The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for high growth and large enterprise B2B clients, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

Nick Pryke

Noise Creative

Co-Founder

Intelligent Services Group

My Position as Marketing Coordinator at The Intelligent Services Group is to promote, communicate and develop the fastest growing housing auction company in the UK.

Being one of the fundamental components to the group's marketing team, my main roles, across all five brands involve: aiding the development and application, of digital and physical marketing strategies, promoting the vibrant and dynamic culture of ISG and establishing copy for both internal and external communications.

Working alongside graphic designers, managers and directors, aiding the development and application of digital and physical marketing strategies requires the management of a variety of channels. These channels included the writing of all branded websites and social media platforms in addition to targeted B2B and B2C emailing. The coordination of physical marketing involved the purchasing and developing of merchandise for partner agents, Business Development Managers and national events.

Furthermore, with an exciting and dynamic culture embedded among the company and its people, I took a leading role in ensuring such a unique company receives the recognition it deserves.

Marketing Coordinator

Greggs

Developer and processor of national orders that ensures the logistical success of product dispersion and reciprocation.

Working in a dynamic team of administrators along side suppliers and shops, it is my duty to acutely analyse orders made by shops across the UK to ensure that they are both correct and received at the right time.

When analysing orders it is important to prioritise time management to ensure all tasks and objectives are completed within the desired time frame as this can be responsible for delays and supply distortion along the product chain. While having good time management it is important to balance this with precision, making sure that the tasks are completed in the desired time frame while also being correct. Without precision, a shop may have incorrect quantities delivered to them which may lead to waste or being under supplied.

The other aspect to this job is communication and the interaction with shops over the phone, through email. This parallel requirement is essentially the catalyst to correcting problems and successfully building the companies internal relationship with employees. If there are incorrect orders, or ones that have not been processed by the system correctly, then as an Orders Administrator it is my job to phone up shops, franchises and area managers to correct and regenerate the orders in a polite and respectful way that echo's the companies ethics and care.

Orders Administrator

Jago Shoes

Manager of a team that provided a successful and fluid dispersion of shoes to international customers on a daily basis.

I worked with colleagues to organise and prepare products down the supply chain and throughout the preparation and packaging process. Additionally I developed new marketing and sales ideas with colleagues to formulate successful promotional strategies.

I had regular interactions with customers, either over the phone or in person to discuss their product specifications. I communicated in a friendly and well-mannered way to comfortably help them with decisions on what products to buy as well as aiding them with any issues they may have had.

Finally I worked every 4 months with accountants to develop the company’s sales and financial data. This essentially formed the framework to where the company was going with regards to costs and turnover as well as how it had been doing.

Operations Manager, Marketing and Sales

Surveyapp - VOC Metrics Limited

As the leading copywriter for Survey App, it was my duty to develop the company's content, in line with its creative culture and customer interactivity. 

Developing Survey app's content from the ground up, I have taken this opportunity to expand my diversity of communication  outside of direct marketing, incorporating the dynamics of Web design and the complexity of App development - unifying them into understandable content.

Copywriter

ODM Group

As an Account Manager at The ODM Group I gained some broader insights into manufacturing operations in China, having the great opportunity to work with many globally advancing businesses from different cultures around the world.

My main objective is to conduct market research on potential clients which may be interested in POS solutions, merchandising, branding solutions, design solutions and corporate gifts in predominantly Western countries.

Additionally to this, my other duties were managing the social media presence of the company while regularly developing acutely written blogs to successfully market the company's position online.

The sales part of this job enabled me to enhance my negotiation skills as this was essential to close important orders for the company and meet monthly objectives. Sales also required the initiative to analyse both our company and the clients company to provide a quote that both businesses would be happy with.

I have also been involving myself in important projects in production where I was in charge of making sure quality standards were kept as high as possible and conducting final QC inspections. This has been a very practical and enriched experience which has enabled me to learn a lot more about production processes and deliver information to clients.

Account Manager

Ads & Websites that turn browsers into buyers | Ethical brands 2x your ROI in 90 days or less | £0 →24k in sales in 10 days 📈 Ask me how I almost stopped Wales' pasty supply...

I made a joke about organic reach on Facebook… 



Nobody got it…


Terrible marketing joke aside, that’s why I’m here on Linkedin.


Hi, I’m Adam!


Web designer, social media expert, and lover of creative and ethical brands 🌱


Now, you’re probably checking out my profile for 1 of 2 reasons:


You’ve seen my name in the comments or suggested on your network tab and thought you’d check out my profile. That’s cool. I do it all the time.


We’re already connected and you’re checking up on me because I'm finally active again… 


In fact, that’s why I’ve written this new ‘about me’ section. 


Which must be doing its job if you’ve gotten this far. Right?


So, where do we go from here? 


Well, we could go our separate ways… I get a notification that you’ve viewed my profile. I check out your profile. Ultimately we end up in a game of professional profile tennis. 


OR


We connect. I share some top-tier tips on boosting your web conversions and getting you more sales and leads through social media ads. I then get the opportunity to learn from you and ultimately, we’re both better off.


We could even go one step further…


Drop each other a message and introduce ourselves officially.

OR

You can book a free 20 minute audit of your ads or website via my calendar link below and actually get some value for your efforts in making it all the way down here.


But maybe I’m getting ahead of myself…


So, whatever it’ll be, thanks for taking the time to check out my profile!


Adam

taplio

The Battle

Nick Pryke

⭐Adam Baldwin

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