La Maison du Chocolat

Marketing Manager

Taplio

Are you serious about LinkedIn? Then Taplio is about to be your best friend.

Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Second Half Solopreneur | C.L.E.A.R. Purpose™ | Monetize Your Mind™ | live a profitable life

𝗧𝗛𝗘 𝗧𝗛𝗥𝗘𝗘 𝗢𝗪𝗡𝗘𝗥𝗦Every week, I meet three types of business owners:Owner #1 just realized they should start thinking about selling "someday." They're 55+, tired, and terrified to look under the hood. Will they leave millions on the table?Owner #2 is drowning in due diligence, second-guessing everything, hasn't slept in weeks. The buyer went silent. Their attorney and banker are fighting. They're ready to walk away just to make it stop.Owner #3 sold six months ago. $30M+ in the bank. But they're sitting in their kitchen at 10am with nowhere to go, nobody calling, nothing urgent. They thought selling would bring freedom. Instead, it brought a void.Here's what nobody tells you: Only 20% of businesses that go to market actually sell. And 85% of those owners deeply regret it within 12 months.Not because of the price.Because they planned the EXIT but not the ENTRANCE.𝗜 𝗗𝗢 𝗦𝗢𝗠𝗘𝗧𝗛𝗜𝗡𝗚 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧.For 21 years, I've guided business owners through M&amp;A—but my work doesn't start at the LOI and doesn't end at closing.I guide owners through three critical transitions:PREPARING TO SELL → So you don't leave $5-10M on the tableNAVIGATING THE SALE → So you don't get retraded or outmaneuvered by professional buyersTHRIVING AFTER THE SALE → So you don't wake up post-close with a full bank account and an empty soulThis is the SMART Exit Framework™—maximum value, minimum regret.𝗠𝗬 𝗦𝗧𝗢𝗥𝗬:I launched my first business at 20. Since then, I've owned or partnered in 9 companies—giving me the perspective of someone who's been in your shoes.21 years in M&amp;A. Hundreds of transactions. Global stages. Author of SMART Exit Advantage.But here's what drives me: I've watched too many owners sell and collapse. They got the money but lost themselves.My mission is to make sure that doesn't happen to you.𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:→ Owners 50+ preparing for exit in 1-5 years→ Owners in-transaction feeling overwhelmed→ Recently exited owners searching for purposeYou deserve an exit that's valuable financially AND emotionally.𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞:Read the book: SMART Exit AdvantageBook a SMART Exit Assessment: [link in profile]Your business is worth millions.Your life after should be priceless.

Paul B. Evans

One of the biggest elephants in the room when an owner wants to sell? Unproven adjust EBITDA. (Wait! Don't go to sleep, this won't be boring!)

Here’s the reality:
 
You don’t defend value with a story.
 You defend it with numbers buyers can trust.

A Quality of Earning doesn’t just clean up your financials—it protects your valuation.
 
It turns “Here’s what we think the business earns” into “Here’s what the business actually earns once non-recurring, discretionary, and personal expenses are normalized.”

Buyers rely on Adjusted EBITDA to price your company.
 
* Without a QofE, they assume the worst:
* Add-backs get challenged
* EBITDA gets reduced
* Offers come in lower
* And retrades become almost guaranteed
 
(See my Add-Backs Workbook for exactly how buyers think)

A strong QofE flips the script.
 
It defends your value, eliminates ambiguity, and shows buyers you’re credible, organized, and deal-ready.

If selling your business may be in your future—even 12–36 months out—invest in a QofE early.
 
It’s not an expense.
It’s a valuation shield.

Your future buyer will thank you.
Your future self will too.

Anything to add... Jeff Hawkins, CPA or Jeff Silver, CPA ?

Paul B Evans

Sell your company for 25% more | 21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

ELEPHANT IN THE ROOM: Being a Grinch Around the Holidays or Any Days!

Let me tell you about an owner I'm working with right now.

Two weeks ago, his salesperson was promised commissions would be paid before Christmas. Money already earned. Money especially needed this time of year to ensure gifts under the tree.

Yesterday, the employee got the news: "Too much going on. Missed the payroll deadline. It'll come after New Year's."

Meanwhile, the owner is talking about his family's upcoming ski trip to Aspen and the new luxury SUV he's get his wife.

The employee sees it all.

Here's the Elephant Owners are Avoiding:

They look like hypocrites.

Worse, they look like people who don't keep promises to the employees who helped build the business.

Employees aren't stupid. They can see and hear.

And when the owner tells them their earned commission can wait but his vacation can't? Employees know exactly where they rank in his priorities.

