Sharelo

As a Marketing and Content Key Person, my key responsibilities include:

Strategy Development: Creating and executing comprehensive marketing strategies to promote Sharelo.

Content Management: Overseeing the development of high-quality content for various marketing channels, such as social media, email, blogs, and websites.

Team Leadership: Managing the to ensure the successful execution of marketing campaigns.

Campaign Management: Planning, executing, and monitoring marketing campaigns to achieve specific goals, such as lead generation, brand awareness, or customer acquisition.

Market Research: Conducting research to identify market trends, target audience preferences, and competitive insights to inform marketing strategies.

Analytics and Reporting: Analyzing the performance of marketing campaigns and content, using data to make data-driven decisions and provide insights for improvement.

Brand Building: Developing and maintaining the brand's identity, voice, and image in the market.

Cross-functional Collaboration: Collaborating with other departments, such as sales, product development, and customer support, to ensure alignment and support of overall business goals.

Staying Current: Keeping up-to-date with the latest marketing trends, tools, and technologies to maintain a competitive edge.

Marketing and Content

As a content creator of the company, my role includes researching, scripting, shooting, editing, and publishing videos. I also manage social media platforms and engage with the audience. 

* Research: Conduct thorough research to gather relevant information and ideas for my content. Stay updated with industry trends and audience preferences.
* Script Creation: Develop compelling and concise scripts that effectively convey our brand message and engage the audience.
* Video Shooting: Set up equipment and capture high-quality video footage. Direct talent myself for proper framing and delivery.
* Video Editing: Use editing software to arrange footage, enhance videos with effects and music, and optimize timing and pacing.
* Publishing and Distribution: Determine the appropriate platforms and optimize video details for better discoverability. Schedule or publish videos strategically.
* Social Media Management: Promote and distribute our videos on social media platforms. Engage with the audience by responding to comments and messages.
* Audience Engagement: Actively engage with your audience through comments, likes, and interactions. Monitor analytics to gain insights and adjust our content strategy.

Content Creator | Social Media Manager | Marketing

Video Editor | Video Marketer

As a freelance content creator specializing in video spokesperson and short-form video editing, my role involves creating engaging and compelling video content for various platforms. Here is a summary of what I actually do:

Video Spokesperson:
    * Act as the on-screen representative for a brand, product, or service.
    * Deliver scripted or improvised lines while maintaining a professional and engaging demeanor.

Short-Form Video Editing:
    * Edit raw video footage into concise and visually appealing short-form videos.
    * Use video editing software to trim, cut, and arrange footage to create a cohesive narrative.

Content Creation:
    * Develop creative concepts and ideas for video content that align with client requirements and target audience.
    * Collaborate with clients to understand their objectives, messaging, and desired outcomes.
    * Write scripts or outlines for video content, ensuring clarity, conciseness, and relevance.
    * Conduct research and gather visual assets (such as images, stock footage, or animations) to enhance the video content.

Project Management:
    * Manage multiple projects simultaneously, ensuring deadlines and client expectations are met.
    * Communicate effectively with clients, responding to feedback and incorporating revisions as necessary.
    * Organize and maintain video files, ensuring efficient workflow and easy accessibility.

Stay Updated with Trends and Techniques:
    * Keep up-to-date with industry trends, video production techniques, and emerging platforms.
    * Continuously develop your skills in video editing, video production, and on-screen presentation.

Content Creator, Video Spokesperson, Video Editor

Sun Life Financial

As a Sun Life Financial Advisor, we consider clients' individual circumstances, goals, and risk appetite to provide personalized recommendations. We stay informed about market trends, regulatory changes, and investment products to ensure clients receive up-to-date and relevant advice. Our objective is to assist clients in making sound financial decisions that align with their long-term objectives and risk tolerance.

Financial Advisor

Starbucks

As an Account Specialist, I am responsible for maintaining accurate financial records and transactions. We record journal entries, reconcile accounts, and ensure compliance with accounting principles. We assist in month-end and year-end closing processes, perform financial analysis, and support audits. We collaborate with other departments and contribute to process improvements in the general ledger function. Our role is crucial in ensuring accurate financial reporting and adherence to accounting standards.

