Nora DiNuzzo

Blood Sweat & Tears

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

Co-Founder & Chief Strategy Officer

Pitcher 🍋

Small businesses deserve to grow, too. 

Pitcher is a growth consultancy for entrepreneurs and small businesses (<$25mm).

We work directly with founders to:

+ Diagnose their growth issues 

+ Refine their first-mile strategies (brand, business, content and comms)

+ Optimize their marketing and business development processes to align with growth goals

+ Match small businesses to right-fit service providers

+ Broker strategic alliances and partnerships

Founder & President

Smiths Agency

In September 2022, Smiths Agency (fka Smith Brothers) was acquired by Barkley: barkleyus.com

Vice President of Business Development

Director of Business Development

Business Development Manager

MARC USA

In June 2020, MARC USA merged with two other agencies to form 9 Rooftops: 9rooftops.com

New Business Specialist

Account Manager

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

I wasn’t a business developer - until I was.

I wasn’t an executive - until I was.

I wasn’t a strategist - until I was.

I wasn’t a founder - until I was.

I wasn’t a speaker - until I was.

Just because you aren’t yet, doesn’t mean you aren’t in the process of becoming.

So whatever you’re becoming - keep at it.

Until you are.

No alternative text description for this image

This is my quarterly reminder to founders:

GET OUT THERE ✈️

I spent 4 days in NYC this week, and caught up with over 100 people while here.

3 conferences + many co-located events.

An event Christine Olivas and I designed and co-hosted.

Meals and meetups with people who are here in NYC for these events, or are full-time New Yorkers.

Not only did I accomplish a few very specific things with and for some of my clients while here…

But I also strengthened relationships with current clients and partners, and made many new quality connections.

And I learned a lot - particularly at Blackweek. More to come on that next week.

Most importantly… I had a ton of FUN with some of my business besties!

Thank you Christine, Starr Session Varga and Victoria Carrington Chávez✨ for making this week so awesome. Core memory for sure 💖

The hardest thing in business is to say NO.

NO to projects that aren’t profitable enough.

NO to pitches you don’t have a right to win.

NO to people you’d prefer not to enrich.

NO to clients who undervalue you from Day 1.

NO to that one more thing that is going to push you over the edge, mentally or physically.

NO to work that isn’t in your zone of genius.

NO to things that don’t spark joy.

We are so conditioned to people please.

To be yes people. 

Saying no isn’t being difficult.

Saying no is having boundaries and standards for yourself.

As a business owner - it’s also about having standards for the type of organization you are building and leading.

If you lead a team - trust that your Nos and Yeses are being watched very closely by your employees.

It’s one of the reasons I left full-time employment 4 years ago.

And now - saying no is the thing I work on the most. 

Much respect to Pikes Ibiza for their very prominent list of NOs posted at the check in desk outside this storied club. 

I particularly agree with the last one. It’s the #1 NO for my businesses, too.

Now more than ever, it seems that people are afraid to tell the truth.

The safe and sanitized parts are regurgitated over and over as talking points on panels, in op-eds and on the nightly news.

Legal-approved.
Board-sanctioned.
Investor-friendly.

We give the same uncontroversial takes, share the same safe ideas in brainstorms. 

Which then get made into the same neutral and ineffective ads, events and experiences.

No boats rocked. No thoughts provoked. 

And we avoid confronting the truth once again.

Because the truth is incredibly uncomfortable.

Difficult. Painful. Hard. Embarrassing. Shameful, even.

This is why the most important event for me and for everyone to attend is Blackweek.

At Blackweek, the truth is told.

By every speaker. On every topic.

Unvarnished. Raw. Real.

But also empathetic. Hopeful. And in a way that builds community.

Thank you to the truth tellers I was able to witness speak this year at Blackweek 2025 - Don Lemon, Joy Reid, Cindy Gallop and Lola Bakare. 

Your talks were all incredibly powerful, rallying and inspirational.

But most importantly - they were truthful to the core.

Thank you to the founders of Blackweek - Walter T Geer III, Joseph Anthony, Monique Nelson, Dabo Ché, Gabrielle Shirdan, andre gray and Adan Romero.

