Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

I published 15 YouTube videos in 60 days. Here's what matters (+ what doesn't) 👇

Everyone obsesses over editing, thumbnails, and gear. I wasted months overthinking all of it. Then I tested what actually moves the needle... 

What doesn't matter:
❌ Fancy editing and transitions
❌ Perfect lighting setups
❌ Being polished or formal
❌ Monetisation through ads (unless you have 100K+ subscribers)

What actually matters:
✅ Clear audio (invest in a decent mic, not a new camera)
✅ 4K footage (phones work great)
✅ Having a script or structure so you don't ramble
✅ Talking to the camera like you're talking to a friend

And the biggest lesson I learned?? YouTube rewards consistency over perfection.

The algorithm doesn't really "get" your audience until you've published regularly for a while. 

I almost quit at video 3. But by video 12, things started clicking.

Here's what actually accelerated my growth:

1) The right software matters more than you think

I used to burn hours in editing hell. Now I just use Tella. When editing becomes easy (and even fun), you publish more. When you publish more, you grow faster.

2) YouTube isn't about ad revenue for most of us

It's about attracting your ideal clients and building your email list. One good client from YouTube beats months of ad revenue.

3) Cross-promotion compounds everything

Every video goes to LinkedIn, my email list, even WhatsApp groups (and I spam my personal contacts with endless videos ). Your network wants to support you - so why not let them?

4) Work with someone who's done it

I've learned more from Salma Jafri in 2 months than I would have in 2 years alone (her YES community is well worth checking out if you're serious about YouTube)

5) AI is a workflow multiplier

I use it for titles, thumbnail concepts, and scripts. My favourite workflow: voice-dictate notes into my phone, ask Claude to structure them into a script, deliver to camera = video done! 

The difference between 0 and 15 videos isn't talent (luckily 😆)
It's removing friction and showing up consistently.

What's your biggest barrier to getting on video?

Samantha North, PhD

AI transformation for B2B | PhD in social data science | On a 2nd passport mission

Rank on Page 1 in 90 Days or You Don't Pay | SEO Lynx

The SEO business originally started in October 2019 on a SEO Freelance & Contracting basis, with Nico (the founder) working remotely from Southeast Asia.

Over the years, the company evolved into a more structured business with contracts & bigger recurring clients.

What value could you get from working together:

- Disruptive content strategies at scale.
- Heavily tested Technical SEO foundations.
- Done For You SEO strategy & planning.

DM for a Site Scan.

Global SEO Director

Orbita Digitale

Educating the Italian Market on International SEO Strategies and Digital Marketing Techniques.

Co-Founder

iProspect

SEO Specialist - Freelance

Independent Search Engine Optimisation Freelancer

SEO Consultant - Freelance and Contract

Three Whiskey

Contract based role, working on a variety of clients in the Pharmaceutical & Healthcare industry. 

The role is highly focused on technical aspects of SEO, including but not limited to technical audits, hreflang mapping, backlink auditing, Organic benchmarking & much more.

SEO Consultant - Freelance

Croud

Account Manager across several clothing brands within the VF group, managing performance and SEO strategy across 7 EMEA markets. This role generated extensive experience in PPC & SEO testing, as well as management skills, as it involved handling multiple stakeholders at the same time.

SEO Account Manager

Mindshare

Daily tasks, duties and responsibilities:

- Implement and execute SEO campaigns for a variety of clients, including Jaguar, Land Rover, PANDORA, TK Maxx, HSBC and AMEX.
-Comprehensive SEO site technical and content audits, as well as monitoring of performance.
- Analysis and reporting on campaign performance weekly and monthly.
-Keyword research and recommendations around new content opportunities.
-Delivery of work to improve on-site and off-site SEO optimisation.
-Manage locations of 300+ stores on Google My Business and apply change where needed on client’s request.
-Update status sheets on completed tasks weekly and reporting to the team.
- Deliver on tight deadlines defined by the client.

SEO Account Executive

PassKit | The O2O Channel

Responsibilities at PassKit:


Content and Syndication

- Optimisation of content for Search Engines, Keyword Analysis, strategic planning and execution on content related projects.
- Creation of brochures, infographics, blog posts, webinars, videos and marketing material for different company products.
- Repurposing and Syndication of content across different channels and platforms (ex. Quora, Slideshare, Social Media etc).

Conversions

- A/B testing of webpages, pricing and different marketing channels.
- Analyse metrics and determine optimisation strategies based on data evidence.
- Increase of MRR through Inbound Marketing and Lead Generation Strategies.
- Optimisation of Email Campaigns, Autoresponders and Social Media posts based on performance.

Sales

- SPIN analysis for Enterprise Clients, creation of demos, presentations and sales pitches in cooperation with Business Development team.
- Creation of process Flowcharts, SOW and RFP documents for prospects.
- Identify and profile prospects for BD team, as well as attending networking events and meetings.

Other Responsibilities:

- Interviewing and managing the recruitment of interns for the PassKit Intern Program.
- Triage of incoming support tickets and enquiries with the goal of identifying new business opportunities.

Digital Marketing Executive

Sales and Marketing Intern

✅ Evangelising SEO online & offline 🤖 
✅ Helping brands achieving their maximum potential in Google Search Results 🚀 
✅ DM for any queries, quotes & info 📧 


taplio

The Battle

Samantha North

☀️ Nico Bortoluzzi

Followers

Posts

Engagements

Likes

Performance ScoreSamantha North's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Samantha North

☀️ Nico Bortoluzzi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha North's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha North's LinkedIn Performance