Account Specialist

Belo Medical Group, Inc.

International Toy World, Inc.

Accounting Assistant

Marketing & Content | Passionate about storytelling through video content creation | Financial Advisor-turned-Content Creator | TikTok Creator (50k followers) | Part-Time YouTuber

Hello there! I'm Novie 😃

I'm on a mission to improve myself by 1% every day! 🚀

Novie Rose Rianna Dizon

Flint

Flint has grown into one of Australia's most awarded mortgage broking firms, recognised for our commitment to excellence and innovation.  In FY26, Flint will settle over $2bn in residential mortgages, making it Australia's largest independent brokerage, with offices across Australia, serving clients worldwide.

Our accolades include:
🏆 Best Broker in Australia x 5
🏆 Australian Broker of the Year x 3
🏆 Leading Finance Brokerage - 2024
🏆 Best New Brokerage - 2024 

With a 98%+ loan approval rate and over a decade of experience, Flint continues to empower Australians on their path to homeownership and financial growth.

Managing Director

Australian Property Talk

APT is one of Australia's most downloaded property podcasts, with over 10,000 subscribers and 1million+ yearly downloads.  

We discuss all things Economics, Property & Lending and provide a fresh take on Aussie Real Estate.

Co-hosted:
- Adi Chanda, Founder of Alaya Property 
- Curtis Stewart, CEO of FlintInvest

https://www.youtube.com/@AusPropertyRedom

Youtuber | Australian Property Talk

FlintInvest

Confidence Finance is now FlintInvest! 

I created Confidence Finance in 2015 with the aim of educating Aussies about home lending & delivering outstanding customer experiences. Since then, we have become one of Australia's most awarded mortgage brokering companies.  

We are home loan experts. Understanding how property finance works is our specialty. We partners with professionals to help you save time & money.  Our approach is to educate our clients through the home buying journey.  In short, we partner with you to achieve your financial goals.

Among other awards, we have been recognised as one of Australia's TOP 100 Mortgage Brokers 7 times (2017-2024).

Founder

The Federal Treasury

> international lending policy with the IMF
> domestic tax policy 
> corporate governance reform

Economist

Graduate at Ernst & Young.
Audit & Advisory

Advisor

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

Here's why LinkedIn Professionals choose us for their home lending needs:

🌟 We've been recognised by #MPAMagazine as one of Australia's Top 100 Brokers, 7 years running! Want to work with someone who's been at the top 0.1% for half a decade? Thats us.  

🎯 They leverage our property market experience.  Together, my team have been on the full property journey - starting as first home buyers, purchasing investment properties and growing a real estate portfolio. 

🧠 As Ex-Treasury Economists, we are not sleek sales-people servicing you.  We are highly skilled professionals who've mastered our crart over nearly a decade @ Flint Invest.

📚 We have a team dedicated to constantly reviewing all of clients loans.  No prompts, no requests - we do it all behind the scenes, free of charge.  Did you know banks discount to new customers more than old ones?  We make sure our customers remain on the lowest interest rates possible by regularly conducting loan reviews.  

💸 They don't get charged by us - we get paid by the lender and disclose all commissions upfront.  They have choice of over 50 lenders, and access to hundreds of products in one place.

🏠  Our market leading research saves you time and money.  For example, in October 2021, we advised all our clients that fixed rates were about to rise.  Over the next 6 months, they doubled in price.  This research saved our clients tens of thousands of dollars over the life of their loan.

Book a time to chat with us here --> https://calendly.com/redom/15min

You can learn more about Confidence Finance here --> www.confidencefinance.com.au

Alternatively, I can be contacted on:
•	Phone: 0489943079
•	Email: info@flintgroup.au

Available to connect anytime - please do not hesitate to reach out to me, i'm always open to growing my professional network and connecting with like-minded individuals.

Redom Syed - Mortgage Broker

Breaking: Commonwealth Bank just sent shockwaves through the investor lending market.

From tomorrow, CBA will only allow new trust lending for active CBA customers, everyone else is cut off.

This move comes less than 24 hours after Australian Prudential Regulation Authority publicly warned that it is “closely monitoring any build-up of domestic vulnerabilities, particularly in the housing market.”

