Kanvas

We make new ideas compelling, viable, and investible. We help innovative leaders and founders explore new products, services, functions (e.g. Innovation Labs), or ventures. 

"Kanvas for Start-Ups" -> 

We help founders secure funding, manage burn, and confidently make business decisions. We translate their vision into a compelling, viable, and investible business model.

We offer business model courses to our partner Venture Capital firms, accelerators, and universities to support their portfolio companies. Our capstone content is our six-week "Dreams to Dollars" program.

When we co-invest with our VC partners, we have a proven track record of directly contributing to multi-million dollar raises. 

Example engagements, services, and client references available upon request.

Founder + Partner

HF Scale Partners

Investing @ HF Scale Partners. HF Scale Partners invests in leading growth and late-stage technology companies through direct equity investments and secondary liquidity transactions. Investments include Canva, Anthropic, Epic Games, Eight Sleep, Anduril, ShieldAI, Pipe, Public.com, AngelList, Ellevest, Boom Supersonic, Possible Finance, Webflow, and more.

Principal

The Venture Mentoring Team

The Venture Mentoring Team (VMT) is a nonprofit educational 501(c)(3) dedicated to fostering the startup community by training and certifying mentors, and connecting them with the best and brightest entrepreneurs to help startups reach their full potential.  The organization is composed of 200+ experienced entrepreneurs and executives with corporate, legal, academic, profit and not-for-profit backgrounds who donate their time and talent. The VMT mentors startups to gain traction and sustainability up to their Series A funding.

NYC Chapter President

Certified Mentor for: eMerge Americas (Miami's premier tech conference), Target Forward Founders, Babson College, and more.

Certified Mentor

National Science Foundation (NSF)

One of my best career moments is serving as an Industry Mentor during the U.S. NSF's National iCorps Winter Cohort #3, 2024. Read for more:

About NSF I-Corps:

In NSF’s I-Corps competitive national program, top researchers in science and engineering fields are immersed in a hands-on experience of customer discovery — a key step in the entrepreneurial process that involves talking to potential customers, partners, and other industry stakeholders.

Selected teams are awarded up to $50,000 to conduct 100+ customer discovery interviews during a seven-week course. Through this process, the teams learn how to evaluate the potential for translating their laboratory invention into a successful product and/or service.

About the accepted research:

The Graham Test is a training and concussion assessment system that uses stability and reaction time in sport-specific positioning, with a primary focus on equestrians. As a lifelong equestrian, I'm deeply passionate about the impact this kind of system could have on our sport.

About the role:

NSF I-Corps Teams include a mentor – an experienced entrepreneur who can guide the team as they refine their business models, gain insights from their customer market, and pivot down alternate paths.

Industry Mentor (ICORPS PROGRAM)

Techstars

Mentoring startups on business models and go-to-market strategies. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.

Affiliated Programs: Techstars New York Comcast

Mentor

Hustle Fund

Angel investing alongside Hustle Fund, seed to Series A. 
Focusing on systemic issues that keep me up at night (e.g. FemTech, financial literacy, digital health)

Angel Squad Member

Global Women in VC

The world’s largest global community for women in venture capital to connect, collaborate, and create new opportunities. Learn more here: https://www.women-vc.com/

Member

Forbes

Founding member of Forbes’ invite-only, private networking forum for leading women to exchange ideas, innovation, dialogue, and support one another.

ForbesWomen Forum

Day One

I participate in Office Hours and Group Mentoring sessions to help founders fine-tune their business models and pitches. It's a blast.

Day One is building an ecosystem to power the next generation of entrepreneurship. Our Fellowship program is purpose built for early-stage entrepreneurs to tap into a vibrant community, powerful network, and guidance from experienced operators, investors and founders.

Better.com

Learned a lot driving strategy and execution during hyper-growth. Highlights below:

+ Drove strategic planning initiatives across C-Suite to facilitate decision-making (e.g. 2020 strategy roadmap, investor relations, quarterly Board Meeting materials)
+ Orchestrated optimizations across the biz during hyper growth, including scaling onboarding capacity of the underwriting function by 200% (in one month!)
+ Managed weekly executive metric gathering and presentations. Became intimately familiar with things like CAC and LTV, and how their fluctuations provoke insights/action. Took a SQL course, too
+ Organized a new cross-functional Data Governance team to standardize company-wide metrics reporting. Motivated to make my weekly executive metric presentations a little easier (!) and to eliminate KPI confusion I saw popping up in different teams
+ Participated in investor meetings and crafted materials as the business prepared for its Series D raise ($200MN)

... caught the 'startup bug' while I was here. Passion projects evolved accordingly. Left to pursue them, and been an entrepreneur ever since.

