The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for high growth and large enterprise B2B clients, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

Nick Pryke

Marketing Leader @ Siemens 💪 Telling my story as an accidental marketer and leader 📖 Looking for a mentor? Let's chat 📞 #b2bmarketing #podcasting #leadership #teammanagement #careergrowth #mentoring

I have over 10 years of experience in B2B/SaaS marketing, with a focus on creating and executing scalable content programs that generate demand, pipeline, and revenue.

I have a proven track record of delivering successful marketing campaigns and projects for complex and technical products, such as predictive maintenance, ERP, shipping, and online collaboration platforms.

My current position is Head of Marketing, Senseye Predictive Maintenance.

My results:

- Implementing a new demand generation led and scalable content approach with a focus on pipeline creation and revenue instead of leads, MQLs etc. (Senseye)
- This lead to increased pipeline month on month and quarter on quarter, despite 1 less team member and 40% decrease in marketing budget. (Senseye)
- Leading the marketing integration from Senseye to Siemens, while keeping the day-to-day business running smoothly.
- Host of the Trend Detection podcast achieving month on month listener growth (Senseye/Siemens)
- Marketing lead for predictive maintenance at Siemens.
- Built the marketing function from scratch, with a remit to shift the focus to an inbound, content and demand generation led approach. (Consignor)

I am an experienced podcast host and enjoy sharing my insights and best practices on B2B marketing, creating content at scale, team management and leadership.

Book a chat with me here: https://calendly.com/niallsullivan119/30min

Niall Sullivan

One of the biggest upsides of a 4-day week isn’t working less — it’s fitting more life in.

😍 Time for things that usually get pushed aside
😍 Learning something new
😍 Cooking courses (my personal fav)
😍 Being present without watching the clock.

That extra day creates space, not slack. And when life fits better around work, work tends to get better too.

A 4-day week only really works if you use the time intentionally.

And today I used the time to make jerk chicken 😁 Time well spent wouldn’t you say?

#4DayWeek #WorkLifeIntegration #SustainableWork #SwitchOff

Marketing Leader @ Siemens 💪 Telling my story as an accidental marketer and leader 📖 #b2bmarketing #podcasting #leadership #teammanagement #careergrowth #mentoring

No alternative text description for this image

I’ve noticed a strange imbalance in how I worry.

I’ll overthink small, everyday things:

😫 The wording of a message
😫 The timing of a follow-up
😫 A decision that won’t matter in six months

But when it comes to bigger, bolder moves ,the ones that could actually change things, I’m often calmer than I expect.

For example, accepting invites to present at events (despite being terriefied of public speaking) or expressing my marketing views when they don’t quite fit the norm.

I’m starting to think worrying is less about risk and more about what feels familiar.

So I’m sitting with this question lately:

Where am I being too careful and when I should be more brave?

#personaldevelopment #personalgrowth #selfimprovement

Podcasts don’t need video.

But video can be a great addition when it’s done right.

What makes podcasts powerful is they fit into real life:

🚶 Walking
🚗 Driving
👨‍🍳 Cooking
🚆 Commuting

The risk isn’t adding cameras - it’s forgetting the listener.

When episodes rely on “what you can see on screen”, audio audiences get left behind.

The best podcasts still work with your eyes closed. 

If there’s video too? Bonus.

#podcasting #marketing #contentmarketing

If you’re like me, you will “listen” to podcasts while doing something else:

📧 Emails
🚶 Walking
🚗 Driving
🧽 Tidying up

That kind of listening still has value.

It builds familiarity. It creates a sense of presence. It keeps a show top of mind.

But active listening is different.

That’s when an idea makes you pause what you’re doing.

You rewind 30 seconds and you think, “That’s actually useful”

The mistake we often make is judging podcasts as if all listening is active.

They’re not competing for full attention like a book or a keynote.

They’re competing to earn moments of attention inside busy lives.

The best podcasts understand this:

💡 Clear ideas
👂 Repetition that reinforces (not bores)
📢 Moments that cut through the noise

So maybe the real question isn’t:

Are people listening closely?

But:

Did we give them a reason to? 🤔 

Curious how others think about this.

#podcasting #podcasts

There are more great podcasts than ever.

But the scarcest resource isn’t content — it’s attention.

I’ve started a 30-day podcast listening & learning sprint focused on my personal development.

The rule is simple: Listen intentionally, not endlessly.

Instead of chasing every episode, I now:

✅ Listen to fewer shows
✅ Have clear listening goals
✅ Write down one takeaway per episode
✅ Apply it before moving on

Listening to podcasts to self-educate only creates value when learning turns into action.

Otherwise, they’re just noise in a busy week.

What’s one podcast insight you’ve actually used recently?

#podcasting #podcasts

For the past few years, I have been meditating daily on and off.

Until recently, I used to think meditation needed the perfect slot.

Quiet room. Set time. Zero interruptions.

However as we all know, real life doesn’t work like that.

I still meditate in the evening before bed, but during the day, I take it wherever I can get it:

🧘‍♂️ 3 minutes between meetings
🧘‍♂️ A pause before opening my laptop
🧘‍♂️ Standing in the kitchen waiting for the kettle
🧘‍♂️ A few breaths before replying instead of reacting

It turns out consistency matters more than conditions.

Meditation doesn’t have to be a ceremony.

Sometimes it’s just choosing awareness over autopilot — whenever there’s an opening.

#selfdevelopment #selfimprovement #meditation

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The Battle

Nick Pryke

Niall Sullivan

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niall Sullivan's LinkedIn Performance

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