Nora DiNuzzo

Blood Sweat & Tears

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

Co-Founder & Chief Strategy Officer

Pitcher 🍋

Small businesses deserve to grow, too. 

Pitcher is a growth consultancy for entrepreneurs and small businesses (<$25mm).

We work directly with founders to:

+ Diagnose their growth issues 

+ Refine their first-mile strategies (brand, business, content and comms)

+ Optimize their marketing and business development processes to align with growth goals

+ Match small businesses to right-fit service providers

+ Broker strategic alliances and partnerships

Founder & President

Smiths Agency

In September 2022, Smiths Agency (fka Smith Brothers) was acquired by Barkley: barkleyus.com

Vice President of Business Development

Director of Business Development

Business Development Manager

MARC USA

In June 2020, MARC USA merged with two other agencies to form 9 Rooftops: 9rooftops.com

New Business Specialist

Account Manager

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

I wasn’t a business developer - until I was.

I wasn’t an executive - until I was.

I wasn’t a strategist - until I was.

I wasn’t a founder - until I was.

I wasn’t a speaker - until I was.

Just because you aren’t yet, doesn’t mean you aren’t in the process of becoming.

So whatever you’re becoming - keep at it.

Until you are.

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This is my quarterly reminder to founders:

GET OUT THERE ✈️

I spent 4 days in NYC this week, and caught up with over 100 people while here.

3 conferences + many co-located events.

An event Christine Olivas and I designed and co-hosted.

Meals and meetups with people who are here in NYC for these events, or are full-time New Yorkers.

Not only did I accomplish a few very specific things with and for some of my clients while here…

But I also strengthened relationships with current clients and partners, and made many new quality connections.

And I learned a lot - particularly at Blackweek. More to come on that next week.

Most importantly… I had a ton of FUN with some of my business besties!

Thank you Christine, Starr Session Varga and Victoria Carrington Chávez✨ for making this week so awesome. Core memory for sure 💖

The hardest thing in business is to say NO.

NO to projects that aren’t profitable enough.

NO to pitches you don’t have a right to win.

NO to people you’d prefer not to enrich.

NO to clients who undervalue you from Day 1.

NO to that one more thing that is going to push you over the edge, mentally or physically.

NO to work that isn’t in your zone of genius.

NO to things that don’t spark joy.

We are so conditioned to people please.

To be yes people. 

Saying no isn’t being difficult.

Saying no is having boundaries and standards for yourself.

As a business owner - it’s also about having standards for the type of organization you are building and leading.

If you lead a team - trust that your Nos and Yeses are being watched very closely by your employees.

It’s one of the reasons I left full-time employment 4 years ago.

And now - saying no is the thing I work on the most. 

Much respect to Pikes Ibiza for their very prominent list of NOs posted at the check in desk outside this storied club. 

I particularly agree with the last one. It’s the #1 NO for my businesses, too.

Now more than ever, it seems that people are afraid to tell the truth.

The safe and sanitized parts are regurgitated over and over as talking points on panels, in op-eds and on the nightly news.

Legal-approved.
Board-sanctioned.
Investor-friendly.

We give the same uncontroversial takes, share the same safe ideas in brainstorms. 

Which then get made into the same neutral and ineffective ads, events and experiences.

No boats rocked. No thoughts provoked. 

And we avoid confronting the truth once again.

Because the truth is incredibly uncomfortable.

Difficult. Painful. Hard. Embarrassing. Shameful, even.

This is why the most important event for me and for everyone to attend is Blackweek.

At Blackweek, the truth is told.

By every speaker. On every topic.

Unvarnished. Raw. Real.

But also empathetic. Hopeful. And in a way that builds community.

Thank you to the truth tellers I was able to witness speak this year at Blackweek 2025 - Don Lemon, Joy Reid, Cindy Gallop and Lola Bakare. 

Your talks were all incredibly powerful, rallying and inspirational.

But most importantly - they were truthful to the core.

Thank you to the founders of Blackweek - Walter T Geer III, Joseph Anthony, Monique Nelson, Dabo Ché, Gabrielle Shirdan, andre gray and Adan Romero.

You have created a world-class event and have programmed what I consider to be the top thought leadership event in the industry.

AND you’ve created an environment and community of complete safety, where we can dare to speak the truth out loud.

This year, I invited two of my friends and clients to join me at Blackweek - Starr Session Varga and Victoria Carrington Chávez✨- both of whom are Black women.