Strategy & Business Operations

Founder & Partner @ Kanvas | Foster Innovation, Develop Business Strategy, Drive Growth

Katie Nowak

Honored to host a breakout at the All Raise VC Summit tomorrow on a topic we’re all navigating: what do you do when IPOs stall?

At "Choose Your Exit: Liquidity When IPOs Stall," we will be in dialogue on all things re: liquidity in venture!

Topics may include:

✨ how expectations around liquidity is shifting generally,
✨ secondaries-as-a-strategy (for investors and their founders),
✨ stories of founders and investors navigating off-cycle exits, and
✨ how to keep stakeholders (LPs, GPs, founders) aligned through it all.

We can't wait to share best practices and learn from each other.

If you’re at All Raise, we hope to see you there! 

Looking forward to co-hosting this important topic with Seyonne from Stepstone. 

I will be channeling our fearless leader at Altra, Jamie! 💫  

-

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned!

Innovation Leader, New Venture Designer, Speaker @ Kanvas || Investor @ Altra Venture Partners

If you're in the Bay Area,
here's a holiday event you don't want to miss! 🤯 

I'm delighted to be a Founding Member at Aureum Leaders Circle, a community of founders, investors, and executives here in the Bay Area.

At our first annual holiday party, we will be reconnecting with old friends and building new relationships that will last a lifetime. :)

Here are a lot of communities out there, but I have been blown away by the quality of what Mohammad has created - he has an incredible gift of identifying smart, genuine humans...

...and keeping them engaged! The Aureum Leader Circle is officially my most active group chat.

Just one month into ALC, and I've:

✨ met rockstar founders (like Anatoly)
✨ made intro's to investors in my network
✨ received comp'd tickets to national conferences 
✨ attended events I never would have found otherwise
✨ brainstormed new investor events with ecosystem partners
✨ forged new ideas of how we can support the venture landscape

…and so much more.

So join us!!

December 4th, Fairmont San Francisco.
Seats are limited, don’t miss yours → https://luma.com/z2fuqofy
Comment "Founder Fuel" for an exclusive discount.

___

I'm Katie Nowak, an innovation leader, new venture designer and investor sharing stories & lessons weekly.

Follow me + hit 🔔 to stay tuned.

Join me @ Founder Fuel - Dec 4th, SF Fairmont Hotel

Here's a secret to selling faster,
no matter what industry you're in - 🤯 

Build trust, systemically.

Recently, I connected with a founder who said buyers pick his B2B solution because they trust him.

...but he noted that building trust takes time (sometimes months) and that slows sales cycles. Especially in new markets.

Plus, there are only so many 1:1 lunches you can do!!

So, we brainstormed how he could accelerate trust at scale.

Here are some examples we came up with:
✨ co-deliver with respected implementation partners
✨ build his leadership teams' personal brands (hi LinkedIn)
✨ publish thought leadership with real market insights/wins
✨ speak at industry panels or on podcasts customers follow
✨ host relevant discussions/roundtables within the industry
✨ bundle with complementary products already in customers’ tech stack
+ many more.

In all sectors, trust is the root driver of most deals and referrals.

When you find ways to build it at scale, your sales cycles shrink, and your credibility compounds.

Social proof is a ~ mystical, magical ~ thing!!
(Humming Benson Boone's song while I type that 😂)

-

How does trust factor into your growth strategy?

Which of these strategies are you going to try...

...and what else should we add to the list?!

Tell us below in the comments 👇 

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

2025 is the year of AI dominance in venture capital. 🤯 
These market insights make it official - 

According to CBI Insights Q3 2025 Venture Market Report:

✨ For the first time, AI startups command 50%+ of VC funding
✨ The U.S. market represents 85% of AI dollars invested, globally
✨ Mega-rounds are taking the lion's share (yes we see you Anthropic, OpenAI), so while dollars are up, deal count is down.

Venture aims to back the next wave of innovation - and this year, the data tell us it's a full-throttle bet with AI at the core.

...anyone surprised?!

Jokes aside, here’s what I’m thinking about:
+ How might these investments reshape how we live, work, and play?
+ What lessons will we look back on, five years from now?
+ How do we plant seeds for what comes next? :)

Would love to hear your reflections and ideas. Drop them in the comments!

(P.S. I’ll tag CBI’s full Q3 report below if you want to nerd out, too 🤓)

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Thrilled to join the investor panel for Desafía SF’s 1:1 Office Hours on Nov 17!
Here's why -

Ten high-growth startups are flying in from around the world with big ambitions to scale in the US. The teams are building across hot industries like Fintech, CleanTech, HealthTech, and AI.