You have created a world-class event and have programmed what I consider to be the top thought leadership event in the industry.

AND you’ve created an environment and community of complete safety, where we can dare to speak the truth out loud.

This year, I invited two of my friends and clients to join me at Blackweek - Starr Session Varga and Victoria Carrington Chávez✨- both of whom are Black women.

Seeing and hearing how safe, supported, included and appreciated they felt in this space was everything.

I got to see them tell their truth to others. 

And I saw a side of each of them flourish that I know they have to keep behind walls at times, with certain people and in certain spaces.

We should all be free to be ourselves, 100% of the time.

We should all be free to tell the truth, 100% of the time.

At Blackweek, this is the reality.

And it’s why when it’s over every year - none of us want to leave 🖤

In a shock to absolutely no one, LinkedIn doesn’t seem to like that I put the words “truth” and “Black” in the same post.

Nevertheless… I hope my post about Blackweek finds you. Please come over to my page and read it in full. It’s pinned to the top so you can find it.

PS - Blackweek is not just for Black people. Blackweek is for ALL of us.

Christine Olivas and I are in NYC! 🍎

Will we see you tonight at karaoke? 🎤 

Come out, sing a song - and support the BLAC Internship Program 🖤

We have a few spots still available. Text/DM me to get on the list!

Weds 10/8 (TONIGHT!) 5-8p. DM for location 😎

Cherishing time with my family at home before my next stint on the road.

Mick Mize gave me the gift of the mantra FOR NOW - and over the last year I have been working to be as present as I can be, wherever I am.

For now… I’m home and looking forward to celebrating Halloween with my kids - one of their favorite days of the year.

This year, they are being Link from Zelda 🗡️ and a Sloth 🦥 

For now… I’m enjoying the games of chess, bedtime chats and Dave DiNuzzo’s amazing meals (his latest party trick - homemade meatballs and sauce 🍝) 

In November, I will be traveling all 4 weeks of the month. The first three for work, the last one for personal.

I have never done this before. I have traveled 3 of 4 weeks, 4 of 6 weeks… but never 4 consecutive weeks.

While the thought of this is daunting and honestly giving me a bit of the Sunday scaries… I know I can do it.

This is what I have designed my businesses to enable me to do. And these are all incredible reasons to be “getting out there.”

Nov 2-5 in Atlanta for Brandweek.

Nov 10-14 in Austin for a client retreat - my 3rd one with them.

Nov 17-20 in Boston and Rosemary Beach, FL for two events with the 4As ❤️ 

I am so fortunate to have incredible clients and partners who value the time together in-person to exchange ideas, learn from each other, and accelerate our progress.

Nothing will ever beat in-person for collaboration, relationship building and strengthening.

But traveling is full on. It’s exhausting. And I miss my family like crazy when I’m gone.

I’m so grateful to Dave for being my partner that makes this all possible. I could never do this without him holding it down for our kids every day that I’m on the road.

He stepped away from full-time work exactly 1 year ago, so I could pursue my dream of building the businesses I want to run, and believe the world needs. 

For now… this is what we need to do for our family to thrive.

I share this because traveling and building businesses can seem glamorous. And sometimes, it is.

But it also involves an enormous amount of coordination, tough decisions, and sacrifices. Especially if you are a parent or have a partner.

Whatever FOR NOW looks like for you this week, next month or the rest of this year… I wish you peace and presence to enjoy every single moment.

But also - I know how hard it all is, too. And it’s okay to say that out loud and admit it.

Back on my travel grind ✈️ 

Q4 has historically been my busiest quarter, and this year is no exception!

I’m traveling 13 of the next 19 days. 

Next up - Atlanta for Brandweek with RP3 Agency! Come find me if you’ll be there 👀 

Anyone else a road warrior this quarter?

My top tips for staying healthy while traveling during the Fall (besides getting your vaccines):

💦 3X Hydration - water, electrolytes and tea! ☕️ My fave is Throat Coat by Traditional Medicinals - an OG singers trick, if you have to talk a lot for work like I do.

