Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

With a seasoned career of 15+ years steering the helm in fintech and e-commerce, I've been privileged to lead as VP of Product Strategy and Chief Operating Officer in some of the industry's most innovative companies. 

My journey isn't just about leadership roles— as a founder, executive, and mentor, I've been hands-on in creating and scaling multiple fintech and e-commerce ventures from the ground up.

Additionally, I bring a strong focus on data-driven pricing optimization, revenue growth, and international market expansion, making me a strategic fit for dynamic, multi-country businesses.

Latest accomplishments:
# Raised USD 15 mio. for 2 startups in SEA in the fintech & e-commerce space
# Key member of the team that scaled Lazada from $100 mio. to $1.5 bio. in yearly GMV
# Generated >100 mio. in online sales for lifestyle brands like Philips, Nescafe, Ray-Ban, etc.
# Developed & launched the Alibaba selling platform for 60,000 active sellers in Southeast Asia
# Managed regional & local teams in the product, sales & pricing and operations departments

Nicolo R.

I’ll be attending Insurtech Insights Europe 2026 this March in London with Prima!

I’m particularly looking forward to discussing the evolving role of AI and LLMs in insurance — from operational efficiency to customer experience and decision intelligence — together with an outstanding panel of industry experts.

The pace of innovation in this space is extraordinary, and events like #ITIEU26 are where meaningful conversations about real-world adoption happen.

If you’re attending, let’s connect and exchange perspectives.

Nicolo Robba

15+ Years in Insurance, E-commerce & Fintech | Chief Product Officer at Prima | Amazon Brand Advisor | Ex-Alibaba & Lazada

Open article: Insurtech Insights Europe | Europe's Largest Insurtech Conference by insurtechinsights.com

Insurtech Insights Europe | Europe's Largest Insurtech Conference

Katun EMEA

• Leading business development efforts for Katun EMEA in the CEE region, focusing on increasing market share and expanding customer base.
• Developing client relationships and introducing new product lines to drive revenue growth.
• Implement new business initiatives to reform the business model and enhance overall performance.

Business Development Manager

• Leading sales and technical teams across EMEA, driving growth in digital label printing and finishing solutions.
• Expanding into new markets and building strong channel partnerships.
• Promoting sustainable technologies like aqueous pigment ink systems.
• Focused on practical innovation and customer success in the digital printing space.

Sales Director, Katun Digital Printing Solutions (DPS) Division 

GMTechnology

At GMT I manage the company's international sales and marketing strategy and leading the export sales team. 
We help print service (MPS) providers, and channel partners in the printing industry with a circular economy focused product range. Refurbished printing equipment, remanufactured toners and consumables.

Director of Int´l Business

Integral GmbH

Director Of Marketing And Business Development

Wta Carsten Weser GmbH

Opening B2B Export Market opportunities for the German-based WTA Carsten Weser GmbH the leading Aftermarket Imaging Supplies manufacturer in Europe.

International Business Development

Uninet Imaging Inc.

Managing Director with full P&L responsibility for the European Subsidiary of the USA based Uninet Imaging Inc. in the imaging aftermarket with responsibility for the EMEA distribution center.

Addictionally opening the EMEA market for the new iColor division in the textile and arts and graphics and speciality print industries

Managing Director Europe

KEY ROLE:
• Full responsibility for the company sales activity and EU turnover with Focus on Growth and EBITDA. Managing the sales team of 15 country specific sales managers + 4 customer service.

KEY RESPONSIBILITIES:
• Targeting
• EU market study, Sector analysis, Key Account Strategies
• Segmenting and defining the engagement strategy for each manufacturer in the EU region,
• Training coaching sales team, Team building, Developing Team Strategies
• Developing/Adapting Product/Market strategy, Brand building
• Day to day decision making
• Networking, Traveling
• Attending tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions

Sales Director EUROPE

KEY ROLE:
• Produce growth in EU EBIT. Improve Key account management, Execute competition strategy on EU focus accounts. Revision of existing sales and developing new sales.

KEY RESPONSIBILITIES:
• Sales tactics
• Key account / sector analysis, target marketing, business plan for focus accounts
• Preparation of direct offers: quotations, pricing and promotions, key account management
• Increasing key customer database, network building, traveling
• Visit tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions
• Full control on the ordering process

KEY ROLE:
• Relocating to Hungary to Establish and manage a Central Eastern European (CEE) subsidiary sales office with the aim of supplying remanufacturers of Laser and Inkjet cartridges in the region.

Prospect and build a network of key industry players. Engage the consumables market with a 4 person sales team and maintain a profitable sales portfolio.

KEY RESPONSIBILITIES:
• Relocating and setting up the regional subsidiary sales office (choosing building and contracting providers, hiring, warehouse location…)
• Building a sales team
• Managing Day to Day operations
• Sector analysis, market analysis, market channel studies
• Defining the target market segments potential and setting sales objectives (traveling)
• Opening key accounts in the CEE market. (key account visits, sales)
• Responsible for key accounts
• Positioning the company and its portfolio as a recognized brand on the market
• Sales and forecast planing tasks / Preparation of direct offers: quotations, pricing and promotions
• problems solving and developing customer relationship; networking
• Customer status Follow-ups, strategic decisions
• Defining future objectives, develop further CEE markets

Sales Director CEE

FARBAX

KEY ROLE:
Managing the purchasing department (operative / strategic). With the objective of maintaining continuous raw material supply for a 150 person cartridge recycling plant. Managing the supplier network. Proactive purchasing in Asian outsourcing projects.

KEY RESPONSIBILITIES:
• Supplier negotiation and relationship management.
• Revising and qualifying supplier base
• Personal supplyer visits
• Weekly strategic ordering in accordance of the weekly production plan
• Involving in setting a purchasing strategy focusing on efficiency
• price/conditions negotiations.

Purchasing Manager

20+ years in front line International Business Development shaping the future of the printing industry, from office and production print to 3D, textile, digital label and packaging print solutions.

Today, I’m proudly leading growth at Katun EMEA, driving new core business initiatives in the CEE region and scaling the Katun DPS Division across EMEA markets with sustainable, cutting-edge tech.

What drives me?
Growing businesses and people. Mixing tech, strategy, and genuine human connection to create real, lasting impact.

I believe sales and business development aren’t just about numbers, they’re about relationships, loyalty, trust, smart moves, and delivering real value.

Areas I Play In:
	•	Business Development & Sales Strategy
	•	Digital & Industrial Printing Solutions
	•	CRM, Business AI, and Tech Implementation
	•	Management Consulting & Neuro-Coaching
	•	Public Speaking & Neuro-Communication

New Passion:
Diving deep into AI, BizTech, PropTech and Real Estate Investment — learning fast, thinking big.

If you’re into business, tech, real estate, or just fresh perspectives — let’s connect. 

I’m aways open to ideas, challenges, and good conversations.

taplio

The Battle

Nicolo R.

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The Battle

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Zoltan Matyas

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