La Maison du Chocolat

Marketing Manager

Taplio

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Wildya

Wildya - Empowering you to build a wilder world. 

New platform coming end of July.

Founder

Planet Wild

Planet Wild is a global community of people who care deeply about nature.
 
Every month, the community crowdfunds pioneering environmental projects that:

🦁 Bring back endangered species
🌊 Support ocean and aquatic life
🌳 Revive forests and rewild landscapes

Everything is documented in monthly videos to showcase what our support really achieves on the ground.

Nature Investor

Wild Business Mates

Wild Business Mates helps biodiversity heroes to double their impact, through business consulting.

Evaneos

- Managing a team of 5 people
- Lead the creation of a new business unit inside Evaneos
- create and roll out a digital transformation strategy in order to scale the business
- centralizing internal processes and improving them for efficiency and increased impact
- creation and updating of an internal knowledge platform to ensure knowledge transfer inside the sales community
- Change management, especially in regards to ways of working 
- Crisis management (I spent a longer time being a leader in crisis times than "normal" times)
- Overseeing and improving business results of our B2B partners in the Incubator (1/3 of the entire Evaneos business)
- conceptualisation and implementation of a B2B user-centric vision and process with Productboard
- Creation and improvement of the B2B partner lifecycle

Business Development Leader for the Evaneos Incubator

Tasks:
- Managing Northern Markets Sales Team of 7 people
- Form team to use collective intelligence
- Support in professional and personal development
- Recruitment and bonus 
- Link between Sales team & other departments (Marketing, Training, Offer etc.)
- Sales strategy development & roll out
- Assure sales and satisfaction performance of entire DMC community 
- Budget & Forecast definition, KPIs monitoring & reporting
- OKR leader of 1 of 4 OKRs of the company
- Project & process management 
- Covid19 crisis management

Business Development Leader for Northern Markets

At Evaneos (B Corp), we don't do standardised tours. Our platform gives you the freedom to create tailor-made trips directly with a local travel agent based in the destination.

The advantages of booking via Evaneos:
• Access to local expertise
• Tailor-made specialists
• Cut out the middleman
• Guarantees for peace of mind

Tasks:
- Managing a portfolio of DMC to achieve mid and long-term success (Business Volume and Sales Rate)
- Monitor sales performances, alert and advise the DMCs on a weelky basis if necessary
- Developing positive relationships and handling DMC’s needs
- Generating new sales using existing and potential DMC's networks
- Onboarding of the new DMC’s and present our internal tools to manage files and sales
Optimize the performances of each single destinations, DMCs and agents
- Support DMC’s business development
Monitor and ensure Traveller satisfaction (auditing DMC's / agents work)
- Manage requests flow for each destination and DMC
- Animation of webinars/events to share sales techniques to my portfolio
- Define the annual budget target on my portfolio

Business Development Manager DACH Market (Africa & Middle East)

One Second

One Second is a travel journal for all those that seek for genuine travel experiences, love nature and want to escape their daily routine.

Responsibilities:
- Concept creation
- Built & update website
- Name invented 
- Storytelling
- Business model canvas
- Content production
- Social Media Strategy 
- Performance analysis die (Insights, Google Analytics etc.)
- SEO

Co-Founder

Mami Wata

“Mami Wata” is West African pidgin English literally meaning ‘Mama Water’… ‘Mother Ocean’ if you prefer. We started Mami Wata because of our deep-rooted love of Africa and our passion for surfing. 
Based in Cape Town we develop, design and manufacture in Africa. We insist that Mami Wata products are produced in pleasant working environments, adhering to decent labour standards and health and safety conditions.

• Create a retail network in Europe
• Design of an easy & effective B2B order process
• Market analysis (Price, Competitors, Key stakeholders, Logistics etc.)
• Sales execution 
• After sales B2B guidance for perfect brand promotion

Freelance Business Developer

moovel Group

With transportation on the edge of disruption, Daimler, the company that invented the automobile in 1886 and owns Mercedes-Benz, founded moovel to reinvent the concept of urban mobility. At moovel, we aim to discover how new technologies will affect the way we move tomorrow and connect the ever-changing state of urban transportation. moovel offers new ways to connect the urban mobility ecosystem with our three complementary products: moovel app, moovel transit and RideTap.

• Google, Facebook, Instagram campaign analysis & improvement
• In-App activity analysis
• Weekly Reporting on campaign performance, In-App activity and KPIs  
• App Store Optimization
• Budget Monitoring

Performance Marketing Workingstudent

Saltwater Shop

The Saltwater Shop is an Online Shop for core board rider. In our shop, you will find almost everything about Surfing and Skating. From fashion to travel gear, books, DVD’s, magazines, tickets for our events and much more. However, in comparison to other online shops, we are only selling small and individual brands, who share the passion for cold saltwater and tarmac streets. A few examples are Lakor, LGSc, Pleasant,Superbrand, Carver, Bureo, Velwet, Desillusion, PT Surfboards and much more. Our shop has a high-quality standard with a special interest in the sustainable and fair production of the products we are selling.  


• Business Development (Creating CI, create development plan, Business Plan, Business Model)
• Website Management (User Experience Design, Google Analytics, Copywriting)
• Marketing (Online Marketing, Community Management, Newsletter, PR, Blogger Relations)
• Event management (Pop Up Store, conception and implementation)
• Key Account Management
• Community Management (Facebook, Instagram, Pinterest, Snapchat)
• Sales (Brand acquisition, negotiation, deal)
• Customer Service (online & offline) 
• Logistics (Deliveries etc.)

