "SEO keywords" or "the perfect hook."

But when it’s time to hit post? 
I usually delete the grit and replace it with something "safe." 
Something "professional."

I think that’s why content marketing feels so stale right now. 

We’re all polishing the soul out of our ideas until they look exactly like everyone else's.

From now on, I’m trying to post the stuff that makes me a little nervous. So this is the first effort. 

What about you?

Be honest, how many great ideas have you killed this week because they didn't feel "safe" enough?

I write every day. And yes, I get paid for it, but it wasn’t always like that.

People think writers earn only when they “get lucky.”
But in my case, luck had nothing to do with it.

I wrote for years without a system.
Some work paid.
Some didn’t.
Some clients valued it.
Some didn’t.

I realised one thing:
Writing every day isn’t enough.

You need a model behind the words.
So I built mine, simple, clear, and workable.

I chose one skill to lead with.
I focused on one type of person who actually needed my words.

I created small offers people could say yes to without thinking twice.
I started conversations instead of doing sales.
And I delivered clean work, fast.
Slowly, the balance shifted.

Less “free writing.”
More paid writing.
More people reaching out.
More people trusting my words.
I still write every day.
But now I write with purpose.

And that changed everything.

Have you turned your daily writing into income? Or still writing for free. ?

𝗧𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸, 𝗶𝘁’𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗶𝘁.

No salary date.
No safety net.
Just you showing up every day.

You deliver great work.
They ask for a discount.

They praise your creativity.
They ignore your invoice.

You spend hours creating…
and more hours chasing replies.

You take a day off.
Guilt arrives before rest.

You say yes and regret it.
You say no and panic.

No promotions.
No applause.
Just bit of growth and loud self-doubt.

And still… you show up tomorrow.

Because between uncertainty and independence,
you built something that is yours.

If this felt personal,
don’t explain. 👍 

Just like, share, or save.

Yesterday I watched this video, about a marriage conversation that sounded like a business negotiation.

You just see this video. What do you think? 

Don't you think we are living in the really very confusing society. ???? 

It didn’t feel like two people planning a future, but instead, It felt like someone evaluating an investment proposal. And honestly, this is not just about one video.

Many young male will admit this.

Marriage conversations today often begin with expectation lists from girls and their family. Income. House. Lifestyle. Security.

No it does not mean, we haven't asked this to our partners before. But we have understood one thing very clearly before a decade or more. 

Marriage was never about finding the perfect deal. It was about finding someone who was ready to build a life with you, even when things were not perfect.

Yes, women deserve independence, and I am teaching my daughters that too, but also I teach them what men deserve too.

But somewhere between empowerment and expectations, we are creating relationships that feel more like transactions than partnerships.

Men are feeling pressure.
Women are feeling pressure.
And the simple idea of “let’s grow together” is getting buried under checklists.

A relationship built on demands will always feel heavy.

A relationship built on mutual effort feels lighter, even when life is difficult.
Maybe the real progress we need is not choosing sides.

Maybe the real conversation society needs today is not about men versus women. It is about restoring balance, accountability, and mutual respect in relationships.

Today, no strategy. No structure. No jargon. No gyan.

Just me.

Some days I write like I have it all figured out.
Clean thoughts. Strong opinions. Clear direction.
But today isn’t that day.

Today feels slow.
A little messy.
A little unfinished.
And I think that’s okay.

Because not every day is about being sharp.
Some days are just about showing up… as you are.

No filters.
No pressure to impress.
No need to sound “perfect.”

Just real.

So if today feels a bit off for you too,
you’re not behind.
you’re just human.

And honestly, that’s enough. 

A little love.

My daughter asked me yesterday:
"Mumma, if you could only eat ONE food forever, what would it be?"

I said Roti, dal sabji.

She said: "But what if the Grocerry shop closes? Then you'll be hungry. Forever."

And just like that, my 10-year-old explained client diversification better than any MBA course.

Three years ago, I had one dream client.
Big brand. Big retainer. Big relief.

I stopped pitching. Stopped networking. I was set.

Then one email: "Restructuring. Contract terminated."

I went from fully booked to 0% income in 48 hours.

No backup plan. No pipeline. Just panic.

