La Maison du Chocolat

Marketing Manager

Taplio

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Paradox Rocks!

Welcome to Paradox Rocks! - the bigger, better and bolder sister of Meg&Creative Copy, Content and Creative works.
This rebrand allows me to extend my service portfolio to encompass the additional functions I've been working on over the last 12 to 18 months.

Paradox Rocks! is a Communications hub that offers Literacy Coaching, Mentorship, and Motivational Speaking, in addition to its Tech and Creative Writing and Creative Works Strategy services.

Founder, Copywriter, Content Creator, Creative, Coach & Mentor

Meg&Creative

SOLUTIONS OFFERED: 
Content writing: Technical and Creative works ✍️
''Tech talk'' simplified 🔝
Website and Social Media Audits 🧐
Wireframing services 💻
Research 📚
Ensuring your content has personality 🌟
Taking your ideas to the next level 💡 
Reviewing content and information to ensure accuracy and flow 🔍

Specialising in CASE STUDIES, I also offer a range of CREATIVE AND TECHNICAL SERVICES, including but not limited to:
Copywriting
Content creation
Proofreading
Copy editing
Creative and themed works
Ideation

 🗣 COLLABORATIVE 🤝       🎊 FUN 🎢       🎨CREATIVE 🎉 
                  
                          ...ALWAYS WITH A SMILE😎

Founder, Copywriter, Content Creator & Creative

Trysome Auto Electrical

External sales: Auto-electrical and Safety products/services to an extensive client base within the Western Cape. 
Industries serviced: agriculture, automotive, brick manufacturing, distribution, educational facilities, engineering, food production, foundries, materials handling, metal recycling, mining, municipalities, OEMs, quarries, salvage operations and transportation.

Account Manager

Bearing Man Group (Pty) Ltd t/a BMG

Internal sales support: Engineering division (Conveyor belting), supporting nine Western Cape branches. 
Experience: Materials handling, conveyor belting and accessories, conveyor systems, conveyor safety, technical applications and solutions, staff training, technical sales, training and stock management.
Key responsibilities: Achievement of sales targets, processing of quotations, job cards, invoices, reports and tender submissions. Technical support to customers and sales staff.

Internal Sales Support

Candle Mania CC

Small business partner: Candle making company, specialising in themed events.
Experience: Candle design & manufacture, creative thinking, crafting, sales, marketing, costing, finance, negotiation, strategic planning, business administration, stock management, events coordination and planning.
Key responsibilities: Inception of company and managing the business.

Entrepreneur

Accoserve

Marketing Manager: Laboratory equipment and consumables supply group.
Experience: Full marketing function, including events planning, CRM database establishment and maintenance, vendor liaison, website maintenance, strategic planning and budgeting.
Key responsibilities: Establishment and management of the group's marketing division.

Lasec SA

Sales manager in Laboratory supply industry, managing three national sales domains: Cape Town, Port Elizabeth and Bloemfontein.
Experience: Sales (instrumentation), budget allocation and prediction, strategic sales, training, customer demonstrations, communication skills, staff management and recruitment.
Key responsibilities: Achievement of sales targets, sales and market growth, key account management, staff management, technical training.

Sales Manager

Lasec (Cape)

Sales assistant to Sales Director and sales/technical support to national sales team- Laboratory Supply industry.
Experience: Technical sales, tender preparation, processes and submission, technical/product research , technical and sales liaison (suppliers, customers and staff), sales, product and systems training, writing technical training guides, events planning and coordination, administrative functions. 
Key responsibilities: Tender submissions (national), technical and sales support (national), product research (laboratory instrumentation).

Sales Administrator

Marine and Coastal Management

Research assistant employed by the Department of Environmental Affairs: Hydro-acoustics/    Surveys & Fish Behaviour division.
Experience: Biological & environmental sampling, data collection, participation in land and sea-based surveys, hydro-acoustic watchkeeping, laboratory-based processing, analysis and laboratory good practice, data capturing and analysis, staff training and supervision, project research, general support to scientific staff and students, administrative and procurement functions, safety at sea.
Key responsibilities: Coordination of two research projects, project support to scientific researchers, data collection and capturing, training and supervision of new staff members and students, budgeting, procurement and administrative functions.

Oceanographic Research Assistant

University of Cape Town

Assistant to Dr Michael Kerstan, based at the Sea Fisheries Research Institute. 
Experience: Laboratory processing, biological data collection, data capturing, participation in oceanographic surveys, training, procurement and administration.
Key responsibilities: Laboratory-based sample processing and preservation, biological sampling, data capturing and quality control, training and supervision of students working on Ageing of Horse Mackerel project.

👋 Hi, I’m Megan – your Content 😌 Communicator and Creative Partner

🔸 Copywriter 🔸 Content Creator 🔸 Communicator 🔸 Creative 

✔️   I help you - the established small business - to:
•	get creative
•	find your voice
•	clearly define and communicate Why, What and Who you are
•	simplify, clarify and energise your content
•	educate and inform your target audience - with contagious energy and authenticity.

📌 Services offered:
1. “Creative Content, Engineered” – Technical Writing & Proofreading
2. “Hex’d Text” - Creative Writing & Proofreading
3. “Defy Gravity” - Creative Works Consultation
4. “Ms Communication” - English Literacy Tuition and Coaching
5. “Mentored by Meg” - Communications and Entrepreneurial Mentorship
6. “WOW: Worlds of Wisdom” –  Motivational Speaking

I love working with:
Creatives, Innovators, Trailblazers and Changemakers
- YOU, the person with passion, vision and purpose.

My niches include:
-Coaches, Mentors and Leaders (a.k.a. People Growers🌱)
-Heavy-Duty Industrial Tech 
-Creative industries.

I support both entrepreneurs and corporates, focusing on:
👉 Clients in transition
Are you forging ahead at the speed of light while your brand lags behind, creating drag?
As you evolve, so should your brand and messaging. So let's get on it!

👉 Clients unhappy with their current brand communication
If your brand message is not inspiring, engaging and exciting 
OR
If it feels like you're wearing a mask every day - the true you hidden and suffocating -
then let's team up and recreate your messaging to fit like a glove.

🧬⚙️🧲🔎 
My corporate career includes a combination of:
- Scientific Research
- Sales and Marketing in various sectors of Science and Engineering.

Over 20+ years, I've supported various industries, including research laboratories, healthcare, FMCG corporates, logistics, earthmoving, agriculture, mining and more. 

💫💡💭🎨
I've also founded two successful Creative businesses:
- Candle Mania, a candlemaking and events company that went national within 2.5 years
- Meg&Creative Copy, Content and Creative Works, now Paradox Rocks!

Pssst! 👀 Be warned, though! 
I am a tad strange - a walking paradox if you will.
I've combined my Tech/Creative expertise and divergent thinking process, 
amplified it with a good dose of strategy, plenty of curiosity
 - and a tad of crazy – 
to create Paradox Rocks!, the Communications hub.

〰️  〰️  〰️  〰️  〰️  〰️  〰️  〰️  〰️

So, what's the best way for you to get CONTENT? 😌

🔊 Book a Discovery call here: 
calendly.com/paradoxrocks

OR

⏩ DM me, to start the conversation...

taplio

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Nolwenn Louis-Lucas

Megan Deers

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