Nora DiNuzzo

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

Co-Founder & Chief Strategy Officer

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

There is nothing greater to me than women supporting each other 💞

This week, I had the pleasure of speaking at an event for Dress for Success Pittsburgh alongside my longtime friend, Hollie Geitner, APR and newer friend Nicole Ramirez. 

Whether I have known women in my life for 1 year or 20… when they ask me to show up to support something that matters to them and other women in our community, I am THERE.

And shoutout to two special women I mentioned during our session, which was about how to use your voice on LinkedIn - Joy Hoover and Amena 🦒 Chaudhry, SHRM-SCP.

Even though you are miles away, I share your stories and I speak your names. And I know what little I shared about you - your brilliance, innovation, courage - inspired someone in that room.

I’m putting together something really special and important for women this year. Watch this space - I’ll be sharing more soon. 

If you are a woman who supports other women with your full chest - THANK YOU 🙏

No alternative text description for this image

Back on my speaking grind.

I miss pitching every day.

Which is why now, I love to present - and to educate.

Are you a speaker too?

If so… tell me what you speak about, and where!

Maybe I will catch you in my travels ✈️

There is nothing cooler than seeing women follow and achieve their dreams.

Unsurprisingly, as someone who likes to write… so do many of my friends. And their dreams include becoming a published author ✍️ 

I met Sophie Jane Lee a couple of years ago, and knew right away she was special. She has a magnetism and spark that you can’t fake, nor can you force. She just embodies it. 

Of course we connected over marketing as well, and I love her branding for Electric Peach 🍑⚡️

Now reading her book, I understand just how hard she fought to get to the point where being herself seems so effortless.

Sophie says in her new book, Beyond Palatable: A Manifesto for Unapologetic Women that “the path forward is not about fixing ourselves, but about remembering who we were before the edits.”

First… A BAR.

Second… that knocked the wind right out of me.

Because you’ve been you all along.

And I’ve been me.

Along the way, as women we were told to, encouraged to, bullied into editing ourselves.

Not just the physical edits. The ones that demanded we rewire our entire personalities. 

As many of you have witnessed in my own transformation, I stopped editing myself about 5 years ago.

Dave DiNuzzo and I dubbed the pandemic year DGAF 2020 - and that’s precisely when I stopped.

Because I saw that life was too short to keep trying to be someone else’s desired version of me.

And the only person who has to live with how I am is me.

One of the greatest advantages of entrepreneurship is the freedom to be yourself.

People have said, “I never knew you felt that way.”

Now that I’m free there is not only a joy in speaking my mind, but also a responsibility to do so.

Especially because I know that many other women cannot yet.

Because it doesn’t feel safe.
Or actually isn’t safe.

Sophie’s book is going to be a transformational read for so many women. I can’t wait for you all to read it.

And to kick off her upcoming book tour, I invite you to hear Sophie and friends (including me!) speak about moving beyond palatable at the Unapologetic Voices live event next Monday, March 2nd.

It’s going to be a 12-hour marathon of incredible speakers in conversation with Sophie - including two women I’m truly in awe of, Erin Corine Johnson and Yinka Ewuola 🤩

Please join us to talk about how to use your unapologetic voice, and stop editing yourself to fit someone else’s dream or narrative.

Who you are and what you want for your life is more than enough 💗

Link to event in comments. I’m speaking at 1:30 EST. Hope to see you there 🙌

Everything that Cindy Gallop said.

I’ll keep what I do professionally quite brief. Here is my elevator pitch:

I have one job - make people millions of dollars.

$200mm and counting so far.

You may not be surprised to hear that 100% of people I talk to - business owners - would like to make millions more than they are making today.

But you might be surprised to know that <1% are actually ready to do it, this minute - mentally, emotionally, financially. 

If growing businesses was that easy and inexpensive… we’d all be retired on the beach in Bali already 🏝️

You have to spend money to make money. Sorry to break it to you.

So… if and when you are ready to make millions… you know where to find me 😎

Free is cancelled. Come with your checkbook ready 😘

Happy #IWD to all the badass women business owners I know and love, who are here to MAKE MONEY today and every day 💰💰💰

As Cindy says… don’t empower me.

PAY ME.

I like to blow shit up. I am the Michael Bay of business.

Women of LinkedIn - THIS IS A PUBLIC SERVICE ANNOUNCEMENT!

As Samantha Katz has established, today and today only, on International Women's Day, shocker - LinkedIn has tweaked the algorithm to give us more visibility.

Today, do you see more women in your feed?

Today, did you see that my #IWD post about 'Don't Empower Me, Pay Me', in one day, has gotten to date 93,000 impressions, 4,390 reactions, 142 comments and 492 reposts?

I NEVER get that kind of engagement and traction on here, despite having over 145,000 followers.