It was only two weeks ago Macquarie Group made a similar move, blocking all trust lending.

These changes are reflective of a very targeted lending regulator, making a surgical, targeted change...zeroing in on the riskiest pockets of lending.

So why is trust lending viewed as risky?

It's the way they’re used:

Here’s the issue in a nutshell:

→ Under current lending rules, a 3% assessment buffers apply to ANY mortgage debts.  This is designed to protect borrowers and the system, ensuring everyone can afford their mortgages in any rate environment.

 → When utilising trusts, property investors can get creative and find ways to ensure that any existing debts inside that trust often aren’t stressed tested at all.

 → When obtaining a loan in a new trust, the bank checks whether the borrower is meeting repayments today in any 'existing trusts', not whether they can survive a stress-tested environment.

 → Borrowers can thereby 'recycle' trusts here, opening a new one when they are tapped out, and find ways to circumnavigate the 3% mortgage stress test on their existing trust.

 →  The risk here is investor borrowers are not adequately 'stress tested' and can push themselves too far. 

In a market where 40% of all loans are going to investors, and a material chunk of those are running through company/trust structures, you can see why Commonwealth Bank & Macquarie Group moved quickly.

And here’s how it impacts you:

Relying on lending strategies that use trusts to expand your borrowing power?

For the many  investors who rely on trust structures to build multi-property portfolios…your lending playbook just changed overnight.

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

My favourite part of the job?

Playing coach

Getting into the weeds of what it takes to thrive as a broker, sharing everything I know and trying to level others up.

Lately I’ve been flying city to city, working with our team, getting them uncomfortbale in front of the cam.

The lessons:
- tell stories that make people feel
- share who you are, not what you know 
- just do it. Embrace discomfort…confidence will come 

Oddly enough…being ‘cringe’ for years and years is the lesson I’m sharing.

Embrace the cringe…the sound of your own voice…the weirdness of putting yourself out there

(Or in my case, the annoying gray hair that refuses to go away!)

Eventually you go from being the person being laughed at…to the person teaching others how to do it.

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I’m not good enough…yet.

Most people would never admit that publicly.

But that’s exactly how I feel.

This was my first year leading large teams.  Somehow I’m leading 120+ people inside a year. The job is wildly different to a year ago.

Along the way, I made a lot of “scaling mistakes.”

Here are the top 3:

1. I hired too fast sometimes 

Pro tip: make the person your hiring sweat a little with some really hard technical questions or exercises…pressure makes diamonds!

2. I attracted some bad apples, the wrong kind of energy 🍎 

Just get rid of these people quickly…your team will thank you and your better off protecting the whole than the individual

3. Betted on the ‘shiny new thing’

Just focus on your plan…opportunities come at you in a 100 directions. Say no to 99 of them.

The big positive is…the above hasn’t really slowed us down.  

I’ve just reacted, reflected and kept on going.

Today we settle over $100m a month & reach over 1million eyeballs monthly with our content.

So my takeout?

“I’m not good enough, yet” isn’t insecurity.

It’s my fuel.

To be that bit better than yesterday.

The mindset that keeps me hungry.

And most importantly, my team growing.

(Here’s me teaching how to think like an ‘unhinged founder’ to our Brisbane office!)

When I quit my job as an economist, everyone thought I’d lost it.

I’d worked so hard to get there, the degree, the internships, the grind, and then I walked away to start a business alone, in an industry I barely understood.

People didn’t say it to my face, but I could read the room:

“Why would this kid throw all that away? He’s going to fall on his face.”

And to be honest, their doubts weren’t the problem.

Mine were.

I’d never felt self-doubt like that before.

That’s why mindset became non-negotiable for me.

Every book I read, every podcast I listened to, it wasn’t “motivation.”

It was me trying to hold myself together long enough to learn how to win in a brand-new world.

I had to build a mental spine strong enough to carry the risk I’d just taken.

Because I’d made a choice:

If I’m putting everything on the line… then I’m not allowed to lose.

Your mindset is your first competitive advantage.

Before skills. Before strategy. Before clients.

If you don’t take control of your mind early, the doubt will take control of you.