Seeing and hearing how safe, supported, included and appreciated they felt in this space was everything.

I got to see them tell their truth to others. 

And I saw a side of each of them flourish that I know they have to keep behind walls at times, with certain people and in certain spaces.

We should all be free to be ourselves, 100% of the time.

We should all be free to tell the truth, 100% of the time.

At Blackweek, this is the reality.

And it’s why when it’s over every year - none of us want to leave 🖤

In a shock to absolutely no one, LinkedIn doesn’t seem to like that I put the words “truth” and “Black” in the same post.

Nevertheless… I hope my post about Blackweek finds you. Please come over to my page and read it in full. It’s pinned to the top so you can find it.

PS - Blackweek is not just for Black people. Blackweek is for ALL of us.

Christine Olivas and I are in NYC! 🍎

Will we see you tonight at karaoke? 🎤 

Come out, sing a song - and support the BLAC Internship Program 🖤

We have a few spots still available. Text/DM me to get on the list!

Weds 10/8 (TONIGHT!) 5-8p. DM for location 😎

Cherishing time with my family at home before my next stint on the road.

Mick Mize gave me the gift of the mantra FOR NOW - and over the last year I have been working to be as present as I can be, wherever I am.

For now… I’m home and looking forward to celebrating Halloween with my kids - one of their favorite days of the year.

This year, they are being Link from Zelda 🗡️ and a Sloth 🦥 

For now… I’m enjoying the games of chess, bedtime chats and Dave DiNuzzo’s amazing meals (his latest party trick - homemade meatballs and sauce 🍝) 

In November, I will be traveling all 4 weeks of the month. The first three for work, the last one for personal.

I have never done this before. I have traveled 3 of 4 weeks, 4 of 6 weeks… but never 4 consecutive weeks.

While the thought of this is daunting and honestly giving me a bit of the Sunday scaries… I know I can do it.

This is what I have designed my businesses to enable me to do. And these are all incredible reasons to be “getting out there.”

Nov 2-5 in Atlanta for Brandweek.

Nov 10-14 in Austin for a client retreat - my 3rd one with them.

Nov 17-20 in Boston and Rosemary Beach, FL for two events with the 4As ❤️ 

I am so fortunate to have incredible clients and partners who value the time together in-person to exchange ideas, learn from each other, and accelerate our progress.

Nothing will ever beat in-person for collaboration, relationship building and strengthening.

But traveling is full on. It’s exhausting. And I miss my family like crazy when I’m gone.

I’m so grateful to Dave for being my partner that makes this all possible. I could never do this without him holding it down for our kids every day that I’m on the road.

He stepped away from full-time work exactly 1 year ago, so I could pursue my dream of building the businesses I want to run, and believe the world needs. 

For now… this is what we need to do for our family to thrive.

I share this because traveling and building businesses can seem glamorous. And sometimes, it is.

But it also involves an enormous amount of coordination, tough decisions, and sacrifices. Especially if you are a parent or have a partner.

Whatever FOR NOW looks like for you this week, next month or the rest of this year… I wish you peace and presence to enjoy every single moment.

But also - I know how hard it all is, too. And it’s okay to say that out loud and admit it.

Back on my travel grind ✈️ 

Q4 has historically been my busiest quarter, and this year is no exception!

I’m traveling 13 of the next 19 days. 

Next up - Atlanta for Brandweek with RP3 Agency! Come find me if you’ll be there 👀 

Anyone else a road warrior this quarter?

My top tips for staying healthy while traveling during the Fall (besides getting your vaccines):

💦 3X Hydration - water, electrolytes and tea! ☕️ My fave is Throat Coat by Traditional Medicinals - an OG singers trick, if you have to talk a lot for work like I do.

💊 Vitamin Boost - New Myers IVs at Restore Hyper Wellness every other week, and green goodness from JOE & THE JUICE 💚 

💤 Rest & Recharge - I try to limit alcohol and caffeine to maximize quality sleep. Endel is my favorite app to relax and fall asleep to.

Let me know if I can catch you during my travels:

Atlanta - Nov 2-5
Austin - Nov 10-14
Boston - Nov 17-18

The advice I needed to hear from Bozoma Saint John at Brandweek yesterday:

Don’t listen to anyone.

What she said next made us all sit up and lean forward…

“They will advise based on fear. Especially the people who love you and care about you.”