💊 Vitamin Boost - New Myers IVs at Restore Hyper Wellness every other week, and green goodness from JOE & THE JUICE 💚 

💤 Rest & Recharge - I try to limit alcohol and caffeine to maximize quality sleep. Endel is my favorite app to relax and fall asleep to.

Let me know if I can catch you during my travels:

Atlanta - Nov 2-5
Austin - Nov 10-14
Boston - Nov 17-18

The advice I needed to hear from Bozoma Saint John at Brandweek yesterday:

Don’t listen to anyone.

What she said next made us all sit up and lean forward…

“They will advise based on fear. Especially the people who love you and care about you.”

Throughout my career and more recently my moves into entrepreneurship, I received plenty of unsolicited advice and opinions about the choices I was making.

And Boz is right - so much of it came from the people who care about me the most.

I didn’t listen.

Instead, at every turn - I followed my instincts, and trusted my gut.

Boz said because of this, she has such confidence in the decisions she makes - and that even when something can outwardly look like a mistake to others, it’s all part of the path that gets you to your next thing.

I have only one regret in life, which is that I never got to see Prince perform live 💜

But professional regrets? Zero.

Everything I said yes to.
Every time I trusted my instincts.
Each time I didn’t listen to anyone else.

Those are the moments and the decisions that got me to precisely where I am today.

Savvy Method

I empower coaches in business for 1-5 years to simplify their systems & strategies so it's easy to consistently achieve $10K+ months using my signature 5-step program “Simply Profitable”.®️

Website: https://www.savvy-method.com

STEP 1: SIMPLIFY YOUR BUSINESS SO YOU CAN BREATHE

AT THE END OF STEP 1, you will have a signature framework for your coaching business. It's time for a business model that gives you the freedom and flexibility you desire. BONUS - consistently hit your $10k+ monthly revenue goal.

STEP 2: STAND OUT WITH A MAGNETIC BRAND 

AT THE END OF STEP 2, you will bring your business to life through branding. First impressions are everything. You will create a brand that represents you while attracting your ideal clients. It’s time for the world to know, like, and trust you.

STEP 3: STABILIZE $10K+ MONTHS WITH EASY CLIENT ACQUISITION 

AT THE END OF STEP 3, you will have an easy client acquisition system that makes hitting your revenue goals a breeze. Say bye-bye to doing all the things and learn to focus on the right things that get results.

STEP 4: STEAL YOUR CLIENT’S HEART WITH AN UNFORGETTABLE EXPERIENCE  

AT THE END OF STEP 4, you’ll curate an experience your clients will be eager to tell the world about. We embrace the simplicity, systems, and strategies that give you more time to WOW your clients.

STEP 5: SUSTAIN YOUR PATH TO FREEDOM 

AT THE END OF STEP 5, you’ve achieved freedom and you’ll have the tools to sustain it. You will be able to stay in your zone of genius and embrace being the CEO of your business while living a life that gives you all you want and more.

Business Coach + Strategist 

The Virtual Workplace For Entrepreneurs

Growing a business can be lonely, can we agree?

Your family may be supportive but they don’t reeeeeeally understand.

Friends from your previous life in corporate think you’re plain nuts for going at it alone.

And when you hit a rough patch (as we all do!) the best thing you can have is the support of someone who really GETS IT.

This is why we created The Virtual Workplace for Entrepreneurs.

Consider this your safe space to share moments of loneliness and doubt, without judgment.

To celebrate your wins, no matter how big or small, with those who are invested in your success.

This is an honest community of like-minded entrepreneurs to hold each other accountable and be a solid source of support when navigating the rocky highs and lows of business life.

It’s a crazy ride.

Currently we offer free live audios that focus on ALL aspects of the business - from money management, productivity, visualization, mindset, branding, and so much more.

Soon, we’re going to offer workshops, co-working sessions, and more. So please stay tuned! 

If you’d like to join or just want to talk with us, just ping me a DM.

We’d love to welcome you into the community.