Their impressive innovations include:
✨  Zero-emission delivery fleets
✨ VR medical training & digital neuro-rehab for patients
✨ Grid optimization already used by 30+ utilities
✨ AI copilots for wealth management, dev automation & video intelligence
✨ A platform to launch institutional-grade funds in days

They’ve collectively raised $20M+, backed by global VCs, corporate partners, and real customers. 🤯 

Can't wait to meet the teams, understand their solutions, and help shape plans re: what it will take to grow in the US market.

Big thanks to Founder Institute and the wonderful Serephina Ha for bringing together this amazing lineup! I'm thrilled to be a part of it. 

-

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned!

Desafía SF 1:1 Office Hour with Investors

Here’s the growth strategy hiding in plain sight, 
no matter what your company does - 🤯 

Your personal brand!! 

Here are three key takeaways from talking brand (and seeing it work):

✨ Your brand works harder than any pitch deck.

People do business with people, not logos. 

(Say it louder for the people in the back!)

A well-tended brand bridges cold intros, opens unexpected doors, and quietly shapes the narrative even when you’re not in the room.

Quick ideas to build brand:
+ Speaking on podcasts/panels
+ Sharing good vibes at industry events
+ "Giving" first when building relationships
+ Writing thought leadership content (LinkedIn!!!)

✨ Authenticity isn’t a buzzword... it’s your moat.

Trying to sound like everyone else? 
Using ChatGPT to write your LinkedIn?

We notice! And its unfortunately forgettable. 

Show up as you are. The quirkier the better IMO, as my followers know by now 🤣

Over time, consistency and honesty make you memorable (and magnetic) in a sea of sameness.​

✨ Treat your brand like a product your company offers.

...because it is!

Experiment, measure, and iterate your brand, just like you would any new offering.

For example - writing content online? 
+ Test messages and platforms.
+ Ask peers/colleagues for feedback.
+ Measure engagement metrics.
+ Double down on what connects.
+ Sunset/reword what doesn't land.
+ Offer real value to your audience along the way!

-

Over the last several years, I've invested in my brand and ended up creating my own business model design course, an ever-expanding business, and my dream role in venture. 

It's been the single best career move that I've made.

If I can build my brand, so can you!

-

So tell us - what’s one move you’re making (or resisting) on brand right now?

And if you posted on LinkedIn today, link it so we can support you!

See you in the comments 👇 

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Today, Dyson is a multi-billion dollar household name.
...but it took 5,127 prototypes to get there. 🤯 

Here's what I love about the Dyson story:

✨ Patience brought the hardware moat to life.

A lot of people would have quit after 100 prototypes. 
Dyson made it to 5,126.
(The 5,127th worked!)

Ask yourself: 
+ What is your relationship with patience, today?
+ What areas of your business could use a learning mindset (focused on experiments, not fearful of failure)? 
+ How could you nurture that mindset over time?

✨ Boring problems can have exciting solutions. 

A vacuum sounds boring. 
...but solving it better changed an industry.

Ask yourself: 
+ What boring problems is your industry overlooking, today? 
+ What is the resulting opportunity, near-term?
+ Where could it grow, long-term? (Thank you, Dyson Airwrap!)
+ How are you uniquely positioned to solve it?

✨ Constraints force creativity.

Dyson had no funding. No manufacturer backing (because they wanted to keep selling vacuum bags ugh). No shortcuts.

...and look what he created!

Cheers to his wife for supporting him in the early days. 🥂 

Ask yourself: 
+ How could our perceived financial limitations actually be an advantage?
+ How might we generate revenue along the way to my North Star vision?

---

It's been awhile since I've highlighted another entrepreneur's story!

What inspired you from Dyson? And who would you want to hear about next?

Tell me in the comments :)

—
I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Wiley

Author of Amazon’s #1 New Release: “Your AI Roadmap"

Bestselling Author: Your AI Roadmap, Featured in Forbes

Clarity AI

Our Mission: To empower business leaders to craft AI roadmaps to future-proof their business
Learn more: HireClarity.ai

🎯 Your AI Roadmap Talk and Workshops Include:
🔷 Align AI Initiatives with Company Goals
🔷 Ensure Compliance and Data Privacy
🔷 Prioritize AI Literacy and Internal Trainings
🔷 Identify High-Impact AI Opportunities
🔷 Foster a Growth Mindset: Iterate and Improve

Clarity AI equips leaders with a proven, structured approach to AI roadmap creation. We align business goals with executive leaders with data and AI strategy. AI has hype, but how do leaders operationalize how to integrate new solutions into the business? We remove roadblocks and build clarity and alignment.