Now I have 2-3 clients.
Not one whale. 2 steady streams.

If one drops off? I'm at 50%, not 0%.

If one pays late? The others cover me.

If one shrinks? Another usually grows.

It's not about making more money.

It's about not being fragile.

The freelance market has changed.

AI is commoditizing the bottom. 
Platforms are racing to $5/hour. The middle is shrinking.

If you're going to survive, you need to be unfireable from your own life.

That means: 
→ Multiple clients, not one retainer 
→ 3-5 solid relationships, not 20 flaky ones 
→ A base income (part-time role/retainer) if the market feels shaky
You can't control budgets, pivots, or economy shifts.

But you CAN control your dependency.

My daughter's advice?

"That's why I like the buffet, Mumma. If one thing is bad, I can try another."
Smart kid. Smarter strategy.

Don't put all your income in one inbox.

I am waiting for the 13-Year-Old Creative CEO's approval............

I was halfway through a discovery call yesterday when the prospect dropped this: "We love your portfolio. It's exactly the tone we want. But just so you know, our 13-year-old nephew is going to look over the final drafts. He’s really good at Tiktok and he is viral in his scripts too, so he’ll let us know if it’s 'cool' enough."

I didn’t know whether to laugh or update my LinkedIn headline to: "Professional Writer (Subject to Middle School Approval)."

We spend years studying psychology, data, and hooks. 
We obsess over "dwell time" and conversion rates.
But sometimes, your biggest competitor isn't another agency. 
It's a kid named Tyler who thinks your B2B strategy needs more "brainrot" slang.

I’m all for fresh perspectives, but when did "being good at TikTok" become the benchmark for a LinkedIn post strategy?

P.S. Currently playing 'Emotional Atyachar' on loop while I wait for Tyler to tell me if my B2B lead-gen strategy is 'W' or 'L'.

𝗜’𝗺 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝟱 𝘁𝗶𝗽𝘀 everyday. 𝗦𝗼 𝗜’𝗺 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

Most brand strategy is a "surface" game.
 • We talk about virality instead of value.
 • We talk about algorithms instead of humans.
 • We follow the brief, even when the brief is wrong.

I’m launching a newsletter called "The Un-Briefed." 

It’s a "why-we-do-it" manifesto for big brands and the humans who build them. 

Just the honest, messy, and brilliant reality of building an Owned Identity.

The edition is live: "The Viral Lie (and what your brand actually needs)."

If you’re tired of the "vending machine" era of content, I think you’ll like it here.

Read me here. 

#TheUnBriefed #OwnedContent #BrandIdentity #HumanFirst #LinkedInNewsletter

I get the same email three times a week. A big brand reaches out. They have a budget, a deadline, and a "Strategy." The brief usually says: "We need t

Open article: The Brief is a Lie. by Sonal Snehal Shah • 3 min read

Six months. Zero sales. One delusional Apple comparison. And a WhatsApp status that said "Big things coming soon." Let me tell you about the most humbling client conversation I've had. 👇

Before few days I met with a founder.

"My product sells itself."
He said this like gravity was going to do his sales calls.

I asked, "How many units sold?" 
He said, "Zero. But it's only been six months."

SIX. MONTHS.
I've seen faster results from a coma patient.

I asked, "Did you do any marketing?" 
He said, "No. I was waiting for organic growth."

Sir. Organic growth is still growth. 
You have to plant the seed first.

His product was genuinely good, by the way. Truly. 
But it was sitting in a warehouse like a great joke told in an empty room.
Funny to no one. Heard by no one. Sold to no one.

I looked him up anyway.

One Instagram post from October. 
A website that loads like it's powered by disappointment. 
A WhatsApp status that said "Big things coming soon."

Sir. It's been six months. What's coming? A glacier?

Then he said and I quote "Apple didn't market in the beginning."
APPLE.

He compared himself. To APPLE.

The man with zero sales, one Instagram post, and a logo made in Canva at 2am compared himself to APPLE.

I had to excuse myself. Genuinely. For my own mental health.

I wanted to say but couldn't, Even oxygen is 78% nitrogen. The best thing in the room still needs the right atmosphere to matter.