Post the shit out of everything you want everyone to know about on here today, that MAKES YOU MONEY.

Algorithmic suppression = economic oppression.

This is why we demand #FairnessInTheFeed - not just on International Women's Day, but on every other day as well 💥

New York is an excellent place for an elite beverage goblin.

Who wants to grab a drink in Midtown with me? DM for happy hour location📍

A few years ago, Sam Kimelman said "you make people question their fundamentals" when it comes to growth. 

That's exactly why Blood Sweat & Tears is launching Clarity Cohort this month. 

Because for a lot of agencies and creative service companies, growth fundamentals - positioning, ICP, POV, building a custom strategy, developing growth SOPs, executing the plan consistently over quarters and years - are missing. 

And it's really no wonder. It's not like there is the equivalent of portfolio school for agency business developers. As someone once said... we got our MBA the hard way 🥵 

If you are still struggling to nail the fundamentals of growth for your agency, come to our next cohort - Thurs. March 19th from 1-2:30p ET. 

I will be teaching 8 core concepts that every agency leader and business developer needs to master. More about the modules and the course format on our website - I'll drop the link in the comments 👇 

Agency growth isn't magic.
It's method. 

Now you can learn the methods I have developed over nearly 20 years in this game... so you don't have to wait that long to nail growth 📈

There is no such thing as an overnight expert.

To master any subject, sport, hobby or profession… there is simply no avoiding reps.

Dave DiNuzzo is currently teaching our son Leo to golf, and it’s been really cool to see him embrace working on his swing, and improving every time he goes to the range.

He just turned 7 last week, and yesterday he was hitting drives 75-100 yards. That’s about 25 yards further than the last time he was at the range.

We also got him a putting mat for his birthday, and as I write this he is practicing his putting before school.

Yes, golf is a game and it’s (mostly) fun ⛳️ 

But it’s also a game that’s impossible to improve at without putting in reps.

And I would know, because lately I’ve been too busy to make any improvement. Been putting in too many work reps, per usual.

To all my friends putting in the reps… I SEE YOU 👀 

Specifically want to shout out a few founders whose focus on reps is leading to big things. Follow and keep your eyes on them, because they are about to skyrocket 📈

evante daniels 
Melissa Withorn  
Chelsea Burns, M.S. 
Victoria Carrington Chávez✨ 
Sebastian D. P. Hidalgo 
Asmara Kazmi  
Nicholas Whitaker 
Mayisha Shamiha, M.A.

Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

If you're building something that matters, let's create messaging that does it justice.

I’m Peta, and I'm a Brand Consultant. Helping growing brands find their voice,  grow with intention, and market without losing themselves in the process.

Before I started out in marketing, I spent 15 years in youth work, convincing sceptical teenagers to trust me. And I was *really* good at it.  

It turns out, winning over sceptical humans is a highly transferable skill.

Because when it comes to trying to get a teenager to listen or trying to get an audience to buy, the secret is the same:

✔ listen deeply  
✔ understand what actually matters to them  
✔ speak in a way that makes them feel seen  

And that’s exactly what I do for brands like yours.  

The best youth workers build trust. They listen, empathise, and direct.  

The best brands? They do the same. They don’t scream for attention. They create connection. They make people feel heard, understood, and supported.  

And that’s where I come in.  

How I help you speak clearly, connect deeply and grow ethically:

✔ Brand messaging strategy – Get crystal clear on how to position your brand, communicate your value and stand out in your space. No more second-guessing what to say.  

✔ Tone of voice development – Define a voice so distinct that your team, VA or social media manager can confidently write like you without you having to rewrite everything.  

✔ Website copy that converts – If you know your offer is life-changing, but your website isn’t selling like it should, we fix that. No sleazy tactics, just messaging that resonates.  

✔ Emails that build trust and drive sales – You don’t need to trick your list into buying. You just need the right words, sent at the right time, in a voice that feels like you.  


Who I work with: 

I write for brands that stand for something. That care about their people. That refuse to rely on manipulation to make sales.  

✔ Coaches, consultants and experts with a growing audience  
✔ SaaS and tech brands that want messaging as sharp as their product  
✔ Ethical eCommerce and wellness brands that prioritise connection  

Book a free strategy call: https://calendly.com/allwordsbypeta/inquiry
 
#startups #saas #ecommerce #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife #FemTech #SexTech 

https://www.wordsbypeta.com/

🎙 The Soap Box podcast
If you like conversations about the crossover between politics and marketing, I host The Soap Box – a podcast for business owners with a social conscience. Search for it wherever you get your podcasts.

taplio

The Battle

Nora DiNuzzo

Peta O'Brien-Day

Followers

Posts

Engagements

Likes

Performance ScoreNora DiNuzzo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nora DiNuzzo

Peta O'Brien-Day

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nora DiNuzzo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNora DiNuzzo's LinkedIn Performance