🧠 Are you interested in future-proofing your business? Struggling with AI strategy?
🎯Join Clarity AI to craft 10 Step Your AI Roadmap via Gartner operationalized framework
Boost revenue, increase efficiency, and future-proof your business

📨 DM me or visit HireClarity.ai to learn more

Chief Executive Officer

Perplexity

Business Fellow

Pluralsight

AI and Data Educational Courses and Code Lab: ChatGPT Enterprise: Advanced Data Analysis, Create Dynamic Data Visualizations in R, Advanced Data Visualization Techniques in R, ChatGPT Pro: OpenAI o1, Introduction to Statistical Analysis for Data Analysts, Generative AI for Colleagues

Technical Course and Code Lab Author: AI, Data, Code, Stats

3 Ridge Technologies

Strategic Advisor, Agriculture Innovation, GTM, ROI, AI Product and Data Strategy

Female Invest

Women in Voice

Founded 501c3 nonprofit. Raised over $500k+. Partnerships with Amazon and Google. 65k+ Socials

Founder of Nonprofit, President Aug 2018-Aug 2024

Professional Speaker

CES, VentureBeat, VOICE Summit, AI Summit, GeekGirlCon, Women Who Code, WIT Regatta
Learn more: JoanPBajorek.com

Keynote Speaker | AI Expert

OneReach.ai 

OneReach.ai is a a B2B SaaS Platform in Generative & Conversational AI

Role: Served Customer and Internal R&D Projects for Data-Driven Optimizations Translating into Multi-Million Dollar Opportunities for Fortune 500 Companies
Cross-functional work on Data, Data strategy, Product Feature Roadmapping, Analytics, Case Studies, Reporting, Customer Success, Partnerships, Pre-Sales Enablement, and Evangelism

Data Science and Analytics Work
Analyzed Customer 400k+ Data Sets for Data-Driven Product Optimization Opportunities
Worked with Omnichannel, SMS, IVR, Multimodal Bots and Visualizations
Identified Upsell Opportunities, Increased Readability of Dashboard and Customer Reporting Tools Conducted Competitive Analyses of Partner Technology and System Integrations
Communicated and Unskilled Team with Collaborative and Responsible AI and Data-driven Mindset
Reviewed Data Pipeline and Practices and Made Data and Analytics Recommendation, 
Created Innovative, Descriptive and Predictive Analytics, Leveraged ChatGPT/AI for Code, Data Visualizations (Javascript and D3), and Descriptive Statistics
Wrote Case Studies Documenting $35M Use Cases, $3M Unrealized Revenue Potential
Leveraged Prompt Engineering to Generate Shiny App Prototypes

Storytelling & Evangelism
Speaking Engagements at Major Global AI and Networking Tech Conferences
Generative AI Webinar 2023: Co-Founder, CEO and Joan, 300+ registrants: https://www.linkedin.com/events/taminggenerativeaiwithonereach-7021526024400097280/
Conversational Collective 2023: Co-Founder, COO and Joan: https://www.youtube.com/watch?v=euRv4FM9o_w&t=2275s
Translated Technical Information and Projects to Senior and General Audience
Created Lead-Gen Opportunities with 300+ Registrations for Low CAC
Crafted Strategy, Grew Impressions 507% and Clicks 485% on Most Important Conversion Channel

Worked on Healthcare, Telecom & CPG Verticals

VP of Data and Analytics

Seattle Angel Conference

Reviewed 80+ startups in conjunction with other investors
Narrowed down startups to finalists to conduct due diligence

Investor

CEO Clarity AI 🔥 AI Influencer 👉 Built 80k+ Followers | 🎉 AI, Data, & Product Builder | Your AI Roadmap Podcast Host | x-VP, x-Nuance CES, VentureBeat | Women in Voice Founder | Investor | Linguist ☕️ 🐶 🏃🏽‍♀️

🏆 #4 Voice AI Influencer
🏆 Speaker at CES, VentureBeat, FOX4
🏆 Bestselling Author “Your AI Roadmap”
🏆 Featured in Forbes, HBR, Adobe XD
🏆 Perplexity AI Business Fellow
🏆 VP of Data and Analytics 🔀 Founder

Dr. Joan Palmiter Bajorek is an AI Expert, Keynote Speaker, and Bestselling Author ranked the #4 Influencer in Voice AI by Voicebot.ai. As an AI builder, Dr. Bajorek has 10+ years of technical experience in data and AI development for Fortune 500 clients, she has held senior roles at Nuance (acquired by Microsoft for $16B), Netavox, VERSA Agency, and as VP of Data and Analytics at OneReach.ai.

