Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

Emirates

Marketing Executive - UAE Sales

Jewish Community Center

Enabling Jewish Life in the UAE
We relentlessly promote, empower and sustain the needs of the growing Jewish population in the UAE. Working closely with the UAE Government and fostering local and international partnerships to ensure that every Jewish community, resident, and visitor can thrive materially and spiritually.

Communications Manager

Content Writer

Digital Orks Tech | Digital Marketing Agency in Dubai

Account Executive

Digital Orks stands for Digital Orchestras. As an agency, we provide businesses with the best tools to transform their business in the Digital World. I get to work with like-minded passionate people who are highly dedicated to bringing success to our clients.

Digital Marketing Intern

Talent Acquisition Executive

Human Resources Coordinator

AL Nabooda Automobiles LLC.

Designed internal communication document used in trainings conducted for 
CRM Users (40% of the employees ) over 2 months in 2016.
Improved the over all quality of CRM Database by 60% through effective 
post-sale and post-service follow up call strategy.
Orchestrated bimonthly corporate team building events through Zumba Group 
Exercise Sessions.
Monitored & managed product launch activities for Audi A8, Porsche Panamera 
including marketing collaterals, led off site and on site activities in close 
collaboration with the vendors and Branding teams.
Facilitated standardized safety norms in the car showrooms by 
organising First Aid training for employees as per Government regulations. 
Maintaining employee engagement to increase interest in CSR projects for 
Corporate Marketing Projects. 
Promote Corporate Social Media through content boosting as per Current Best 
Practices. 
Initiate the monthly internal communications forum and implemented the 
Suggestion Box system to improve processes within the organization.

Marketing Communications Assistant

Marketer & Content Writer in the UAE | Pro at Getting Out of Awkward Situations | Assoc. CIM (Lvl 6)

My career journey has not been traditional, to say the least.  In fact, it took me three years and a pandemic to get into the Digital Marketing industry with one of the best digital agencies in Dubai. 

When I started working with a start-up, I decided to apply marketing concepts across the business to expedite the rapid growth of our teams. 

Currently, I'm back with Emirates Airline and this time doing what I love, Marketing.

taplio

The Battle

Samantha North

Misbah Jamali 💃🏽

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?