Nora DiNuzzo

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

Co-Founder & Chief Strategy Officer

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

I’m not going to be on here talking about marketing and growing businesses when citizen journalists and witnesses are being executed by our government in broad daylight.

Pay attention to what is happening in Minneapolis.

Do not be silent.
Do not look away.

GET LOUD.

My grandparents fled from the Nazis so they could be free. 

So their kids could be free.
So I can be free.
So my kids can be free.

THIS is not freedom.
THIS is tyranny.

2026 is the year I'm expanding from 1:1 into 1:many consulting. 

2025 brought some experiments in this area, but this is the year both Pitcher 🍋and Blood Sweat & Tears will be bringing products to the market to serve more people, and spread critical growth knowledge where it is needed most. 

1:1 consulting is more intensive, specific - and therefore, more expensive.

Group learning is a powerful and affordable alternative that consultants and coaches can benefit from implementing, through a cohort style approach - whether live learning, or virtually delivered. 

Drop me a note in the comments if you'd like me to send you more information about our upcoming cohorts. And tag your friends who might want to join in.

BS&T cohorts deliver growth operations best practices for independent agencies. We'll be running our next cohort in February. Email me for more info: nora@bloodsweatandtears.co

The Pitcher cohort is going to be a collaboration with the infinitely fabulous Asmara Kazmi at THE OPS ROOM. This is a cohort geared towards women entrepreneurs (and those that are founder-curious) to help them leave no dollars or crumbs on the table 💰💰💰 DM me for details and to get on our waitlist for March/April.

Thank you to those who have inspired and encouraged me to take this approach - especially Darren McKee and Misha Bleymaier-Farrish 💕

Last week was one that filled the soul and reminded me why I’m doing what I’m doing.

Not only spending time in New York (my favorite city) with clients and partners, but also receiving feedback like:

“I’m usually a skeptical prick, but actually I appreciated this session very much.”

“That was the most efficient and productive two days I’ve ever spent on strategic planning. The preparation was outstanding.”

“They are exactly what we need for this moment.” (re: a referral we made)

Adding these and more to my WIN BIN 📥 

Don’t forget to stop and celebrate your wins, big and small. And save them! I’m doing a physical win jar this year (with post-it notes) but a digital win bin of screenshots is also great.

Save all those emails, texts and Slacks. You’ll forget during the year and in the moment what an impact you are making.

If you’re ever feeling down or discouraged - revisit your wins. It will remind you why you get up every day to do what you love.

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2026 is off to an intense start.

Kind of like the musical selections at JOE & THE JUICE first thing in the morning.

(Enjoy this microdose of what it feels like to be in Ibiza 🏖️)

No matter what… keep moving, keep going!

Off on my first official trip of the year… NYC, here I come! ✈️

Seeing the same place from a different angle gives you a whole new perspective. 

And the same is true for business problems. 

New angles unlock different outcomes.

Last night, I saw ‘Anna Christie’ at St. Ann's Warehouse in DUMBO with the Grapeseed Media team.

When we exited, this was our view of the Brooklyn Bridge. 

In over 30 years of spending time in New York City, I have never seen the bridge from this angle.

And it took my breath away.

I realize that a big part of what I do as a consultant is help my clients see their world from a new angle.

Sometimes after 10, 20 or 30 years.

From the outside looking in - and then from the inside looking out, but with a new lens.

Insider x outsider perspective is the fastest path to significant growth multiples vs. small incremental gains over time.

If you want to grow fast, or grow again - you need to look at your business from a whole new angle.

Excellent advice for 2026 and always courtesy of Keegan Robbins. 

My friends are my lifeline in business and in life!  

Who are some of the people that give you the best advice?

Drop their gems in the comments and enlighten me 💎

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Delta Air Lines got the vast majority of my travel time and miles last year ❤️ 

I traveled 55 days in 2025. That's 15% of the year! 

I love flying with Delta because they really take care of their members. 

Their planes and seating are the most comfortable, and Comfort+ rates are reasonable for business travel. 

Their team members are always extremely courteous - I have never witnessed a negative encounter or heard a bad word from or directed at any of their staff. 

Their app is by far the easiest to use of all the airlines.

Status is easy to work on and achieve, if you travel frequently.

Access to the Sky Lounges makes working between flights comfortable and easy.  

Their integration with partners like American Express and Uber help you earn exponentially more miles for business travel. 

Really can't say enough good things about Delta! I made the switch over last year from Southwest (after being a longtime card member) and won't be going back.

I like to blow shit up. I am the Michael Bay of business.

There are things you can do. 

10 things, in fact. 

From Stacey Abrams:
https://lnkd.in/efDSvVh3

Ben Ampil 🔺

Neuroscience Trainings for Clear Thinking, Motivation, High Performance & Team Harmony▪️Improve with Science, not Motherhood Statements▪️Understanding Our Brain Makes Us Better At Everything We Do▪️TEDx▪️ben@benampil.com

If you do not "Mind" your Mind,  you would not be able to Manage your Behavior.


Efforts at instituting Change have been focused on the Structural aspects of the Organization. These has systematically failed because they neglected the reality that Change Cannot Happen without individual people changing their Thinking, Beliefs, and Behavior.

And all these depend on the Biology and Programming of the Human Brain.


Our Brain determines who we are, how we think, and how we act.  Yet most people know more about how their Phones work than they do their Brains.

There is no such animal as "Leadership" per se. 

Rather, Teams & Organizations can only, at best, look for behavioral manifestations of "Leadership".

With advances in Technology, we now know how the Brain is programmed to generate these Leadership Behavioral Manifestations (such as Motivation, Focus, Decision-Making, Critical Thinking, Creativity & Innovation, and Diversity, Equality, & Inclusion, to name a few).

"Traditional Training" focus merely on describing the "WHAT" but fall way short of providing Teams & Organizations the "HOW".

And those are in the realm of the Brain.

The better we understand how our Brains work, the better we can make our Brains work for us.

Recognizing this unserved need in the marketplace, Ben had invested considerable time and resources to pursue rigorous training in Applied Neuroscience from renowned learning providers, namely:  Harvard University EDx "Fundamentals of Neuroscience" (USA),  the OptiMind Neuroscience Institute (USA),  the Academy of Neuroscience & Education (UK),  the Neuroscience Academy (Australia),  and the Neuroscience School (Canada).

Ben is also certified as a Neuro-Linguistic Programming (NLP) Master Practitioner, having pursued his certification training from NLP Comprehensive (Colorado), and the Tad James Company (Las Vegas).

His Unique Selling Proposition (USP) follows the Equation:

Your Organization's Success  =    Science   +   Management Theory (Academic Degrees in Engineering, MBA, & Masters in Economics)   +   Actual Senior Executive Experience (over 20 years' experience in the various cross-functional disciplines of General Management in a wide variety of Industries).

John Sculley, the former CEO of Pepsi & Apple, once declared:  "The Future belongs to those who see Possibilities, before they become obvious."

Excuses would always be around.  Opportunities won't.

Message me at:

ben@benampil.com

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Nora DiNuzzo

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