Online Shop Manager

LABEL-PARK.COM

Label-Park is an Outlet Online Shop for board sports and urban fashion, located in Biarritz France.


• Marketing (PR, Flyer Design, Logo development, SEO, Bench marking)
• Website development (Improvements, Google Analytics, SEO, Design)
• Community Management (Facebook, google+, Twitter)
• Blog Manager (director,author,designer,web designer)
• Sales (Brand acquisition, negotiation, deal)
• Event management
• Customer Service

Marketing Internship

Interstudis e.V.

Chief of Marketing & PR for the ESN (Erasmus Student Network) at Viadrina University


• Community Management (Facebook) 
• Website Development
• Flyer design
• Event management
• Customer Service

Marketing & PR Manager

We did it.

It is 2030.

We start to be nature-positive; wildlife is bouncing back & people are happier in their lives.

I want to help in that mission & how we get there.

Let's do it together?


Here the 3 things I am all about:

1. Nature

From day one my favorite place to be and my north star in every life decision I make. I want to protect & rewild as much nature as I possibly can. 

In order to do so I created 2 businesses:

Wildya - giving people agency to tackle the biodiversity crisis

Wild Business Mates - business consulting for biodiversity builders


2. Mental fitness

I am life long learner and believe that we can live happier if we take matters into our own hands. Daily tiny actions accumulate. So with Wildya, I can support you to take action, change your life & local nature. 

👉 Start building a wilder world: https://wildya.earth


3. Ecopreneurship

The world needs to become wilder again. The most successful nature focused companies & NGOs of tomorrow generate positive impact at scale. If you attempting to do this, let me help you to double your impact.

👉 Double your impact: https://wildbusinessmates.com


If you are into any of those, follow along for the ride.

______________________________________________________________________________

A bit about me: 

I grew up in Berlin, loving nature, and struggled with my mental health. 

A psychologist changed my life as I know it today.

I Lost myself in the teens because nature was not cool. 

After High School, I went to live in Australia for a year & rediscovered myself. Nature is awesome. 

Studied business to learn how to make companies a force for good, rather than what they are now. 

Lived abroad in 6 countries to understand us humans better & discover more wild places. 

Worked in E-Commerce, Mobility, Non-profit, hospitality, and tourism, to positively change those industries. 

Quarter life crisis: triggered by eco-anxiety

Created some side hustles to tip-toe into entrepreneurship. 

Learned what real crisis management is by becoming a leader of a team in a tourism company, while Covid broke out. 

Getting as many team members & local partners sanely through this crisis. 

Decided in 2022 to quit my job and go all in on Wildya. 

2023.

Realized that biodiversity heroes struggle to finance their projects, created Wild Busines Mates.


Hope to meet You in 2024 one way or the other!

Oliver Dauert

This clip made my week. 

Pay taxes like a billionaire: 0€. 

I love love love campaigns like this. 

Laughter can bring us far better together than shaming & screaming. 

1️⃣ The entertaining clip makes you stop. 
2️⃣ The ridiculousness of the situation makes you think. 
3️⃣ The petition gets you to act (link in comments). 
4️⃣ You now feel better about yourself & want to share it. 
5️⃣ That's how ripples of change start. 

Communication masterclass right here. 

Something we in the nature bubble have to make much more use of. 

We have to throw a better party than the folks destroying nature.

This is a concrete way how to do it. 

P.S. Do such clips resonate with you? Or do they have the opposite effect? 

📹 WeWingAnyCar Oli Frost Serious People thank you for making my week

Tourism gone wrong.

New lodge blocking great migration route.

This footage shows staff members chasing away wildebeest after a new lodge is built right in the path of the great migration in Kenya. 


🤔 Why the outrage? 

The great migration of around 2,5M wildbeest, zebras & gazelles is one of the most breathtaking wildlife spectacles of our planet. Crucial for the local ecosystem & people. 

Extensive new infrastructure & jeeps are now threatening the natural movement of this migration. 

Here in the clip, the wildebeest can't pass their usual way. And now have to find a new path. 

All added up, this puts immense pressure on these animals & thereby risks the existence of the great migration. 


🚨 The culprit?

I did some digging & from what I could find in the news, it seems to be the Ritz Carlton Lodge in the Maasai Mara. Can't know for sure, since the people in the video don't mention the name. 

Unfortunately, these scenes are not unique. In just 10 years, the number of accommodations there almost doubled. 


💪 What can you do about it?

1) Don't stay or go
Stay in places that boost local nature, not destroy it. Especially worth double-checking when you plan to stay in the wilderness. 

2) Book with professionals 
When planning a trip into an unknown wilderness, consult with some wildlife experts. They ensure your trip doesn't come at the cost of wildlife. e.g. for Africa with Alice Péretié. 

3) Shift your mind 
Yes, you deserve that break! But your trip should not sacrifice the magic you came to see. Otherwise, you will be one of the last to experience it. How can you ensure your trip has a net positive impact on the place you are visiting? 


Tourism done wrong, nature is exploited until the last penny. 

Tourism done right, nature thrives & we get a once-in-a-lifetime experience. 

Let's do better. 

P.S. What's your take? Should we build hotels in remote wilderness?

taplio

The Battle

Nolwenn Louis-Lucas

Oliver Dauert

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taplio

The Battle

Nolwenn Louis-Lucas

Oliver Dauert

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