Throughout my career and more recently my moves into entrepreneurship, I received plenty of unsolicited advice and opinions about the choices I was making.

And Boz is right - so much of it came from the people who care about me the most.

I didn’t listen.

Instead, at every turn - I followed my instincts, and trusted my gut.

Boz said because of this, she has such confidence in the decisions she makes - and that even when something can outwardly look like a mistake to others, it’s all part of the path that gets you to your next thing.

I have only one regret in life, which is that I never got to see Prince perform live 💜

But professional regrets? Zero.

Everything I said yes to.
Every time I trusted my instincts.
Each time I didn’t listen to anyone else.

Those are the moments and the decisions that got me to precisely where I am today.

Fora Travel

We’re a modern travel agency with a twist – one that is thoughtfully designed, proactively inclusive, tech-driven and well, cool. We make it dead simple for you to travel like an insider, with killer perks and data-driven recommendations – all for the same price as doing the heavy lifting yourself.

Global Travel & Experiences Concierge (powered by Fora)

Attn: Seeking New Opportunities in 2024

I am currently exploring a number of marketing, advertising and even a few sales opportunities at the intersection of creative, strategy and getting work done. After understanding my LinkedIn profile, I invite interested folks to reach out and see if I could bring value to the work you are doing.  Preference to 1% for the Planet, Fairtrade or Bcorps but not exclusive.

ATTN: Open to New Opportunities eh!

Studio Digita UK LTD

Bold moves for purposeful food and drink brands to sell more.

Chief Coffee Drinker 

Intuit

Creative Strategist

Quickbooks & MailChimp: 360 activation planning to launch

MRM UK

We are a collective of curious craftspeople obsessed with our purpose: To help brands grow meaningful relationships with people. We harness and unite the power of creativity, the beauty of data, and the magic of technology to create brand experiences that deliver effective business results.

Client: Microsoft UK

Social, Editor & Content Innovator 

The PJD Agency

We are a boutique marketing agency focused on content and social media strategy, we love good coffee & a great story. Welcome to what is The PJD Agency!

●	Providing marketing, social media, public relations, and communications services to a variety of business clients
●	Built and nurtured key working relationships with clients to understand needs and develop customized strategies
●	Managed vendor and graphic designers in the development and execution of social media paid campaigns
●	Consulted leadership teams on public relations strategies and agency selection for multi-media services

Key Achievements:

✔ Oversaw the marketing of Retellable’s new book launch and helped the book achieve #6 in Amazon book ranking for its category by gaining 500,000+ social media views through a Thunderclap campaign, facilitating a book launch event with NUMI Tea, and achieving a 60% open rate during a 4,000+ email list re-engagement campaign
✔ Achieved 50,000+ Twitter impressions and signed up 15 new companies for Miigle by enhancing their social media program and overseeing their digital coverage of the UN Social Good Summit and WEAR 2016 in Toronto. Initiated discussion around the value of circular economy with brands including LuluLemon, H&M, Canadian Tire and Value Village.  
✔ Secured various earned media coverage for StrikeTec Wearables brand activation (in partnership with Rebok) including a feature story in Sports Illustrated’s The Cauldron and interviews with CTV and CBC during the UFC Fan Village/UFC Fight Night in Ottawa. 
✔ Devised I Can Go Without’s communication strategy for the Cause Marketing Forum and secured C-Level meetings with 20 major brands including Coca-Cola, TOMS, Manulife, Tangerine Bank, MSL Group, and Edelman 
✔ Represented BigVu Teleprompter & Video Platform at Social Media Marketing World in San Diego and secured 30 new business opportunities by facilitating various demonstrations and executing a brand awareness strategy

Founder & Chief Coffee Drinker

IBC Group - International Blockchain Consulting

IBC is an international blockchain consulting group spanning 40 countries facilitating end to end ICO support, enterprise blockchain development, capital raising, consulting and institutional training. Our team has supported startups, existing companies and institutions/governments executing long term strategies.

●	Recruited as the first client relationship manager that sat at the intersection of sales, developers, clients and the leadership team at the agency. 
●     Responsible for the on-boarding process and subsequent client communications including project kickoffs, weekly status calls, budget expectations and sign-offs on deliverables. 
●     Mentored and empowered both project managers and new client relationship managers to own their work, look for teachable moments and lead client engagements. 
●     Initiated an overhaul of  internal processes and procedures in collaboration with the operations manager and presented new program to the agency leadership. 
●     Attended industry events on behalf of agency in the Canadian marketplace. 