And in the early days, that’s the real battle.

Great leaders don’t rely on one style. 

They switch gears fast.

When I first stepped into this gig, the situation called for unity…bringing everyone together and creating one direction.

So i went about sharing stories, presenting visions with the aim of drawing connection with us, and where we are heading. 

Some days, it calls for strength: setting standards, drawing lines, making it clear what’s acceptable and what isn’t.

And sometimes, it’s none of that.

It’s simply being present. Listening. Showing I care.

Leadership isn’t about being one fixed version of yourself.

It’s knowing which version the moment needs.

My take out?

Intelligence isn’t about knowing things…

(ChatGPT has your back here)

It’s about being adaptable…reading the room and adjusting quickly.

Execution > Planning. 99% of the time.

Most of us build mental barriers around the things we want to do.

“I’m too busy.”
“It’s not for me.”
“I’ll start tomorrow.”

What you’re really saying is: “I don’t want to get uncomfortable.”

Last year, I’d spend days preparing, thinking, planning… just to film one YouTube video.

And I still flopped. Over and over.

Embarrassing, low ROI, zero impact.

Now?

I can film three videos in 90 minutes. Minimal prep. 10x the views. And it fills our sales team’s diary for a week.

Thinking about doing what I wanted achieved nothing.

(Just like reading 12 self-help books and taking no action..)

The lesson?

Stop thinking.

Start doing.

APRA acted like the schoolyard bully today.

Shout, scream.  Try to scare.

But actually…

Do nothing.

Today’s announcement is just that.

From Feb 2026, banks can only issue 20% of all new loans where debt is >6× the applicant’s income.

Well…

In the middle of the biggest investment lending boom in nearly a decade

We are at 10%

HALF the cap. 🧢 

My full take 

BREAKING: APRA’s New Lending Cap Targets Property Investors
https://lnkd.in/gQTeEV9v

Open video: BREAKING: APRA’s New Lending Cap Targets Property Investors on youtu.be

BREAKING: APRA’s New Lending Cap Targets Property Investors

When I started broking, I was scared of failure.

My first 90 days were basically me vs. my own brain.

Every morning on the way to work, I’d have a self-help book or podcast playing. 

Not because I wanted to become a “mindset guy”…but because I was preparing my mind for something hard. 

This is where most new brokers tap out.

They don’t lose because they’re not smart enough or experienced enough.

They lose because they never built the belief to stay in the fight.

But here’s the part people get wrong: Mindset work is just the warm-up.

Don’t spend months “preparing” for a moment you never actually step into.

Reading self help books doesn’t earn you a dime.  Applying it does. 

At some point you have to move.

You have to pick up the phone.

You have to act before you feel ready.

That’s what actually builds confidence.

Get your mind right early…

Then stop thinking and start doing.

Am I taking enough risk for my business to survive in 5 years time?

This question circled my brain this evening after attending an AI event hosted by Lendi Group, where they shared their journey building with AI.  

Here’s what I learned:

- the pace of change is rapid, but we are still very early on in our change journey 

- take more risk, experiment, and fail very quickly

- ask yourself when building with AI: what can you do today with AI that wasn’t possible yesterday. 

- don’t use AI for AIs sake, there’s plenty of automation and technology pre AI that remains and will remain incredibly valuable.

There’s not many events I leave with more questions than answers…and I think that was exactly the point.

To challenge our beliefs, to inspire new ways of thinking.

Thank you David Hyman for the invitation.

CBA’s lending change explained in 10 minutes 

Property investors are now being targeted with surgical precision…the riskiest areas of lending are being picked apart.

Why?

Investor lending is flying at 2017 levels…

2017 was also the last time APRA intervened in lending policies targeting investors too. 

https://lnkd.in/gZYy859n

Open video: Breaking: Property Investors Are Being Targeted in Lending Crackdown on youtu.be

Breaking: Property Investors Are Being Targeted in Lending Crackdown

taplio

The Battle

Novie Rose Rianna Dizon

Redom Syed - Mortgage Broker

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taplio

The Battle

Novie Rose Rianna Dizon

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Redom Syed - Mortgage Broker's LinkedIn Performance

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Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance