Nora's Copy

Chief Storyteller 

Big Change Makers

As a Social Impact Coach, I : 

- Mentor purpose-driven entrepreneurs to turn their purpose into projects
- I help you identify social missions and craft sustainable strategies to achieve them
- Refine business models so you can create social impact without a financial trade-off
- Provide guidance on securing funding, accessing resources, and building strategic partnerships
- Offer ongoing support and accountability to help you navigate challenges to your social goals
-Facilitate networking opportunities and connections within the social entrepreneurship ecosystem

Practitioner Coach

Nora's Needle

www.norasneedle.com is a sustainable fashion brand that was registered with Nigeria’s Corporate Affairs Commission (CAC) in 2014 and focuses on the designs of timeless pieces of female clothing using African print.  A sustainable, minimalist and urban brand, Nora’s Needle creates clothing that are elegant and at the same time eco-friendly. Using a variety of channels, Nora’s Needle advocates and raises awareness via its #whomademyclothes campaign on the environmental impact of fast fashion and why consumers should be interested in the global discussion using #whomademyclothes.

•      In this role, I managed internal communication, external communication and employee 
        engagement activities for Nora's Needle.

•	Led a 5-man team of designers to Conceptualize and create timeless and trans-seasonal clothing 
        designs that do not end up in landfills.

•	Generated web content and social media content for the brand.

•	Worked closely with the team to implement ethical and sustainable methods of production and 
        supply that ensures maximum benefits to customers while minimizing impact to the environment.

•	Designed and delivered strategic capacity building workshops that integrate ethical and 
        sustainable design principles to all employees, including but not limited to tailored tools, 
        resources, visual management or communications tools, one on one support and/or training 
        workshops.

•	Created pitches for collaborations with key partners and supervised marketing and public relations 
         efforts.

•	Supervised order fulfillment on all sales channels and general customer-retention strategies

Project Manager

Inspire Decisions Consulting

www.inspiredecisions.com is a social enterprise and certified ISO 20700 Management Consultancy Service Provider that collaborates with government agencies, civil society organizations, private sector companies and leading international development organizations to conduct research, analyse policies, develop strategies and implement programs that promote resilience, sustainable food security, improved nutrition, entrepreneurship and employment opportunities.
While with IDC, I : 

• Developed and conducted due diligence and organizational capacity assessments prior to  entering strategic relationships and partnerships with the company’s network of private  companies, financial institutions, civil society organizations, other public agencies, and 
Smallholder farmers’ cooperatives and associations while maintaining a Management Information System (MIS) for partners 
• Led the development of external advocacy and communication messages and campaigns for key donor-funded projects/assignments such as (FCDO/Palladium) implemented by Inspired Decisions Consulting Ltd.
• Managed all communication, branding, social media, video production, and web content creation processes.
• Managed the communications team and track performance 
• Managed company relationships with the media, and advertising and public relations agencies. 
• Generated sales leads through events and content marketing. 
• Supported local smallholder farmer cooperatives and associations executives to use and internalize effective mass and tailored media communication and information channels adapted to their contexts including channels such as radio, SMS, WhatsApp and interactive voice response channels (IVR).

Head of Partnerships and Communications

Seconded to Meadow Foods, I provided communications and public relations-related technical advisory services on its GrowIT Project. GrowIT targets 20,000 smallholder farmers in Adamawa and Gombe State and is funded by the Feed the Future Nigeria Rural Resilience Activity implemented by a consortium led by Mercy Corps, alongside Save the Children and IFDC as implementing partners. I was primarily responsible for leading communications and strategically positioning the GrowIT brand. To that end, I :

 *Led the development of external advocacy and communication messages and campaigns for key donor-funded projects/ assignments funded by USAID through Mercy Corps Nigeria's Rural Resilence Activity.
* Managed all communication, branding, social media, video production, and web content creation processes. (Create a social media calendar, create captions for each post and schedule posts on Hootsuite and other apps so I can Copy Once & Post Everywhere -COPE )
* Managed the communications team and track performance
* Managed company relationship with the media, and advertising and public relations agencies.
*Managed strategic communications for Meadow Foods Co-founder
*Worked with Directors, Deputies, and Program Managers or their designates so I can write, edit, design, and produce engaging, accurate, and useful knowledge products and resources including print and digital handouts, FAQs, talking points, newsletters, success stories, articles, blog posts, presentations, infographics, posters, journal articles, conference and event materials and training resources.
*Created and managed an editorial calendar while maintaining editorial vision: voice, image across all content and assets.
*Ensured that the GrowIT project is on the major screens, airwaves, social media, print etc so that the project gets measurable traction and mileage which eventually converted to sales.