A highly sought-after speaker, Dr. Bajorek has spoken at CES, KATU-ABC, FOX4, VentureBeat, and Voice Summit. Her work is featured in Forbes, Harvard Business Review, Fox Business, Adobe XD, and UXmatters, and at Google i/O.

Recently featured in Forbes, her Amazon bestselling book, "Your AI Roadmap: Expand Your Career, Money, and Joy," was published by Wiley in Jan 2025. The book is a companion to her international podcast, Your AI Roadmap, featuring top AI builders from Google, Amazon, Microsoft, Upwork, Adobe, Intuit, and more.

With academic credentials including a PhD in Conversational AI from the University of Arizona and an MA in Linguistics from UC Davis, Dr. Bajorek combines cutting-edge technical knowledge with exceptional business acumen to deliver high impact and data-driven results.

Based in Seattle, WA, she is available for speaking and workshop engagements, consulting partnerships, and media appearances

DM and email joan.bajorek@hireclarity.ai

Dr. Joan Palmiter Bajorek

REVENUE GROWTH 611% in 2025 📈 EXACTLY how it happened 🎯
Getting close to fiscal end of year goals. I'm in a reflective headspace...

In a world that feels heavy— Layoffs ⚠️ Burnout 🥵 Uncertainty ❓

I just want to pause and say:
✨✨✨✨✨✨✨✨✨✨✨✨✨✨
I'm grateful. Deeply 🙏
✨✨✨✨✨✨✨✨✨✨✨✨✨✨

To the customers who see the work 👀
To the customer who said "for this value, I'd pay $10k-$15k more"
To the customers who give rave testimonials publicly 🤝
To the presales customer who ask ME for the followup call 💸

Here's what took my business to new heights compared to last year:

1. Author: In 2024, I spent 3-4 months writing the Your AI Roadmap book 📚✍️ (yes, worth it but MONTHS away from selling)

2. Business Coach: I hired a coach who for a whole month costs LESS than one therapy session 🎓💡 Her work has been invaluable in mindset, frameworks, and centering my health

3. Say No, so I could say HECK YES: Stepping back from a potential 9 figure potential project with LONG sales cycles and high risk while bestselling products close in 20-30 days

4. Clarity: I cleared my plate to focus on what customers LOVE 🎯❤️: AI workshops where customers see results and AH HAH moments galore

5. Testimonials: I have a WALL of testimonials 🗣️⭐

6. Simplify: I streamlined sales cycles ⚙️✨ less complexity, more clarity

7. Sales Work: Invested in my sales acumen—upsell, downsell, retargeting, standard opening questions 💼🚀 Less building, MORE selling

8. Listen: I listened DEEPLY to customer needs. THEN built workshops 👂💬

9. Referral Partners: I found quality partners for work outside my zone of genius 🤝💰 Win-win-WIN deals

10. No/Low Meeting Mondays and Fridays. Got to have time to actually do customer heads-down work!❤️🧠

One of my biggest "AH HAH" moments? 🧠🧠🧠

Coming back from vacation and seeing my business in a new light.

I was SHOCKED workshops were my bestseller 🤯
Where customers put down the money. Data don't lie 💯

3 AI Tools for 5x Productivity is our bestselling workshop of 2025
Folks LOVE it. Rave about it. Employees say "fun"
CEO says "Why didn't I know about this tool!!!"
My firm AI helps executives upskill in AI to future-proof businesses 🤝

It might look lucky 🍀
This is really about consistency  📅
This is really about learning from data 📊
This is really about being open to being wrong

It's about courage to take the business seriously
To make hard decisions and have tough convos ❤️

Not gonna lie, there were tears and nights of poor sleep
But the in weeks of tripling down 

The next months of consistent sales
Then tripling down again for our upcoming sprints..... let's go 2026!

Entrepreneurship is not for the faint of heart 🚀
If you're tired, rest… then keep going 🛌➡️🏃‍♀️
If you're wondering if it's possible
It is. 💥
Cheering you on towards your goals!


What's are you doing to scale? Share it!  👇

Photo: me holding the best focaccia of my life in Rome
See all the rosemary and salt crystals?!?!?
Joan bringing home the bread!

Woman with long brown hair wearing a teal cardigan and colorful striped shirt smiles while holding a metal pan containing golden focaccia bread in an outdoor restaurant setting

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