Why This Destroys Exit Value

When a buyer does due diligence, they interview employees. And employees tell the truth.

"How would you describe the owner's leadership?"

"Does he follow through on commitments?"

"Would you stay if the company were sold?"

Guess what story they're telling after the owner made them wait on earned money?

Buyers hear that and immediately discount the company. High employee turnover risk. Cultural rot. Leadership credibility issues.

And if key employees are already looking for the door? Valuation just dropped 15-20%.

Here's the Deeper Problem

This isn't just about one missed commission or one bad decision.

It's a pattern. And patterns reveal character.

If an owner can't keep his word on something as basic as paying earned commissions on time, what other promises is he breaking?

If he prioritizes his lifestyle over his team's livelihood, what does that say about his values?

And if he's tone-deaf enough to talk about luxury purchases while employees are wondering if they'll make rent... what else is he missing?

Ask this Question

If a buyer interviewed your employees today, would they say you're someone who keeps promises?

If the answer is anything other than an immediate "yes," there's an elephant in the room.

And it's wearing a Santa hat while employees wonder if they work for the Grinch.

This isn't about being perfect. It's about being consistent.

Because when the business sells, employees will have their say.

Make sure what they say is worth hearing.

The Elephant Detection Diagnostic™ helps identify every uncomfortable truth sabotaging an exit... including the ones about how employees are treated.

Take it here: https://lnkd.in/ezK37BBY 

P.S. The employee has been paid and the owner is changing his ways. He's exiting in 2 years, so fortunately there's time for him to rebuild trust with all his people.

Why Identity Matters (Even If You'll Never Sell a Business)

Whether you're a business owner planning an exit or someone navigating any major life transition—retirement, empty nest, career change, divorce, relocation... this framework solves the same core problem: identity crisis following change.

Most people wait until AFTER the transition to figure out who they're becoming, leading to regret, depression, and feeling lost. 

The Exit Identity Shift Framework™ teaches you to practice being your future self NOW, so major transitions feel like natural progressions instead of cliff jumps into the unknown. 

If you've ever thought "I'll be happy when..." or "Once X happens, then I'll..." this article will show you why that thinking fails and how to transform your identity before circumstances force you to.

21 Years of 7, 8, & 9 Figure Transaction Experience | Exit 365 Infused Strategy | Get the book... SMART Exit Advantage™

Navigating the Hidden Crisis of Selling Your Business Here's the brutal truth: 85% of business owners regret their sale within a year. Not because the

Open article: The Exit Identity Shift Framework™ by Paul B Evans • 5 min read

“I can’t even understand what you do to charge that much! I can sell my business myself and save the money.”

Here's what the data shows:

Researchers examined more than 3,000 companies that sold. The ones with professional M&A representation received 25% higher valuations and 1.5x EBITDA multiples compared to owners who went it alone. (Source: University of Alabama, Portland State University, Northern Trust studies)

Let that sink in.

Same businesses. Same market conditions. Same buyers.

The only difference? One group had guides who'd done this hundreds of times. The other group was figuring it out as they went.

My world is one of leverage and multiplication. 

That gap isn't small. On a $10M deal, 25% is $2.5 million left on the table when unprepared and under represented.

But here's what the studies don't capture: the deals that never close at all.

The owners who go it alone, get buried in due diligence, burn out after six months, and walk away with nothing but legal and accountant bills and regret.

Those don't show up in the data because there's no sale to measure.

Buyers negotiate deals for a living. They have teams of accountants, attorneys, and analysts working full-time to extract every advantage.

You're doing this once. Maybe twice in your entire life.

That's not a fair fight.

Professional representation doesn't just increase your valuation. 

It levels the playing field. 

It keeps you from making rookie mistakes that cost millions. And it gets you to the closing table instead of watching deals collapse in month nine.

If you're serious about selling, get serious about preparation.

SMART Exit Advantage walks you through the entire process—what to prepare, who to hire, how to navigate negotiations, and how to avoid the traps that sink deals.

Because going it alone doesn't make you brave.

It makes you exhausted, exposed, and exploited.

Grab your copy on Amazon: https://amzn.to/44aUjGq

25% higher valuations don't happen by accident.

They happen by design.

2 a.m. last night. My grandson decided to sneak out.

Thought he was clever. Thought he'd get away with it.

Forgot about the outside motion cameras. Got caught. Plus he damaged the screen on top of it.

And then? He still lied. "I never went outside."

The evidence said otherwise. 

Footprints in the dirt. 

Grass on his shoes. 

The screen ripped from the frame.

The lie made everything worse.
 
You're not 14. 

Your business isn't a bedroom window.

