Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

clickworker

Content marketing for both the clickworker and resonio brands.

SEO & Content Marketing Manager

resonio

Potential.ly

Highlights:

- Tripled organic traffic YoY with SEO strategy, content writing.

- Created a 'ChatGPT in Higher Education' course on the Potential.ly platform for end users.

- Wrote and recorded a Video Sales Letter with email nurture sequence to book demos.


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My main responsibilities: 
SEO, Content Production, Product Improvement & User Onboarding.

1 Digital Marketing
• Supporting the company with Digital Marketing services including e.g. support with SEO, SEM, SMM
• Working with Content Editor and team on producing marketing materials
• Working with team on producing rich media lead magnets such as videos, short demos
• Post content on company social channels and blog

2 Content production
• Produce short video content for the skills library • Short course production / instructional design
• Use potential.ly learning platform

3 Product improvement and user onboarding
• Contribute to user experience improvements, including by helping to develop a better onboarding and help guidance

SEO & Content Marketing Specialist

Duncan Trevithick

Freelance Video Producer

Writesonic

80k+ organic views with content I created: YouTube videos to increase user retention through product use and education, as well as attracting new users.

Content Specialist

Koinly

I worked on a set of YouTube ads for Australian Tax Season which generated a 5x ROI for the business.
Role: research, writing, sourcing talent, editing, ads setup.

Video Producer

CFA UK

- Producing video content to drive more engagement with CFA members

- Helping build and manage an online learning platform to help CFA charterholders advance their careers

- Developing internal tools and scripts (primarily in Python and no-code / low code tools) to automate reporting, content management, and other processes

Web Editor (Marketing Team)

SFL Group

Camera Operator with 5 years experience in video production, between live events, branded content, and live streaming.

Experience fully rigging and operating long lenses/box lenses.

Experience filming & rigging on large live event productions at the Royal Albert Hall, Hammersmith Apollo, Birmingham NEC, ExCel, etc.


Cameras operated with:

Sony HDC2500
Sony HXC-D70
Sony PMW200

Camera Operator

Vevo, Channel 4, New York Times, Royal Albert Hall, Universal Music, John Lewis, etc

https://www.promonews.tv/profiles/duncan-trevithick/18332
https://www.imdb.com/name/nm5453993/

- Gained experience on most major cinema cameras (Red, Alexa, F55, etc.)
- Worked as the main / second camera op or DP on projects now totalling several million views online. 
- Worked on projects featured in The New York Times, Vice, Vevo, Channel 4, etc.

Freelance Videographer

Rightshot

Part time position whilst at university. Assisting with:

- Digital marketing
- Image editing

Studio Assistant

Proven track record of helping grow leads and sales for SaaS and solar, using a mix of creative and technical problem solving. 

For example, helping a brand new solar company go from zero to $3mm in 23 months using paid search, YouTube ads, and marketing automation. 

Plus web development & automation skills that contribute to a wholistic SEO approach - for example building my own web app to help refresh outdated content using LLMs (refreshagent.com) in Python / Django. 

And building simple tools for more effective SEO processes internally, for example https://www.linkedin.com/posts/duncantrevithick_github-dunctkfull-site-search-search-activity-7244367009835102209-IelL

This experience helps communicate between dev and content / SEO teams - and contribute to traffic and sales going up.

taplio

The Battle

Samantha North

Duncan Trevithick

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