Communications Consultant for Meadow Foods GrowIT Project

Ciphermedia Limited

www.ciphermedialtd.com is an information technology firm  with the primary objective of helping businesses leverage on the power of the internet by having an online presence in the forms of ecommerce sites, content management systems and/or online marketing. 

•	Led a 3-man team of content producers to ensure contents met clients’ brief and overall objectives of their website.
 
•	Collaborated with the design team to plan and develop content, style and layout that were consistent for 20 brands, across 10 industries.

• Provided audience mapping and created compelling content for Ciphermedialtd subscribers via
Mailchimp marketing.

•	Edited the "About" and "Services" pages for www.ciphermedialtd.com 

•	Built staff capacity through trainings on SEO and SEM to ensure that clients’ ranked high in search results.

•	Worked closely with the team to create business pitches to attract new projects for Ciphermedia Limited.

Communications Manager

Etisalat Nigeria

Etisalat Nigeria (now 9mobile) is a multinational Emirati based telecommunication services provider, with operations in 15 countries across Asia, Africa and the Middle East.

•	Provided superior customer service via phone and email both as a caller and receiver.

•	Employed questioning and listening skills to support callers/clients 

•	Escalated high level queries to support units

•	Appropriately communicated with different behaviour types on the telephone and via email and managed irate customers. 

•	Appropriately communicated with different behaviour types on the telephone and via email and managed irate customers. 

•	Marketed the company’s products and services through various cross-selling strategies.

Customer Care Executive

MTN Nigeria

MTN is an emerging markets mobile telecommunications operator at the forefront of technological and digital changes. Headquartered in Johannesburg, South Africa, its operations cut across a number of African, Asian and European countries. 

•	Answered incoming calls from Pay As You Go (PAYG) and contract customers. 

•	Provided first call resolution on customers’ queries on products and services as well as network-related issues. 

•	Referred advanced queries to high level support. 

•	Logged all call types for record keeping. 

•	Telemarketed and provided after-sales services

•	I used Single View, Minsat and other applications to check the status of callers’ lines.

•	Achieved Customer Satisfaction Rating of 98% within the first six months of joining the company, thus increasing customer retention.

•	Consistently maintained a Customer Satisfaction Score (CSAT) of over 95% for ten months.

Online Customer Care Rep

"I do this for Lucy. I'd do anything for her. Because if my presence doesn't make an impact, my absence won't make a difference".

One hot afternoon in May 2005, Nora walked into her friend Lucy's mother's empty restaurant. There, she found the woman in excruciating pain, sobbing as she rubbed some balm on her sore knees. It was clear her line of work exacerbated her arthritis.

Curious, Nora asked why she stuck with a job that worsened her health. 

"I do this for Lucy. I'd do anything for her. Because if my presence doesn't make an impact, my absence won't make a difference, she said."

Those words hit Nora hard and stayed with her through the years. 'No life is complete unless it impacts another'.

From Quilla Bohannon, who brings joy to kids with hair loss through "Free Wigs 4 Kids", to Nigerian Hydroponic Farmer, Samson Ogbole,  and all the purpose-driven individuals whose stories she has told…these impact stories, they're her jam.

With a background in development communications, feature writing, and digital storytelling, Nora has over 12 years of experience in humanitarian and gender-based issues.

In 2005, for example, she conducted the first-ever project on Female Genital Mutilation for the Department of Mass Communication at the University of Maiduguri. This research yielded vital recommendations and laid the groundwork for development communication efforts in the Zawiya Community.

In 2022, Nora kicked off "Tell Your Brand Story," a 51,000-subscriber-strong newsletter that has empowered professionals and entrepreneurs with the tools to master brand storytelling. 

She’s also the creator of “The 7-Day Personal Branding Email Challenge,” where she's trained 112 entrepreneurs from 7 countries to build stellar brands on LinkedIn.

She is a strong advocate for climate action, a loving wife, and a mom.

Nora is a LinkedIn Top Voice in Storytelling and Social Impact. She has been featured in LA Weekly, InStyle, Insights Success, the Guardian, Vanguard, Daily Trust, and Marketing Edge.

In 2023, she was listed as one of the top 100 Content Creators in Nigeria and #1 in Writing and storytelling by Favikon. 

Nora is committed to empowering organizations, entrepreneurs, and professionals to harness the power of storytelling for sustainable impact, influence, and income.

Nora Agbakhamen

10 Louder

In my role, I conduct competitor and market analysis, identifying brand positions, target audiences, and value propositions. I also analyze customer surveys to refine our understanding of customer needs, directly informing product and marketing strategies. A key responsibility includes leading lead generation efforts, using targeted research to craft compelling email campaigns that engage potential clients effectively.