But some of you are doing the same thing.

Hoping buyers won't notice. 
Hoping they won't dig deep enough. 

Hoping the story you tell covers the truth you're avoiding.

It won't work.

Professional buyers aren't your tired grandparent heading to the kitchen at 2 a.m. 

They're forensic accountants. 

Due diligence teams with unlimited time and sharp eyes.

They audit your operations.
They examine your financials. 
They interview your key employees. 
They test every part of your narrative.

All of it gets scrutinized. 
All of it needs to be defendable.

Because here's what I know: 

The lie or half-truth, or omission always makes it worse & makes your company worth less.

So stop sneaking. Stop hoping they won't find it.

Whatever you're being sneaky about in your business---fix it now.

Before they find the footprints in the dirt.

Before the damaged screen gives you away.

Start thinking today about anything you hope a buyer won't discover. 

Then make the changes. Now.

Because sophisticated buyers discover everything.

And your credibility and the value of your business is worth more than any shortcut.

As for my grandson? He's gonna get to do some fun outdoor chores today since he wanted to be outside so badly last night.

You, on the other hand, don't have to learn this lesson the hard way.

SMART Exit Advantage walks you through exactly what buyers are looking for, what they'll dig into, and how to fix it before they ever show up.

Think of it as getting ahead of the chores instead of being forced to do them.

(Much better than raking leaves on a Sunday afternoon as a teen. Trust me.)

I asked AI what it "thinks" about the CPA Extinction fear being circulated...

Every week I hear the same question from partners, managers, and owners of accounting firms: “Is AI going to replace CPAs?” It’s a fair question. So I

Open article: Is AI About to Make CPAs Obsolete? The Truth About the “Extinction” Narrative by Paul B Evans • 5 min read

Is AI About to Make CPAs Obsolete? The Truth About the “Extinction” Narrative

Jeff tried to sell his company a few years ago.

It was an emergency. His partner wanted out. They needed to move fast.

It was a battlefield. Constant fighting over terms, add-backs, escrow percentages.

It was an identity crisis. He spent nine months trying to get a deal done while wondering who he'd be without the business.

The deal fell apart at month ten.

Jeff felt exhausted, exposed, and exploited.

When we met two years later, he said: "I'm not doing that again."

He didn't have to.

We spent 18 months preparing focusing on... 

Clean financials. 
Strong management team. 
Reduced owner dependence. 
Built a competitive process with multiple qualified buyers.

This time, Jeff wasn't scrambling. He was selecting.

This time, he wasn't defending. He was leading.

This time, buyers competed for him instead of him being at their mercy.

The sale closed 37% higher than the original failed deal. 

Better terms. 
Better buyer. 

Jeff walked away excited about his next chapter, not devastated like the last one.

Same owner, but better. 
Same business, but better. 

Completely different outcome.

The difference?

Preparation.

Exits don't have to be emergencies, battlefields, or identity crises.

They just feel that way when you're unprepared.

Prepare SMART - available on Kindle - https://amzn.to/4pnk3Il

Don't let a nod cost you $2 million. Become exit-fluent.

You show up for the purchase agreement call. 

The buyer's attorney says: "We'll need a 15% escrow holdback for standard reps and warranties, plus a working capital adjustment based on the peg date."

You nod.

(You have no idea what he just said.)

**𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲.**

Here's what nobody tells you: M&A has its own dialect. Terms like "EBITDA normalization," "earnouts," "clawbacks," and "seller notes" get thrown around like everyone's supposed to just... know them.

But most don't. Because why would you? You've spent 20 years building a company, not studying deal structures.

And that puts you at a serious disadvantage.

It's like trying to negotiate a contract in a language you don't speak. Sure, you can hire a translator (your advisors). 

But if YOU don't understand what's being said, you can't ask the right questions. 

You can't push back when you should. 

You can't smell a bad term buried in legalese.

I've watched owners leave millions on the table simply because they didn't understand what they were agreeing to.

**So I created a glossary.**

Not some academic dictionary. 

A practical guide to the 116 terms that matter when you're selling your company. 

The ones buyers and their teams use every single day.

Think of it as your crash course in becoming *exit fluent.*

Because when you speak the language, you stop being the person who nods and hopes for the best.

You become the person who understands exactly what's at stake - and negotiates accordingly.

Don't sell your business until you can speak the language.

Your future self will thank you.

When it comes to selling your company, I’m not a CPA — and you absolutely need a great one.

Not a generalist. Not a tax-season-only CPA.

A credible, M&A-savvy CPA who understands how to protect value during a transaction.