Achievements: 
✔Initiated an overhaul of  internal processes and procedures in collaboration with the operations manager and presented new program to the agency leadership. This led to cost savings and an increase in the speed of delieverables. 
✔Relationship and Project Management representing over 100K to 500K+ USD in services per project: 

● Vantage Token (Non Profit Sector)
● Jet Data (Aerospace)
● Cerlos Composites (Construction)
● Mass Roots (Cannabis)
● Social Media Platform (NDA)
● Small Business Platform (NDA)
● And more. 

The key to any venture is building the right team. Our stellar group of industry leaders in blockchain programming, ICO consulting, legal protection, marketing/PR and business management can successfully bring your concept into reality.

Account Director

Startup Canada

This exciting digital program takes place on Twitter every Wednesday and Friday at 12 pm ET, when we dive deep into a topic with a virtual panel of experts.The chat is hosted by Edwin Frondozo, an entrepreneur and proud volunteer with Startup Canada!

#StartupChats Guest Expert 

Scofield Digital Storytelling

●	Recruited to lead the overall social media strategy and contribute to the company rebranding efforts including the development and launch of the Story For Social and Exhibitor Videos divisions
●	Oversee an intern and external vendor in the management and performance tracking of social media accounts
●	Conduct consumer research to identify target audiences and develop customized marketing campaigns
●	Collaborate with the Executive Vice President to establish KPIs, monitor progress, and create monthly reports
●	Participate in meetings with senior executive team members from Scofield Digital Storytelling and Story for Social to develop strategies for client pitches and outreach campaigns

Key Achievements:
✔ Contributed to the successful launch of Exhibitor Videos with projected revenues of over $100,000 per year by creating the online marketing strategy, establishing the standard procedures, and helping secure new clients
✔ Successfully expanded the company’s social media presence through organic strategies and targeted campaigns
✔ Improved the strategic planning and execution of marketing campaigns by introducing Google Analytics to track and analyze the performance of the website and social media platforms
✔ Secured an agency partner relationship with Sprout Social and successfully generated over 40 new client leads by organizing a major launch party in Indianapolis for the Story for Social division
✔ Gained 13,000+ media impressions in only 2 hours for the American Heart Association’s annual walk by securing coverage from a television news station and partnering with a local radio personality to Facebook Live the event
✔ Enhanced client engagement by introducing various digital marketing tools including MailChimp and Wistia
✔ Spearheaded a pilot series of thought leadership video chats to be featured on the website by interviewing 5 industry professionals on various topics including brand advocacy, social selling, and social media management

Director of Social Media & Social Video Marketing 

Scofield Digital Storytelling has 30+ years of experience crafting engaging and effective stories for brands, products, organizations, and more. We use video, animation, and creative technology to help our clients effectively tell their stories by relating to their customers, standing out, getting understood, and getting results. From television commercials, to brand essence videos, to corporate communications, and emerging creative technology like Virtual Reality / 360 video, we are your ideal partner for effectively getting your brand’s story out. 

Contact our producers now and let us help start shaping your brand’s next story.

Senior Strategist

Dynamic, creative, and data-driven Digital Marketing Specialist offering 10+ years of experience devising and executing strategies that build brand awareness, engage target audiences, and exceed ambitious expectations. 

Recognized as an energetic relationship-builder who quickly gains the trust and respect of clients, senior executives, external partners, team members, and key decision-makers to deliver strategies that align with performance and long-term business goals. 

Dedicated change agent with a proven history of overseeing teams in all aspects of project development – from initial planning and consultation through to delivery and evaluation. 

Confident communicator with the ability to deliver compelling speeches and collaborate with diverse stakeholders on a day-to-day basis.

Specialties: 
Digital Marketing Campaigns
Social Media Management
Strategic Planning & Execution 
Performance Tracking & Evaluation

Project & Budget Management 
Market & Consumer Research
Presentations & Public Speaking
Audience & Client Engagement 

Public & Media Relations
Vendor Contract Negotiations
Event Planning & Coordination
Leadership & Team Building

Technical Skills: Microsoft Office Suite | HootSuite | MailChimp | Sprout Social | Google Analytics | Unbounce | Wistia | G Suite | Paid Social Media

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Nora DiNuzzo

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The Battle

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Peter Davison

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Engagements

Likes

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