Achievements include:

. Detailed competitor analysis on over 50 companies across multiple industries, informing strategic decisions.
. Contributed to the creation and execution of marketing strategies and testing plans. 
. Led customer survey analysis, driving product improvements and targeted marketing.
. Successfully increased engagement and potential leads through effective email marketing campaigns.

Marketing Communications Consultant

Spearheading end-to-end B2B campaigns, seamlessly blending strategy and execution for optimal results.
Specializing in Account-Based Marketing (ABM) initiatives. Leveraging HubSpot extensively to streamline processes and enhance campaign efficiency.
Adept at crafting compelling content for both organic and paid social media channels, ensuring a cohesive and impactful online presence.

Marketing Manager

Return On Energy, Inc.

Marketing and Communication Manager

EarthX

As the VP of Digital Products Marketing and Operations, I oversee marketing and communication strategy for EarthX TV, utilizing design thinking and competitive analysis to drive overall viewership, subscriptions, and ad revenue. 
My key achievements:
• Selected to serve as Project Manager for launch of EarthX TV on mobile and streaming platforms, growing viewership to 180K in first quarter.
• Built custom dashboard to provide high-level data reports to ensure leadership is informed and involved in opportunities or challenges affecting key decision-making. This resulted in in increasing ad sales, viewership and more efficient marketing spending.
• Established new features for EarthxTV, increasing engagement and customer retention including push notifications, personalization, recommendation engine, talent and show information, and compelling thumbnails and images.

VP of Digital Products Marketing and Operations

RIDE Television Network

For this position, I led marketing needs assessment for company channels, providing analysis on cost, capability, and sustainable strategies to reach growth revenue goals. I performed marketing services such as website management, digital marketing campaigns, and content creation, overseeing consumer life cycle strategies, acquisition, subscription, and retention. Finally, I directed digital product including UX, CX, content creation, transactions, and subscriptions.
My accomplishments included:
• Optimizing brand awareness, growing viewership and subscribers by 52%.
• Revitalizing the marketing department, restructuring budget to focus on customer engagement and retention, increasing social media followings by 23% and overall channel subscriptions by 34%.

Marketing and Communication Consultant

The Alternative Board (Worldwide) 

As CDO, I directed business development and marketing functions, executing event planning, sponsor management, strategic planning, and marketing management. During my tenure, I achieved:
• Doubling members by increasing event quality and inviting targeted audiences through free one-on-one coaching.
• Increasing existing member satisfaction by offering more resources and coaching opportunities.

Director of Marketing And Development

Lifetime Hearing Clinic Inc

As the Co-Founder, I led operations, process improvement, sales, marketing, and strategic planning. I oversaw financial management, vendor relations, and system improvements across the organization. 
Key achievements:
• Grew organization from $60K debt to $2.5M profit with five locations opening in less than six years.
• Increased market share and customer acquisition through location growth and home service offerings.
• Reduced product cost by 25% through product purchase diversification.

Co-Founder and Director of Marketing & Operations

University of California, San Diego - Rady School of Management

Entrepreneur Program Assistant

Land and Human to Advocate Progress

Co-Founder and Project Manager

A seasoned marketing and business strategy leader with over 15 years of experience, I empower growth-oriented companies to achieve success through powerful communication and strategic planning.

My Expertise:

- Founding and guiding multi-million dollar organizations: Leveraging my leadership skills, I've spearheaded the growth of both non-profit and corporate entities, fostering efficient resource allocation and driving revenue.
- Transforming marketing chaos into clarity: I excel at helping companies navigate the complexities of modern marketing and digital channels, crafting actionable plans that fuel business expansion.
- Comprehensive skillset: My diverse background spans business intelligence, design thinking, competitor analysis, UX design, digital transformation, and more, ensuring a holistic approach to your challenges.

Communication Powerhouse:

- Exceptional communication skills in English and Arabic: I connect effectively with audiences across cultures, ensuring clear and impactful messaging.
- Business coaching and stakeholder relations: My experience fosters collaboration and alignment, driving results through effective communication strategies.

Key Skills I Deliver:

- In-depth research and analysis: I gain a deep understanding of your company, competitors, and target audience, informing strategic decisions.
- Storytelling that resonates: I craft compelling brand narratives and content that engage and convert your audience and maintains your brand reputation.
- Actionable plans and measurable results: I create data-driven marketing and communication plans with clear goals, scorecards, and reporting systems for continuous improvement.

Ready to Collaborate?

Let's connect on LinkedIn or email (reba_judeh@yahoo.com) to discuss how I can help your company achieve its strategic goals through powerful communication and smart marketing strategies.

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The Battle

Nora Agbakhamen

Reba Judeh

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