Here are five reasons a strong M&A CPA directly increases the money you keep after the sale:

1. They turn “tax surprises” into tax strategy.

Most owners focus only on enterprise value.

But what you net after taxes is what funds your next chapter.

A transaction CPA models scenarios and identifies strategies that can save hundreds of thousands — sometimes millions — in tax leakage.

(See: the importance of deal structure & tax planning in SMART Exit Advantage. )

2. They defend your Adjusted EBITDA with credibility.

Buyers don’t accept add-backs just because you say they’re legitimate.

They accept them when they’re documented, defensible, and survive QofE scrutiny.

A CPA who understands M&A knows how to present clean, credible financials that buyers trust — protecting your multiple and preventing retrades.

(This is a core purpose of proper add-backs. )

3. They reduce buyer risk — which increases your valuation.

Messy financials make buyers nervous. Nervous buyers lower offers.

Clean, organized, audit-ready numbers tell buyers:

“This business is safe, stable, and scalable.”

That confidence translates directly into higher enterprise value.

(Clean financials are a core value driver in SMART Exit. )

4. They help you structure the deal in your favor.

Asset sale vs. stock sale… allocation… depreciation recapture… rollover equity limits…

A CPA who specializes in M&A understands how each choice impacts your tax bill — and maximizes what you keep.

Many owners unknowingly lose 10–20% of their proceeds because nobody helped them optimize.

(Your uploaded materials emphasize structure as a major lever.)

5. They protect you from value erosion during due diligence.

Due diligence is where deals fall apart.

A seasoned CPA anticipates buyer questions, prepares documentation, identifies red flags early, and prevents small issues from becoming big price reductions.

Their job is simple:

Get you to the closing table with the value intact.

(This aligns directly with the Resolve & Transaction stages of SMART. )

Bottom line:

A strong M&A CPA doesn’t just “do your taxes.”

They maximize your net, protect your valuation, and eliminate deal-killing surprises.

If you’re thinking about selling — whether it’s in 3 months or 3 years — get the right CPA involved early. It’s one of the highest-ROI decisions a business owner can make.

Anything to add... Chad Pinson, Aaron Akanlu, Ross Mackenzie, Kelly Bollinger, Roderick Williams,

SMARTexitAdv.com

What It Means To Be SellReady™

Being sell ready is not a moment.

It’s a condition.

It means your company is valuable, transferable, predictable, and buyer-ready at any time — even if you never plan to sell.

Being SellReady gives owners three rare advantages:

1. Maximum Value

Your business commands premium pricing because it's engineered for growth, proof, and low buyer risk.

2. Maximum Control

You choose if, when, how, and to whom you sell — instead of being forced into a deal by burnout, health issues, or external pressure.

3. Maximum Freedom

A SellReady business runs without your daily involvement, creating the life flexibility owners crave long before a transaction ever happens.

This is the antidote to:
• feeling trapped
• being the bottleneck
• having no plan
• guessing at value
• hoping a buyer “shows up someday”

SellReady™ 365 is the system that ensures owners are never caught in those traps again.

It allows you to build a business worth buying and a life you love.

My AI journal and I had a fight this morning!

Every day it's asks, "What would make today great?”

I've asked it time and again to stop using that question.

Not because it’s *bad* but because I realized something and it aggravates me.

The journal assumes today is **not already great.**

It's sounds like the rest of the world, which is runs on a dumb assumption.

The assumption shows up in common phrases like...

“Reach your potential.”
(As if you’re falling short by default.)

“Be more productive.”
(As if you’re already behind.)

"Life begins outside your comfort zone"
(As if being comfortable isn't being alive.)

So much of life and culture whispers and assumes...

You’re not enough — yet.

That's wrong.

What if today is already worthy?

What if life isn’t something to “upgrade” it’s something to experience fully?

That shift matters.

Instead of asking how to *fix* the day…

How do I want to *experience* this day?

What energy do I want to bring to life that’s already enough?

I don’t believe the world improves by assuming “not enough” is our default state.

Abundance begins with a simple idea:

I am already enough.
You are already enough.
Life is already enough.

That is our starting block not our finish line.

I hope my journal learned its lesson!

Increase the value of your business by 25%…

Leadership isn’t telling people what to do.
It’s showing them who you are when it 
costs you something.

Anyone can issue directives.
Anyone can say, “That’s not your lane.”
Anyone can make promises when there’s applause in the room.

Leadership shows up later.
When the promise is inconvenient.
When accountability would expose weakness.
When silence would be easier than integrity.

“Do your job” is often not about focus.
It’s about protection.

Protection from scrutiny.
Protection from follow-up questions.
Protection from people noticing the gap 
between what was said…
and what was done.

