Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

I published 15 YouTube videos in 60 days. Here's what matters (+ what doesn't) 👇

Everyone obsesses over editing, thumbnails, and gear. I wasted months overthinking all of it. Then I tested what actually moves the needle... 

What doesn't matter:
❌ Fancy editing and transitions
❌ Perfect lighting setups
❌ Being polished or formal
❌ Monetisation through ads (unless you have 100K+ subscribers)

What actually matters:
✅ Clear audio (invest in a decent mic, not a new camera)
✅ 4K footage (phones work great)
✅ Having a script or structure so you don't ramble
✅ Talking to the camera like you're talking to a friend

And the biggest lesson I learned?? YouTube rewards consistency over perfection.

The algorithm doesn't really "get" your audience until you've published regularly for a while. 

I almost quit at video 3. But by video 12, things started clicking.

Here's what actually accelerated my growth:

1) The right software matters more than you think

I used to burn hours in editing hell. Now I just use Tella. When editing becomes easy (and even fun), you publish more. When you publish more, you grow faster.

2) YouTube isn't about ad revenue for most of us

It's about attracting your ideal clients and building your email list. One good client from YouTube beats months of ad revenue.

3) Cross-promotion compounds everything

Every video goes to LinkedIn, my email list, even WhatsApp groups (and I spam my personal contacts with endless videos ). Your network wants to support you - so why not let them?

4) Work with someone who's done it

I've learned more from Salma Jafri in 2 months than I would have in 2 years alone (her YES community is well worth checking out if you're serious about YouTube)

5) AI is a workflow multiplier

I use it for titles, thumbnail concepts, and scripts. My favourite workflow: voice-dictate notes into my phone, ask Claude to structure them into a script, deliver to camera = video done! 

The difference between 0 and 15 videos isn't talent (luckily 😆)
It's removing friction and showing up consistently.

What's your biggest barrier to getting on video?

Samantha North, PhD

AI transformation for B2B | PhD in social data science | On a 2nd passport mission

Peter Rota

SEO Specialist

HUB International

Senior Technical SEO Manager

BuySellAds

■ Spearheads and oversees the SEO process comprising a portfolio of 20 websites totaling >3M organic traffic page views per month.
■ Employed stellar analytical/technical strengths to perform wide-ranging SEO audits for 20 websites, including on-page SEO, off-page SEO, technical SEO, and international SEO. Drafted recommendations/action plans to implement and execute SEO audit findings.
■ Escalated non-branded organic traffic for 20 websites YoY by 92.5% by championing and conducting a deep-dive, complex SEO audit and effectively identifying and fixing weaknesses/issues.
■ Formulates and develops SEO Split tests to enhance user engagement, drive and improve overall page views and rankings.
■ Cross-collaborates with internal teams to support and brainstorm traffic-generating methods and channels like email marketing, question/answer sites, and YouTube.
■ Facilitates and crafts SEO-friendly content optimization guidelines for the Digg.com 7-member writing team for a site averaging 550,000+ organic page views a month.
■ Captured 3,258.11% YoY video views for Vidsplay’s YouTube channel by leveraging proven strategic SEO techniques on 70+ videos.

Analog Devices

■ Provided comprehensive strategic guidance for SEO optimization for a >250K page website with 22,000 unique visitors daily. 
■ Drove cross-team collaboration with 20 divisions in 11 locations including, engineers, web content, writers, contractors, and international marketing teams.
■ Executed best practices for JavaScript SEO, Dynamic Meta-Data implementation, XML Sitemaps, JSON Schema and total revamp of 100,000+ internal links on 16 categories and 832 sub-category pages.
■ Elevated traffic and rankings by 36% YoY across the board by focusing on individual business unit category and sub-category pages.
■ Enhanced traffic by 42% YOY across China and Japan and the East Asia area.
■ Increased Google-owned answer boxes 325% YOY by coordinating with key stakeholders to improve product category page content
■Designated to Subject Matter Expert (SME) on SEO for all search engines in a S&P 500 company of >15K employees.
■ Supported ongoing SEO initiatives by leading monthly meetings with the Online Experience team, Chinese and Japanese marketing teams reviewing current projects on the site and key KPIs.

Search Experience Analyst

Citizens Bank

■	Collaborated effectively across teams, coordinating with content team and business line groups to help educate and improve overall SEO strategy.
■	Generated a 30% YOY traffic increase by providing ongoing analysis and optimization of website content employing advanced concepts of LSI and TF-IDF optimization. 
■	Raised overall search visibility by rewriting and optimizing over 500 title tags and 100 meta descriptions. 
■	Promoted total reworkings of internal linking strategies, improvement of website navigation, and 23% reduction of duplicate and low-value pages by conducting an all-encompassing website audit. 
■	Bolstered overall performance by taking the initiative to host small training sessions for the content team to educate on topics such as featured snippet optimization, alt image tag best practices, and internal link strategies.
■	Achieve a 40% open rate, a 20% reply rate, resulting in 40+ unique referring domains(rds) and 80+ total inbound links via email outreach for Citizens Bank unlinked mentions. 
■	Received consistent praise and recognition from colleagues, including two Credo E-Card Awards for being a great team contributor and going above and beyond normal job functions.

SEO Analyst

Gold Promotion, Inc.

■ Optimized organic traffic by 40% by auditing and recommending innovative ideas for clients’ websites. 
■  Earned a closure ratio of 35%, preparing proposals for prospective clients. 
■ Improved office efficiency by streamline and documenting detailed procedures for Virtual Assistants.
■ Created innovative e-mail marketing campaigns sent to hundreds of local businesses achieving a 40% open rate.
■ Formulated effective and robust keyword opportunity plans.
■ Rewrote over 400 Meta Titles for an e-commerce client’s site.
■  Handled agency-client relationships, including day-to-day interactions with clients which include but not limited to phone calls, emails and video conferences. 
■  Conducted a blog outreach campaign via email, achieving a 70% open-rate, a 35% reply rate, resulting in 30+ unique referring domains(rds) and 70+ total inbound links.