Co-Founder

Pretty Damn Ambitious

Business Strategist + Coach 

Bennett Corporations 

Co-Founder + Chief Executive Officer

Texas Health Harris Methodist Hospital Southlake

Directed the operational performance and overall management of the business office process at the site level.   Implemented and monitored adherence to company reimbursement polices and procedures.    Organized and led departmental projects to ensure efficient system implementation. Directly supervised business office functions including insurance verification, patient registration, financial counseling, scheduling, charge entry, offsite physical therapy centers, revenue integrity, revenue cycle management, and health information management.  Provided feedback and work directly with site business office to develop and implement action plans for improving business related functions for hospital.  Identified problem payors.  Coordinated Managed Care to develop and implement action plans to resolve AR issues. Directly responsible for managing care functions including strategy development, contract review, budget creation and management, financial analysis negotiation and administration, reporting and payer relations, policy and procedure administration, physician documentation compliance, and department HR functions.  Provided ongoing reports and feedback to the CBO and President regarding overall AR management and business operations related functions at both CBO and practice locations.  Participated in monthly hospital operation meetings and Joint Policy Boards to provide data and feedback to physicians on business related functions and overall AR management. Prepared regular and ad-hoc reports for KPIs.

HIM/Business Office Director

UAMS - University of Arkansas for Medical Sciences

Provided expertise in tactical planning, development and implementation, systems/processes review and analysis to improve the efficiencies of the multiple multi-specialty medical centers’ business processes and profitability and served as a resource to the Center Directors for management issues related to business, finance, human resources, asset utilization and billing regulatory compliance. Directed all business processes and financially related matters for academic Regional Programs Centers in a community based setting in accordance with UAMS policies and procedures. Prepared budgets, financial status reports, oversaw procurement, travel, payroll, information technology and human resource functions, administration of federal and state grants and established contractual arrangements with various partners to help meet overall objectives of the program. Assisted with physician recruitment, onboarding, training, discussed physician performance metrics, and developed plans for improvement. Conducted program leadership in all operational areas. Directly supervised Business Office functions related to: HR/payroll, information technology, travel, contracts, finances, billing, coding, registration, financial counseling, scheduling, administration, clinic operations and purchasing. Monitored the Family Medicine Residency Program to ensure that the Accreditation Council for Graduate Medical Education (ACGME) requirements were met. Ensured all specialty areas such as behavioral health, pediatrics, obstetrics, gynecology, family medicine, radiology, and lab were in compliance. Ensured NCQA accreditation was maintained. Supervised department staff by monitoring activities and production daily and took appropriate action to ensure staff consistently met performance standards. Assumed responsibility of Center Director during his absence.

Assistant Director/Business Manager

Excel Consulting Group

Assisted organizations to solve issues, create value, maximize growth and improve business performance. Carried out research and data collection to understand the organization, conduct analysis, interviewed the client's employees, management team and other stakeholders; ran focus groups and facilitated workshops; prepared business proposals and presentations; identified issues and formed hypotheses and solutions; presented findings and recommendations to clients; implemented recommendations/solutions and ensured the client received the necessary assistance to carry it all out; managed projects and programs; led and managed those within the team, including analysts; liaised with the client to keep them informed of progress and to make relevant decisions.

Business Excellence Consultant 

Saint James Behavioral Health Hospital

Directed day to day operations of two outpatient locations; developed daily billing and patient census; corrected revenue cycle issues; reported weekly and monthly billing totals to administration while ensuring state and federal billing requirements were met while using ICD 9/10, CPT, and medical coding. Initiated monthly budget for outpatient expenses; created expense reports to document spending; directed finances to patient care and office necessities. Implemented multiple new systems to enhance the overall efficiency of outpatient processes.  Performed HR duties such as payroll, terminations, performance evaluations, disciplinary actions, and leave requests. Established policies and procedures. Audited patient charts in correspondence to Medicare and HIPPA requirements.  Created daily transportation schedules for MHTs; supervised outpatient staff daily to ensure their job duties were complete; performed intake assessments on perspective patients; verified insurance and discussed potential admits with Program Director.