Real leaders don’t fear people looking closely.
They welcome it.

Because clarity beats control.
Ownership beats optics.

Trust is built not by words spoken loudly,
but by commitments kept quietly.

You don’t need a louder voice.
You need a longer memory for your promises.

That’s the difference between managing perception
and leading people.

As business owners, we're leaders.
Let's lead strong!

Meet Owen.

Right out of the gate, he says: "Listen, I know business. I know this industry inside and out. But I have never sold a company, so just tell me what to do and I'll do it."

I almost dropped the phone.

During 21 years in M&A, I usually hear:

"I already know what my company's worth." 

"My buddy sold his business for 10x, so that's what I expect." 

"I don't need advisors, I'll handle this myself."

“My company is special. Nobody is doing what we are.”

But Owen? Owen was a unicorn. A rare gem. A precious stone.

He actually meant it.

When I said, "You need three years of clean and defendable financials," he didn't argue about tax strategies. He hired the CPA.

When I said, "You need to reduce owner dependence," he didn't defend why the business couldn't run without him. He built a management team.

When I said, "We need to diversify your customer base," he didn't explain why his top client was loyal. He went out and signed five new contracts.

And here's the kicker: He asked questions. A lot of questions.

"Why does this matter to buyers?" 

"What happens if we structure it this way instead?" "

Help me understand the difference between these two approaches."

Not "I know better" statements disguised as questions. 

Real, curious, learning-oriented questions.

The result?

Owen sold eighteen months later at a valuation 40% higher than his initial expectations. 

The deal structure gave him exactly what he wanted: significant cash at close, minimal earnout risk, and a buyer who kept his team intact.

But here's what really mattered: He didn't just get a deal done.

He got THE deal done.

The one that matched his goals. The one that rewarded his years of work. The one he didn't regret six months later.

The Owen Principle:

You don't have to know everything. 

You just have to be willing to learn from people who've done this hundreds of times.

There's wisdom in saying, "I don't know what I don't know."

There's power in being coachable.

And there's value - literal dollar value - in trusting the guides who've walked this path before.

Want to become an Owen instead of an "I've got this" who crashes in due diligence?

SMART Exit Advantage walks you through every stage of the process so you know exactly what questions to ask, what moves to make, and when to trust your advisors.

Education first. Execution second. Exit on your terms.

Grab your copy.

Most business owners spend Sundays scrolling.

The 5% who thrive after their exit? They spend Sundays reflecting.

Here are 3 simple AI prompts designed for Sunday reconnaissance - the inner work that separates regret from freedom.

They're designed to surface the truth you've been avoiding about:

→ Your operator mindset vs. commander thinking
→ Your identity beyond the business
→ Your physical readiness for the exit marathon

Swipe through. Pick one. Use it today.

The questions you're avoiding could cost you millions when it comes time to sell your business. 

Or they can save you from becoming another exit regret statistic.

What I love about this work is that the exit regret the majority of business owners experience are completely avoidable.

Sunday Strategy Session - SMART Exit 365

A better future for business owners | Sell your company for 25% more | 21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

Business is the least of what you do.

You're building security. Teaching skills. Creating confidence. Delivering paychecks.

Every person you hire learns something they didn't know yesterday. 

Every challenge you give them builds capability they'll carry forever. 

Every opportunity you create changes their trajectory.

And while you're focused on growth? Your taxes are funding schools. Fire departments. Roads. Parks. First responders.

Entrepreneurs don't just create businesses. They create jobs, opportunities, and hope for entire communities.

That's not hype. That's an average Monday.

You're not just running a company. 

A source of stability for families. 
You're running a training ground for talent. 
A contributor to the infrastructure that keeps communities alive.

That's the real impact.

Thank you!

#BusinessOwners #Entrepreneurship #Leadership #SMARTexit

Funny thing about us business owners:

We’re great at seeing the glory of our business…
and oddly blind to the gory parts.

This is your invitation to stop polishing the silver
and do a ruthless year-end review instead.

Clarity beats comfort. :) 

I'm doing the brutal work right now to move
into 2026 with momentum.

This is the most excited I've been in years!

The Glory & Gory Story

21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

Build a business worth buying and a life worth living. 

Most owners focus so hard on the business that they forget the second part.

But what’s the point of a big exit if you’re too exhausted, disconnected, or directionless to enjoy the next chapter?

The real win isn’t just selling well.

It’s living well — before, during, and after the deal.

Build your company with intention.
Build your life with even more.

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Nolwenn Louis-Lucas

Paul B. Evans

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The Battle

Nolwenn Louis-Lucas

Paul B. Evans

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