Your product doesn't sell itself. 
Your story sells the product. 
Your visibility sells the story. 
Your marketing sells the visibility.

A diamond in a closed box is just a rock with good PR potential. Go open the box.
Are you building in silence and calling it strategy? 
Belief without visibility is just a very expensive hobby.
Go make some noise. Or keep making zero sales. Your call.

Today my daughter asked me a simple question.
“Mumma, what is a niche?”
I didn’t explain the word. I told her a story. 

I said, you love drawing, right? 

Some days you draw flowers.
Some days animals.
Some days faces.
And some days you don’t feel like drawing at all. 

Now imagine someone tells you:
“You can only draw butterflies.  Only butterflies. Because that’s how you grow.”

She looked at me and said,
 “But then I’ll get bored.”

Exactly.
Growth doesn’t come from choosing a small box too early.
It comes from exploring wide enough to know what truly holds you.

When you are learning, your job is not to specialize.

Your job is to notice what keeps pulling you back.

Similar way, we rush people to “find a niche”,  when what they really need is range.

A niche is not something you decide.

It is something that reveals itself after enough curiosity, repetition, and lived experience, and when you force it too early:
- You perform instead of think.
- You copy instead of discover.
- You stay safe instead of grow.

It’s not narrowness the world rewards. It’s self-awareness. And self-awareness grows through exploration.

I told her this before she walked away:
“First, become interesting. The direction will find you.”

I think a lot of adults need to hear that too.

Last night, my daughter asked me something I didn’t expect.

“Mumma… when I search on Google, why don’t I open links anymore? The answer is just… there.” I paused. Because that one question? It’s changing everything about writing.

So I sat next to her and explained it in the simplest way I could.
“Imagine this,” I told her.

“You ask your teacher a question in class.” Earlier, your teacher would say,
 “Go to the library, find the book, read it, and come back.”
That’s how Google used to work. It would show you links, and you had to click and read.

“But now?” she asked.

“Now,” I said, “the teacher just answers you directly.” That’s AI.

It reads many books (websites), understands them, and gives you one clean answer. She thought for a second and then asked,
“Then why do you still write blogs?”

Good question. 
“Because,” I said, “the teacher still needs books to read from.”

AI does not create answers from nothing.
It picks the best-written content and uses it.
And the important part is : “If your book isn’t good enough… the teacher ignores it.”

She frowned.
“ So, what makes a book ‘good enough’?”

So I broke it down for her. “Not small notes. Not half answers. Real books.”

“Imagine you ask: ‘How to bake a cake?’” 

If someone writes: “Mix ingredients and bake.” That’s a bad answer.

But if someone explains: what ingredients, why each one matters, step by step process, mistakes to avoid, tips to make it better... Now that’s a book the teacher will trust.

“That’s why longer writing wins, So your mom write more” I told her.
“Because it explains things properly.” 
Not for more word count but for more clarity.

She nodded slowly.
“Okay… but what if the book is too long? I’ll get bored.”

Exactly. “That’s why smart writers don’t just write long. They write clearly.”

I explained: “Think of it like your school notebook.”
Big headings = chapter names
Small headings = topics
Bullet points = quick notes
Important lines = direct answers
“So even if it’s long, you can still find what you need fast.”

Now she smiled.
“So AI is like a student who scans notebooks?”

“Exactly,” I laughed.

“And it picks the best-written notebook to answer from.”

Then she asked the final question.

“What happens if your notebook isn’t chosen?”

I didn’t sugarcoat it.
“Then… it’s like you never wrote it.”

She went quiet for a second. Then said, “So if I ever write… I should explain things properly, right?” Yes.

That’s the update.
We are no longer writing for clicks.
We are writing to be chosen.
If your content is: shallow, messy, unclear , It gets ignored.

But if your content is: detailed, structured, easy to understand, AI uses it.
Mentions it. Trusts it. And that’s the new game.

And honestly,
that’s what most writers still haven’t understood.

taplio

The Battle

Niharikaa Kaur Sodhi

Sonal Shah

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taplio

The Battle

Niharikaa Kaur Sodhi

Sonal Shah

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niharikaa Kaur Sodhi's LinkedIn Performance

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