Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

SEO Specialist

Mostly posts about SEO and cool projects I'm working on.

Featured on TechnologyAdvice, Teachable, RingCentral and more.

Ali Ali

If you're doing a lot of batching-type work today, try to use the Gemini button at the top right of your chrome tab (pictured below)

The primary difference between Gemini vs Claude/ChatGPT is that it can see what you're doing if you're using Google Chrome and you can prompt it specific tasks. 

A specific one I use for day to day SEO work is if I'm checking Ahrefs domains I ask Gemini to just list domains with specific criteria vs manually checking myself. 

9/10 times it can do most things if you prompt it well, give it a try today specifically for manual repetitive work. Super helpful for the average remote worker. 

#seo #gemini #productivity

About 20 days into the new year, the most helpful frame I've had for work/life in general is treating both as a repeatable game where I try to get a little better.

I've been documenting my work/life actions in Google docs/notes for a few months, and the key insight I got is you basically have a limited number of moves. On an average day, I might do 40-50 actions from something as simple as brushing my teeth to writing a long article.

There was a study I read that showed the vast majority of humans spend 45-90% of their time on repeat actions. This includes everyone from doctors and lawyers to people in entry-level roles. If you're having any issue today, it's 9 times out of 10 a process issue.

You can boil most things down to: A) What is the goal? B) What's the process (exact step-by-step process anyone can follow to achieve the goal)?
The TLDR is basically if you want different results, fix or create a process. A simple one I found via trial and error is to have a "doing" vs "possible to do" list. There's almost always more work that could be done than what you will do, but having a clear list of all I could do gave me conviction that the actual task I'm currently doing is the most important one.

Knowing that it's a finite game will also show you that work (and life generally) is far more of a MOVEMENT game than a thinking/intellectual game. If you do 10 actions with 0 motivation/thinking, you'll go much farther than intellectualizing the single best next move.

Try it for a few days if what you're doing isn't currently working. Just write down your primary goal for the day, take 20-30 imperfect actions toward it, and you'll get real-world feedback and make far more progress than you'd imagine.

#productivity #seo

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Ali Ali

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taplio

The Battle

Samantha North

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ali Ali's LinkedIn Performance

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