With over 19 years of diverse industry experience, I am a pragmatic executive dedicated to driving business transformation and fostering growth. Having worked across Southeast Asia, the Middle East, and the UK, my global perspective enables me to adapt and excel in various business environments.

As a seasoned transformation leader, I utilize structured problem-solving, collaboration, and empathetic leadership to tackle complex challenges and unlock new opportunities. My versatile background in PEVC, consulting, tech, and field operations equips me with the ability to develop optimal solutions considering key aspects such as strategy, operations, and investment.

I hold an MBA from the University of Oxford with Distinction and as a Dean's List Prize recipient (top 3%). My lifelong learning and growth mindset is demonstrated by completion of project and product management professional certifications (PMP®, AH-MC, PSM I, PSPO I), Lean Six Sigma Green Belt, CFA Level I, and ongoing pursuit of PhD in Management.

I regularly share my insights, experiences, and strategies to empower others navigating the dynamic world of business and leadership.

My industry exposure includes:
- Digital: e-commerce, ride-hailing, fintech
- Consumer: automotive, healthcare, fresh produce, fashion & apparel retail
- Financial services: insurance, multifinance
- Energy & materials: fossil fuels, renewables, and metals

Feel free to reach out, and let's explore how we can drive positive change in the business landscape.

Norman Yanuar

Pit Debrief

I joined Pit Debrief in June 2024 to further expand my writing portfolio as a motorsport journalist.

Here's a brief description of what I do:

➜ Analyze reports on Formula 1 races and events around  the paddock

➜ Transcribing audio interviews and craft a news post from that said audio

➜ Create a compelling LinkedIn post from the news post and share it with my network

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F1 Writer

ItsGabby Marketing

● Craft engaging social media copy across various platforms that aligns with brand voice and visual direction.

● Develop high-quality blog content, conducting thorough research and ensuring each piece is informative, well-structured, and resonates with the target audience.

● Assist in writing marketing materials such as website copy, email campaigns, event invitations, and promotional content.

● Conduct keyword research to optimize content for search engines, staying updated on industry trends and competitor strategies.

Marketing Intern

Self Employed

I specialize in crafting engaging and informative content that resonates with target audiences thanks to a keen eye for detail and a knack for motorsports storytelling.

Content Writer and Copywriter

Race Recap

➤ 𝗥𝗮𝗰𝗲 𝗥𝗲𝗰𝗮𝗽: Your Trusty Page for F1 Content.

United by teammates via mutual connections on LinkedIn, on Race Recap I have a mission of bringing you the best F1 content on LinkedIn.

Achievements:
➜ Assisted the page in reaching more than 12,000 impression rates within the first six months.
➜ Achieved the highest number of views in terms of article readership within the first month of joining the team.
➜ Proactive in working closely with the co-founder to ideate and polish our content strategy for the pillars that I'm managing.
➜ Independently managing their LinkedIn page, improving RR's capacity to create content by 20% (allowing them to experiment with different kinds of content like videos and short-form content).

Ask me for more information or collaborations.
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Content Writer

Wikimedia Indonesia

Having started as a registered user in March 2015, I took the initiative to become a member of Wikimedia Indonesia in April 2023 to further contribute to the community. 

As an editor, my role entails:
1. Diligently monitor articles to ensure they are free of typos and grammatical errors.
2. Enhancing articles' credibility by adding reliable references and citations.
3. Rectifying any instances of page vandalism.
4. Creating new articles that offer valuable information to readers.
5. As of November 2024, I have made over 7000 edits.
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Volunteer Editor

F1 Chronicle

Contributing F1 Writer

IPDC Training Institute

Responsible for managing 𝐈𝐏𝐃𝐂 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞'𝐬 LinkedIn page. Here are my job descriptions:

➜ Develop and implement a comprehensive content strategy.

➜ Create and curate engaging content such as informative posts, industry insights, and success stories of IPDC graduates.

➜ Manage the LinkedIn page by scheduling and publishing content and analyzing page performance metrics.

➜ Collaborate with internal teams to ensure all content aligns with IPDC's brand voice and marketing goals.

➜ Stay up-to-date with the latest LinkedIn trends and best practices to optimize the page's reach and engagement.

➜ Revived the inactive page and reached more than 7,000 impression rate after the end of my internship.

In addition to these core responsibilities, I could contribute to other areas within IPDC as needed.

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Digital Marketing Specialist

Schoters

This project-based internship is a collaborative effort between Rakamin Academy and Schoters, providing participants with comprehensive training in copywriting principles and practical application through real-world projects. Throughout the internship, I am honing my writing skills, gaining valuable industry insights, and contributing to Schoters' marketing initiatives.

Project-Based Virtual Intern : Copywriter Schoters x Rakamin Academy

During this project-based internship for the 2023 Winter Break, I am actively contributing to the development and review of IPDC's curriculum as they prepare to migrate to a new website, 

My responsibilities specifically focus on:

1. Content Review and Revision
Analyzing existing training materials hosted on the old website, identifying typos, inconsistencies, and areas for improvement.

2. Clarity and Readability
Ensuring content is clear, concise, and easily understandable for learners of diverse backgrounds and learning styles.

3. Website Migration Preparation
Adapting and optimizing content for seamless migration to a new website platform.

4. Curriculum Development and Review
Applying best practices in instructional design to enhance learning outcomes.

5. Content Analysis and Editing
Identifying and correcting errors, ensuring accuracy and consistency.

6. Communication and Collaboration
Working effectively and remotely with IPDC's IT team to ensure quality and alignment.

Curriculum Developer and Reviewer

BLÜPRINT

BLÜPRINT competition is meant to be the starting point for the group to connect old ideas and pave the way for new beginnings. These are my key responsibilities as part of the R&D division:

1. Research potential judges.
2. Generate theme ideas.
3. Establish scoring criteria. 
4. Contribute to the refinement of competition categories.
5. Assisting in identifying suitable participants from high schools across Indonesia.

Research and Development Division

I specialize in content writing and copywriting that drives engagement and results. My expertise is in crafting compelling narratives and optimizing content for reach.

What I've achieved:

✔ Revived an inactive LinkedIn company page, achieving over 7,000 impressions by the end of my internship.

✔ Secured the highest article readership within my first month at Race Recap, reaching 12,000+ impressions in six months.

✔ Increased RR’s content creation capacity by 20%, enabling the exploration of diverse formats like videos and short-form content.

On the side, I have a big passion for motorsports by writing engaging content that resonates with fans and industry professionals alike. I thrive on bringing the thrill of motorsports to life to everyone reading my bite-sized posts.

💡 Let’s Connect!

Are you looking for fresh and engaging motorsport content or a digital marketing enthusiast eager to contribute? Let’s chat!

📩 How You Can Reach Me:

🔹 Follow me here to stay updated.
🔹 Send me a message, I'm always open to meaningful conversations!

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The Battle

Norman Yanuar

Ghazlan Atqiya Firmansyah

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