Launch Key

The most direct route off the corporate merry-go-round is you.

 Leverage your experience to launch digital products at any age. 

Join 1000+ execs and late career entrepreneurs reading the Launch Key newsletter as we share modern tools, old school wisdom and free knowledge gleaned from decades of digital innovation.

Founder | Publisher

EnergyXchain

EnergyXchain was awarded a National Science Foundation Small Business Innovation Research (SBIR) Small Business Technology Transfer (STTR) grant to conduct research and development work using blockchain technology for transaction processes in the natural gas industry. The company has a growing IP portfolio and patented technology processes that may also be utilized for energy transaction management via smart contracts, with equal applicability in sectors such as hydrogen, carbon attribution tracking, natural gas and electricity.

CEO, co-founder

Empowered

Empowered grew from one question: What if benefits enrollments were easy? Everyone struggled with insurance. Brokers needed more time with clients, HR managers drowned in paperwork and employees couldn't enroll in a basic medical plan without hassle. We wanted to provide everyone with a simple, transparent enrollment process. A process that made it easy for someone to pick the best benefits for their family.

In 2000, we launched our first consumer-driven healthcare programs, sprinting ahead of the industry by prioritizing people. Today millions of employees trust this platform for their benefits. Empowered is  wholly owned by Aflac.

Chief Innovation Officer, co-founder

Leader of the effort to redesign, develop and deploy EDA’s flagship data product as an online analytics tool. Product launch led to 20% increased sales and returned 100% of the investment in the first year post development.  

With the insight that EDA brings to the table, businesses can make better decisions by identifying trends, exploiting market opportunities, supporting sales service dealer strategies, being informed about regional hot spots, and emerging markets.

If you sell, finance or service capital equipment, EDA offers you the priceless information and timely market intelligence you need to get ahead. www.edadata.com. EDA is a Randall-Reilly company.

VP of Sales and Marketing

Vialogix

Web development company focused on user-based web solutions for internet, intranet and extranet applications.  Solutions included e-commerce, Web-enabled and database applications that enabled clients to reduce business costs or increase sales. The business cultivated long-term relationships with a broad client list that included Fortune 500 level companies Baker & Taylor, Bank of America, First Citizens Bank, National Gypsum, Novant Health, and Wachovia.

Rob Norris Communications

Built technology consulting practice specializing in digital asset management. Apple expertise used for creating networks, managing infrastructure with corporate clients - First Union National Bank, Interstate/Johnson Lane, Royal Insurance, advertising agencies in the Charlotte area. Created multimedia CD-ROM projects, interactive projects and first web based tools in 1994.

President

Coleman Lew & Associates

Recruited advertising and marketing executives for a retained search firm. Interviewed prospects and researched backgrounds. Wrote recommendations, presented candidates, negotiated salaries and benefits with clients.

Executive Recruiter

30+ years of business experience creating and leading innovative technology businesses. From the 90's internet to AI, I've carved out a living explaining and building solutions to solve business problems. 

Expertise in application development has been leveraged across energy, health care, financial services, ecommerce and data analytics businesses. I've sold to both Fortune 500 companies and SMB. I've bootstrapped and won National Science Foundation grants. There have been my fair share of entrepreneurial mistakes but have also published patents and even won a SXSW award. 

I'm not quite finished with technology and can help you avoid a few headaches with your own digital products. I recommend resources, and tools to add to your career portfolio and spin up your dream in weeks - not years. My network includes experts in literally every business function and I will happily recommend people who will level up your startup. Win/Win/Win.

Join the Launch Key newsletter for free: 
https://launchkey.beehiiv.com/subscribe

Rob Norris

Happy Thanksgiving 🍁 

And especially to entrepreneurs who have a lot to be thankful for. We never succeed all by ourselves. Take time to show gratitude to customers, employees, partners, mentors, backers but most importantly family. 

This weeks Launch Key ⬇️

Founder | Publisher @ Launch Key 🚀 | Add to your career portfolio with a passion project or side hustle. Join like-minded execs, SMB owners and late-career entrepreneurs reading the Launch Key for digital inspiration.

Open article: Thanksgiving for entrepreneurs by launchkey.beehiiv.com

This week’s Launch Key reminder is that there is no perfect career path. But there are plenty of options to make your own career portfolio far more interesting. 

Just 3 subscriber examples from Dean Otto, Tom Hewitt and Christopher Jones. 

Get in there and read about them for yourself ⬇️

Open article: Career portfolios by launchkey.beehiiv.com

We can't all have a bear steal a chainsaw on camera. 

But if we do, it's a chance to build an audience. Husqvarna social media folks effortlessly joined a funny online conversation and created buzz with humor and product giveaways. 

This week's Launch Key with a little more on the Creator Economy and using your wit. ⬇️

Open article: Creator economy of chainsaw bears by launchkey.beehiiv.com

Growing an audience with humor and experience

Did you see Taylor Sheridan's Billion dollar deal? 

In a time when Hollywood types are scared that AI will replace them, Sheridan just won generational wealth because of authentic talent. All because he bet on himself. 

That's the topic of this week's Launch Key 🚀

Outsized results are possible when you bet on yourself. 