Outpatient Office Manager

Department of Corrections Credit Union

Initiated required action for preparation of all types of notes and loan related documents including but not limited to:  promissory notes, financing statements, security agreements, real estate mortgages and disclosures, credit bureau reports, flood certifications, assigned note numbers and processing codes; ensured Creditor Worksheet and all documentation were complete. Proofed loan documents and files received from central processing to ensure accuracy and compliance. Initiated customer transactions on-line or manually, including loan payments, transfers between accounts and related transactions; checked out credit files and made them available for the loan officer, and filed necessary documents in loan files. Developed presentations for lenders using presentation software; prepared reports and spreadsheets utilizing information from bank systems.

Lending Department Assistant

Business Coach for Coaches | 👑 Queen of Simple | 🏆 Awarded Top 15 Coaches in Dallas | I empower coaches in business for 1-5 years to simplify their systems & strategies so it's easy to achieve consistent $10K+ months.

There's nothing worse than starting a coaching business to realize your income doesn't match your impact.  

When you decided to become a coach, 4 desires mattered to you:  

🤸🏽1 - Having freedom and flexibility (your systems & strategies) 
❤️2 - Loving the work you’re doing (your niche + offer) 
💰3 - No cap on your earning potential (consistent revenue) 
☀️4 - Impacting the lives of many (client experience/brand)

Most coaches I speak to are pretty good at taking care of clients (impacting the lives of many) but struggle when it comes to running a successful business (your systems, strategies, niche, and generating consistent revenue).  

And knowing how to run a successful coaching business without doing all the things is what you need if you want to achieve consistent $10K+ months in your coaching business. 

If you can relate, I want you to know you’re not alone. And trust me, you're destined for success you just need the right guidance. 

I created a proven formula that helped me and my clients accomplish all 4 desires listed above. 

I can help you do the same. 

💡WHY IT WORKS: 
Simply Profitable ®️ is a comprehensive 5-step program that helps coaches simplify their systems & strategies so it's easy to achieve consistent $10K+ months. 

Block out the external noise and work with me to create personalized solutions. Say goodbye to general one size fits all information. 

🎙️WHAT OTHERS SAY: 
💚“Working with Valincia is an absolute dream. Her expertise leaves me feeling confident that I am making the best decisions for my business. All of her advice has truly helped me to advance my mindset and scale my business. ” - Erica B. 
💚“She created balance in my life and went above and beyond to ensure my success, health, business, and lifestyle brought joy. This meant new clients, renewed energy, better work/life structure, and developing operational systems that lead to success instead of stress” - Sean K. 
💚“It's tough to put into a few words what this powerhouse woman is capable of doing for your business. Valincia is incredibly insightful and intelligent. She listens carefully, is enthusiastic, and has the skill set to keep any entrepreneur focused, accountable, and successful.” - Randi N. 
💚Read more below in the recommendations section.

LET’S TALK:
👉DM me the word “Simple” to start the conversation
👉Apply for a 30-Minute Discovery Call: https://www.honeybook.com/widget/savvy_method_194885/cf_id/637e5479618441002f120945

Valincia Bennett, Business Strategist

If you’re a coach and building on LinkedIn, let’s connect. Here’s why that matters: 

When I joined LinkedIn in 2022, I didn’t know if I could truly build my business here.

Then I met Richard Moore, a sales expert who made selling on this platform feel doable without sleazy sales tactics.  

That moment showed me what was possible.

Since then, I’ve built a brand that’s generated 7 figures for me and my clients, all from LinkedIn.

Now it’s my turn to pay it forward.

If you’re a coach and you’re: 

- Growing your business
- Building your personal brand
- Or working to increase your visibility

Drop a comment and share what you want to accomplish here.

Let’s all find each other and build stronger together.

P.S. Do you believe LinkedIn can be a place where coaches build thriving businesses?

P.P.S. This photo means a lot to me. He found me on LinkedIn almost three years ago. He was a coach looking to build a profitable business. Now he makes $30K months all from leveraging LinkedIn. We are entering into our next year of working together and already have a plan to double his revenue without more hustle.

Valincia Bennett

Consistent $10K+ months is simply achievable💸| Business Coach for Coaches | 👑 Empowering coaches in business for 1-5 years to simplify their systems & strategies so it's easy to achieve consistent $10K+ months.

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Valincia Bennett, Business Strategist

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The Battle

Nora DiNuzzo

Valincia Bennett, Business Strategist

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