TechTarget

■	Created content plans on a wide range of information technology topics, researching keywords, organic search competition and the performance of previously published content to increase visibility 50%.
■	Optimized keyword research and conducted comprehensive competitor analysis with such tools as Google Analytics, Search Console, Moz, SEMrush, etc. improved rankings from 65 position and above to 20 and below positions in only 6 months.
■	Assessed underperforming content using benchmark data to improve content via SEO best practices.
■	Attended quarterly meetings with media group strategists to review website performance, trends in content and relevant SEO industry news. 
■	Helped to create strategic digital marketing campaigns for media groups resulting in record-breaking increases in traffic and overall web exposure.

SEO Strategist

PRR Digital

■	Conducted comprehensive SEO audits which included on-page SEO, Off-page SEO, and technical SEO that increased traffic 40%.
■	Rewrote and developed descriptive title tags and meta-descriptions.
■	Generated leads for SEO, social media and PPC.
■	Performed ORM to remove negative mentions of client’s online web presence.

SEO Freelancer

C-4 Analytics, LLC

■	Played a key role in the development of a new website audit for existing clients improving organic performance 50%. 
■	Analyzed prospective clients’ Search Engine Optimization performance. 
■	Optimized and increased clients’ local and organic search rankings.
■	Managed local SEO team, and lead the execution of daily tasks.

Search Strategist

■	Evaluate ORM, which consists of analyzing reviews and suggesting ideas for clients.
■	Research and review links, for the disavow tool, to clean up a site with a manual action penalty. 
■	Lead employee training seasons, to help teach basic fundamentals of company work.
■	Supervise and oversee interns’ duties and tasks.
■	Create custom reports for clients with vital Key Performance Indicators.
■	Create and put in place a link building strategy.

Marketing Associate

UpWord Search Marketing

■	Performed SEO research for major companies such as: Travelers Insurance, Leafguard and Dove. 
■	Conducted keyword research using Google Adwords Keyword Tool, Ubersuggest and Merge Words.
■	Conducted competitive link analysis with Open Site Explorer, Pivot Tables and Vlookup. 
■	Contributed to the company’s white papers on Copywriting and Keyword Research.
■	Obtained local citations through various websites for Mass General Hospital (MGH) resulting in increased local search presence. 
■	Assisted in the development of a new website for Bath Fitter by writing title tags, meta descriptions, and copy edits.

Digital Marketing Strategist Intern

All IT Supported/Geeks Mobile

■	Performed onsite and offsite SEO; adding alt tags to images and sharing website content via Social Media Networks. 
■	Set-up Google Analytics on websites to track traffic as well as track rankings.   
■	Used tools such as open site explorer to find competitors” link and link opportunities.
■	Conducted outreach activities to various bloggers to create relationships and build links.
■	Performed Site Audits which includes; on-page audit, technical audit, and link audit.
■	Kept up-to-date with the ever-changing SEO industry via top websites and blogs such as, Seomoz, Search Engine Journal, and Search Engine Watch etc.

SEO/Web Marketing intern

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs that don't deliver results, waste your money and sweet talk you?

I'm going to change that.  

My name is Peter Rota, and I've been working with companies anywhere from local businesses up to S&P 500 clients, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and, ultimately, bottom lines.

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Some of my past results include:

🔥 Increased a Shopify e-commerce client's non-branded SEO traffic by 442.12% and total sales by 25% YoY
🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY by executing high-level SEO audits. 
🔥 Elevated Vidsplay's YouTube channel video views YoY by 3,258.11%, utilizing proven SEO strategies on >70+ videos at BuySellAds.
🔥 Drove traffic and rankings up 36% for Analog Devices by streamlining individual business unit categories and sub-category pages. 
🔥 Generated a 30% YOY traffic increase for Citizens Bank by providing ongoing analysis and optimization of website content, employing advanced LSI and TF-IDF optimization concepts.

Testimonials:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

"Once again Peter has outdone himself. He went through one of our websites which was impacted by a recent Google update, and helped us sort out the mess. He came through with a very detailed outline as to what we can do moving forward and so far so good! Thanks again Peter"

Don't wait any longer. Contact me today via LinkedIn or email peter@peterrotaseo.com and take back the traffic that's rightfully yours and explode your bottom line!

SEO Is not expensive.

You're expectations are wrong.

Services like fiveer and cheap SEO have created this super unrealistic expectation that you can pay very little and get a lot out of it.

But, let's look at this in a logical way. 

Say some company wants to charge you $2k for SEO. 

That ends up being 24k a year. 

That may seem like a lot, but the average he average SEO specialist salary in the USA is around $67,000.

Your potentially saving 43k a year, or 179.17%.

So no, SEO is not expensive, you've just been sold a lie like most of these freelance/ fiveer platforms.

They may be cheaper, but more often than not, you will have to pay twice or even triple more to fix that. 

Who's running into price issues with their clients where they want a deal?

Elite Tech & On-Page SEO Specialist | Boosting Revenue for Businesses of All Sizes | Get Your Free Custom No B.S SEO Video Audit Today!

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The Battle

Samantha North

Peter Rota

Followers

Posts

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Performance ScoreSamantha North's LinkedIn Performance

Performance ScorePeter Rota's LinkedIn Performance

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taplio

The Battle

Samantha North

Peter Rota

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha North's LinkedIn Performance

Performance ScorePeter Rota's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha North's LinkedIn Performance