Get in there ⬇️ 

https://lnkd.in/eMZntXVB

Open article: Bet on yourself by launchkey.beehiiv.com

Not all products are digital. 

Your late-career side hustle might not always come out of your work knowledge. Christopher Jones created a non-digital Bloody Mary mix while working on his weekend sailing hobby. 

This week's Launch Key 🚀  has the latest. 

Get in there ⬇️

Open article: Not all products are digital by launchkey.beehiiv.com

Turn your passion project into a late-career side hustle

Fidelity Investments

As VP of Healthcare Carrier Partnerships, I am responsible for identifying and on-boarding new health insurance carrier partners as well as managing ongoing relationships.

Vice President Healthcare Carrier Partnerships

DriveHSA, Powered by DriveWealth

Currently HSA administrators rely on traditional brokerage providers as counter parties to facilitate investment to HSA members. This results in constraints and limitations on investment types, mutual funds only, limited revenue for the HSA administrator, and disparate user interfaces to the account holders. Additionally, HSA administrators lose visibility and control of member investment data and behaviors around HSA investing. 

DriveWealth API Brokerage Technology enables HSA Administrators to offer multiple investment paths for their members to self direct HSA investments or have investments managed for them, as well as offer a brokerage path for members desiring to trade in thousands of investment instruments (Mutual Funds, ETFs, stocks, ADRs). Brokerage paths can be curated as well, expanded (Open Brokerage) or curated (100 mutual funds or ETFs) to meet partner and employer group needs. Embedding DriveWealth’s technology provides Administrators complete visibility to the activities and behaviors of their investing population.

Vice President of Sales

Harland Clarke

Having served in the Health Savings Account and other Consumer Driven Healthcare account space for over 14 years in various roles as an entrepreneur, healthcare payments space as well as forming partnerships between an industry leading HSA custodian with regional health plans, I now bring my passion of HSAs to an organization which leads over 5,000 financial institutions into deeper engagements with their account holders.  Harland Clarke helps organizations connect with their customers how, when and where it matters throughout the entire relationship lifecycle. Our Payment and Marketing Services drive customer engagement in every relevant way across channels to increase acquisition, improve activation, deepen relationships and retain them for the long term.  I am truly honored to be working with Harland Clarke in bringing its vast resources and commitment to energizing the HSA industry's acquisition of new account holders as well as deepening the engagement of account holders.

Senior Business Development Executive

HSA Bank, a division of Webster Bank, N.A.

HSA Bank is a trusted leader in consumer-driven healthcare focusing on Health Savings Accounts (HSAs) since the beginning, serving as both the bank and administrator. Discover how we can support your benefits strategy with our comprehensive account-based health benefit solutions such as HSAs, Health Reimbursement Arrangements (HRAs), Flexible Spending Accounts (FSAs), and Commuter Benefits (mass transit and/or parking accounts). We offer one platform and one portal for all consumer-driven accounts with a reputation for outstanding service. With more than $2 billion in assets, HSA Bank is a division of Webster Bank, N.A., a subsidiary of Webster Financial Corporation (NYSE: WBS), Member FDIC.

Vice President of Business Development

TSYS

TSYS delivers the service and technology that enables hundreds of millions of consumers to use their credit, debit, commercial, prepaid, smart or private label payment cards anywhere, anytime,through any device. Through a sophisticated and next-generation approach to payment technology, TSYS leads the industry in bringing new products and services to the market. Our techology gives clients the freedom and flexibility to quickly implement new and customized products targeted toward the insurance and healthcare industries. TSYS partners with industry-leading service enablers to provide true end-to-end service offers for its clients.
 
With a focus on the Health Savings Account custodial market, my job is to help solve evolving healthcare payments and account management needs of Banks, TPA's, Payers, Employers and Consumers. I assist in issuing solutions on the TSYS Integrated Payment (IP) platform to enable all the advantages of credit, debit, prepaid and rewards and incentves in one world-class enviroment.  
 
TSYS Healthcare Current Solution Offering:
 - Benefit Card processing for multiple purses including HSA's, HRA's, FSA's (health, limited purpose, dependent care), parking and transit, lines of credit, rewards, incentives and cash purse.
 - Healthcare administration and customer support portals with easy to use administration and reporting tools.
 - Superior consumer cardholder support 
- Card Production
 - Statement Production
 - TSYS Total Analytics

Director of Healthcare Sales

My HSA Rewards

My partners and I created My HSA Rewards as a simple way for individuals with Health Savings Accounts to shop online, earn cash back rewards then easily contribute those rewards into their HSA which helped them to save and pay for their healthcare needs.  We were successful in creating an online community of members who were able to offset their monthly HSA fees, increase their HSA balances and take advantage of the tax laws allowing them to deduct the cash back reward as a contribution to their HSA.

We sold the branding of My HSA Rewards to Retail Benefits, Inc. in July of 2012.

Founder

Experienced Senior Business Development Executive with a demonstrated history of working in the Health Savings Account (HSA) industry. Strong business development professional skilled in Business Planning, Sales, Management and Healthcare.

taplio

The Battle

Rob Norris

Sanders McConnell, CHSA®

Followers

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taplio

The Battle

Rob Norris

Sanders McConnell, CHSA®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Norris's LinkedIn Performance

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Performance ScoreRob Norris's LinkedIn Performance